This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

Everything You Need to Know About Identifying Your Undertone

We’ve all been there –

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foundation sets the tone for a flawless makeup look. Thirty minutes and ten arm swatches later and you’re struggling to find the perfect shade. Whether it’s too light/dark, gives skin a gray cast or makes the complexion look muddy, foundations, if not in the proper shade, can leave behind a less-than-favorable base. Luckily, learning how to identify your undertone could be the secret to finding your perfect match!

While it’s easy to decipher which skin tone, or surface skin tone category, you’re a part of, selecting an undertone can be quite the task. Undertones refer to the subtle hue underneath the surface. For years, makeup artists and skincare professionals have gone by three universal undertone categories: pink (cool), golden (warm) and neutral (a mix). And while your surface color may shift throughout the year, the undertone will always remain the same.

Meet the Undertones

  • Pink
    Pink, or cool, undertones often display hints of red or blue.
    Perfect Pairing: If you have pink undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Light, Blush Medium, Medium Tan, Deep
  • Golden
    Golden, or warm, undertones often display hints of yellow or peach.
    Perfect Pairing: If you have golden undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Golden Medium, Light Tan, Tan, Medium Dark, Golden Dark, Deeper
  • Neutral
    Neutral undertones display characteristics of both pink and golden undertones.
    Perfect Pairing: If you have neutral undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Light, Golden Medium, Light Tan, Tan, Medium Tan, Medium Dark, Deeper

Identifying Your Undertones

  • Vein Test:Taking a look at your veins is a great way to indicate what color undertones you have. Golden undertones often have veins that appear green or olive, while pink undertones often have veins that appear blue or purple. If you have neutral undertones, it’s common to have veins that appear blue-green.
  • Sun Test : While we always recommend that PUR beauties load up on the SPF, your skin’s natural reaction to sun can help determine your undertone. For example, if you burn easily without achieving a tan, it is likely that you have pink, or cool, undertones. However, people with golden undertones often tan fairly easily. Lastly, if you burn and it eventually leads to a tan, you likely have neutral undertones.
  • Jewelry Test: Observing your skin using jewelry and metals can help you determine your undertones. Keeping with the name, golden undertones look amazing in gold or earth-toned jewelry. While cool, or pink undertones look best in silver or white metal. If both gold and silver metals compliment your complexion, you likely have neutral undertones.

PRO Tip: When testing a new foundation, apply the shade to your jawline and wait a few minutes to access how the formula reacts to your complexion. To ensure a perfect match, observe in different lighting. 

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?

We’ll explain.

Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.

We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.

Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A:
As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.

Q: What does Out of the Blue mean?
Tisha:
With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.

Q: What inspired the packaging?
Tisha:
The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.

Q: What’s your favorite product in the collection?
A:
The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products.

Q: What “blue light” device are you guilty of being on the most?
A:
As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.

Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.

Perfect Pairings—Out of the Blue Collection

Technology has integrated itself into our daily routine, just as sure as our morning cup of coffee or our commute to work. The convenience of instantly ordering those cute shoes you saw on social media, listening to your favorite songs, and organizing your life right in the palm of our hands, comes with logging some serious screen time.

According to a study done in 2018 by global tech protection & support company Asurion, the average person checks their phone 80 times a day, with 1 in 10 checking their phone every 4 minutes. Millennials report even higher rates of looking at their screen, an average of up to 150 times per day. Each time we check our phones, answer an email at our desktop, or binge-watch our favorite TV show, high energy visible blue light is emitted from our devices. Blue light penetrates our skin in layers deeper than what UVB rays can, causing visible signs of aging. Most of us can’t even think about standing in the sun for 6 hours without any SPF protection on, because we know the damage it can do. Our technological sidekicks aren’t going anywhere anytime soon, so it’s time to get smart about shielding ourselves from aging caused by high energy visible blue light.

PÜR’s brand new collection, Out of the Blue, features makeup and skincare that’s as smart as it is beautiful. Each item contains the proprietary Blue Light Defense complex to protect the skin from damage caused by high energy visible blue light. Xanthophyll & Lycopene (naturally-occurring, plant-based yellow & orange light-filtering pigments) and Rice Germ Oil (skin strengthening & conditioning lipid) create reservoirs in the skin to shield itself when exposed to high energy visible blue light.

