All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

Love Your Skin + Learning Your Skin Type

Our complexion is constantly evolving, so understanding your skin’s specific needs is no easy task…even for the pros! From external factors, like weather, to internal contributors, like diet and hormones, it’s common to notice a shift in the skin’s appearance and behavior over time. As the body’s largest organ, it’s important to take the time to learn your skin’s particular needs to help achieve and maintain a complexion you love.  

Here are the top PÜR product recommendations, by skin type:

  • Dry Skin
    Struggle with flakiness and tightness of the skin? Noticing visible signs of aging, like fine lines and wrinkles? Can your skin become rough and scaly? If so, you likely have dry skin. Dry skin can come from a wide range of factors but have no fear! The right topical serums and moisturizers can help nourish and soothe the skin’s appearance for a visibly radiant, healthy-looking complexion. Soak It Up Intense Hydrating Moisturizer is the ultimate thirst quencher for dry skin types. Made with a unique, oil-free formula, this decadent, dewy cream provides both immediate relief from dryness and long-term moisture loss prevention to keep skin looking and feeling its best. If you’re on-the-go and looking for a refreshing boost of hydration, Miracle Mist Hydrating Spray is for you! Instantly moisturize dry, tired and stressed skin with this transformative blend of more than 70 essential vitamins, minerals, antioxidants and amino acids.

Primer Match: Correcting Primer Illuminate & Glow
Add a dose of radiance to dull, tired and stressed-looking skin, while minimizing the appearance of pores, lines, wrinkles and imperfections.

  • Oily/Blemish-Prone Skin
    Visibly enlarged pores, unwanted shine and persistent breakouts are common characteristics of oily/blemish-prone skin. If you’re looking to keep excess oil and pesky blemishes at bay, armor up with a skin-clarifying regimen that will help promote a healthier-looking complexion. Give skin the perfect pick-me-up with Dirty Girl Detoxifying Mudd Masque that’s packed with Pascalite Clay to help unclog pores, clarify skin and gently exfoliate all skin types with an effective blend of natural clays and soothing botanicals.  For any everyday cleanser that does the trick, try Joystick Exfoliating Deep Cleanser that cleanses, exfoliates and tones congested, acne-prone skin for a smoother, brighter-looking complexion.

Primer Match: Make It Matte Oil Mattifying Primer
Oily skin has met its match! This versatile blotting stick instantly mattifies and perfects the skin without overdrying, leaving behind a shine-free look that’s comfortable.

  • Normal Skin
    If neither of those skin characteristics sound familiar, you may fall under the normal skin type. Easily remove any stubborn face or eye makeup with the Melt Away Makeup Emulsifier that utilizes more than a dozen natural oils and extracts to dissolve all traces of makeup.
    Primer Match: 4-in-1 Correcting Primer Energize & Rescue
    Formulated with probiotics, aloe, caffeine and coconut water, this primer helps smooth and soothe the skin before makeup application while improving skin hydration and reducing the appearance of redness.
  • Mature Skin
    PÜR’s secret to achieving a smoother, younger-looking complexion is in its proprietary technology, Ceretin® Complex. The Ceretin® Serum Age-Defying Concentrate is the perfect morning and night serum to help brighten the skin’s appearance, moisturize the skin and fight against visible signs of aging, like fine lines and wrinkles. Follow this serum with skin-loving Get A Lift Age-Defying Moisturizer, which is clinically proven to visible firm sagging skin and improve the look of lines, wrinkles and sagging skin.
    Primer match: No Filter Blurring Photography Primer
    This unique primer is made with prismatic blurring micro-pearls to help color correct the skin while age-defying skincare ingredients nourish the skin.

For a limited-time only, et 30% off good-for-you skincare on www.purcosmetics.com using the code: SKIN30.

Colder Temps Are Coming…Is Your Skin Prepared?

Putting together an effective skincare routine can be a daunting task and customizing it for each season is no easy feat! For many of us, the coldest months are approaching, so we’re dishing our best-kept secrets to keeping all skin types hydrated, nourished and plump during the winter months. Whether you’re prone to blemishes, tired of seeing dry patches or looking to fight the visible signs of aging, these skincare must-haves combat the most troublesome concerns with hydration at the forefront.  

