All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year. From celebrating our milestone Sweet 16 birthday with a limited-edition collection to serving as the official beauty partner for Illumination’s sweeping new version of Dr. Seuss’ The Grinch, 2018 came with unmatched beauty solutions that are PÜR and simple!

Complexion

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients
Loaded with skincare ingredients, this mineral powder foundation gives skin a flawless, mineral coverage with a lightweight feel. The all-in-one formula works as a foundation, concealer, powder and SPF and is clinically proven to correct, prevent and interrupt your biggest concerns…even after the makeup comes off!

Bare It All™ 4-in-1 Skin-Perfecting Foundation
Don’t be afraid to amp up the glam with this high-performance, 12-hour, demi-matte foundation that works to cover imperfections while helping to correct problem areas for maximum confidence. Designed for face and body, this unique formula contains PÜR’s proprietary Energy Complex and Ceretin® Complex to help renew the look of your skin for a look that wow’s!

4-in-1 Foundation Stick
This cream-to-velvet matte foundation stick seamlessly blends onto the skin to create a flawless complexion from all angles. Enclosed in a sleep octagonal component, this stick doubles as a contour/highlight took, as it effortlessly sculpts and highlights your best feature to complete any makeup look.

4-in-1 Tinted Moisturizer
For your light makeup days, this all-purpose hydrator, primer, foundation and SPF infuses skin with powerful hydrators and proven correctives, while enhancing the appearance of your natural complexion.

4-in-1 Liquid Foundation
Achieve hours of uninterrupted complexion perfection with this lightweight, oil-free formula that offers all-day true color that won’t smudge, rub off or fade. Formulated with PÜR’s Ceretin® Complex, this foundation revelation draws vital moisture to the skin for a flawlessly fresh look you’ll adore.

Disappearing Ink 4-in-1 Concealer Pen
Meet PÜR’s ultimate quick fix! This concealer pen is packed with concentrated skincare goodness, like Ceretin® Complex and a unique Diamond Complex that reflect light away from imperfections, quickly correcting the look of fine lines, dark spots, visible pores and more. Available in a variety of shades, this pen is the answer to uneven, problem and prematurely aging skin.

Disappearing Act Concealer
Don’t let eye lines, dark circles or imperfections come in the way of a flawless-looking complexion! This skincare-infused 4-in-1 concealer contains salicylic acid, brightening waltheria extract and problem-solving Ceretin® Complex to help brighten, balance and lift the skin’s appearance with minimal effort.

Translucent Loose Setting Powder
This everyday powder comes with a built-in sponge that helps lock in foundation and concealer without adding color or cakey coverage. The lightweight, microfine powder sits beautifully on the skin without settling into fine lines or pores.

Eyes

Fully Charged Mascara Powered by Magnetic Technology
Utilizing magnetic technology, this age-defying mascara attracts to each individual lash to help strengthen, thicken, lengthen and sperate for unparalleled performance.

Color

4-in-1 Blush Book
Indulge in these blendable, richly pigmented, long-wear matte and shimmer blushes that instantly add a flush of color to the cheeks. Formulated with vitamins and botanical extracts, these fade-proof formulas build from sheer to bold color that’s universally flattering for all skin tones to enjoy.

Sweet 16 Celebrate Your Selfie Blockbuster Set
Celebrate Your Selfie with this Limited-Edition ‘Sweet 16’ all-in-one, 22-piece makeup essentials set celebrating PÜR’s 16th birthday! This beauty-junkie, must-have makeup kit is filled with all of the skincare infused makeup essentials you need to create your favorite PÜR looks—just add our award-winning 4-in-1 Pressed Mineral Makeup Foundation to complete the look.

Visionary Eyeshadow Palette
This carefully selected 12-piece palette features on-trend mattes, shimmery pastel and warm neutral tone shades that work seamlessly together to create stunning everyday look you’ll adore.

Creator Eyeshadow & Face Palette
This artist-inspired customizable eye and face palette puts the power of makeup in your hands. Curate a palette that’s uniquely yours with each removable shimmery and matte eyeshadow shade, highlighter and bronze that can easily be removed or rearranged.

Tools

The Grinch™ He Hates It, You’ll Love It 5-Piece Brush Set
Steal the show with this specially-curated set of 5 cruelty-free face brushes and pouch with a limited-edition, festive design inspired by Illumination’s sweeping new version of Dr. Seuss’ The Grinch™.

Skincare

M.M.C. Moisturizer
This Anti-Aging Moisture Complex puts lines and wrinkles to bed for good as it works overnight to reverse the visible signs of aging, environmental stress and free radical damage. The moisture-rich cream is clinically proven to reduce the appearance of wrinkles by 30% in 14 days and is proven to improve the appearance of skin tone and texture in as little as 10 days.

HydraGel Lift
This all-purpose hydrating eye primer preps and smoothes the skin for better wear throughout the day with encapsulated water complex that deeply hydrates the lid for a brighter, firmer and lifted look. According to a January 2019 article in Refinery29, HydraGel “delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe.”

4-in-1 Correcting Primer Energize & Rescue
This 4-in-1 Correcting Primer energizes the skin before a long day and rescues the skin after a night out with an effective blend of probiotics, aloe, caffeine and coconut water.

Tone Up Eye Serum
This intensive eye treatment is designed to firm, lift and smooth the delicate eye area, while providing essential hydration, stimulation and antioxidant protection to help minimize the look of premature wrinkles, roughness and dryness.