Here’s a breakdown of how you can fit these sleek beauties into your routine— the cruelty, paraben, and gluten free way:

4-in-1 Pressed Mineral Makeup + Out of the Blue Light Up Vanity Blush Palette

The cult-favorite 4-in-1 Pressed Mineral Makeup has made millions of women rethink powder- and so will this blush. Featured in two universally flattering color combinations, each light up compact provides 2 shades of blush, and 1 luminous highlight. Ceramides, Lactic Acid, and time-released Retinol (Pur’s exclusive Ceratin Complex) give a buttery, cream-like feel to these powders, and improve texture and firmness of the skin over time. After using our Chisel Brush to achieve your desired coverage with 4-in-1 Pressed Mineral Makeup, try using the deeper shades of blush on your temples, and applying the lighter shade on the apples of your cheeks for a softly contoured effect. Top off with a serving of glow with the highlight shades, or simply swirl all 3 shades together for an effortlessly luminous look.

Gorgeous color and coverage in 2 easy steps!

Fully Charged Mascara + Out of the Blue Light Up Vanity Eye Shadow palette

Press the button on the side of this lighted palette to discover crisp raspberries, peaches, a luxurious deep blue, and a dazzling, iridescent pressed glitter, a palette that is sure to spice up your spring/summer makeup routine. Mattes, shimmer, satin, and glitter formulas all keep the delicate skin around the eye looking rested and rejuvenated with the Energy Complex (Vitamin B, Ginseng, and Green Tea).

For a modernized approach to a smoky eye, pat “Wake Up” from brow bone to lash line. Next, use a fluffy crease brush to buff “Just Peachy” throughout the crease of your eye, using windshield-wiper motions. Repeat until added intensity is achieved. To smoke it out, use a flat brush to pack “Cloud 9” on your lid, blend into the crease. Using warm peach tones creates a soft contrast to the navy, for a fresh twist on this classic technique. Finish off your look with Fully Charged Mascara. It’s magenetic technology lifts, curls, and volumizes, and its limited-edition light-up packaging ensures every little lash is in the spotlight! And for the glamazon who needs it all, pop a pair of 3-D Synthetic Silk Pro Lashes (available in 6 styles) on for the ultimate dramatic gaze!

4-in-1 Tinted Moisturizer + Perfect Your Selfie Kit

For the Pür beauty on the go, look no further than this full face in 5 minutes. 4-in-1 Tinted Moisturizer hydrates, protects with SPF 20, and primes skin with sheer-to-medium coverage. Wear alone for a radiant, natural feel, or add the Perfect Your Selfie Kit– everything you need to add quick, wearable color. 4 blushes and 6 shadows in a travel-friendly palette allow endless looks wherever your day (or night) takes you. Kit contains 3 deluxe sizes of Pür favorites- No Filter Blurring Photography Primer (mix with Tinted Moisturizer for an unmatched glow), Fully Charged Magnetic Mascara, and Chrome Glaze lip gloss in Squad.

Correcting Primer + Lit Mist Illuminating Setting Spray

If your face seems to be melting, crumbling, or fading by lunch hour, try looking at how you prep and set your skin each day. Pür’s line of Correcting Primers offers 6 different options with treatments based on your skin type, all designed to give you a flawless finish under foundation. For a blurred, poreless look under any skin type, try Prep & Perfect.” Its smooth, dreamy finish instantly fills in texture, while the Ceratin Complex brightens, smooths, and firms skin over time. After foundation application, spritz skin in a veil of new Lit Mist Illuminating Setting Spray. This fragrance-free formula locks in makeup, as well as revitalizes and protects skin with Energy Complex & Blue Light Defense. Your look isn’t going anywhere, beauty!

