Introducing the Cannabis Collection at PÜR

There is no denying that ‘buzzword’ ingredients have taken the beauty and cosmetic industries by storm, and CBD and Hemp are no exceptions. According to a report from Grand View Research, “The global CBD skin care market size was valued at USD 234.1 million in 2018 and is expected to expand at a CAGR of 32.9% from 2019 to 2025.”

At PÜR™, we focus on skincare-infused products that promote overall skin wellness and have always put innovation and good-for-your-skin ingredients as our top priorities. Our newest Cannabis Collection was carefully curated to include an array of organic CBD and Hemp-derived products that everyone can enjoy.

“We understand at times the beauty industry can be overwhelming, and while our proprietary technology may be complex, our method is PÜR and simple,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “We have a saying called ‘makeup with purpose,’ and this new collection takes that meaning to new heights with Hemp and CBD-infused formulas that help nourish and soothe the appearance of your complexion for a look and feel you’ll love!” 

Meet the new PÜR CBD-infused Collection:

Hybrid Balm: CBD Hydrating Lip and Cheek Balm – Deeply hydrate, nourish and soothe dry, cracked skin with this CBD-infused tinted lip and cheek balm that instantly perks up the complexion, delivering a natural flush of color to the lips and cheeks.

Hazy Daze: CBD Soothing Eye Cream 10mg CBD- A plant-powered, CBD-infused eye cream that helps provide vital moisture, reduces the appearance of fine line and wrinkles, and minimizes the appearance of dark circles.

Hybrid Primer: CBD Hydrating Serum 25mg CBD- A CBD-infused primer featuring a superfruit blend to help prime skin for seamless makeup application.

Haze Mist: CBD Replenishing Facial Setting Spray 25mg CBD– A CBD-infused setting face mist that instantly refreshes and hydrates all skin types with botanical extracts.

Skin Haze: CBD Glass Glow Skin Highlighter 10mg CBD- This CBD-infused serum helps minimize the look of pores and leaves behind a smooth, hydrated look for a luminous glass-like effect.

Meet the PÜR HEMP Collection:

No Filter: Blurring Photography Primer- Help boost radiance and improve the appearance of an uneven skin tone and texture with these color correcting primers.

Shades: Original, Rose Gold Glow, Bronze Glow

Extreme Visionary: 12-Piece Eyeshadow Palette with Hemp- A 12-piece eyeshadow palette that features blendable, silky smooth eyeshadow shades that range from beautiful soft pink hues to warm peach tones that complement all skin tones.

Shop the entire skincare and makeup collection and more at purcosmetics.com

Help Protect Your Skin from Blue Light



It’s no secret that we are using technology for almost everything these days, and with more people working or studying from home, our screen time exposure has increased significantly. With the average person spending 2-4 hours a day on their phone, and an average of 6 hours a day behind a computer or tablet, we are possibly exposing ourselves to more blue light than ever before. But what can we do to protect ourselves? Most people know to put on sunscreen before going outside. Still, they have no idea that it can be beneficial to protect their skin indoors from the blue light that is often emitted by electronic devices, like computers, tablets and smartphones. Blue light, also known as (HIGH ENERGY VISIBLE) light, has studies showing that it can cause premature aging and cause damage to the skin.

But, don’t fret PÜR beauties, you can breathe easy knowing that PÜR offers good-for-skin ingredients that help you to continue to enjoy your lifestyle, without compromise.

Check out the amazing PÜR products designed to help you avoid “tech-skin.”

4-in-1 Love Your Selfie™ | Longwear Foundation and Concealer

This medium-to-full coverage foundation & concealer helps shield skin from environmental stressors, like pollution and helps protect skin against damage caused by exposure to daily high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering.

Out of the Blue | Light Up Hydrating Lip Balm
Prep and prime lips to perfection with this Light Up Hydrating Lip Balm that conditions and seals in moisture for kissable lips all day long. Infused with soothing Vitamin E, this gorgeous shimmer, gold glitter lip balm appears clear on the lips for a soft, full pout that lasts. 

Out of the Blue | Light Up High Shine Lip Gloss
It’s time to pucker up to a new take on lipgloss Lightweight and highly pigmented, the Light Up High Shine Lip Gloss utilizes gel technology to coat lips in multidimensional color that wows with intense shine for kissable lips no matter the occasion. Available in 4 different lipgloss colors.

