Every woman wants to feel like they can conquer the world. Inspired recently by Wonder Woman, PÜR wants to make you look like you can conquer the world too. Makeup artist Sarah Brock created the fierce looks for the unbelievably beautiful Gal Gadot on set of the Wonder Woman film. She recently revealed all her makeup secrets used on Gal to her Instagram fans and Warpaint. Here we use PÜR essentials to recreate these winning looks that will take you from Amazonian princess to flawless superhero.

Skincare: Prepare skin by applying Ceretin Serum and follow with M.M.C. Anti-Aging Moisture Complex.

Primer: Apply Correcting Primer Prep & Perfect all over face to create the perfect canvas for makeup.

Foundations: Use a longwear foundation with a skin illuminator such as Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation with a drop of No Filter Blurring Photography Primer. Mix well on back of hand and apply a light, even layer.

Concealer: Take a small amount of Disappearing Ink  (a shade or two lighter than your complexion) and pat under the eyes. Use your normal concealer to add more coverage, if needed, to any other areas of the face.

Cream Contour: Use the dark end of the Cameo Contour stick to define the hallows of the cheek and blend well.

Bronzer: Apply Mineral Glow on the cheekbones, around the hairline, and along the jawline.

Cream Blusher: For a pretty, healthy glow to the cheeks, apply Chateau Cheeks Cream Blush in Coy onto the apples of the cheeks.

Highlighter: Tap a tiny amount of highlighter from the Sun-Kissed Glow Strobe & Highlight Palette onto skin and blend well.

Brows: Using tiny hair strokes, fill in brows with Wake Up Brow Dual-Ended Brow Pencil.

Eyes: Using the Soiree Diaries Eye Shadow Palette, pat Epic on the eyelids and along the bottom lash line. Apply Mogul under the brow bone.

Eyeliner: Apply a thin line starting at the inner corner and create a thicker line at the outer corner that’s not too heavy with On Point Eyeliner Pencil in Heartless.

Lashes: Curl lashes. Using the Mascara Trifecta, and apply two coats of Fully Charged Mascara to the top lashes and two coats of Triple Threat Mascara to the bottom lashes.

Lips: Coat lips in Chrome Glaze Lip Gloss in Smarty Pants for a wash of color.

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and foundation. Try this instead: apply a thick layer of moisturizer with the Contour Blending Sponge. It plumps your skin with hydration and skincare and ensures that more product stays on your face instead of on your hands.

“I think where people miss the mark with creating really beautiful makeup is prepping the skin,” said PÜR beauty and makeup artist Angel Merino. He’s known across the internet and celebrity circles as @mac_daddyy. “I think people just kinda like rush to put on foundation and put on the makeup and they don’t take the time to really work the skin and perfect it.”

As he was creating a look for fellow PÜR beauty and YouTuber Laura Lee (@larlarlee), he joked about using half a bottle of Mac’s Prep + Prime Fix + to hydrate Laura’s skin. PÜR’s Miracle Mist works similarly and has 70 essential vitamins, minerals, antioxidants and amino acids. Plus, you don’t have to use half as much. Angel used PÜR’s Contour Blending Sponge to layer on the MAC’s hydrating primer, an eye serum and Tom Ford’s Illuminating Primer.

“A dry eye is not a good eye,” they agreed.

If you want radiant skin, it needs to look that way before you apply your makeup, Angel explained. Dry and dull-looking skin is not a good foundation for makeup. You must take care of your skin first.

Beauty blogger Wayne Goss agrees.

“Prep is so important. You need to be using a huge amount of moisturizer to counteract negative makeup,” said Wayne in his “Number One Beautyblender Mistake for Flawless Skin” video. He explains how to use a blending sponge to apply moisturizer.

“Make sure it’s completely damp,” Wayne said. “You need to embed the product into the skin” You need to press this into the skin and I don’t mean bounce. I mean press it as hard as you can.”

The result is plumper, hydrated skin that allows you to layer on your primer, foundation and concealer without it settling in to fine lines and sticking to dry patches. Your skin will look like skin even after you contour and set your look. Plus, this beauty hack will keep your skin looking radiant even when the makeup comes off.

