Earth Day. A day bringing awareness to recycling, electric cars, eco-conscious living and lowering your overall carbon footprint. And although you may not relate Earth Day to beauty, we’re here to tell you the two may be more closely related than you think. There is a growing trend amongst Millennials, Gen Zer’s and the population as a whole, and that new focus is that of social responsibility. More and more people are choosing to buy products from socially responsible companies and PÜR has you covered. Paraben-free. Gluten-free. 100% Cruelty-free. Just to name a few. From day one, PÜR has valued what it means to bring Ü beauty, makeup and skincare products that aren’t only effective, but skin-loving products that fit your lifestyle. Eco-conscious consumers can breathe easy knowing that PÜR is a brand committed to minimizing waste and using responsibly sourced ingredients. Let’s just say Captain Planet would be so proud!
We’ve curated a list of fresh, vegan-friendly products to help you put your best face forward—it’s our way of saying happy Earth Day.
Step #1 | Using our 4-in-1 Tinted Moisturizer apply a thin layer of this multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation and broad-spectrum SPF 20 sun protection all-in-one, leaving you with a fresh and natural-looking complexion in one easy step. Now in 16 skin-loving shades!
Step #2 | Apply a wash of color using the Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp. The Extreme Visionary palette is infused with hemp seed oil to leave behind moisture-rich, high-pigment eyeshadow color for a ﬁnished makeup look you’re sure to love.
Step #3 | Sweep a natural flush of blush across the apples of your cheeks using the Out of the Blue Vanity Blush Palette. With a unique blend of highly pigmented blush hues and an illuminating highlight, this Light Up Vanity Blush Palette also has blue light defense.
Step #4 | Drench your lips in dreamy color with the 4-in-1 Lip Duo. A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil lip treatment.
Step #5 | Finish your makeup look with cult-favorite Big Look Mascara. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout black, natural-looking color with endless build and evenly coated lashes.