Out of the Blue | Light Up Vanity Blush Palette
This unique 3-piece complexion trio is comprised of two luminous blush shades and a radiant highlighter that seamlessly blend together to instantly add a flawless pop of color to any skin tone. Choose from 2 different makeup palette colors.

Out of the Blue | Light Up Vanity Eyeshadow Palette
This Light Up Vanity Eyeshadow Palette with blue light defense is filled with 12 obsession-worthy matte and shimmer eyeshadow shades to help you create universally flattering eye makeup looks. 

Lit Mist | Illuminating Setting Spray

This refreshing skincare and makeup setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! 

4-in-1 Cloud Cream Moisturizer

With ingredients like, soothing Green Algae Extract to help protect skin from damage caused by visible blue light, a common environmental stressor that can cause damage to the skin. The innovative Gel-to-Water Hydrating Essence Moisturizer cream moisturizer magically transforms upon application. 

Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich skincare ingredients to nourish and help counter against the damage caused by exposure to daily, high energy visible blue light.

Shop these amazing makeup and skincare products and more at purcosmetics.com.

When Skincare Meets Makeup

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily replacing the social media driven full-face, it’s easy to see why makeup / skincare hybrids are making their way into your makeup bag. More than that, people are busier than ever and want multi-tasking makeup that not only offers coverage but, also broad spectrum SPF and clean skin-loving plant-based ingredients. Lucky for you PÜR is more than makeup. We infuse skincare ingredients into our makeup formulas, earning us the name The Complexion Authority™. PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty and makeup products that help transform the look and feel of skin with innovative good-for-your-skin formulas, proprietary technology and unmatched high pigment color and payoff that can give you both immediate and long-term results.

Care for your skin while enjoying buildable coverage that suits your skin needs!

Makeup, meet skincare. Skincare, meet makeup.

Take a deep-dive into all of what PÜR has to offer, starting with the #1 Bestseller for over a decade, Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation. This buildable medium to full coverage foundation helps even the appearance of skin tone and acts as a concealer, finishing powder and broad spectrum sun SPF. It only takes 60 seconds to apply our multi-tasking powder foundation and if you need to reapply, this chic and perfectly portable compact fits into your bag without making a mess. The 4-in-1 Pressed Mineral Makeup Foundation is recommended by aestheticians and dermatologists alike because it’s infused with skin-loving skincare ingredients. The 4-in-1 Pressed Mineral Makeup Foundation and all of PÜR complexion products contain Ceretin Complex™, a gentle yet highly effective encapsulated retinol, and hydrating ceramides to help even the appearance of an uneven skin tone and minimize the appearance of fine lines, wrinkles, redness and aids in concealing blemish-prone skin. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application.

Set Yourself Up for a Productive Work from Home Day!

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

Here are 5 tips to help you develop an effective work from home routine

  1. Wake Up Early

It can be tempting to hit the snooze button and roll out of bed at the last minute but waking up late can affect your routine. Try getting up at the same time you normally do for work or school and take advantage of not having to sit in traffic. Spend this time getting your head in the right space by taking a mindful approach to your morning. This is also the perfect time to set your priorities for the day.

2. Ease into Your Day

After you’ve put on your pot of coffee try stretching or meditating. This can help to set you up for a more productive day by helping to melt away stress and tension early on. We recommend using a face mask during this time to prep your skin for the day. The Blue Agave Mask is perfect for hydration. This ultra-refreshing face mask is packed with our PÜR proprietary Energy Complex of green tea, ginseng and Vitamin B that helps smooth the appearance of skin and refine the look of skin tone and texture.

Or If you are looking to help detox your skin, try our cult favorite Dirty Girl Detoxifying Mudd Masque. Maximize your everyday regimen by adding this detoxifying mask into your skin care routine to help refine the look of pores, exfoliate away dead skin cells and clarify the appearance of skin with a blend of natural clays and soothing botanical ingredients.

3. Get Dressed for the Day

Now, who doesn’t love sweatpants and messy hair? As tempting as this may be, getting dressed, following your normal skin care routine and putting on a little makeup can help give you more energy and motivation. Plus, if your boss decides to do a team video chat you can ensure you are looking your best! Go for a natural look or… if you’re in the mood, glam it up! Now is the perfect time to experiment with your looks!

Going for an Au Naturale Look? Try this easy 4-Step Routine

Going for Glam?

