This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

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