Check out Angel’s makeup tutorial using his favorite contour product, Cameo Contour Stick, on here.

5 Concealer Tricks Everyone Should Know

Up until the days of YouTube beauty gurus and tutorials, we all applied concealer the same way  in a half moon shape under our eyes to cover dark circles, and on top of pesky blemishes. Now, thanks to the Internet, we know that concealer can be used in a multitude of ways, including highlighting and sculpting the face. Here’s a few ways you should be using these magical formulas.


Say bye bye to the half-moons and hello to the upside-down triangles. Using a concealer that is a shade or two lighter than your skin tone, draw a line from the inner corners of your eye down the side of your nose, then up and over to the edge of the eye socket  just above your cheekbone.

We’ve fallen in love with Disappearing Ink’s pen applicator because it makes applying concealer this way fast and easy, especially when used with the flat side of the Blend Squad blending sponges. Tap the concealer onto your under-eye area first, then down the side of the nose where redness occurs. Use the remainder of the concealer to fill in the triangle. This technique doesn’t just cover up dark circles, it also brightens the under eye area and helps sculpt the face.


Apply concealer to the inner part of your eyes and under your brow bone for an instant lifted effect. If your eyelids are veiny or dark, cover them with concealer and apply a light brown shade to the crease for a “no makeup makeup” look.


Follow the upside-down triangle trick to hide bags. Then, add concealer down the bridge of the nose, in the middle of the forehead, above your cupid’s bow and on the chin. Blend with a Blend Squad sponge. This technique helps to highlight your best features and fake definition. Hello chiseled cheekbones!


Use your concealer with an angled brush to outline your brows and lips “ this will make these features look more defined and will stop your lipstick from bleeding. Disappearing Act has a creamy consistency much like a lipliner and will blend seamlessly into your foundation. Bolder browns and bigger pouts “ who doesn’t love that?


Grab some setting powder and sweep it over all the places you applied concealer with PÜR’s Powder Foundation Brush. This ensures that the concealer lasts all day and doesn’t crease or crumble. Most importantly, it’s like fairy dust, magically blurring imperfections and giving the skin an airbrushed finish.

The Lipstick Hack This Byrdie Blogger Swears By

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte with a little translucent powder or how to prep your lips for drying formulas with a good exfoliator a la Alyssa Forever in her “9 Lipstick/Concealer HACKS Every Girl Should Know” YouTube tutorial. Matte has been the lipstick craze du jour.”I don’t know what it is, I’m just addicted to matte lips,” Alyssa said. “I think I’m matte squad for life.”

Velvet Matte Liquid Lipstick by PÜR has been on the lips of the top beauty bloggers and they’ve praised its non-drying mousse-like texture. “There’s nothing better than a soft, sexy matte lip that doesn’t dry out or clump throughout the day!” says Andrea of @andreaschoice. She found that when she tried PÜR’s 10 shades of Velvet Mattes, they were the perfect consistency to mix to create a custom look. “I love to mix Oh Bae with About Last Night for a natural every day look,” she said.

However, there was one hack that no one else thought of: matte lipstick as eye shadow.* Amanda Montell of Byrdie took her inspiration from 16-year-old Iris Law the new face of Burberry’s Liquid Lip Velvet. She used PÜR’s au courant Ever After which is a nod to the “Millennial Pink” that has been mentioned in think pieces from Vogue to Slate to New York Mag.

“I figured since the texture is also whipped, it might work well””and it did. As I’d learn, a moisturizing, not-totally-matte texture is ideal for this look, so it’s best to use whipped formulas, as opposed to your Kylie Lip Kits and Colourpop tubes,” Amanda wrote. “PÜR’s velvety liquid lipstick truly feels like it was meant to double as an eye shadow.”

The three-minute application proved to be a winner. She used the doe foot applicator to apply Ever After on the lid and her pinky finger to dot the product along her lower lash line, she wrote. “Honest to goodness, the first day I wore this, I received more compliments than any other eye makeup product I’ve worn in months. Who knew?”

