Perfect Pairings—Out of the Blue Collection

Technology has integrated itself into our daily routine, just as sure as our morning cup of coffee or our commute to work. The convenience of instantly ordering those cute shoes you saw on social media, listening to your favorite songs, and organizing your life right in the palm of our hands, comes with logging some serious screen time.

According to a study done in 2018 by global tech protection & support company Asurion, the average person checks their phone 80 times a day, with 1 in 10 checking their phone every 4 minutes. Millennials report even higher rates of looking at their screen, an average of up to 150 times per day. Each time we check our phones, answer an email at our desktop, or binge-watch our favorite TV show, high energy visible blue light is emitted from our devices. Blue light penetrates our skin in layers deeper than what UVB rays can, causing visible signs of aging. Most of us can’t even think about standing in the sun for 6 hours without any SPF protection on, because we know the damage it can do. Our technological sidekicks aren’t going anywhere anytime soon, so it’s time to get smart about shielding ourselves from aging caused by high energy visible blue light.

PÜR’s brand new collection, Out of the Blue, features makeup and skincare that’s as smart as it is beautiful. Each item contains the proprietary Blue Light Defense complex to protect the skin from damage caused by high energy visible blue light. Xanthophyll & Lycopene (naturally-occurring, plant-based yellow & orange light-filtering pigments) and Rice Germ Oil (skin strengthening & conditioning lipid) create reservoirs in the skin to shield itself when exposed to high energy visible blue light.

Here’s a breakdown of how you can fit these sleek beauties into your routine— the cruelty, paraben, and gluten free way:

4-in-1 Pressed Mineral Makeup + Out of the Blue Light Up Vanity Blush Palette

The cult-favorite 4-in-1 Pressed Mineral Makeup has made millions of women rethink powder- and so will this blush. Featured in two universally flattering color combinations, each light up compact provides 2 shades of blush, and 1 luminous highlight. Ceramides, Lactic Acid, and time-released Retinol (Pur’s exclusive Ceratin Complex) give a buttery, cream-like feel to these powders, and improve texture and firmness of the skin over time. After using our Chisel Brush to achieve your desired coverage with 4-in-1 Pressed Mineral Makeup, try using the deeper shades of blush on your temples, and applying the lighter shade on the apples of your cheeks for a softly contoured effect. Top off with a serving of glow with the highlight shades, or simply swirl all 3 shades together for an effortlessly luminous look.

Gorgeous color and coverage in 2 easy steps!

Fully Charged Mascara + Out of the Blue Light Up Vanity Eye Shadow palette

Press the button on the side of this lighted palette to discover crisp raspberries, peaches, a luxurious deep blue, and a dazzling, iridescent pressed glitter, a palette that is sure to spice up your spring/summer makeup routine. Mattes, shimmer, satin, and glitter formulas all keep the delicate skin around the eye looking rested and rejuvenated with the Energy Complex (Vitamin B, Ginseng, and Green Tea).

For a modernized approach to a smoky eye, pat “Wake Up” from brow bone to lash line. Next, use a fluffy crease brush to buff “Just Peachy” throughout the crease of your eye, using windshield-wiper motions. Repeat until added intensity is achieved. To smoke it out, use a flat brush to pack “Cloud 9” on your lid, blend into the crease. Using warm peach tones creates a soft contrast to the navy, for a fresh twist on this classic technique. Finish off your look with Fully Charged Mascara. It’s magenetic technology lifts, curls, and volumizes, and its limited-edition light-up packaging ensures every little lash is in the spotlight! And for the glamazon who needs it all, pop a pair of 3-D Synthetic Silk Pro Lashes (available in 6 styles) on for the ultimate dramatic gaze!

4-in-1 Tinted Moisturizer + Perfect Your Selfie Kit

For the Pür beauty on the go, look no further than this full face in 5 minutes. 4-in-1 Tinted Moisturizer hydrates, protects with SPF 20, and primes skin with sheer-to-medium coverage. Wear alone for a radiant, natural feel, or add the Perfect Your Selfie Kit– everything you need to add quick, wearable color. 4 blushes and 6 shadows in a travel-friendly palette allow endless looks wherever your day (or night) takes you. Kit contains 3 deluxe sizes of Pür favorites- No Filter Blurring Photography Primer (mix with Tinted Moisturizer for an unmatched glow), Fully Charged Magnetic Mascara, and Chrome Glaze lip gloss in Squad.

