It’s true. Most makeup is full of things you can’t pronounce and ingredients that allow you to look amazing, but aren’t great for you skin. When PÜR began, it was important that we were thoughtful about improving the look and feel of the skin and we wanted to make it easy. Our goal has always been to create multitasking, uncomplicated beauty. However, we weren’t interested in creating more makeup that would aggravate skin, clog pores and require professional application.
We wanted to make makeup better. This is why all of our complexion products contain pure mineral pigment that is ground to the smoothest texture. We bind our minerals with moisturizing Shea Butter and soothing Vitamin E for a like-skin finish that is breathable, buildable and natural unlike cakey clays that mask the skin or loose powders that make a mess. We formulate with no harsh chemical dyes, irritating talc, alcohol or preservatives so your skin looks flawless without all those cheap and unnecessary fillers.
We added skincare to take our complexion products to the next level. (We aren’t globally known as The Complexion Authority for nothing.) Our state of the art skincare infusion was a revolutionary approach to healthier makeup. Our proprietary Ceretin® Complex contains gentle yet highly effective ingredients including encapsulated nonirritating retinol and hydrating ceramides. This multitasking hero has been clinically proven to help lighten up dark spots and uneven skin tone, minimize the appearance of fine lines and wrinkles and improve the appearance of redness and blemishes. Starring first in our 4-in-1 Pressed Mineral Makeup Foundation, the cult classic has become a nationwide favorite and more than 10 million compacts have been sold around the world. Ceretin® Complex is a part of our DNA and is included in all our complexion products from our tinted moisturizer to our long-wear formulas.
For those that want to keep it au natural, the Ceretin Complex is also available a serum. The Ceretin Serum Age-Defying Concentrate can be used in your daily age management skincare regimen to keep your skin fresh and youthful-looking. It also contains exfoliating Lactic Acid and nourishing fruit extracts to keep your skin looking its best. For the ultimate at home facial, layer it on after your Dirty Girl. Your freshly exfoliated skin will allow the serum to penetrate deeper for faster results and an improved complexion.