Melt Away Gel + Forever Clean + Get A Lift Firming Facial Cream

After a long day of crushing your goals, your skin needs a little TLC. This trio of fragrance, mineral oil, and petroleum-free skin savers are sure to keep your complexion squeaky clean and perfectly hydrated. Begin with a generous helping of Melt Away Gel Oil Makeup Remover on dry skin with your hands. You’ll see the gel turn to a lightweight oil, and then emulsify when you rinse. 6 essential oils, Blue Light Defense, and Energy complex break down all traces of makeup, while perking up your skin. Follow with Forever Clean Gentle Cleanser. Its aloe-infused, sulfate-free lather gently cleanses pores, without stripping your skin. Pat gently dry, and apply a dollop of a moisturizing cream such as Get A Lift Firming Facial Cream. Use upwards motions to promote lymphatic drainage and detox, and enjoy the immediate firming sensation its LiftLine complex provides. Bring any access product down your neck and décolletage, for a more supple, youthful look. Skin is ready for sleep, and ready to wake up even more beautiful!

Miracle Mist + Out Of The Blue Light Up Lip Gloss

Going in and out of stuffy, heated office? Feeling dull after that recycled air on the plane? Perk up and refresh your best assets with a little moisture! Spray Miracle Mist Hydrating Spray over bare skin or makeup to bring back the vitality. Its 70 vitamins and minerals penetrate deep into the skin to unlock its true glow. Top your lips off with Out of the Blue Light Up Lip gloss (available in 4 shades) in “Dreams” for a shiny, juicy color, without glitter. This creamy, never-tacky formula coats lips with a blend of peptides, for a subtle, sting-free pluming action. Wear alone or layer over lipstick for a more dimensional pout.

4-in-1 Cloud Cream + See No More Deep Pore Cleanser

Oily or acne prone skin especially needs that balance of lightweight moisture and an exfoliating treatment in order to healthily function. See No More Deep Pore Cleanser lathers without harmful sulfates, and invigorates with peppermint oil, lactic & salicylic acids to remove all traces of dead skin cells, dirt, oil, and makeup. Once you’ve rinsed your face, apply 4-in-1 Cloud Cream Gel-to-Water Essence Moisturizer. This ultra-light gel bursts into water on the skin, depositing Energy Complex, Green Tea, and Ceratin Complex, to hydrate while exfoliating, keeping pores clear, treating, and preventing future breakouts. Blue Light Defense complex in both cleanser and moisturizer build a barrier in the skin to protect from high visible energy blue light. Get ready for clear, bright skin!

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

The Perfect Makeup Products for Your Sultry Valentine’s Day Date Look

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out on a romantic date with your partner or celebrating Galantine’s with your closest friends, these skin-loving products are just what you need to complete enviable looks from start to finish. From soft, romantic eye looks to amping up the drama with a signature, bold red lip, PÜR has Ü covered with clean, beauty solutions that are sure to perform for your special night.

Check out these beauty picks that will make you feel like Cupid is on your side!

4-in-1 Foundation Stick | $34
Start your evening with a beautiful canvas with this award-winning, velvety matte foundation stick that’s formulated with buildable medium-to-full coverage that allows you to look fabulous from all angles. With 24 flattering shades, this foundation stick works to conceal, contour and highlight the face, while brightening the look of uneven skin tone, providing supple hydration and reducing the look of pores.

Visionary Eyeshadow Palette | $32
Complete with a delicious blend of matte and shimmery pastel and warm neutral shades, this highly versatile eyeshadow palette features silky smooth colors that work seamlessly together for both simple and glam makeup looks. From shimmery blush tones to a transitional brown and deep purple, this palette will help you create a look that’s simply irresistible.

Pro Eyelashes in Diva | $14
Don’t hold back the drama this Valentine’s Day! Complete your stunning eye look with these cruelty-free 3D lashes that are handcrafted with the finest luxury silk to provide ultra-lightweight, natural-looking fuller lashes that complement various eye shapes.

3-Piece Berry Lip Kit | $18
What better time to experiment with a gorgeous lip color than Valentine’s Day? Pucker up with this trio of lip essentials that include a coordinating liner, gloss and lipstick in a strikingly stunning deep berry color and luminous light pink that instantly draw attention to your look.

