PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year. From celebrating our milestone Sweet 16 birthday with a limited-edition collection to serving as the official beauty partner for Illumination’s sweeping new version of Dr. Seuss’ The Grinch, 2018 came with unmatched beauty solutions that are PÜR and simple!

Complexion

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients
Loaded with skincare ingredients, this mineral powder foundation gives skin a flawless, mineral coverage with a lightweight feel. The all-in-one formula works as a foundation, concealer, powder and SPF and is clinically proven to correct, prevent and interrupt your biggest concerns…even after the makeup comes off!

Bare It All™ 4-in-1 Skin-Perfecting Foundation
Don’t be afraid to amp up the glam with this high-performance, 12-hour, demi-matte foundation that works to cover imperfections while helping to correct problem areas for maximum confidence. Designed for face and body, this unique formula contains PÜR’s proprietary Energy Complex and Ceretin® Complex to help renew the look of your skin for a look that wow’s!

4-in-1 Foundation Stick
This cream-to-velvet matte foundation stick seamlessly blends onto the skin to create a flawless complexion from all angles. Enclosed in a sleep octagonal component, this stick doubles as a contour/highlight took, as it effortlessly sculpts and highlights your best feature to complete any makeup look.

4-in-1 Tinted Moisturizer
For your light makeup days, this all-purpose hydrator, primer, foundation and SPF infuses skin with powerful hydrators and proven correctives, while enhancing the appearance of your natural complexion.

4-in-1 Liquid Foundation
Achieve hours of uninterrupted complexion perfection with this lightweight, oil-free formula that offers all-day true color that won’t smudge, rub off or fade. Formulated with PÜR’s Ceretin® Complex, this foundation revelation draws vital moisture to the skin for a flawlessly fresh look you’ll adore.

Disappearing Ink 4-in-1 Concealer Pen
Meet PÜR’s ultimate quick fix! This concealer pen is packed with concentrated skincare goodness, like Ceretin® Complex and a unique Diamond Complex that reflect light away from imperfections, quickly correcting the look of fine lines, dark spots, visible pores and more. Available in a variety of shades, this pen is the answer to uneven, problem and prematurely aging skin.

Disappearing Act Concealer
Don’t let eye lines, dark circles or imperfections come in the way of a flawless-looking complexion! This skincare-infused 4-in-1 concealer contains salicylic acid, brightening waltheria extract and problem-solving Ceretin® Complex to help brighten, balance and lift the skin’s appearance with minimal effort.

Translucent Loose Setting Powder
This everyday powder comes with a built-in sponge that helps lock in foundation and concealer without adding color or cakey coverage. The lightweight, microfine powder sits beautifully on the skin without settling into fine lines or pores.

Eyes

Fully Charged Mascara Powered by Magnetic Technology
Utilizing magnetic technology, this age-defying mascara attracts to each individual lash to help strengthen, thicken, lengthen and sperate for unparalleled performance.

Color

4-in-1 Blush Book
Indulge in these blendable, richly pigmented, long-wear matte and shimmer blushes that instantly add a flush of color to the cheeks. Formulated with vitamins and botanical extracts, these fade-proof formulas build from sheer to bold color that’s universally flattering for all skin tones to enjoy.

Sweet 16 Celebrate Your Selfie Blockbuster Set
Celebrate Your Selfie with this Limited-Edition ‘Sweet 16’ all-in-one, 22-piece makeup essentials set celebrating PÜR’s 16th birthday! This beauty-junkie, must-have makeup kit is filled with all of the skincare infused makeup essentials you need to create your favorite PÜR looks—just add our award-winning 4-in-1 Pressed Mineral Makeup Foundation to complete the look.

Visionary Eyeshadow Palette
This carefully selected 12-piece palette features on-trend mattes, shimmery pastel and warm neutral tone shades that work seamlessly together to create stunning everyday look you’ll adore.

Creator Eyeshadow & Face Palette
This artist-inspired customizable eye and face palette puts the power of makeup in your hands. Curate a palette that’s uniquely yours with each removable shimmery and matte eyeshadow shade, highlighter and bronze that can easily be removed or rearranged.

Tools

The Grinch™ He Hates It, You’ll Love It 5-Piece Brush Set
Steal the show with this specially-curated set of 5 cruelty-free face brushes and pouch with a limited-edition, festive design inspired by Illumination’s sweeping new version of Dr. Seuss’ The Grinch™.

