All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

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