Check out other looks Amanda created with Velvet Matte Liquid Lipstick here.

Disclaimer: Velvet Matte Liquid Lipstick was not tested for usage around the eyes, thus sensitivity and irritation may occur.

Vegan Beauty You Need Now

We are constantly striving for innovation. Each year, our development team gets together with our brand leaders to brainstorm new ways we can give you the trends you want while making your skin better. Any makeup brand can make you look pretty, but it is part of our DNA to make sure that we are taking care of your skin. This year, we focused on creating better makeup that fits your healthy, active lifestyle.

We started with Agave. We chose agave nectar over honey because it is vegan, but works similarly to restore moisture to the skin. Agave, is a succulent plant that is best known for its role in tequila and as a popular sweetener.  In skincare, the plant works as a humectant drawing water into the skin cells. Its binding properties help the skin remain hydrated for longer. The effect is a plumper more youthful appearance. We loved the effects so much we created the Blue Agave Mask and added agave to our new foundation Bare It All, our new eye shadow primer Get A Grip, our skin primer No Filter, and all of our lip products.

Our other new addition to our complexion formulas is our Energy Complex. Think of the Energy Complex as a multivitamin for the skin. It is a combination of ginseng, vitamin B and green tea which acts as a complement to our Ceretin Complex a combination of retinol and moisturizing ceramides that helps renew the skin’s appearance. Together, the ingredients help energize the skin’s metabolism.

Here is how it works: the retinol in our Ceretin Complex is helping to exfoliate the dull, dead, rough skin cells, while the ceramides are nourishing the skin underneath so they remain plump and healthy. The Energy Complex helps stimulate the process of skin repair by helping to neutralize free radicals that cause signs of aging and cheerleading the skin renewal process that helps the skin look brighter, firmer, and healthier. Our Energy Complex can be found in our Blue Agave Mask, Bare It All Foundation, and No Filter Primer.

Have you tried any of our new products? Share your comments below or on social @purcosmetics.

How To Look Amazing All Day

Making sure both wings are even and your concealer is set takes dedication. Nothing is more frustrating than looking in the mirror after what you thought was a “perfect makeup day” to find you have cakey foundation hours later. To look amazing all day, read through our tips below.

Primers are key.

Primer creates the perfect canvas for your foundation to adhere to throughout the day. From pore-minimizing to illuminizing, there’s a primer that was made with your skin type in mind. For oily or combination skin, use a mattifying primer like Make It Matte which helps to absorb oil and minimize pores for a smooth, flawless finish. If you have dry skin, Hydrate & Balance Correcting Primer will give you deep hydration with a mattified finish. To achieve that insta-ready luminous glow, No Filter Blurring Photography Primer is a multitasking product that you can use to prime, mix in with foundation or blend onto the high points of your face.

Choose a longwear foundation.

Longwear formulas are essential to your makeup lasting all day, meaning high-performance foundations that adhere to your skin ” and stay there. Silicone-based formulas like Kat Von D’s Lock It Tattoo Foundation promises 24-hour wear while Bare It All promises 12-hours of wear. “This foundation really surprised me,” said Kaitie at From in a review of Bare It All. “From the name I was expecting a sheer, natural-looking finish  but this foundation is very thick in consistency and gives you full coverage.” If you’re looking for a flat matte finish with very full coverage, you might like the Kat Von D formula. If you like a more semi-matte, skin-like finish with buildable coverage to your foundation, you should try Bare It All. “I like the foundation,” YouTuber Dania Lanese said “It gives you a semi-matte finish.” The key to application is to apply these formulas with a damp blending sponge. Like the Beauty Blender, Contour Blending Sponge  was made to apply foundation flawlessly. Tap the foundation onto your skin and use the blending sponge to “press and roll” the product onto the face vs. swiping.

Opt for the right concealer.