Correcting Primer + Lit Mist Illuminating Setting Spray

If your face seems to be melting, crumbling, or fading by lunch hour, try looking at how you prep and set your skin each day. Pür’s line of Correcting Primers offers 6 different options with treatments based on your skin type, all designed to give you a flawless finish under foundation. For a blurred, poreless look under any skin type, try Prep & Perfect.” Its smooth, dreamy finish instantly fills in texture, while the Ceratin Complex brightens, smooths, and firms skin over time. After foundation application, spritz skin in a veil of new Lit Mist Illuminating Setting Spray. This fragrance-free formula locks in makeup, as well as revitalizes and protects skin with Energy Complex & Blue Light Defense. Your look isn’t going anywhere, beauty!

Melt Away Gel + Forever Clean + Get A Lift Firming Facial Cream

After a long day of crushing your goals, your skin needs a little TLC. This trio of fragrance, mineral oil, and petroleum-free skin savers are sure to keep your complexion squeaky clean and perfectly hydrated. Begin with a generous helping of Melt Away Gel Oil Makeup Remover on dry skin with your hands. You’ll see the gel turn to a lightweight oil, and then emulsify when you rinse. 6 essential oils, Blue Light Defense, and Energy complex break down all traces of makeup, while perking up your skin. Follow with Forever Clean Gentle Cleanser. Its aloe-infused, sulfate-free lather gently cleanses pores, without stripping your skin. Pat gently dry, and apply a dollop of a moisturizing cream such as Get A Lift Firming Facial Cream. Use upwards motions to promote lymphatic drainage and detox, and enjoy the immediate firming sensation its LiftLine complex provides. Bring any access product down your neck and décolletage, for a more supple, youthful look. Skin is ready for sleep, and ready to wake up even more beautiful!

Miracle Mist + Out Of The Blue Light Up Lip Gloss

Going in and out of stuffy, heated office? Feeling dull after that recycled air on the plane? Perk up and refresh your best assets with a little moisture! Spray Miracle Mist Hydrating Spray over bare skin or makeup to bring back the vitality. Its 70 vitamins and minerals penetrate deep into the skin to unlock its true glow. Top your lips off with Out of the Blue Light Up Lip gloss (available in 4 shades) in “Dreams” for a shiny, juicy color, without glitter. This creamy, never-tacky formula coats lips with a blend of peptides, for a subtle, sting-free pluming action. Wear alone or layer over lipstick for a more dimensional pout.

4-in-1 Cloud Cream + See No More Deep Pore Cleanser

Oily or acne prone skin especially needs that balance of lightweight moisture and an exfoliating treatment in order to healthily function. See No More Deep Pore Cleanser lathers without harmful sulfates, and invigorates with peppermint oil, lactic & salicylic acids to remove all traces of dead skin cells, dirt, oil, and makeup. Once you’ve rinsed your face, apply 4-in-1 Cloud Cream Gel-to-Water Essence Moisturizer. This ultra-light gel bursts into water on the skin, depositing Energy Complex, Green Tea, and Ceratin Complex, to hydrate while exfoliating, keeping pores clear, treating, and preventing future breakouts. Blue Light Defense complex in both cleanser and moisturizer build a barrier in the skin to protect from high visible energy blue light. Get ready for clear, bright skin!

The Perfect Makeup Products for Your Sultry Valentine’s Day Date Look

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out on a romantic date with your partner or celebrating Galantine’s with your closest friends, these skin-loving products are just what you need to complete enviable looks from start to finish. From soft, romantic eye looks to amping up the drama with a signature, bold red lip, PÜR has Ü covered with clean, beauty solutions that are sure to perform for your special night.

Check out these beauty picks that will make you feel like Cupid is on your side!

4-in-1 Foundation Stick | $34
Start your evening with a beautiful canvas with this award-winning, velvety matte foundation stick that’s formulated with buildable medium-to-full coverage that allows you to look fabulous from all angles. With 24 flattering shades, this foundation stick works to conceal, contour and highlight the face, while brightening the look of uneven skin tone, providing supple hydration and reducing the look of pores.