Hydrate & Balance primer features a lovely lavender extract and our PÜR proprietary Ceretin® Complex in a soft lavender hue that offsets the look of uneven skin tone.

  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: PÜR X Trolls World Tour
    Create award-worthy makeup and stay true to Ü looks with these limited-edition pressed pigment palettes that contain six unique shades that work together in harmony for a finished look that deserves to be on top of the charts. This collection consists of 6 different palettes ranging from neutrals to bold and colorful—you’re  sure to find something you love!
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

4. Take Breaks

Sitting behind a computer all day can cause stiffness and fatigue, try stepping away every few hours to stretch your legs or grab another cup of tea or coffee. You can also take this time to go over your priorities for the day, check-in with your team and make sure you are staying on task. Use this time to reflect and readjust if needed.

5. Choose a Stop time

It’s much easier to stay on task when you are in the office but when working from home the lines can become blurred, therefore it is important to choose a time to end your day. This is the time to ensure that you have executed your priority list, check-in with your team and “pack up” for the day. As much as you may want to work all night overexerting yourself can actually have an adverse effect. Your boss and your team are relying on you so make sure you get plenty of rest after your work is done.

Social Distancing? Stay in Zen Mode with a Spa Day in

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

We’ve put together some awesome spa day/night ideas for you, so light some candles, take a deep breath and get ready for some relaxing, at-home me time.

Set the Mood

Creating a tranquil and relaxing environment takes a little preparation.

  • Find a quiet and comfortable area where you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible.
  • Light some candles or place a few drops of essential oil* into a diffuser*, this helps to create that spa-like environment. *Don’t have either? Add a few drops of See No More Deep Pore Cleanser to a sink or tub full of water, and let the peppermint aroma fill the room.
  • Play relaxing music. You can find thousands of songs and playlists on your phone, laptop or portable device to help further set the mood.
  • Get cozy! Pull out your fave fluffy robe and slippers or slip on some loose clothing so you can feel as comfortable as possible.

Gather your Spa Necessities

Start by CLEANSING your skin. Based on your skin type PÜR has some amazing cleansers.

  • If you have normal or dry skin we recommend using Forever Clean Gentle Cleanser. Forever Clean gently lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The clear, vegan-friendly formula encourages a healthier-looking complexion, as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil… how refreshing! 
  • If you have oily or combo skin try using, See No More Deep Pore Cleanser.  See No More Deep Pore Cleanser is uniquely formulated to deep clean and clarify the look of congested, blemish-prone skin, as it works to help fight against the potential skin-damaging effects caused by exposure to daily, high energy visible blue light. Powerhouse ingredients, like lactic acid and salicylic acid, gently exfoliate and clarifyskin, as soothing peppermint oil instantly refreshes and cools the skin for an extra pampering effect that feels oh-so-good! 
  • EXFOLIATE and slough off dead skin cells, revealing a fresh and more radiant-looking complexion. We recommend using the Purple Pore Punisher. Pores beware! Purple Pore Punisher gel face mask works hard to detoxify the skin while gently removing impurities that often form because of daily stress and pollution. 
  • We love multi-masking so follow up with a hydrating mask. Try the Holographic Hydrating Sheet Mask Set. What it is: A two-piece holographicface mask that helps lock in key ingredients and moisturizers with foil for optimal results.

After deep cleaning, exfoliating and masking it’s time to MOISTURIZE.

Moisture is essential to skin health and as The Complexion Authority™ we have several moisture-rich products that suit your skin needs.

Get in Zen Mode

Now that you have set the mood and deep cleaned your skin, the rest is up to you! Get creative! Give yourself a much-needed manicure or pedicure using butter London nail products.

Or just take the rest of the day for quiet time. We spend so much of our lives on autopilot, stressed, busy running around and never taking the time to care for self. Use this time at home to rest, reflect and stay zen.


Skin Types 101: Everything You Need to Know About Different Skin Types

As The Complexion Authority®, we know a thing or two when it comes to achieving beautiful-looking skin. Our skin, which is the largest organ on the body, is the base of any makeup routine and we want you to feel confident selecting products that are geared towards your individual skin type. There are four distinguishable skin types recognized by the beauty and skincare professionals, alike: dry, oily, combination and normal. This deep dive will help you identify your own skin type and build a custom regimen for your own unique needs.

Understanding the skin types:

  • Dry skin types produce less sebum oil than normal skin types.
  • Oily skin types produce exceed sebum
  • Combination skin contains both normal and oily areas, with excess oil production typically occurring in the t-zone.
  • Normal skin has a healthy oil/water balance with very limited blemishes.

