When Skincare Meets Makeup

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily replacing the social media driven full-face, it’s easy to see why makeup / skincare hybrids are making their way into your makeup bag. More than that, people are busier than ever and want multi-tasking makeup that not only offers coverage but, also broad spectrum SPF and clean skin-loving plant-based ingredients. Lucky for you PÜR is more than makeup. We infuse skincare ingredients into our makeup formulas, earning us the name The Complexion Authority™. PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty and makeup products that help transform the look and feel of skin with innovative good-for-your-skin formulas, proprietary technology and unmatched high pigment color and payoff that can give you both immediate and long-term results.

Care for your skin while enjoying buildable coverage that suits your skin needs!

Makeup, meet skincare. Skincare, meet makeup.

Take a deep-dive into all of what PÜR has to offer, starting with the #1 Bestseller for over a decade, Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation. This buildable medium to full coverage foundation helps even the appearance of skin tone and acts as a concealer, finishing powder and broad spectrum sun SPF. It only takes 60 seconds to apply our multi-tasking powder foundation and if you need to reapply, this chic and perfectly portable compact fits into your bag without making a mess. The 4-in-1 Pressed Mineral Makeup Foundation is recommended by aestheticians and dermatologists alike because it’s infused with skin-loving skincare ingredients. The 4-in-1 Pressed Mineral Makeup Foundation and all of PÜR complexion products contain Ceretin Complex™, a gentle yet highly effective encapsulated retinol, and hydrating ceramides to help even the appearance of an uneven skin tone and minimize the appearance of fine lines, wrinkles, redness and aids in concealing blemish-prone skin. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application.

Create a Wearable Saint Patrick’s Day Inspired Makeup Look with PÜR

It’s that time of year again. Saint Patrick’s Day is this Tues March 17th and PÜR has all you need to create a fun and wearable St Patrick’s Day inspired makeup look–in a pinch!  Find your “pot o’ gold” with PÜR using our St Patty’s Day makeup must-haves.

Begin by prepping your skin with the 4-in-1 Correcting Primer Redness Reducer. This green-toned Correcting Primer is the perfect daily prep to instantly color-correct redness, help disguise the look of pores, and even the appearance of skin tone. Wear this under foundation… our fave, the Love Your Selfie Foundation & Concealer!

Next, grab your favorite gold color eyeshadow pigment and let your creativity run wild as you take your St Patrick’s Day look to the next level. We love starting with the Pure Pigment Eye Polish Base and Topcoat in the Color Cashmere and top it with the gold and neutral colors from the, Out of the Blue Light Up Vanity Eyeshadow Palette. Layer and blend eyeshadow until you achieve you desired look. Lastly, line your eyes with ‘Grinchy Green’ from our The Grinch™ Heart Line 4-Piece Liquid Eyeliner Set and finish your look with the Fully Charged Mascara.

Winter-Approved Beauty Routine

As temperatures continue to drop and the transition from fall to winter makes way, it’s time to revamp your toiletry cabinet with new products that earn the cold weather stamp of approval. If you’ve had an eye on top beauty publications or your favorites on Instagram, it’s no secret that spring and summer are the perfect time to let your complexion take center stage with the infamous, ‘no makeup’ makeup look. However, the change in season signifies a new opportunity to switch up your look with new and exciting products. Fall and winter encourage the inner artist with bold pigments, moisture-enriched products and classic looks that are suitable for the holiday season and beyond. Don’t just complete your looks—level up with products that help you battle cold weather effortlessly with hydrating properties.

Moisturizer
Moisturizer is the finishing touch on any morning or night skincare regimen and colder temperatures call for added hydration, regardless of your skin type. The Get A Lift Age-Defying Moisturizer is perfect for targeting fine lines, wrinkles and sagging skin, but use the colder months to combat dryness and flakiness with 4-in-1 Cloud Cream. This dreamy Gel-to-Water Hydrating Essence Moisturizer instantly moisturizes, preps and primes skin for a healthy-looking glow. Formulated with soothing green algae extract, this moisturizer helps protect skin from damage caused by visible blue light.