Visionary Eyeshadow Palette | $32
Complete with a delicious blend of matte and shimmery pastel and warm neutral shades, this highly versatile eyeshadow palette features silky smooth colors that work seamlessly together for both simple and glam makeup looks. From shimmery blush tones to a transitional brown and deep purple, this palette will help you create a look that’s simply irresistible.

Pro Eyelashes in Diva | $14
Don’t hold back the drama this Valentine’s Day! Complete your stunning eye look with these cruelty-free 3D lashes that are handcrafted with the finest luxury silk to provide ultra-lightweight, natural-looking fuller lashes that complement various eye shapes.

3-Piece Berry Lip Kit | $18
What better time to experiment with a gorgeous lip color than Valentine’s Day? Pucker up with this trio of lip essentials that include a coordinating liner, gloss and lipstick in a strikingly stunning deep berry color and luminous light pink that instantly draw attention to your look.

Bronzing Act | Matte Bronzer in Dark or Light | $26
Turn up the glam and let’s get glowing with this skin-nourishing ultra-matte bronzer that’s designed with a mosaic of hues to complement all shades from light to dark. This long-lasting powder easily doubles as a contour shade as it creates depth and dimension on the face for a subtle, all-over warmth that radiates.

Afterglow Illuminating Powder | $26
Brighten up and blur the look of imperfections with this mineral-rich illuminating powder that gives skin a lit-from-within finish to your look for an understated strobe effect. Extremely blendable and lightweight, the dual-use formula can be used with or without makeup, providing a beautiful sheen on all skin tones.

Get a 5-Minute Makeover With The Quick Pro Collection

We made makeup easy , a long time ago. Watching YouTube tutorials can be a little frustrating. It can convince you that a “no makeup makeup” look requires at least 12 products and that an ultra-glam look takes at least 55 minutes. This is all false.  Well, you can use 12 products to look bare-faced but you don’t have to, and a full-coverage and flawless look can be fast and simple.

The PÜR & Simple philosophy is the cornerstone of our multitasking makeup. We make reaching complexion perfection easy for every skin type starting with our 4-in-1 complexion collection. Whether it’s a concealer or foundation, light coverage or full, our multitasking makeup enables you to skip a step (or three!) However, the easiest way to get your makeup routine down to 5 minutes or less is to use the 4-in-1 Pressed Mineral Makeup Foundation.

“I have been using this for 10-plus years now and love it,” wrote a customer in a review. “I think it is much much better than any of the other mineral makeup out there.”

There is nothing easier than the 4-in-1 Pressed Mineral Makeup Foundation. This buildable medium to full coverage foundation helps even skin tone and acts as a concealer, finishing powder and broad-spectrum sun protectant. It only takes 60 seconds to apply and if you need to reapply, this chic and perfectly portable compact fits into your bag without making a mess.

“I have VERY sensitive skin and this is the only foundation that hasn’t irritated it,” according to a customer review.

The 4-in-1 Pressed Mineral Makeup Foundation is recommended by plastic surgeons and dermatologists because its infused with skincare and doesn’t contain any cheap ingredients that can irritate your skin. The 4-in-1 Pressed Mineral Makeup Foundation and all PÜR’s complexion products contain Ceretin Complex , gentle yet highly effective encapsulated retinol and hydrating ceramides to help even skin tone and minimize the appearance of fine lines, wrinkles, redness and blemishes. Plus, all PÜR’s makeup is cruelty free and doesn’t contain parabens, talc, petroleum, mineral oil or sodium lauryl sulfates.

“The bottom line is this does it all and has all the ingredients that I want in a foundation,” wrote Beachnut22 in a review. “I have tried everything from Bare Minerals to every other brand name under the sun” I will probably never try another foundation.”

As for the finishes touches, grab a Love Your Selfie 2 palette to finish your look. Each palette has coordinating goof-proof shades that work together for a flawless look in less than five minutes.

What is Ceretin Complex?

It’s true. Most makeup is full of things you can’t pronounce and ingredients that allow you to look amazing, but aren’t great for you skin. When PÜR began, it was important that we were thoughtful about improving the look and feel of the skin and we wanted to make it easy. Our goal has always been to create multitasking, uncomplicated beauty. However, we weren’t interested in creating more makeup that would aggravate skin, clog pores and require professional application.