While it’s important to understand which category your skin type is, these classifications are not the only means to determining which products would work best for your skin. There are several skin conditions that our products formulate to treat.

Understanding the skin condition:

  • Sensitivity, which is characterized by redness and irritation
  • Dehydration, which is characterized by tightness, dry patches and flakes
  • Blemishes, which is characterized by pesky blemishes and clogged pores
  • Aging, which is characterized by fine lines, wrinkles and sagging skin
  • Uneven texture or tone, which is characterized by dark or light spots.

Bearing these conditions in mind, when looking for skincare and complexion beauty products, look for key word indicators that treat the issues, or conditions, you may be dealing with. The skin conditions are interchangeable and not unique to the skin types.

Understanding the products needed

  • Dry skin types
    • Dry skin types require ingredients, like Agave Extract and Sodium Hyaluronate, that lock in lasting hydration for a luminous glow.
    • Pro Tip: Add drops of Precious Metals Shimmering Dry Oil Elixir into your favorite complexion products for added moisture.
  • Oily skin types
    • Oily skin types benefit from ingredients that help refine skin texture and tone, like salicylic acid, for visibly clearer, healthier-looking skin.  
    • Pro Tip: Use a detoxifying mask, like Dirty Girl, 2-3 times a week to deep cleanse congested pores. 
  • Combination skin types
    • Combination skin types require ingredients that promote overall skin wellness, like the Energy Complex and Ceretin® Complex.
    • Pro Tip: Try the Balancing Act Mattifying Skin Perfecting Powder to control excess oil in the t-zone.
  • Normal skin types
    • Normal skin types benefit from ingredients, like Aloe and Energy Complex, to help soothe skin and rejuvenate it for a fresher look and feel.
    •  Pro Tip: Cleanse the day away with Forever Clean Gentle Cleanser to melt away makeup, dirt and debris, while nourishing the skin.

Valentine’s Day Look for Different Occasions (Spa Girls Night, Au Natural, Glam)

Love is in the air and PÜR is here to help you prepare for the big night with beauty must-haves picked for any occasion. Whether you’re staying home to pamper yourself, looking to achieve a ‘no make-up makeup” look or going full glamour on Valentine’s Day with a full-coverage look, we’ve got Ü covered!

Spa Girls Night In

  • Step 1: Remove Makeup: Melt Away Gel Oil Makeup Remover
    Gently massage a small amount of product onto dry skin. Use circular motions for 10 to 15 seconds, or until gel fully breaks down makeup. Rinse with lukewarm water and pat skin dry.
  • Step 2: Double Cleanse: See No More Deep Pore Cleanser
    Apply a pea-sized amount of See No More Deep Pore Cleanser to moistened skin and work into a lather. Rinse with lukewarm water.
  • Step 3: Mask: Purple Pore Punisher Pore-Tightening Mask (pillow blend)
    Apply a thick, opaque and even layer to clean, dry skin. Avoid eye area, eyebrows, hairline and lips. Leave on for 15 minutes or until completely dry. Gently peel off mask from outer edges and rinse off any residue with warm water.
  • Step 4: Serum Cocktail: Ceretin® Serum and Shake and Boost
    Apply a pea-sized amount after cleansing to dry skin. Follow with appropriate moisturizer.
  • Step 5: Eye Treatment: Tone Up Eye Serum
    Gently apply around the eye area to clean, dry skin.
  • Step 6: Moisturize: 4-in-1 Cloud Cream
    Shake well before use. Apply to freshly cleansed skin morning and night.

Au Naturale

  • Primer: 4-in-1 Correcting Primer Energize & Rescue
    A must-have beauty tonic that helps energize the skin before a long day and rescues the skin before a long night out.
  • Base: 4-in-1 Pressed Mineral Makeup Foundation
    A universal, all-in-one foundation, concealer and powder with SPF 15 for daily medium-to-full coverage.
  • Eyes: Visionary Eyeshadow Palette
    A 12-piece eyeshadow palette with a range of blendable silky smooth shades from mattes and metallic pastels to warm neutrals.  
  • Lip: Out of the Blue Light Up High Shine Lip Gloss
    A highly pigmented, Light Up High Shine Lip Gloss formulated with blue light defense.

