Celebrity Makeup Artist Etienne Ortega Wants You To Break All The Rules

Celebrity hair and makeup artist Etienne Ortega (@etienneortega) is renowned for his socialite and A-list clientele which includes the Kardashians, the Jenners, Kate Beckinsale, Christina Aguilera and Nicki Minaj to name a few. His signature glamazon looks have graced the pages of countless publications such as Vogue, Allure and Glamour and has secured his place as one of the most talented artists in the industry. Mexico-born and Los Angeles-based Etienne partnered with PÜR to curate a must-have 18-piece PÜR PRO eye shadow collection that evokes glamourous looks for global skin tones. This palette is sure to entice the novice and the pro.

What excites you about makeup? 

Make up is exciting! For me, it’s where I let out my creativity and express how I feel. Every day is different and every day is a new opportunity to create!

What inspired this collection?  

This collection was inspired by all the different kind of women I work with. I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!

What’s the best way to use this collection?

The best way to use this palette is to not have rules!  Have fun and explore different looks such as a smokey eye or a soft gorgeous bronze look. Get out of your comfort zone!

Do you have any makeup tricks that you can share that incorporates this palette?

It’s always nice to layer shadows, but use a good primer to create a nice texture.

Can some of these shades be used in multiple ways?

The cool thing about these colors is that you can mix and match everything! Everything is so versatile and it’s fun to mix unexpected colors.

What are the essentials in your makeup collection?

I must always have moisturizer, mascara, lip products and a Beauty Blender and I’m obsessed with my brush collection.

Any advice to those who may be intimated to try new looks or this palette?



New York Fashion Week is our favorite gentle reminder that the thrill of summer is indeed over. However, if we have to say goodbye to long sunny days at least New York Fashion Week leaves us with some inspiration to get us through the chilly grey days ahead. What we loved about the Spring/Summer 2018 lineup is its focus on bright vibrant color and graphic accents. It had us thinking, if we must wait for the clothes, can’t we try some of these beauty looks now? Here are some of our top beauty looks from the Spring/Summer 2018 shows thus far.


Tom Ford kicked off New York Fashion Week and ditched his See Now, Buy Now model to go back to the traditional runway show. His hot pink suits, bright orange trench and cobalt blue separates were his trademark mix of opulence and edge when paired with radiant skin, glossy bare lip, full brows and thick black liner. Our next desk to date night look may not need a bold lip. Maybe it just needs a broad stroke of On Point Liquid Eyeliner in VIP and Sculpt A Brow.


Just when we thought no one wore white eyeliner anymore, we found some bold inspo at the Ulla JohnsonTracy Reese and  Assembly New York Show. The early 2000s white eyeliner in the waterline trick is making a comeback. Assembly artists paired the look with futuristic aviators and took the look one step further by drawing a white line down the center of the bottom lip mimicking lip ring nostalgia. At the Ulla Johnson show, a white line was drawn just under the lash line from the inner corner of the eye almost to the center. Another white line was drawn just under the lash line pointing upward and outward past the corner of the eye. This can be easily recreated with an eyeliner brush and the Rarity shade in PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette . For less of a stark white and an on-the-go fix, opt for the pale pink highlight on the Wake Up Brow Dual-Ended Brow Pencil. Use the other end to fill in the brows for a “these are natural” look.


With the rise of Millennial Pink and this clever lipstick hack, we don’t foresee the pretty-in-pink trend going anywhere anytime soon.  At the Brock Collection and Self-Portrait shows, rose-colored smokey eyes were paired with frilly ultra-feminine dresses in florals, polka dots, stripes and stars.  Beauty blogger Hailie Barber is already a fan. She used the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to create her pink look using Pinkie Pie. Mix with Fluttershy or Twilight Sparkle for the perfect hue. Pink eye shadow could be the new red lip for spring. Want to switch it up? Self-Portrait created a pink lemonade effect by adding a yellow shade (try Kindness in the same palette) to the outer corners of the lid. We would pair it with On Point Liquid Eyeliner to toughen up the look for day.


At Tracy Reese, who we love for making everyday clothing more whimsical and fun, we saw a paired down look that is just as fun as the multi-step, multi-palette looks we’ve become obsessed with on YouTube. She proves each season that well-dressed doesn’t have to be fussy. With neon floral dresses to all white ensembles and sequined separates, we realized that maybe our day to night look just needs a pop of bold, bright color. It’s easy to add a bold red lip (sure, the designer paired a pretty red lip with a magenta coat dress that we wished we could have for fall!), but what if you made the eye the focal point? (Do you see a trend here?) In the presentation we saw several looks that put the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to good use. We saw a bold yellow (try Kindness), kelly green (try Loyalty) and cobalt blue (try Rainbow Dash) statement eye. It’s as easy as wetting a shadow brush and packing color on the lid only. No need to add shadow to the under eye or define the crease. The same look can be achieved by using your finger at your desk. (Have a makeup wipe available for a quick cleanup.) It’s a perfect look for an afternoon brunch date or an after-work dinner.  It’s sure to add a pop of color to camel coats and black outerwear.