Bronzing Act | Matte Bronzer in Dark or Light | $26
Turn up the glam and let’s get glowing with this skin-nourishing ultra-matte bronzer that’s designed with a mosaic of hues to complement all shades from light to dark. This long-lasting powder easily doubles as a contour shade as it creates depth and dimension on the face for a subtle, all-over warmth that radiates.

Afterglow Illuminating Powder | $26
Brighten up and blur the look of imperfections with this mineral-rich illuminating powder that gives skin a lit-from-within finish to your look for an understated strobe effect. Extremely blendable and lightweight, the dual-use formula can be used with or without makeup, providing a beautiful sheen on all skin tones.

Love Your Skin + Learning Your Skin Type

Our complexion is constantly evolving, so understanding your skin’s specific needs is no easy task…even for the pros! From external factors, like weather, to internal contributors, like diet and hormones, it’s common to notice a shift in the skin’s appearance and behavior over time. As the body’s largest organ, it’s important to take the time to learn your skin’s particular needs to help achieve and maintain a complexion you love.  

Here are the top PÜR product recommendations, by skin type:

  • Dry Skin
    Struggle with flakiness and tightness of the skin? Noticing visible signs of aging, like fine lines and wrinkles? Can your skin become rough and scaly? If so, you likely have dry skin. Dry skin can come from a wide range of factors but have no fear! The right topical serums and moisturizers can help nourish and soothe the skin’s appearance for a visibly radiant, healthy-looking complexion. Soak It Up Intense Hydrating Moisturizer is the ultimate thirst quencher for dry skin types. Made with a unique, oil-free formula, this decadent, dewy cream provides both immediate relief from dryness and long-term moisture loss prevention to keep skin looking and feeling its best. If you’re on-the-go and looking for a refreshing boost of hydration, Miracle Mist Hydrating Spray is for you! Instantly moisturize dry, tired and stressed skin with this transformative blend of more than 70 essential vitamins, minerals, antioxidants and amino acids.

Primer Match: Correcting Primer Illuminate & Glow
Add a dose of radiance to dull, tired and stressed-looking skin, while minimizing the appearance of pores, lines, wrinkles and imperfections.

  • Oily/Blemish-Prone Skin
    Visibly enlarged pores, unwanted shine and persistent breakouts are common characteristics of oily/blemish-prone skin. If you’re looking to keep excess oil and pesky blemishes at bay, armor up with a skin-clarifying regimen that will help promote a healthier-looking complexion. Give skin the perfect pick-me-up with Dirty Girl Detoxifying Mudd Masque that’s packed with Pascalite Clay to help unclog pores, clarify skin and gently exfoliate all skin types with an effective blend of natural clays and soothing botanicals.  For any everyday cleanser that does the trick, try Joystick Exfoliating Deep Cleanser that cleanses, exfoliates and tones congested, acne-prone skin for a smoother, brighter-looking complexion.

Primer Match: Make It Matte Oil Mattifying Primer
Oily skin has met its match! This versatile blotting stick instantly mattifies and perfects the skin without overdrying, leaving behind a shine-free look that’s comfortable.

  • Normal Skin
    If neither of those skin characteristics sound familiar, you may fall under the normal skin type. Easily remove any stubborn face or eye makeup with the Melt Away Makeup Emulsifier that utilizes more than a dozen natural oils and extracts to dissolve all traces of makeup.
    Primer Match: 4-in-1 Correcting Primer Energize & Rescue
    Formulated with probiotics, aloe, caffeine and coconut water, this primer helps smooth and soothe the skin before makeup application while improving skin hydration and reducing the appearance of redness.
  • Mature Skin
    PÜR’s secret to achieving a smoother, younger-looking complexion is in its proprietary technology, Ceretin® Complex. The Ceretin® Serum Age-Defying Concentrate is the perfect morning and night serum to help brighten the skin’s appearance, moisturize the skin and fight against visible signs of aging, like fine lines and wrinkles. Follow this serum with skin-loving Get A Lift Age-Defying Moisturizer, which is clinically proven to visible firm sagging skin and improve the look of lines, wrinkles and sagging skin.
    Primer match: No Filter Blurring Photography Primer
    This unique primer is made with prismatic blurring micro-pearls to help color correct the skin while age-defying skincare ingredients nourish the skin.