Little known concealer trick? Your concealer should match the consistency of your foundation (i.e. liquid, cream) to minimize creasing and separating. Longwear foundations often have a thicker texture so a creamy concealer, like Disappearing Act, works best. Similarly, Kevyn Aucoin’s Sensual Skin Enhancer provides tattoo-like coverage for a premium price. Disappearing Act works double time to conceal imperfections while also providing nourishing skincare to repair the areas needing coverage. For warmer weather, Disappearing Ink is your go-to. Being a concealer pen with thinner consistency, its coverage layers seamlessly over tinted moisturizers and sheer foundations.

Set it and forget it.

Once you’ve finished your entire look, it’s time to set it. Setting powders discourage foundation and concealers from creasing or caking especially when both are longwearing. Translucent powders simply set your cream products without adding any coverage. When you use a powder foundation, like 4-in-1 Pressed Mineral Makeup Foundation, to set your look you get the bonus of more coverage and skincare benefits. Use a big, fluffy Powder Foundation Brush to dip into the 4-in-1 powder, swirl and tap off the excess before lightly tapping the brush onto the areas of your face that you want to set. Hit yourself with a few sprays of Miracle Mist to get rid of the look powders can sometimes leave behind and you’re out the door!

Is Your Skincare Age Appropriate?

Needs change. As the skin ages, it requires different nutrients to keep it healthy and looking vibrant. The key to looking fabulous at any age is prevention, protection and the right products. It is best to consult an aesthetician or dermatologist to get an analysis of the skin and to address any skin concerns. Here are some basics to consider when picking skincare.


Focus on cleansing. This is the perfect time for those who haven’t invested in a proper skin care regimen to do so. Skin is more likely to be oily and blemish-prone due to lingering adolescent acne and lack of proper care. Also, females may experience heightened skin issues due to hormonal birth control. Identify whether skin is sensitive, oily, dry, or combination? A cleanser, toner, moisturizer, and sun protection based on skin type is a good start. A skin-loving makeup remover is also a good investment. Those cheap towelettes are laced with ingredients that can irritate sensitive skin and can be overdrying. Remember, removing makeup is not the same as washing the face. Cleansing and toning after makeup removal , especially if using long-wear products , is essential and so is sun protection. It needs to be worn everyday , no exceptions.

Try COSMEDIX’s Purity Solution, PÜR’s Joystick, PÜR’s Air Perfection SPF 50


Focus on the eyes. It may be starting to show how much a certain someone enjoyed their 20s or how much sleep they haven’t gotten since they’ve had children. Fine lines and dark circles may be more noticeable. Pores may appear larger and skin may appear less smooth due to its natural exfoliation rate decreasing by half. This is the time to add an eye cream with a humectant like squalane or a plumping peptide. To keep the skin bright and smooth, add an exfoliator to the regimen. It can be a manual exfoliator like a mask or scrub or a chemical exfoliator like a retinol, enzymes, or hydroxy acids. Sun protection is crucial when using an exfoliator. It can make skin more sensitive to the sun so an SPF needs to be worn daily.

Try PÜR’s Tone Up, Dirty Girl and Ceretin Serum


Focus on elasticity. The neck and chest may start to look crepey. Fine lines, wrinkles, droopiness around the eyes and sagging skin may start to appear. These are all signs of loss of elasticity. Adding a serum, eye cream, or a moisturizer with peptides can help stimulate collagen production to improve the look of the skin.

Try PÜR’s Tone Up, Aloette’s Be Smooth and PÜR’s Get A Lift

Over 50

Focus on moisture. Anti-aging moisturizers aren’t going to magically take 20 years off the face or make up for decades of improper care, but it will give the skin what it needs to look its best. Lines and wrinkles in skin over fifty can deepen as skin starts to thin and sag. Hyperpigmentation and blotchiness can also increase. Nourishing the skin with moisture and continue a nighttime regimen of retinol, alpha hydroxy acids, amino acids, and other firming and retexturizing ingredients to keep skin from becoming rough, flaky and dull.

Try PÜR’s M.M.C., Vintner’s Daughter Active Botanical Serum, Tata Harper Concentrated Brightening Serum

4 Game Changers for a Sweat-Proof Beauty Routine

Whether you want to perfect your athleisure look or you just need to not look a hot mess in front of your gym crush, these four tricks will help you look like you woke up like this in under five minutes.