What’s our biggest takeaway from New York Fashion Week? Your next beauty moment is bold and bright.

Introducing the PÜR PRO x Etienne Eye Shadow Palette: An Artist Curated Palette

Renowned for his A-list clientele, which includes Nicki Minaj, Kate Beckinsale, Mariah Carey, Christina Aguilera, Kourtney, Kim and Khloe Kardashian, and Kendall, Kylie and Kris Jenner, celebrity makeup artist Etienne Ortega has partnered with PÜR to create a must-have palette of highly pigmented, crease-free shades, all selected to evoke the makeup artist’s signature style of effortless glamour. Offering shade combinations from matte to shimmer, the palette’s smooth and velvety colors are buildable, blendable and look beautiful on any skin tone. Known for his motto: “Makeup is self-expression. No Rules, “Etienne offers the perfect palette to achieve multiple looks on global skin tones.

“This collection was inspired by all the different kind of women I work with,” says Ortega. “I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!”

The shade range includes everything from neutrals to gorgeous transitions to a jaw-dropping highly pigmented midnight blue. All of the shades were personally named by Etienne and represent a personal moment or memory in the artist’s life: Adobe, Billionaire, Bossy, Dreamer, Faux, Galaxy, Legend, Lola, Midnight, Monii, Muddy, Paradise, Penny, Popular, Stripped, Zenon, 1988, 3 AM.

The PÜR PRO x Etienne palette releases September 18, 2017 on purcosmetics.com for $42.00.

About PÜR The Complexion Authority (PÜR): Known globally for intelligent beauty solutions, PÜR’s signature complexion, skincare and on-trend color products provide immediate flawless results that nourish and improve the skin over time. Formulated with proprietary, age-defying ingredients like Ceretin Complex®, combined with good-for-your-skin antioxidants, each of PÜR’s products correct and perfect the skin, softening the look of lines and wrinkles while brightening the complexion.

See the original press release here.


Yesterday, we gathered some of our favorite beauty influencers for a launch party at The Fig House in Los Angeles. The intimate party was to celebrate the success of the My Little Pony: The Movie Eyeshadow Palette and the launch of the movie. Fellow beauty gurus mingled with Hailie Barber, the ambassador for The My Little Pony: The Movie Collection and she got to share her love for the collection. The collection includes the buzzworthy 16-piece eyeshadow palette that features a kaleidoscope of shadows including matte neutrals to flirty shimmers. To perfect your look, there is a six-piece brush set complete with a rainbow travel bag. The set includes a Powder Brush, Blush Brush, Concealer Brush, Eye Shadow Brush, Crease Brush and Eyeliner Brush. We also added high-shine Glitter Lip Gloss Toppers in six shades named after the Mane 6. For the skin, there is the all-in-one Glow Stick Kit for face, eyes and lips. It is packed with sheer prismatic pigments in three illuminating hues. “The magic in this collection is outstanding,” said Lilian Tahmasian (@LilianTahmasian). There were cocktails, lots of color and lots of dancing. “I love this collection and the space is so cute,” said @linabugz.

Check out who else attended the event below

Follow us on Instagram @purcosmetics and on Snapchat to see behind the scenes at our next launch party.

PÜR Ponified: The My Little Pony: The Movie Makeup Collection

When the chance came to create a collection inspired by the upcoming My Little Pony: The Movie was presented to us, we couldn’t say no.  We remember those rainbow-hued toys from our childhood even if they were hand-me-down from our older siblings. We couldn’t wait to use those memories in a fun and whimsical way while remaining true to the undeniably quality that PÜR is known for. Delivering the same plush mineral and richly pigmented formulas, the collection unveils the magical side of PÜR by delivering an array of products that puts a smile on your face and will become a playful addition to your makeup selection.

This four-piece collection celebrates everything we love about My Little Pony: The Movie with a fanciful twist for eyes, face and skin. It includes an eye shadow palette, lip gloss toppers, glow sticks highlighters and a cruelty-free brush set that is as endearing as the magic of friendship and as adventurous as the Mane 6’s journey through Equestria.  And, unlike that other trend based on legendary four-hooved creatures, this pony collection has style all its own. “We think pony makeup might top unicorn makeup,” wrote Victoria Moorhouse in an Instyle.com review.