For a limited-time only, et 30% off good-for-you skincare on www.purcosmetics.com using the code: SKIN30.

Colder Temps Are Coming…Is Your Skin Prepared?

Putting together an effective skincare routine can be a daunting task and customizing it for each season is no easy feat! For many of us, the coldest months are approaching, so we’re dishing our best-kept secrets to keeping all skin types hydrated, nourished and plump during the winter months. Whether you’re prone to blemishes, tired of seeing dry patches or looking to fight the visible signs of aging, these skincare must-haves combat the most troublesome concerns with hydration at the forefront.  

Step 1: Creating a Clean Slate

  • Melt Away Makeup Emulsifier: During the cold, winter months, swap out your traditional cleanser with this all-natural makeup remover/cleanser duo that infuses skin with 12 naturally fragrant oils, including avocado, lemon peel and jasmine. Gently melt away all traces of stubborn face and eye makeup, as well and cleanse your pores with this effective cleanser that leaves skin feeling conditioned and nourished.
  • Joystick Exfoliating Deep-Pore Cleanser: Nothing comes in the way of flawless makeup application like uneven skin texture, so armor up with this innovative, exfoliating cleanser stick that foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay.

Step 2: Supercharging Your Regimen

  • Ceretin Serum Age Defying Concentrate: This everyday serum is made with PÜR’s anti-aging complex that has completely revolutionized the complexion line with skin-transforming results. Apply both morning and night to help brighten and moisturize skin, while the age-defying properties help reduce the look of fine lines and wrinkles.

Step 3: Treating Your Skin to Much-Needed Moisture

  • 4-in-1 Cloud Cream Moisturizer: Deeply moisturize your skin with this Gel-to-Water Hydrating Essence Moisturizer that instantly nourishes and primes skin with limitless hydration for a radiant and healthier-looking complexion that glows. The soothing green algae extract helps protect skin from damage cause by high energy visible blue light, while the skin-smoothing Ceretin® Complex provides age-defying benefits.

Step 4: Reviving the Eye Area

  • Eyedentity Luxe Firming Eye Cream: This winter, treat your eyes to this firming and tightening eye cream that helps smooth the look of fine lines and wrinkles with the help of nourishing shea butter and hydrating sodium hyaluronate.
  • Tone Up Eye Serum: It’s no secret that the under-eye area calls for extra TLC and this anti-wrinkle eye cream is made with problem-solving ingredients that help revive the look of stressed, tired-looking eyes. Clinically proven to increase skin hydration by 66%, this is a must-have in any skincare regimen.

Step 5: Indulging in an At-Home Pamper-Session

  • Blue Agave Mask: This ultra-refreshing mask is packed with PÜR’s proprietary Energy Complex of green tea, ginseng and Vitamin B to help stimulate the skin’s natural metabolism for visibly plumper, hydrated and refreshed skin.  
  • The Grinch™ Grinch Stole My Look Color-Changing Skin-Perfect Clay Mask: The holiday season may have passed, but cold weather is still heading our way! Indulge in an at-home pamper session with this color-changing mask that helps purify and brighten the appearance of dull-looking skin.
  • Dirty Girl Detoxifying Mudd Masque: Maximize your everyday regimen by adding this detoxifying mask into your routine to help unclog pores, exfoliate away dead skin cells and clarify the skin with a blend of natural clays and soothing botanicals.

Out with the Cold, In with the New—Give your collection a makeover with these irresistible steals!

Black model wearing blue sweater on the beach at sunset

Keeping with the new year trend, it’s important to revamp your makeup and skincare collection with game-changing formulas and unmatched color products that help you stay glam through cold, winter months. But, we get it! Post-holiday season means saving money where you can, and these fan-favorite items are newly marked down to make your “treat me” moment a little more affordable. Indulge in these cruelty free, good-for-you products that are uniquely designed to transform the look and feel of skin with each use.