Primer
Primer is the first step in prepping the skin for flawless makeup application and it’s the perfect way to add extra moisture and hydration in your regimen. While you may opt for a more oil-control primer in the summer like the Make It Matte Oil Mattifying Primer, the No Filter Blurring Photography Primer is perfect for winter. Formulated with age-defying skincare ingredients, nourishing Energy Complex, essential oils and essential fatty acids, this primer gives skin a dewy, yet shine-free, finish with—or without—makeup.

Foundation
A great foundation sets the tone for any makeup look by concealing the look of imperfections and creating an even-looking canvas for the rest of your complexion products. If you’ve been a fan of the best-selling 4-in-1 Pressed Mineral Makeup Foundation, try the 4-in-1 Love Your Selfie Longwear Foundation and Concealer for the winter months. Featured in 100 universally flattering shades, this dual-action complexion miracle enhances your natural beauty with buildable, medium-to-full coverage that seamlessly blends onto the skin for an airbrushed-looking glow. 

Blush
Whether you’re in the heart of summer or the depths of winter, blush is a great way to add color and a fresh, youthful-looking glow to the skin. The Out of the Blue Vanity Blush Palette features highly pigmented blushes and an illuminating highlighter, making it perfect for warmer temps. This winter opt for the 4-in-1 Blush Book for the perfect array of cool and warm pigments that provide long-wear, fade-proof color that compliment all skin tones.

Elixirs
Glow drops are the perfect way to ramp up the radiance in your complexion and these elixirs are no exception. Precious Metals Shimmering Dry Oil Elixir is the perfect cocktail product during the warmer months on both makeup and no makeup days. Simply add to your favorite primer, moisturizer or tinted moisturizer for added radiance with the use of metallic gold and rose gold flakes. However, to achieve full-body glow on the face, neck and décolletage for holiday looks, try the new Crystal Clear Iconic Glow. Created with a nourishing blend of jojoba oil and macadamia oil, this antioxidant-rich dry oil instantly helps moisturize and replenish dry skin for a healthy-looking body glow you’ll love.

Brows
Never underestimate the power of a great brow and as we approach the ultra-glam holiday season, switch up your go-to brow product for an elevated look. While the Arch Nemesis 4-in-1 Dual-Ended Brow Pencil is perfect for both natural or bold brows, winter is the perfect time to experiment with texture! Since the fear of melting off your makeup in the summer heat is long gone, try the Sculpt A Brow Cream-to-Powder Brow Enhancer that gives the appearance of fuller brows by filling in sparse areas with rich pigment. Complete with an angled brush, this brow tool helps mimic the look of brow for a statement brow that wows!

Bronzer
Though your natural, sun-kissed tan may have faded, PÜR’s Cameo Contour & Highlight Stick is the perfect tool to sculpt, define and warm up your complexion during the winter months. Mineral-based bronzers, like Mineral Glow are perfect for natural-looking bronzing, but this dual-ended stick is formulated with natural, light-reflective microspheres to emphasize your natural highlights in an easily blendable, creamy formula that’s perfect for colder temperatures.

Mist
Setting your makeup with a mist is a great way to help revitalize the look of tired, dull skin. If you love Lit Mist for instant hydration and effortless glow, try Miracle Mist Hydrating Spray that is formulated to deeply moisturize skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. The super-hydrating, skin-quenching spray helps set makeup for long-lasting perfection that’s suitable for all skin types.

Summer Beauty and Skincare Must-Haves for Any Type of Bride

As weddings, showers, receptions and all things bridal begin to fill our summer calendars, suit up with a skincare and makeup regimen that’s sure to keep you looking—and feeling—your absolute best! Whether you’re a bride-to-be that’s looking to achieve a natural, lit-from-within glow or looking to amplify your look with a subtle smokey eye, these beauty must-haves include anything you need to experience that Cinderella moment on your big day.  