Trick 1: It’s all about that base.

You have two options for looking flawless when it comes to your foundation. You can opt for a dewy or semi-matte long-wear formula or you can opt for a tinted moisturizer. The texture is key. Most matte formulas will crease or crumble with the heat of your body and leave your skin looking like an icky pool of pigment. Just tap a small amount of longwear formula like PÜR’s Bare It All in the areas where you would like to cover up redness, dark spots and blemishes and blend it out for a barely there finish or smooth on a thin layer of tinted moisturizer all over your face. Let it dry completely and don’t worry about setting it.

Trick 2: Opt for a lightweight brightening concealer.

There is a reason why Yves Saint Laurent Touche Eclat is a cult favorite. It hides the stuff you don’t want others to see and reflects light so you look radiant even when you barely feel awake. Dark spots draw in light or attention (think the “hallows” in your cheeks thanks to contouring) and light spots reflect it. The diamond complex in PÜR’s Disappearing Ink helps bounce the light away from dark under eye circles and puffiness. The trick is in the application. Apply a thin layer to the inner corners of your eyes and on top of a dark crease only. Warm your fingers and tap it in with your middle finger and place any excess product on top of any blemishes. Voila magic.

Trick 3: Make sure it’s waterproof.

I’m talking about your mascara and your brow definer. There is nothing worse than blotting your face mid-workout and your eyelashes and brows suddenly go missing in action.

Trick 4: Make sure your lips are on point.

Sweating can dry out your lips. Make sure you stay hydrated and moisturize your lips before you start your workout. EOS Lip Balm does the trick. Layer on PÜR’s Chrome Glaze in DIY for when you flash a smile at bae on the treadmill.

PÜR Goes To Paradise

PÜR is one of the pioneers of beauty meets digital influence. Over the past year, PÜR has been working closely with top-tier beauty influencers to reshape the industry landscape using social media to engage PÜR Beauties across the globe. Last week, we invited some of these key influencers on a trip to paradise with us to celebrate our newest and biggest-yet product launches of 2017. We travelled all the way to warm and sunny Anguilla to put our new performance products to the test.

Our PÜR Beauties Sona (@simplysona), Kristen (@kristenxleanne), Laura (@larlarlee), Angel (@mac_daddyy),  Jackie (@jackieaina), Nicol (@nicolconcilio), Karen (@iluvsarahii), Ellarie (@ellarie), Denise (@makeupbydenise), Sonjdra (@sonjdradeluxe), Hailie (@hailiebarber), Andrea (@andrearussett), Melissa (@alatorreee), Christen (@christendominique), Maryam (@maryamnyc) and Jade (@jadeywadey180) were among the exclusive party guests to celebrate our launches.

Our itinerary was complete with fun day-time activities including speed boating around the island of St. Marteen and enjoying stunning views from convertible Mini Coopers on the island of St. Barths. We also threw several evening parties like the Masquerade Ball, an all white Beach Affair and a Slay Soiree in Anguilla where we launched some of our most coveted new products Chrome Glaze Lip Glosses, Velvet Matte Liquid Lipsticks, self-sharpening On Point Lip Liners, PRO Eyelashes, Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation, No Filter Primer, and our Skin-Perfecting Brushes.

Our beauty gurus were extremely excited about the new launches. Nicol Concilio said “The Trolls Eye Shadow Palette was amazing! Totally loved how it was different than anything you guys have done in the past.” And others couldn’t wait to try the new lip collection and complexion products. Our PÜR Beauties tested the Bare It All foundation and found it had wonderful wear all day in and out of the sun.

If you’d like to see more of the trip, check out our pics from #paradisewithpur

PUR Gives: More Than A Pretty Face

We’re thrilled to announce the launch of PÜR Gives, a year-long initiative to support charitable organizations that are close to our heart. Starting today through January 16th, PÜR will be donating $1 for every product sold on PÜ to the END IT movement. Slavery still exists. The END IT movements wants everyone to know that there are 27 million men, women and children, just like them, living in the shadows of modern day slavery and human trafficking.