Step 1: Creating a Clean Slate

  • Melt Away Makeup Emulsifier: During the cold, winter months, swap out your traditional cleanser with this all-natural makeup remover/cleanser duo that infuses skin with 12 naturally fragrant oils, including avocado, lemon peel and jasmine. Gently melt away all traces of stubborn face and eye makeup, as well and cleanse your pores with this effective cleanser that leaves skin feeling conditioned and nourished.
  • Joystick Exfoliating Deep-Pore Cleanser: Nothing comes in the way of flawless makeup application like uneven skin texture, so armor up with this innovative, exfoliating cleanser stick that foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay.

Step 2: Supercharging Your Regimen

  • Ceretin Serum Age Defying Concentrate: This everyday serum is made with PÜR’s anti-aging complex that has completely revolutionized the complexion line with skin-transforming results. Apply both morning and night to help brighten and moisturize skin, while the age-defying properties help reduce the look of fine lines and wrinkles.

Step 3: Treating Your Skin to Much-Needed Moisture

  • 4-in-1 Cloud Cream Moisturizer: Deeply moisturize your skin with this Gel-to-Water Hydrating Essence Moisturizer that instantly nourishes and primes skin with limitless hydration for a radiant and healthier-looking complexion that glows. The soothing green algae extract helps protect skin from damage cause by high energy visible blue light, while the skin-smoothing Ceretin® Complex provides age-defying benefits.

Step 4: Reviving the Eye Area

  • Eyedentity Luxe Firming Eye Cream: This winter, treat your eyes to this firming and tightening eye cream that helps smooth the look of fine lines and wrinkles with the help of nourishing shea butter and hydrating sodium hyaluronate.
  • Tone Up Eye Serum: It’s no secret that the under-eye area calls for extra TLC and this anti-wrinkle eye cream is made with problem-solving ingredients that help revive the look of stressed, tired-looking eyes. Clinically proven to increase skin hydration by 66%, this is a must-have in any skincare regimen.

Step 5: Indulging in an At-Home Pamper-Session

  • Blue Agave Mask: This ultra-refreshing mask is packed with PÜR’s proprietary Energy Complex of green tea, ginseng and Vitamin B to help stimulate the skin’s natural metabolism for visibly plumper, hydrated and refreshed skin.  
  • The Grinch™ Grinch Stole My Look Color-Changing Skin-Perfect Clay Mask: The holiday season may have passed, but cold weather is still heading our way! Indulge in an at-home pamper session with this color-changing mask that helps purify and brighten the appearance of dull-looking skin.
  • Dirty Girl Detoxifying Mudd Masque: Maximize your everyday regimen by adding this detoxifying mask into your routine to help unclog pores, exfoliate away dead skin cells and clarify the skin with a blend of natural clays and soothing botanicals.

Out with the Cold, In with the New—Give your collection a makeover with these irresistible steals!

Black model wearing blue sweater on the beach at sunset

Keeping with the new year trend, it’s important to revamp your makeup and skincare collection with game-changing formulas and unmatched color products that help you stay glam through cold, winter months. But, we get it! Post-holiday season means saving money where you can, and these fan-favorite items are newly marked down to make your “treat me” moment a little more affordable. Indulge in these cruelty free, good-for-you products that are uniquely designed to transform the look and feel of skin with each use.