The Minimalistic Bride
From celebrity red carpet appearances to top editorial pieces, there’s no secret that going au naturel is a safe bet for feeling beautiful on your wedding day. Skip the bold shadows and vibrant pigments and opt for a look that simply enhances the look of your complexion. If you are a minimalistic bride, the key to pulling off the easy-going is a healthy, radiant-looking complexion. Prepare your skin with the Purple Pore Punisher Pore-Tightening Mask to help gently remove impurities for a softer, smoother and healthier-looking complexion that glows.

On the day of, try PUR’s 4-in-1 Pressed Mineral Makeup, which gives flawless mineral coverage with skincare ingredients. This formula is an all-in-one foundation, concealer, powder and SPF that will instantly reduce the appearance of fine lines, wrinkles and imperfections on the big day. Give natural-looking dimension to the face by sculpting and highlighting with the Sculptor Highlight & Contour Palette that contains 4 blendable, silky smooth shades that highlight and define your best features. Give your lashes natural-looking fullness with the cruelty-free PRO Eyelashes in the style Trendsetter. These durable, vegan lashes are made with lightweight 3D faux silk to enhance your eye look that’s equally natural and glamorous.

The Ultra-Glam Bride

For the Bride that’s looking to take it up a notch in the glam department, PUR has you covered with ultra-sultry, shimmery and luxe products that are sure to create a look that wows! The newly launched 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer creates a flawless-looking base that is suitable for all skin types, whether oily, dry, combination or blemish-prone. The foundation, which comes in 100 universally flattering shades, leaves behind a natural, skin-like finish with buildable, medium-to-full coverage. To give skin an added boost, pair with the 4-in-1 Correcting Primer Energize & Rescue, which is formulated to help smooth and soothe your skin before makeup application.

Customize your eye look with the Out of the Blue Light Up Vanity Eyeshadow Palette that includes 12 lid-transforming matte and shimmer shades for eye-opening looks that you will adore. From finely-milled shimmer shades and bold, buildable mattes, this palette is perfect for the bride looking to make a statement. Give cheeks a natural flush of color with the Out of the Blue Vanity Blush Palette that comes with two luminous blush shades and a radiant highlighter that seamlessly blend together to add a pop of color on any skin tone.

The Blushing Bride

Nothing says blushing bride like a romantic mix of mauve, neutral and soft pink shades. The 12-Piece Visionary Eyeshadow Palette includes matte, metallic pastels and warm neutral shades for a striking look that stands the test of time. Next, bring your look to life with the 4-in-1 Blush Book that has four long-wear matte and shimmer blush shades that sculpt, shape and define cheekbones with both cool and warm pigment. Finish the look with one of the 4-in-1 Lip Duos that come with a creamy, high-impact lip stain and a nourishing oil treatment for luscious lips on-the-go.

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess!

According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out”

This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish.

Step #1: Double Primer
When it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration.

Step #2: Longwear Foundation

We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about.

Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.”

Step #3: Setting Powder

It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15.

Step $4: Setting Mists

Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types.

Step 5: Black Mascara
In the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.

This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

Beauty—PÜR and Simple

Black Model with Heart Shaped Moisturizing Primer on Cheek and Face with Clean Good Ingredients

Kicking off the New Year means reevaluating your goals, picking up healthy habits and committing to achieving the life you crave. For some, that may look like a brand-new gym membership or an inspiring travel itinerary, but for many it could simply mean prioritizing overall skin health by implementing more good-for-you ingredients into your beauty and skin care routine.

Overwhelmed? Don’t be! While the sound of decoding the ingredient list of your favorite products may sound daunting, PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty products that help transform the look and feel of skin with innovative formulas, proprietary technology and unmatched color payoff that will give you both immediate and long-term results.