The collection started with the eye shadow palette. “This was a little bit different for PÜR and exciting for me to see from one of my favorite brands,” said Hailie Barber, a beauty influencer and the ambassador for the collection. The 16-piece eye palette features a kaleidoscope of shadows including matte neutrals to flirty shimmers. It’s the pops of bold, bright but wearable shades that grab your attention. The shades in the palette are designed to work together to create looks beyond your imagination. “The 16 shadow shades are to. die. for.” said Claire-Beaudreault in her review on HelloGiggles.com.

Just in case you needed a little help perfecting your new looks, we included a six-piece brush set complete with a rainbow travel bag. The set includes a Powder Brush, Blush Brush, Concealer Brush, Eye Shadow Brush, Crease Brush and Eyeliner Brush. Its cruelty-free synthetic fibers give you controlled application so you can apply and blend with ease. Plus, “who can resist the holographic brushes with pink bristles?” said Jen Anderson in a Refinery29 review of the collection.

Next, we added the high-shine Glitter Lip Gloss Toppers in six shades named after the Mane 6. “It looks crazy in the tube, but this topcoat actually gives lips a subtle plumping effect. Try it alone or over your favorite lip color,” Jen wrote. The glosses feature glass-like shine, jewel-tone glitter and “they’re so pigmented!” said Hailie in a YouTube review.

We wanted to add something special for the skin, so we created an otherworldly highlighter collection. The all-in-one Glow Stick Kit  for face, eyes and lips is packed with sheer prismatic pigments in three illuminating hues. Hailie uses Joyful above her cheeks and Blissful as a highlighter in the inner corners of her eyes. We are sure fans will find other fun uses for these Glow Sticks. “They do double duty as a body glitter, perfect for hitting the collarbones or shoulders!” Claire wrote.

“I’m excited for you to see how cute it is,” Hailie told her viewers calling the packaging “cute” and the white eye shadow inside “so chic”. All products are available exclusively at purcosmetics.com on August 10th and on HSN.com, Ulta.com and Kohls.com on August 15th. The My Little Pony: The Movie Eye Shadow Palette will be available in stores at Ulta and Kohls on August 27th. On PopSugar.com Kristina-Rodulfo said, “Trust us “” you will want every single freakin’ thing.” Don’t forget to see My Little Pony: The Movie in theaters on October 6th!

Get Kim Kardashian West’s Best Features with Cameo Contour

Cameo Contour, our innovative and dual-ended contour stick has just turned two! When contouring became the hottest trend by celebrities like KKW (Kim Kardashian West), we sought out to make highlighting and contouring easier for those that don’t have a makeup artist on call. This makeup hack was hard to master with regular foundation, concealers and brushes and could be expensive when you rounded up all the tools needed to make it look effortless. So, we made Cameo Contour dual-ended so you didn’t have to second guess which dark and light shades would complement each other and we also added a multifunctional sponge that made blending easy. (We even included step-by-step instructions in case a YouTube tutorial got too confusing.) All in all, Cameo Contour was designed to deliver red carpet worthy depth and dimension that makes flawless contouring an unexpected victory for the everyday girl.

However, the true innovation is in the formula. With both a highlighting and sculpting shade in one convenient product, this contour stick allows you to create perfect dimension in a flash. Made with natural, light-reflective ingredients that resemble microspheres, the creamy formula emphasizes your face’s natural high points and shadows while blurring imperfections and sets itself to a lightweight, powder finish. The best part? Cameo Contour also multitasks as a foundation. It’s packed with all of the ingredients you want in a foundation such as PÜR’s age-defying Ceretin® Complex, a skin-nourishing blend of hydrating ceramides and skin-perfecting Vitamin A.  What does this mean exactly? This contour stick not only improves the look of your facial features, it also improves the look of your skin too ” which makes it preventative from some and corrective for others.

After its launch two years ago, beauty influencers were the first to add it to their beauty arsenal. It has become an everyday staple in makeup artist and beauty influencer Angel Merino’s makeup bag. Angel, also known as @mac_daddyy, can be seen putting the beauty tool to work here.

Laura Lee, also know as @larlarlee, describes it best: “It gives you the benefit of a cream contour as far as lasting a long time and it’s going to be way more easier to blend out than a regular cream contour because it blends out to a soft powder.” Best of all, “it will make you look flawless in pictures.”