New Markdowns

  • Liquid Veil | 4-in-1 Spray Foundation (Over 20% off)
    If you’re looking to create a flawless, airbrushed canvas, this is the foundation for you. Formulated to create ultra-light, closeup-worthy coverage, this foundation comes in a unique, spray component to easily customize your look. Formulated with age-defying Ceretin® Complex and moisture-rich Liquid Crystals, Liquid Veil helps promote a healthier-looking complexion.
    Perfect pairing: To complete the look, pair with Sculptor Highlight & Contour Palette to shape, define and highlight your best features.
  • Sweet 16 Kiss of Confidence Lipstick Trio + Lip Balm Set (Over 20% off)
    Treat your lips to these ultra-creamy, color-boosting, lip-plumping lipsticks and a hydrating lip balm that instantly elevates your natural—and glam—makeup looks. The moisture-rich lip balm primes and softens lips, while the indulgent, lip-plumping lipsticks coat lips with color-splashing payoff.
    Perfect pairing: Adding a flush of color to the cheeks and lips is the simplest way to enhance your natural-born beauty. Complete the look with the 4-in-1 Blush Book that features 4 long-wear matte and shimmer formulas that complement all skin tones.
  • Midnight Masquerade Palette (Over 30% off)
    This 10-piece makeup palette will help you unveil endless beauty looks from natural and innocent to sultry and mysterious with highly pigmented and buildable matte and shimmer shades. Making a bold statement is easy with six buttery, soft-to-the-skin eyeshadows and four, shimmery face powders.
    Perfect pairing: With these strikingly gorgeous shades, you’ll need bold lashes to pull the look together. Try PUR’s Pro Eyelashes in Diva which are handcrafted with the finest cruelty-free silk to provide lightweight, fuller lashes.
  • PUR x Boxycharm Eyeshadow Palette (Over 40% off)
    Experience the vibrant eyeshadow palette that had the Charmer community swooning with 12 versatile, pigmented and transformative shades. From lightweight, warm matte shades of peach to vibrant blue and shimmery pink, this palette is sure to make your eyes pop.
    Perfect pairing: With a flawless eye look, you’ll need a complexion to match. Pair with our best-selling 4-in-1 Pressed Mineral Makeup Foundation that comes in 11 accommodating shades that leave behind a natural, mineral coverage.

Best-Selling Sale Items

  • Try Me Primer Kit (Over 75% off)
    No primer is one size fits all, so experiment with these best-selling primers that help visibly correct and perfect your complexion for beautiful makeup application. This kit features mini Correcting Primers Prep & Perfect, Hydrate & Balance, Redness Reducer and Illuminate & Glow.
    Perfect pairing: After creating flawless, uniform skin with these primers, you’ll want to top it off with the ultimate foundation. Pair with Bare It All™ 4-in-1 Skin-Perfecting Foundation that helps mask imperfections and illuminate the look of pores and fine lines with a weightless, demi-matte finish.
  • Get Bright Spot Brightening Serum (Over 55% off)
    Valentine’s Day is just around the corner and this ultimate beauty buy will help you fall back in love with your complexion. This highly concentrated solution helps correct the look of dark spots, blotchy skin and uneven tone with proven, powerhouse brighteners. Clinically proven to reduce the look of dark spots by as much as 73%, this serum will become a staple in any skincare arsenal.
    Perfect Pairing: Kiss dry skin goodbye with this ultimate thirst quencher that delivers a mega-dose of oil-free hydration for a visibly softer, smoother look and more comfortable feel. Apply at night after the serum for total moisture restoration.
  • PUR PRO x Etienne Ortega Eyeshadow Palette (40% off)
    Etienne, a renowned celebrity hair and makeup artist, collaborated with PUR on this must-have palette that’s designed to entice the novice and the pro. Featuring 19 blendable and buildable shades, this palette will help you step up your every day glam with warm nudes, subtle shimmers and cool ultra-matte shades.
    Perfect Pairing: For celebrity-like results, create a natural, full-coverage look with the 4-in-1 Pressed Mineral Makeup Foundation.

All products available now on www.purcosmetics.com.

PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year. From celebrating our milestone Sweet 16 birthday with a limited-edition collection to serving as the official beauty partner for Illumination’s sweeping new version of Dr. Seuss’ The Grinch, 2018 came with unmatched beauty solutions that are PÜR and simple!

Complexion

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients
Loaded with skincare ingredients, this mineral powder foundation gives skin a flawless, mineral coverage with a lightweight feel. The all-in-one formula works as a foundation, concealer, powder and SPF and is clinically proven to correct, prevent and interrupt your biggest concerns…even after the makeup comes off!

Bare It All™ 4-in-1 Skin-Perfecting Foundation
Don’t be afraid to amp up the glam with this high-performance, 12-hour, demi-matte foundation that works to cover imperfections while helping to correct problem areas for maximum confidence. Designed for face and body, this unique formula contains PÜR’s proprietary Energy Complex and Ceretin® Complex to help renew the look of your skin for a look that wow’s!

4-in-1 Foundation Stick
This cream-to-velvet matte foundation stick seamlessly blends onto the skin to create a flawless complexion from all angles. Enclosed in a sleep octagonal component, this stick doubles as a contour/highlight took, as it effortlessly sculpts and highlights your best feature to complete any makeup look.