We wanted to make makeup better. This is why all of our complexion products contain pure mineral pigment that is ground to the smoothest texture. We bind our minerals with moisturizing Shea Butter and soothing Vitamin E for a like-skin finish that is breathable, buildable and natural unlike cakey clays that mask the skin or loose powders that make a mess. We formulate with no harsh chemical dyes, irritating talc, alcohol or preservatives so your skin looks flawless without all those cheap and unnecessary fillers.

We added skincare to take our complexion products to the next level. (We aren’t globally known as The Complexion Authority for nothing.) Our state of the art skincare infusion was a revolutionary approach to healthier makeup. Our proprietary Ceretin® Complex contains gentle yet highly effective ingredients including encapsulated nonirritating retinol and hydrating ceramides. This multitasking hero has been clinically proven to help lighten up dark spots and uneven skin tone, minimize the appearance of fine lines and wrinkles and improve the appearance of redness and blemishes. Starring first in our 4-in-1 Pressed Mineral Makeup Foundation, the cult classic has become a nationwide favorite and more than 10 million compacts have been sold around the world. Ceretin® Complex is a part of our DNA and is included in all our complexion products from our tinted moisturizer to our  long-wear formulas.

For those that want to keep it au natural, the Ceretin Complex is also available a serum. The Ceretin Serum Age-Defying Concentrate can be used in your daily age management skincare regimen to keep your skin fresh and youthful-looking. It also contains exfoliating Lactic Acid and nourishing fruit extracts to keep your skin looking its best. For the ultimate at home facial, layer it on after your Dirty Girl. Your freshly exfoliated skin will allow the serum to penetrate deeper for faster results and an improved complexion.

Get Kim Kardashian West’s Best Features with Cameo Contour

Cameo Contour, our innovative and dual-ended contour stick has just turned two! When contouring became the hottest trend by celebrities like KKW (Kim Kardashian West), we sought out to make highlighting and contouring easier for those that don’t have a makeup artist on call. This makeup hack was hard to master with regular foundation, concealers and brushes and could be expensive when you rounded up all the tools needed to make it look effortless. So, we made Cameo Contour dual-ended so you didn’t have to second guess which dark and light shades would complement each other and we also added a multifunctional sponge that made blending easy. (We even included step-by-step instructions in case a YouTube tutorial got too confusing.) All in all, Cameo Contour was designed to deliver red carpet worthy depth and dimension that makes flawless contouring an unexpected victory for the everyday girl.

However, the true innovation is in the formula. With both a highlighting and sculpting shade in one convenient product, this contour stick allows you to create perfect dimension in a flash. Made with natural, light-reflective ingredients that resemble microspheres, the creamy formula emphasizes your face’s natural high points and shadows while blurring imperfections and sets itself to a lightweight, powder finish. The best part? Cameo Contour also multitasks as a foundation. It’s packed with all of the ingredients you want in a foundation such as PÜR’s age-defying Ceretin® Complex, a skin-nourishing blend of hydrating ceramides and skin-perfecting Vitamin A.  What does this mean exactly? This contour stick not only improves the look of your facial features, it also improves the look of your skin too ” which makes it preventative from some and corrective for others.

After its launch two years ago, beauty influencers were the first to add it to their beauty arsenal. It has become an everyday staple in makeup artist and beauty influencer Angel Merino’s makeup bag. Angel, also known as @mac_daddyy, can be seen putting the beauty tool to work here.

Laura Lee, also know as @larlarlee, describes it best: “It gives you the benefit of a cream contour as far as lasting a long time and it’s going to be way more easier to blend out than a regular cream contour because it blends out to a soft powder.” Best of all, “it will make you look flawless in pictures.”

Dulce Candy gushed about it in a YouTube review: “It’s a cream-to-powder formula so you don’t have to add any powders on top unless you want to do a crazy transformation… That’s it! You are out the door. You’re highlighted. You’re contoured and you have coverage (that’s not heavy) at the same time.”

Even Women’s Fitness Magazine called it one of their “beauty heroes” for making “light work of contouring.”

We’re celebrating this milestone because for two years we have made a professional beauty secret a no-brainer for women worldwide ” especially for our loyal customers who craved celebrity looks. “Love this product. It glides on easy and blends out like a dream,” said Charlie B., a PÜR customer. “The application and blending of this product are very fast so it is perfect for daytime use.”

Chiseled features are just five minutes away with Cameo Contour. What are you waiting for?