Skincare

M.M.C. Moisturizer
This Anti-Aging Moisture Complex puts lines and wrinkles to bed for good as it works overnight to reverse the visible signs of aging, environmental stress and free radical damage. The moisture-rich cream is clinically proven to reduce the appearance of wrinkles by 30% in 14 days and is proven to improve the appearance of skin tone and texture in as little as 10 days.

HydraGel Lift
This all-purpose hydrating eye primer preps and smoothes the skin for better wear throughout the day with encapsulated water complex that deeply hydrates the lid for a brighter, firmer and lifted look. According to a January 2019 article in Refinery29, HydraGel “delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe.”

4-in-1 Correcting Primer Energize & Rescue
This 4-in-1 Correcting Primer energizes the skin before a long day and rescues the skin after a night out with an effective blend of probiotics, aloe, caffeine and coconut water.

Tone Up Eye Serum
This intensive eye treatment is designed to firm, lift and smooth the delicate eye area, while providing essential hydration, stimulation and antioxidant protection to help minimize the look of premature wrinkles, roughness and dryness.

Beauty—PÜR and Simple

Black Model with Heart Shaped Moisturizing Primer on Cheek and Face with Clean Good Ingredients

Kicking off the New Year means reevaluating your goals, picking up healthy habits and committing to achieving the life you crave. For some, that may look like a brand-new gym membership or an inspiring travel itinerary, but for many it could simply mean prioritizing overall skin health by implementing more good-for-you ingredients into your beauty and skin care routine.

Overwhelmed? Don’t be! While the sound of decoding the ingredient list of your favorite products may sound daunting, PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty products that help transform the look and feel of skin with innovative formulas, proprietary technology and unmatched color payoff that will give you both immediate and long-term results.

Here’s a peek into PÜR’s formulas that not only help cover skin imperfections, but help correct its overall appearance:

  • Ceretin® Complex
    Don’t be fooled by the name—there’s nothing complex about this skin care miracle! Packed with a powerful blend of retinol, ceramides and proprietary skin care ingredients, this skin-perfecting ingredient mix helps exfoliate, brighten and smooth the skin’s appearance, boost the intake of vital moisture and fight against the visible signs of aging, like fine lines and wrinkles.
    Bonus: Ceretin® Complex provides transformative results without breaking the bank! Many ingredients found in the mix can be found in the market for well over $100.
  • Energy Complex
    Antioxidants are the skin’s best friend and this multivitamin combines ginseng, vitamin B and green tea to help energize the skin’s metabolism and encourage natural skin renewal for a healthier-looking complexion.

With beauty products, what you formulate without is often just as important as what you formulate with, so breathe easy knowing this cruelty-free line formulates without:

  • Animal testing
    Innovative beauty should never be a burden on anyone, so these good-for-your makeup and skin care products are completely free of animal testing.
  • Parabens
    With controversy surrounding the use of parabens, PÜR uses other preservatives, like phenoxyethanol, sodium benzoate, potassium sorbate and caprylyl glycol.
  • Gluten
    Gluten sensitivity is common, so enjoy the makeup you love by choosing from PÜR’s several gluten free options.
  • Talc
    To eliminate any concern about talc being contaminated with asbestos, PÜR uses ingredients like mica instead.
  • Petroleum
    PÜR formulates with botanically derived ingredients, like jojoba oil and shea butter, to help moisturize the skin.
  • Mineral Oil
    Mineral Oil is a petroleum derived ingredient, so PÜR formulates with clean, botanical ingredients like argon oil, that are purified and good for your skin.
  • Sodium Lauryl Sulfate
    Instead of formulating with sulfates, PÜR relies on gentle surfactants to help cleanse skin without disrupting its natural barrier.

Get a 5-Minute Makeover With The Quick Pro Collection

We made makeup easy , a long time ago. Watching YouTube tutorials can be a little frustrating. It can convince you that a “no makeup makeup” look requires at least 12 products and that an ultra-glam look takes at least 55 minutes. This is all false.  Well, you can use 12 products to look bare-faced but you don’t have to, and a full-coverage and flawless look can be fast and simple.

The PÜR & Simple philosophy is the cornerstone of our multitasking makeup. We make reaching complexion perfection easy for every skin type starting with our 4-in-1 complexion collection. Whether it’s a concealer or foundation, light coverage or full, our multitasking makeup enables you to skip a step (or three!) However, the easiest way to get your makeup routine down to 5 minutes or less is to use the 4-in-1 Pressed Mineral Makeup Foundation.

