This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

Beauty—PÜR and Simple

Black Model with Heart Shaped Moisturizing Primer on Cheek and Face with Clean Good Ingredients

Kicking off the New Year means reevaluating your goals, picking up healthy habits and committing to achieving the life you crave. For some, that may look like a brand-new gym membership or an inspiring travel itinerary, but for many it could simply mean prioritizing overall skin health by implementing more good-for-you ingredients into your beauty and skin care routine.

Overwhelmed? Don’t be! While the sound of decoding the ingredient list of your favorite products may sound daunting, PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty products that help transform the look and feel of skin with innovative formulas, proprietary technology and unmatched color payoff that will give you both immediate and long-term results.

Here’s a peek into PÜR’s formulas that not only help cover skin imperfections, but help correct its overall appearance:

  • Ceretin® Complex
    Don’t be fooled by the name—there’s nothing complex about this skin care miracle! Packed with a powerful blend of retinol, ceramides and proprietary skin care ingredients, this skin-perfecting ingredient mix helps exfoliate, brighten and smooth the skin’s appearance, boost the intake of vital moisture and fight against the visible signs of aging, like fine lines and wrinkles.
    Bonus: Ceretin® Complex provides transformative results without breaking the bank! Many ingredients found in the mix can be found in the market for well over $100.
  • Energy Complex
    Antioxidants are the skin’s best friend and this multivitamin combines ginseng, vitamin B and green tea to help energize the skin’s metabolism and encourage natural skin renewal for a healthier-looking complexion.

With beauty products, what you formulate without is often just as important as what you formulate with, so breathe easy knowing this cruelty-free line formulates without:

  • Animal testing
    Innovative beauty should never be a burden on anyone, so these good-for-your makeup and skin care products are completely free of animal testing.
  • Parabens
    With controversy surrounding the use of parabens, PÜR uses other preservatives, like phenoxyethanol, sodium benzoate, potassium sorbate and caprylyl glycol.
  • Gluten
    Gluten sensitivity is common, so enjoy the makeup you love by choosing from PÜR’s several gluten free options.
  • Talc
    To eliminate any concern about talc being contaminated with asbestos, PÜR uses ingredients like mica instead.
  • Petroleum
    PÜR formulates with botanically derived ingredients, like jojoba oil and shea butter, to help moisturize the skin.
  • Mineral Oil
    Mineral Oil is a petroleum derived ingredient, so PÜR formulates with clean, botanical ingredients like argon oil, that are purified and good for your skin.
  • Sodium Lauryl Sulfate
    Instead of formulating with sulfates, PÜR relies on gentle surfactants to help cleanse skin without disrupting its natural barrier.

PÜR Gift Guide

The holidays are fast approaching and we know that you are busying planning your outfits and your holiday vacay.  Buying gifts has surely slipped lower and lower on your to-do list. It’s easy to say that we have something for everyone on your list, but we really do! Even the boys in your life can benefit from a little PÜR magic. Besides, moisturizer is the great equalizer. No one has ever said, “regifting” at the sight of skincare.

Let’s start with the dudes. Your dad loves to look good, even if it’s just for your mom. He’s probably been stealing her skincare for years. You know better than to buy your eye cream from the grocery store, so why not treat your dad to some skin-loving products of his very own.

We recommend: Tone Up, Soak It Up or M.M.C.

The Naturalista on your list would love Dirty Girl. It unclogs pores, clarifies and gently exfoliates with a blend of deep cleansing natural clays and soothing botanicals. The hippiest of chics can get down with Dirty Girl.

You may or may not consider yourself a makeup junkie, but you know someone on your list who is. They’re always trying new things and trying to convince you to try new looks also. Your “more glam the better” friend deserves the Royalty Collection. If your friend is as addicted to Insta as we are, they probably follow Jade or Angel or both. They are both social stars and beauty gurus with more than 2 million fans. They collaborated with us to create a limited-edition uber-glam makeup and eye collection that will become your friend’s go-to for all the parties to come.

We recommend: Royalty 5-Piece Eye Polish Collection + Royalty 4-Piece Luxe Lip Collection

Good tools make or break your makeup. Good makeup brushes can be expensive, but they are totally worth it. Why don’t you spoil someone with our brush collection? Our PÜR Pro Tools 5-Piece Set is the perfect colelctionof professional-grade artistry tools for perfected complexions for a fraction of the price. The included bag makes it the perfect gift for your friend who is always on the go.

We recommend: PÜR Pro Tools 5-Piece Set

If you are in need of some stocking-stuffers that are sure to delight every makeup lover on your list, grab some palettes. Whether you’re looking for an all-in-one makeup kit, a highlighter collection or fun new shadows for the girl that has everything else, palettes are the no-fail gift of choice and some are as low as $15.

We recommend: palettes