New Markdowns

  • Liquid Veil | 4-in-1 Spray Foundation (Over 20% off)
    If you’re looking to create a flawless, airbrushed canvas, this is the foundation for you. Formulated to create ultra-light, closeup-worthy coverage, this foundation comes in a unique, spray component to easily customize your look. Formulated with age-defying Ceretin® Complex and moisture-rich Liquid Crystals, Liquid Veil helps promote a healthier-looking complexion.
    Perfect pairing: To complete the look, pair with Sculptor Highlight & Contour Palette to shape, define and highlight your best features.
  • Sweet 16 Kiss of Confidence Lipstick Trio + Lip Balm Set (Over 20% off)
    Treat your lips to these ultra-creamy, color-boosting, lip-plumping lipsticks and a hydrating lip balm that instantly elevates your natural—and glam—makeup looks. The moisture-rich lip balm primes and softens lips, while the indulgent, lip-plumping lipsticks coat lips with color-splashing payoff.
    Perfect pairing: Adding a flush of color to the cheeks and lips is the simplest way to enhance your natural-born beauty. Complete the look with the 4-in-1 Blush Book that features 4 long-wear matte and shimmer formulas that complement all skin tones.
  • Midnight Masquerade Palette (Over 30% off)
    This 10-piece makeup palette will help you unveil endless beauty looks from natural and innocent to sultry and mysterious with highly pigmented and buildable matte and shimmer shades. Making a bold statement is easy with six buttery, soft-to-the-skin eyeshadows and four, shimmery face powders.
    Perfect pairing: With these strikingly gorgeous shades, you’ll need bold lashes to pull the look together. Try PUR’s Pro Eyelashes in Diva which are handcrafted with the finest cruelty-free silk to provide lightweight, fuller lashes.
  • PUR x Boxycharm Eyeshadow Palette (Over 40% off)
    Experience the vibrant eyeshadow palette that had the Charmer community swooning with 12 versatile, pigmented and transformative shades. From lightweight, warm matte shades of peach to vibrant blue and shimmery pink, this palette is sure to make your eyes pop.
    Perfect pairing: With a flawless eye look, you’ll need a complexion to match. Pair with our best-selling 4-in-1 Pressed Mineral Makeup Foundation that comes in 11 accommodating shades that leave behind a natural, mineral coverage.

Best-Selling Sale Items

  • Try Me Primer Kit (Over 75% off)
    No primer is one size fits all, so experiment with these best-selling primers that help visibly correct and perfect your complexion for beautiful makeup application. This kit features mini Correcting Primers Prep & Perfect, Hydrate & Balance, Redness Reducer and Illuminate & Glow.
    Perfect pairing: After creating flawless, uniform skin with these primers, you’ll want to top it off with the ultimate foundation. Pair with Bare It All™ 4-in-1 Skin-Perfecting Foundation that helps mask imperfections and illuminate the look of pores and fine lines with a weightless, demi-matte finish.
  • Get Bright Spot Brightening Serum (Over 55% off)
    Valentine’s Day is just around the corner and this ultimate beauty buy will help you fall back in love with your complexion. This highly concentrated solution helps correct the look of dark spots, blotchy skin and uneven tone with proven, powerhouse brighteners. Clinically proven to reduce the look of dark spots by as much as 73%, this serum will become a staple in any skincare arsenal.
    Perfect Pairing: Kiss dry skin goodbye with this ultimate thirst quencher that delivers a mega-dose of oil-free hydration for a visibly softer, smoother look and more comfortable feel. Apply at night after the serum for total moisture restoration.
  • PUR PRO x Etienne Ortega Eyeshadow Palette (40% off)
    Etienne, a renowned celebrity hair and makeup artist, collaborated with PUR on this must-have palette that’s designed to entice the novice and the pro. Featuring 19 blendable and buildable shades, this palette will help you step up your every day glam with warm nudes, subtle shimmers and cool ultra-matte shades.
    Perfect Pairing: For celebrity-like results, create a natural, full-coverage look with the 4-in-1 Pressed Mineral Makeup Foundation.

All products available now on www.purcosmetics.com.