Dulce Candy gushed about it in a YouTube review: “It’s a cream-to-powder formula so you don’t have to add any powders on top unless you want to do a crazy transformation… That’s it! You are out the door. You’re highlighted. You’re contoured and you have coverage (that’s not heavy) at the same time.”

Even Women’s Fitness Magazine called it one of their “beauty heroes” for making “light work of contouring.”

We’re celebrating this milestone because for two years we have made a professional beauty secret a no-brainer for women worldwide ” especially for our loyal customers who craved celebrity looks. “Love this product. It glides on easy and blends out like a dream,” said Charlie B., a PÜR customer. “The application and blending of this product are very fast so it is perfect for daytime use.”

Chiseled features are just five minutes away with Cameo Contour. What are you waiting for?


Every woman wants to feel like they can conquer the world. Inspired recently by Wonder Woman, PÜR wants to make you look like you can conquer the world too. Makeup artist Sarah Brock created the fierce looks for the unbelievably beautiful Gal Gadot on set of the Wonder Woman film. She recently revealed all her makeup secrets used on Gal to her Instagram fans and Warpaint. Here we use PÜR essentials to recreate these winning looks that will take you from Amazonian princess to flawless superhero.

Skincare: Prepare skin by applying Ceretin Serum and follow with M.M.C. Anti-Aging Moisture Complex.

Primer: Apply Correcting Primer Prep & Perfect all over face to create the perfect canvas for makeup.

Foundations: Use a longwear foundation with a skin illuminator such as Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation with a drop of No Filter Blurring Photography Primer. Mix well on back of hand and apply a light, even layer.

Concealer: Take a small amount of Disappearing Ink  (a shade or two lighter than your complexion) and pat under the eyes. Use your normal concealer to add more coverage, if needed, to any other areas of the face.

Cream Contour: Use the dark end of the Cameo Contour stick to define the hallows of the cheek and blend well.

Bronzer: Apply Mineral Glow on the cheekbones, around the hairline, and along the jawline.

Cream Blusher: For a pretty, healthy glow to the cheeks, apply Chateau Cheeks Cream Blush in Coy onto the apples of the cheeks.

Highlighter: Tap a tiny amount of highlighter from the Sun-Kissed Glow Strobe & Highlight Palette onto skin and blend well.

Brows: Using tiny hair strokes, fill in brows with Wake Up Brow Dual-Ended Brow Pencil.

Eyes: Using the Soiree Diaries Eye Shadow Palette, pat Epic on the eyelids and along the bottom lash line. Apply Mogul under the brow bone.

Eyeliner: Apply a thin line starting at the inner corner and create a thicker line at the outer corner that’s not too heavy with On Point Eyeliner Pencil in Heartless.

Lashes: Curl lashes. Using the Mascara Trifecta, and apply two coats of Fully Charged Mascara to the top lashes and two coats of Triple Threat Mascara to the bottom lashes.

Lips: Coat lips in Chrome Glaze Lip Gloss in Smarty Pants for a wash of color.

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and foundation. Try this instead: apply a thick layer of moisturizer with the Contour Blending Sponge. It plumps your skin with hydration and skincare and ensures that more product stays on your face instead of on your hands.

“I think where people miss the mark with creating really beautiful makeup is prepping the skin,” said PÜR beauty and makeup artist Angel Merino. He’s known across the internet and celebrity circles as @mac_daddyy. “I think people just kinda like rush to put on foundation and put on the makeup and they don’t take the time to really work the skin and perfect it.”

As he was creating a look for fellow PÜR beauty and YouTuber Laura Lee (@larlarlee), he joked about using half a bottle of Mac’s Prep + Prime Fix + to hydrate Laura’s skin. PÜR’s Miracle Mist works similarly and has 70 essential vitamins, minerals, antioxidants and amino acids. Plus, you don’t have to use half as much. Angel used PÜR’s Contour Blending Sponge to layer on the MAC’s hydrating primer, an eye serum and Tom Ford’s Illuminating Primer.

“A dry eye is not a good eye,” they agreed.

If you want radiant skin, it needs to look that way before you apply your makeup, Angel explained. Dry and dull-looking skin is not a good foundation for makeup. You must take care of your skin first.

Beauty blogger Wayne Goss agrees.

“Prep is so important. You need to be using a huge amount of moisturizer to counteract negative makeup,” said Wayne in his “Number One Beautyblender Mistake for Flawless Skin” video. He explains how to use a blending sponge to apply moisturizer.

“Make sure it’s completely damp,” Wayne said. “You need to embed the product into the skin” You need to press this into the skin and I don’t mean bounce. I mean press it as hard as you can.”