Glam

  • Primer: No Filter Blurring Photography Primer
    A unique primer with prismatic blurring micro-pearls to help color correct skin prior to makeup application.
  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: Crystal Clear Blockbuster Face Palette
    An all-in-one face palette that features a gorgeous array of the perfect mix of 38 matte, shimmer and glitter shades for flawless day and night looks that are fully customizable.
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?

We’ll explain.

Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.

We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.

Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A:
As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.

Q: What does Out of the Blue mean?
Tisha:
With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.

Q: What inspired the packaging?
Tisha:
The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.

Q: What’s your favorite product in the collection?
A:
The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products.

Q: What “blue light” device are you guilty of being on the most?
A:
As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.

Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

Love Your Skin + Learning Your Skin Type

Our complexion is constantly evolving, so understanding your skin’s specific needs is no easy task…even for the pros! From external factors, like weather, to internal contributors, like diet and hormones, it’s common to notice a shift in the skin’s appearance and behavior over time. As the body’s largest organ, it’s important to take the time to learn your skin’s particular needs to help achieve and maintain a complexion you love.  

Here are the top PÜR product recommendations, by skin type:

  • Dry Skin
    Struggle with flakiness and tightness of the skin? Noticing visible signs of aging, like fine lines and wrinkles? Can your skin become rough and scaly? If so, you likely have dry skin. Dry skin can come from a wide range of factors but have no fear! The right topical serums and moisturizers can help nourish and soothe the skin’s appearance for a visibly radiant, healthy-looking complexion. Soak It Up Intense Hydrating Moisturizer is the ultimate thirst quencher for dry skin types. Made with a unique, oil-free formula, this decadent, dewy cream provides both immediate relief from dryness and long-term moisture loss prevention to keep skin looking and feeling its best. If you’re on-the-go and looking for a refreshing boost of hydration, Miracle Mist Hydrating Spray is for you! Instantly moisturize dry, tired and stressed skin with this transformative blend of more than 70 essential vitamins, minerals, antioxidants and amino acids.

Primer Match: Correcting Primer Illuminate & Glow
Add a dose of radiance to dull, tired and stressed-looking skin, while minimizing the appearance of pores, lines, wrinkles and imperfections.

  • Oily/Blemish-Prone Skin
    Visibly enlarged pores, unwanted shine and persistent breakouts are common characteristics of oily/blemish-prone skin. If you’re looking to keep excess oil and pesky blemishes at bay, armor up with a skin-clarifying regimen that will help promote a healthier-looking complexion. Give skin the perfect pick-me-up with Dirty Girl Detoxifying Mudd Masque that’s packed with Pascalite Clay to help unclog pores, clarify skin and gently exfoliate all skin types with an effective blend of natural clays and soothing botanicals.  For any everyday cleanser that does the trick, try Joystick Exfoliating Deep Cleanser that cleanses, exfoliates and tones congested, acne-prone skin for a smoother, brighter-looking complexion.

Primer Match: Make It Matte Oil Mattifying Primer
Oily skin has met its match! This versatile blotting stick instantly mattifies and perfects the skin without overdrying, leaving behind a shine-free look that’s comfortable.

  • Normal Skin
    If neither of those skin characteristics sound familiar, you may fall under the normal skin type. Easily remove any stubborn face or eye makeup with the Melt Away Makeup Emulsifier that utilizes more than a dozen natural oils and extracts to dissolve all traces of makeup.
    Primer Match: 4-in-1 Correcting Primer Energize & Rescue
    Formulated with probiotics, aloe, caffeine and coconut water, this primer helps smooth and soothe the skin before makeup application while improving skin hydration and reducing the appearance of redness.
  • Mature Skin
    PÜR’s secret to achieving a smoother, younger-looking complexion is in its proprietary technology, Ceretin® Complex. The Ceretin® Serum Age-Defying Concentrate is the perfect morning and night serum to help brighten the skin’s appearance, moisturize the skin and fight against visible signs of aging, like fine lines and wrinkles. Follow this serum with skin-loving Get A Lift Age-Defying Moisturizer, which is clinically proven to visible firm sagging skin and improve the look of lines, wrinkles and sagging skin.
    Primer match: No Filter Blurring Photography Primer
    This unique primer is made with prismatic blurring micro-pearls to help color correct the skin while age-defying skincare ingredients nourish the skin.

For a limited-time only, et 30% off good-for-you skincare on www.purcosmetics.com using the code: SKIN30.