4-in-1 Tinted Moisturizer
For your light makeup days, this all-purpose hydrator, primer, foundation and SPF infuses skin with powerful hydrators and proven correctives, while enhancing the appearance of your natural complexion.

4-in-1 Liquid Foundation
Achieve hours of uninterrupted complexion perfection with this lightweight, oil-free formula that offers all-day true color that won’t smudge, rub off or fade. Formulated with PÜR’s Ceretin® Complex, this foundation revelation draws vital moisture to the skin for a flawlessly fresh look you’ll adore.

Disappearing Ink 4-in-1 Concealer Pen
Meet PÜR’s ultimate quick fix! This concealer pen is packed with concentrated skincare goodness, like Ceretin® Complex and a unique Diamond Complex that reflect light away from imperfections, quickly correcting the look of fine lines, dark spots, visible pores and more. Available in a variety of shades, this pen is the answer to uneven, problem and prematurely aging skin.

Disappearing Act Concealer
Don’t let eye lines, dark circles or imperfections come in the way of a flawless-looking complexion! This skincare-infused 4-in-1 concealer contains salicylic acid, brightening waltheria extract and problem-solving Ceretin® Complex to help brighten, balance and lift the skin’s appearance with minimal effort.

Translucent Loose Setting Powder
This everyday powder comes with a built-in sponge that helps lock in foundation and concealer without adding color or cakey coverage. The lightweight, microfine powder sits beautifully on the skin without settling into fine lines or pores.

Eyes

Fully Charged Mascara Powered by Magnetic Technology
Utilizing magnetic technology, this age-defying mascara attracts to each individual lash to help strengthen, thicken, lengthen and sperate for unparalleled performance.

Color

4-in-1 Blush Book
Indulge in these blendable, richly pigmented, long-wear matte and shimmer blushes that instantly add a flush of color to the cheeks. Formulated with vitamins and botanical extracts, these fade-proof formulas build from sheer to bold color that’s universally flattering for all skin tones to enjoy.

Sweet 16 Celebrate Your Selfie Blockbuster Set
Celebrate Your Selfie with this Limited-Edition ‘Sweet 16’ all-in-one, 22-piece makeup essentials set celebrating PÜR’s 16th birthday! This beauty-junkie, must-have makeup kit is filled with all of the skincare infused makeup essentials you need to create your favorite PÜR looks—just add our award-winning 4-in-1 Pressed Mineral Makeup Foundation to complete the look.

Visionary Eyeshadow Palette
This carefully selected 12-piece palette features on-trend mattes, shimmery pastel and warm neutral tone shades that work seamlessly together to create stunning everyday look you’ll adore.

Creator Eyeshadow & Face Palette
This artist-inspired customizable eye and face palette puts the power of makeup in your hands. Curate a palette that’s uniquely yours with each removable shimmery and matte eyeshadow shade, highlighter and bronze that can easily be removed or rearranged.

Tools

The Grinch™ He Hates It, You’ll Love It 5-Piece Brush Set
Steal the show with this specially-curated set of 5 cruelty-free face brushes and pouch with a limited-edition, festive design inspired by Illumination’s sweeping new version of Dr. Seuss’ The Grinch™.

Skincare

M.M.C. Moisturizer
This Anti-Aging Moisture Complex puts lines and wrinkles to bed for good as it works overnight to reverse the visible signs of aging, environmental stress and free radical damage. The moisture-rich cream is clinically proven to reduce the appearance of wrinkles by 30% in 14 days and is proven to improve the appearance of skin tone and texture in as little as 10 days.

HydraGel Lift
This all-purpose hydrating eye primer preps and smoothes the skin for better wear throughout the day with encapsulated water complex that deeply hydrates the lid for a brighter, firmer and lifted look. According to a January 2019 article in Refinery29, HydraGel “delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe.”

4-in-1 Correcting Primer Energize & Rescue
This 4-in-1 Correcting Primer energizes the skin before a long day and rescues the skin after a night out with an effective blend of probiotics, aloe, caffeine and coconut water.

Tone Up Eye Serum
This intensive eye treatment is designed to firm, lift and smooth the delicate eye area, while providing essential hydration, stimulation and antioxidant protection to help minimize the look of premature wrinkles, roughness and dryness.