GET THE LOOK: WONDER WOMAN

Every woman wants to feel like they can conquer the world. Inspired recently by Wonder Woman, PÜR wants to make you look like you can conquer the world too. Makeup artist Sarah Brock created the fierce looks for the unbelievably beautiful Gal Gadot on set of the Wonder Woman film. She recently revealed all her makeup secrets used on Gal to her Instagram fans and Warpaint. Here we use PÜR essentials to recreate these winning looks that will take you from Amazonian princess to flawless superhero.

Skincare: Prepare skin by applying Ceretin Serum and follow with M.M.C. Anti-Aging Moisture Complex.

Primer: Apply Correcting Primer Prep & Perfect all over face to create the perfect canvas for makeup.

Foundations: Use a longwear foundation with a skin illuminator such as Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation with a drop of No Filter Blurring Photography Primer. Mix well on back of hand and apply a light, even layer.

Concealer: Take a small amount of Disappearing Ink  (a shade or two lighter than your complexion) and pat under the eyes. Use your normal concealer to add more coverage, if needed, to any other areas of the face.

Cream Contour: Use the dark end of the Cameo Contour stick to define the hallows of the cheek and blend well.

Bronzer: Apply Mineral Glow on the cheekbones, around the hairline, and along the jawline.

Cream Blusher: For a pretty, healthy glow to the cheeks, apply Chateau Cheeks Cream Blush in Coy onto the apples of the cheeks.

Highlighter: Tap a tiny amount of highlighter from the Sun-Kissed Glow Strobe & Highlight Palette onto skin and blend well.

Brows: Using tiny hair strokes, fill in brows with Wake Up Brow Dual-Ended Brow Pencil.

Eyes: Using the Soiree Diaries Eye Shadow Palette, pat Epic on the eyelids and along the bottom lash line. Apply Mogul under the brow bone.

Eyeliner: Apply a thin line starting at the inner corner and create a thicker line at the outer corner that’s not too heavy with On Point Eyeliner Pencil in Heartless.

Lashes: Curl lashes. Using the Mascara Trifecta, and apply two coats of Fully Charged Mascara to the top lashes and two coats of Triple Threat Mascara to the bottom lashes.

Lips: Coat lips in Chrome Glaze Lip Gloss in Smarty Pants for a wash of color.

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and foundation. Try this instead: apply a thick layer of moisturizer with the Contour Blending Sponge. It plumps your skin with hydration and skincare and ensures that more product stays on your face instead of on your hands.

“I think where people miss the mark with creating really beautiful makeup is prepping the skin,” said PÜR beauty and makeup artist Angel Merino. He’s known across the internet and celebrity circles as @mac_daddyy. “I think people just kinda like rush to put on foundation and put on the makeup and they don’t take the time to really work the skin and perfect it.”

As he was creating a look for fellow PÜR beauty and YouTuber Laura Lee (@larlarlee), he joked about using half a bottle of Mac’s Prep + Prime Fix + to hydrate Laura’s skin. PÜR’s Miracle Mist works similarly and has 70 essential vitamins, minerals, antioxidants and amino acids. Plus, you don’t have to use half as much. Angel used PÜR’s Contour Blending Sponge to layer on the MAC’s hydrating primer, an eye serum and Tom Ford’s Illuminating Primer.

“A dry eye is not a good eye,” they agreed.

If you want radiant skin, it needs to look that way before you apply your makeup, Angel explained. Dry and dull-looking skin is not a good foundation for makeup. You must take care of your skin first.

Beauty blogger Wayne Goss agrees.

“Prep is so important. You need to be using a huge amount of moisturizer to counteract negative makeup,” said Wayne in his “Number One Beautyblender Mistake for Flawless Skin” video. He explains how to use a blending sponge to apply moisturizer.

“Make sure it’s completely damp,” Wayne said. “You need to embed the product into the skin” You need to press this into the skin and I don’t mean bounce. I mean press it as hard as you can.”

The result is plumper, hydrated skin that allows you to layer on your primer, foundation and concealer without it settling in to fine lines and sticking to dry patches. Your skin will look like skin even after you contour and set your look. Plus, this beauty hack will keep your skin looking radiant even when the makeup comes off.

Check out Angel’s makeup tutorial using his favorite contour product, Cameo Contour Stick, on COSMOPOLITAN.com here.