The result is plumper, hydrated skin that allows you to layer on your primer, foundation and concealer without it settling in to fine lines and sticking to dry patches. Your skin will look like skin even after you contour and set your look. Plus, this beauty hack will keep your skin looking radiant even when the makeup comes off.

Check out Angel’s makeup tutorial using his favorite contour product, Cameo Contour Stick, on COSMOPOLITAN.com here.

5 Concealer Tricks Everyone Should Know

Up until the days of YouTube beauty gurus and tutorials, we all applied concealer the same way  in a half moon shape under our eyes to cover dark circles, and on top of pesky blemishes. Now, thanks to the Internet, we know that concealer can be used in a multitude of ways, including highlighting and sculpting the face. Here’s a few ways you should be using these magical formulas.


Say bye bye to the half-moons and hello to the upside-down triangles. Using a concealer that is a shade or two lighter than your skin tone, draw a line from the inner corners of your eye down the side of your nose, then up and over to the edge of the eye socket  just above your cheekbone.

We’ve fallen in love with Disappearing Ink’s pen applicator because it makes applying concealer this way fast and easy, especially when used with the flat side of the Blend Squad blending sponges. Tap the concealer onto your under-eye area first, then down the side of the nose where redness occurs. Use the remainder of the concealer to fill in the triangle. This technique doesn’t just cover up dark circles, it also brightens the under eye area and helps sculpt the face.


Apply concealer to the inner part of your eyes and under your brow bone for an instant lifted effect. If your eyelids are veiny or dark, cover them with concealer and apply a light brown shade to the crease for a “no makeup makeup” look.


Follow the upside-down triangle trick to hide bags. Then, add concealer down the bridge of the nose, in the middle of the forehead, above your cupid’s bow and on the chin. Blend with a Blend Squad sponge. This technique helps to highlight your best features and fake definition. Hello chiseled cheekbones!


Use your concealer with an angled brush to outline your brows and lips “ this will make these features look more defined and will stop your lipstick from bleeding. Disappearing Act has a creamy consistency much like a lipliner and will blend seamlessly into your foundation. Bolder browns and bigger pouts “ who doesn’t love that?


Grab some setting powder and sweep it over all the places you applied concealer with PÜR’s Powder Foundation Brush. This ensures that the concealer lasts all day and doesn’t crease or crumble. Most importantly, it’s like fairy dust, magically blurring imperfections and giving the skin an airbrushed finish.

The Lipstick Hack This Byrdie Blogger Swears By

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte with a little translucent powder or how to prep your lips for drying formulas with a good exfoliator a la Alyssa Forever in her “9 Lipstick/Concealer HACKS Every Girl Should Know” YouTube tutorial. Matte has been the lipstick craze du jour.”I don’t know what it is, I’m just addicted to matte lips,” Alyssa said. “I think I’m matte squad for life.”

Velvet Matte Liquid Lipstick by PÜR has been on the lips of the top beauty bloggers and they’ve praised its non-drying mousse-like texture. “There’s nothing better than a soft, sexy matte lip that doesn’t dry out or clump throughout the day!” says Andrea of @andreaschoice. She found that when she tried PÜR’s 10 shades of Velvet Mattes, they were the perfect consistency to mix to create a custom look. “I love to mix Oh Bae with About Last Night for a natural every day look,” she said.

However, there was one hack that no one else thought of: matte lipstick as eye shadow.* Amanda Montell of Byrdie took her inspiration from 16-year-old Iris Law the new face of Burberry’s Liquid Lip Velvet. She used PÜR’s au courant Ever After which is a nod to the “Millennial Pink” that has been mentioned in think pieces from Vogue to Slate to New York Mag.

“I figured since the texture is also whipped, it might work well””and it did. As I’d learn, a moisturizing, not-totally-matte texture is ideal for this look, so it’s best to use whipped formulas, as opposed to your Kylie Lip Kits and Colourpop tubes,” Amanda wrote. “PÜR’s velvety liquid lipstick truly feels like it was meant to double as an eye shadow.”

The three-minute application proved to be a winner. She used the doe foot applicator to apply Ever After on the lid and her pinky finger to dot the product along her lower lash line, she wrote. “Honest to goodness, the first day I wore this, I received more compliments than any other eye makeup product I’ve worn in months. Who knew?”

Check out other looks Amanda created with Velvet Matte Liquid Lipstick here.

Disclaimer: Velvet Matte Liquid Lipstick was not tested for usage around the eyes, thus sensitivity and irritation may occur.