Here’s a peek into PÜR’s formulas that not only help cover skin imperfections, but help correct its overall appearance:

  • Ceretin® Complex
    Don’t be fooled by the name—there’s nothing complex about this skin care miracle! Packed with a powerful blend of retinol, ceramides and proprietary skin care ingredients, this skin-perfecting ingredient mix helps exfoliate, brighten and smooth the skin’s appearance, boost the intake of vital moisture and fight against the visible signs of aging, like fine lines and wrinkles.
    Bonus: Ceretin® Complex provides transformative results without breaking the bank! Many ingredients found in the mix can be found in the market for well over $100.
  • Energy Complex
    Antioxidants are the skin’s best friend and this multivitamin combines ginseng, vitamin B and green tea to help energize the skin’s metabolism and encourage natural skin renewal for a healthier-looking complexion.

With beauty products, what you formulate without is often just as important as what you formulate with, so breathe easy knowing this cruelty-free line formulates without:

  • Animal testing
    Innovative beauty should never be a burden on anyone, so these good-for-your makeup and skin care products are completely free of animal testing.
  • Parabens
    With controversy surrounding the use of parabens, PÜR uses other preservatives, like phenoxyethanol, sodium benzoate, potassium sorbate and caprylyl glycol.
  • Gluten
    Gluten sensitivity is common, so enjoy the makeup you love by choosing from PÜR’s several gluten free options.
  • Talc
    To eliminate any concern about talc being contaminated with asbestos, PÜR uses ingredients like mica instead.
  • Petroleum
    PÜR formulates with botanically derived ingredients, like jojoba oil and shea butter, to help moisturize the skin.
  • Mineral Oil
    Mineral Oil is a petroleum derived ingredient, so PÜR formulates with clean, botanical ingredients like argon oil, that are purified and good for your skin.
  • Sodium Lauryl Sulfate
    Instead of formulating with sulfates, PÜR relies on gentle surfactants to help cleanse skin without disrupting its natural barrier.

PÜR Gift Guide

The holidays are fast approaching and we know that you are busying planning your outfits and your holiday vacay.  Buying gifts has surely slipped lower and lower on your to-do list. It’s easy to say that we have something for everyone on your list, but we really do! Even the boys in your life can benefit from a little PÜR magic. Besides, moisturizer is the great equalizer. No one has ever said, “regifting” at the sight of skincare.

Let’s start with the dudes. Your dad loves to look good, even if it’s just for your mom. He’s probably been stealing her skincare for years. You know better than to buy your eye cream from the grocery store, so why not treat your dad to some skin-loving products of his very own.

We recommend: Tone Up, Soak It Up or M.M.C.

The Naturalista on your list would love Dirty Girl. It unclogs pores, clarifies and gently exfoliates with a blend of deep cleansing natural clays and soothing botanicals. The hippiest of chics can get down with Dirty Girl.

You may or may not consider yourself a makeup junkie, but you know someone on your list who is. They’re always trying new things and trying to convince you to try new looks also. Your “more glam the better” friend deserves the Royalty Collection. If your friend is as addicted to Insta as we are, they probably follow Jade or Angel or both. They are both social stars and beauty gurus with more than 2 million fans. They collaborated with us to create a limited-edition uber-glam makeup and eye collection that will become your friend’s go-to for all the parties to come.

We recommend: Royalty 5-Piece Eye Polish Collection + Royalty 4-Piece Luxe Lip Collection

Good tools make or break your makeup. Good makeup brushes can be expensive, but they are totally worth it. Why don’t you spoil someone with our brush collection? Our PÜR Pro Tools 5-Piece Set is the perfect colelctionof professional-grade artistry tools for perfected complexions for a fraction of the price. The included bag makes it the perfect gift for your friend who is always on the go.

We recommend: PÜR Pro Tools 5-Piece Set

If you are in need of some stocking-stuffers that are sure to delight every makeup lover on your list, grab some palettes. Whether you’re looking for an all-in-one makeup kit, a highlighter collection or fun new shadows for the girl that has everything else, palettes are the no-fail gift of choice and some are as low as $15.

We recommend: palettes