5 Concealer Tricks Everyone Should Know

Up until the days of YouTube beauty gurus and tutorials, we all applied concealer the same way  in a half moon shape under our eyes to cover dark circles, and on top of pesky blemishes. Now, thanks to the Internet, we know that concealer can be used in a multitude of ways, including highlighting and sculpting the face. Here’s a few ways you should be using these magical formulas.

COVER  DARK CIRCLES

Say bye bye to the half-moons and hello to the upside-down triangles. Using a concealer that is a shade or two lighter than your skin tone, draw a line from the inner corners of your eye down the side of your nose, then up and over to the edge of the eye socket  just above your cheekbone.

We’ve fallen in love with Disappearing Ink’s pen applicator because it makes applying concealer this way fast and easy, especially when used with the flat side of the Blend Squad blending sponges. Tap the concealer onto your under-eye area first, then down the side of the nose where redness occurs. Use the remainder of the concealer to fill in the triangle. This technique doesn’t just cover up dark circles, it also brightens the under eye area and helps sculpt the face.

INSTANT EYE LIFT

Apply concealer to the inner part of your eyes and under your brow bone for an instant lifted effect. If your eyelids are veiny or dark, cover them with concealer and apply a light brown shade to the crease for a “no makeup makeup” look.

HIGHLIGHT YOUR BEST FEATURES

Follow the upside-down triangle trick to hide bags. Then, add concealer down the bridge of the nose, in the middle of the forehead, above your cupid’s bow and on the chin. Blend with a Blend Squad sponge. This technique helps to highlight your best features and fake definition. Hello chiseled cheekbones!

ADD DEFINITION

Use your concealer with an angled brush to outline your brows and lips “ this will make these features look more defined and will stop your lipstick from bleeding. Disappearing Act has a creamy consistency much like a lipliner and will blend seamlessly into your foundation. Bolder browns and bigger pouts “ who doesn’t love that?

SET IT AND FORGET IT

Grab some setting powder and sweep it over all the places you applied concealer with PÜR’s Powder Foundation Brush. This ensures that the concealer lasts all day and doesn’t crease or crumble. Most importantly, it’s like fairy dust, magically blurring imperfections and giving the skin an airbrushed finish.

The Lipstick Hack This Byrdie Blogger Swears By

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte with a little translucent powder or how to prep your lips for drying formulas with a good exfoliator a la Alyssa Forever in her “9 Lipstick/Concealer HACKS Every Girl Should Know” YouTube tutorial. Matte has been the lipstick craze du jour.”I don’t know what it is, I’m just addicted to matte lips,” Alyssa said. “I think I’m matte squad for life.”

Velvet Matte Liquid Lipstick by PÜR has been on the lips of the top beauty bloggers and they’ve praised its non-drying mousse-like texture. “There’s nothing better than a soft, sexy matte lip that doesn’t dry out or clump throughout the day!” says Andrea of @andreaschoice. She found that when she tried PÜR’s 10 shades of Velvet Mattes, they were the perfect consistency to mix to create a custom look. “I love to mix Oh Bae with About Last Night for a natural every day look,” she said.

However, there was one hack that no one else thought of: matte lipstick as eye shadow.* Amanda Montell of Byrdie took her inspiration from 16-year-old Iris Law the new face of Burberry’s Liquid Lip Velvet. She used PÜR’s au courant Ever After which is a nod to the “Millennial Pink” that has been mentioned in think pieces from Vogue to Slate to New York Mag.

“I figured since the texture is also whipped, it might work well””and it did. As I’d learn, a moisturizing, not-totally-matte texture is ideal for this look, so it’s best to use whipped formulas, as opposed to your Kylie Lip Kits and Colourpop tubes,” Amanda wrote. “PÜR’s velvety liquid lipstick truly feels like it was meant to double as an eye shadow.”

The three-minute application proved to be a winner. She used the doe foot applicator to apply Ever After on the lid and her pinky finger to dot the product along her lower lash line, she wrote. “Honest to goodness, the first day I wore this, I received more compliments than any other eye makeup product I’ve worn in months. Who knew?”

Check out other looks Amanda created with Velvet Matte Liquid Lipstick here.

Disclaimer: Velvet Matte Liquid Lipstick was not tested for usage around the eyes, thus sensitivity and irritation may occur.

