Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte with a little translucent powder or how to prep your lips for drying formulas with a good exfoliator a la Alyssa Forever in her “9 Lipstick/Concealer HACKS Every Girl Should Know” YouTube tutorial. Matte has been the lipstick craze du jour.”I don’t know what it is, I’m just addicted to matte lips,” Alyssa said. “I think I’m matte squad for life.”
Velvet Matte Liquid Lipstick by PÜR has been on the lips of the top beauty bloggers and they’ve praised its non-drying mousse-like texture. “There’s nothing better than a soft, sexy matte lip that doesn’t dry out or clump throughout the day!” says Andrea of @andreaschoice. She found that when she tried PÜR’s 10 shades of Velvet Mattes, they were the perfect consistency to mix to create a custom look. “I love to mix Oh Bae with About Last Night for a natural every day look,” she said.
However, there was one hack that no one else thought of: matte lipstick as eye shadow.* Amanda Montell of Byrdie took her inspiration from 16-year-old Iris Law the new face of Burberry’s Liquid Lip Velvet. She used PÜR’s au courant Ever After which is a nod to the “Millennial Pink” that has been mentioned in think pieces from Vogue to Slate to New York Mag.
“I figured since the texture is also whipped, it might work well””and it did. As I’d learn, a moisturizing, not-totally-matte texture is ideal for this look, so it’s best to use whipped formulas, as opposed to your Kylie Lip Kits and Colourpop tubes,” Amanda wrote. “PÜR’s velvety liquid lipstick truly feels like it was meant to double as an eye shadow.”
The three-minute application proved to be a winner. She used the doe foot applicator to apply Ever After on the lid and her pinky finger to dot the product along her lower lash line, she wrote. “Honest to goodness, the first day I wore this, I received more compliments than any other eye makeup product I’ve worn in months. Who knew?”
Check out other looks Amanda created with Velvet Matte Liquid Lipstick here.
Disclaimer: Velvet Matte Liquid Lipstick was not tested for usage around the eyes, thus sensitivity and irritation may occur.