Behind the Brush: Denika Bedrossian

What’s it like working with one of the biggest pop stars in the world? Celebrity makeup artist Denika Bedrossian can tell us all about it. Born and raised in Los Angeles, Denika Bedrossian grew up admiring the beauty of makeup and mastering the art of cat eye at an early age. Most known for her intricate liquid eyeliner techniques, she makes up the faces of some of Hollywood’s biggest celebrities such as Kelly Osbourne, Miley Cyrus, Sarah Hyland and Hailey Baldwin. Find out what personally inspires Denika, how to achieve the perfect cat eye in three easy steps and get the inside scoop on some of the most common eyeliner mistakes.

Break down the different types of cat eye for us.

The Cat Eye can be so intimidating to most, but with the right kind of wing and tools, anyone can have one! Here’s my breakdown of a few of my favorite Cat Eyes.

  • There is the Classic, which has the gradual line from thin to thick and flicks out at the edge of the eye. This works well on larger and almond shaped eyes.
  • For a smaller, more narrow eye, the Smooth Line is most flattering. This liner maintains the same, thinner line throughout the length of the eye with a slight extension out.
  • For a more Dramatic Look, you can line the entire eye lid all the way up to the crease to create a solid lid that extends into a wing. This works well on eyes with a larger lid.
  • The Feline and the Pin-Up are very similar cat eyes. This liner creates and elongates the eye by starting thin and slowly winging upwards towards the tip of the brow, so it works well with almond, round, small and thin eyes. For smaller eyes, you can also add a light eye pencil inside the water line to create the illusion of a larger eye. Adding a soft bottom liner below, and/or mascara, can help make the eye pop for either a natural or dramatic look. Finally, for a more hooded eye, top liner doesn’t always work. So try lining just the bottom lash line and extending it upwards from the bottom up.

Do you prefer liquid liner, gel or pencil eyeliners?

When it comes to eyeliner, it truly is personal preference. Some people aren’t as comfortable with liquid eye liner as they are with pencil. PÜR Cosmetics makes a fantastic Double Ego Dual-Ended Eyeliner that has the liquid option on one side and a smudgy mineral pencil on the other. Personally, I LOVE to use liquid as well as gel. MAC Cosmetics makes my favorite Fluidline Gel Eyeliners. I have always been very comfortable using brushes, so a perfectly sharp angle brush is my go to. My current obsession is Smith Cosmetics 205 Angled Liner Brush. Its amazingly sharp, smooth and easy to use. I feel like I have more control and can layer to my heart’s desire.

Give us a perfect cat eye how-to in three steps.

  1. Take a piece of tape from under your bottom lash line and follow the eye shape up and out. This also helps with getting both eyes looking even!
  2. Add liner from the middle of the eye, towards the outer crease, fill in the line from the tape to create the length and width of your wing.
  3. Remove the tape and have a perfectly sharp cat eye.

What are the most common mistakes someone can make when trying to create a cat eye?

A common mistake is to start the wing or cat eye from the outside in. This will only make it harder. It will set the shape and size of the liner before creating the shape of your eye. I start in the middle of the eye, create the perfect line and gradation towards the edge. Create the wing, then end with most delicate part of the line, the front of the eye.

An inky black is the most go to color for this look. Can we funk up the cat eye with white liner or another color?

I definitely love black liner, but sometimes it’s nice to add some fun to your eyes. I often use plum, bronze or rusty colors on my clients with blue eyes. Greens, blues and purples on clients with brown eyes and warm plums, rich browns and burgundy for green eyes. I also like to play with colored mascaras if the liner is black or brown. I’m really loving the Chanel Inimitable Waterproof colored mascaras. Try using a fan brush to apply mascara on your bottom lashes for more control of the bottom of your cat eye. (MAC Brush #205)

Is there another dramatic eye look for someone who just can’t master the cat eye?

If mastering the cat eye just isn’t working for you, try adding a darker or fun color into your waterline and smudge out similar tones into the lash line and loads of mascara (PÜR Cosmetics Big Looks Mascara is my FAVORITE) for a dramatic, yet subtle smoky eye. Or try playing with shadows to create a softer more diffused cat eye. PÜR Cosmetics Secret Crush Eyeshadow Palette is such a great tool for a smoky look, a soft dewy eye or a warmer golden shadow. Cat eye doesn’t necessary mean liner, get creative at the edge of the eye.

Follow Denika on Instagram @dendoll for more makeup inspiration.