“I have been using this for 10-plus years now and love it,” wrote a customer in a review. “I think it is much much better than any of the other mineral makeup out there.”

There is nothing easier than the 4-in-1 Pressed Mineral Makeup Foundation. This buildable medium to full coverage foundation helps even skin tone and acts as a concealer, finishing powder and broad-spectrum sun protectant. It only takes 60 seconds to apply and if you need to reapply, this chic and perfectly portable compact fits into your bag without making a mess.

“I have VERY sensitive skin and this is the only foundation that hasn’t irritated it,” according to a customer review.

The 4-in-1 Pressed Mineral Makeup Foundation is recommended by plastic surgeons and dermatologists because its infused with skincare and doesn’t contain any cheap ingredients that can irritate your skin. The 4-in-1 Pressed Mineral Makeup Foundation and all PÜR’s complexion products contain Ceretin Complex , gentle yet highly effective encapsulated retinol and hydrating ceramides to help even skin tone and minimize the appearance of fine lines, wrinkles, redness and blemishes. Plus, all PÜR’s makeup is cruelty free and doesn’t contain parabens, talc, petroleum, mineral oil or sodium lauryl sulfates.

“The bottom line is this does it all and has all the ingredients that I want in a foundation,” wrote Beachnut22 in a review. “I have tried everything from Bare Minerals to every other brand name under the sun” I will probably never try another foundation.”

As for the finishes touches, grab a Love Your Selfie 2 palette to finish your look. Each palette has coordinating goof-proof shades that work together for a flawless look in less than five minutes.

What is Ceretin Complex?

It’s true. Most makeup is full of things you can’t pronounce and ingredients that allow you to look amazing, but aren’t great for you skin. When PÜR began, it was important that we were thoughtful about improving the look and feel of the skin and we wanted to make it easy. Our goal has always been to create multitasking, uncomplicated beauty. However, we weren’t interested in creating more makeup that would aggravate skin, clog pores and require professional application.

We wanted to make makeup better. This is why all of our complexion products contain pure mineral pigment that is ground to the smoothest texture. We bind our minerals with moisturizing Shea Butter and soothing Vitamin E for a like-skin finish that is breathable, buildable and natural unlike cakey clays that mask the skin or loose powders that make a mess. We formulate with no harsh chemical dyes, irritating talc, alcohol or preservatives so your skin looks flawless without all those cheap and unnecessary fillers.

We added skincare to take our complexion products to the next level. (We aren’t globally known as The Complexion Authority for nothing.) Our state of the art skincare infusion was a revolutionary approach to healthier makeup. Our proprietary Ceretin® Complex contains gentle yet highly effective ingredients including encapsulated nonirritating retinol and hydrating ceramides. This multitasking hero has been clinically proven to help lighten up dark spots and uneven skin tone, minimize the appearance of fine lines and wrinkles and improve the appearance of redness and blemishes. Starring first in our 4-in-1 Pressed Mineral Makeup Foundation, the cult classic has become a nationwide favorite and more than 10 million compacts have been sold around the world. Ceretin® Complex is a part of our DNA and is included in all our complexion products from our tinted moisturizer to our  long-wear formulas.

For those that want to keep it au natural, the Ceretin Complex is also available a serum. The Ceretin Serum Age-Defying Concentrate can be used in your daily age management skincare regimen to keep your skin fresh and youthful-looking. It also contains exfoliating Lactic Acid and nourishing fruit extracts to keep your skin looking its best. For the ultimate at home facial, layer it on after your Dirty Girl. Your freshly exfoliated skin will allow the serum to penetrate deeper for faster results and an improved complexion.

Celebrity Makeup Artist Etienne Ortega Wants You To Break All The Rules

Celebrity hair and makeup artist Etienne Ortega (@etienneortega) is renowned for his socialite and A-list clientele which includes the Kardashians, the Jenners, Kate Beckinsale, Christina Aguilera and Nicki Minaj to name a few. His signature glamazon looks have graced the pages of countless publications such as Vogue, Allure and Glamour and has secured his place as one of the most talented artists in the industry. Mexico-born and Los Angeles-based Etienne partnered with PÜR to curate a must-have 18-piece PÜR PRO eye shadow collection that evokes glamourous looks for global skin tones. This palette is sure to entice the novice and the pro.

What excites you about makeup? 

Make up is exciting! For me, it’s where I let out my creativity and express how I feel. Every day is different and every day is a new opportunity to create!

What inspired this collection?  

This collection was inspired by all the different kind of women I work with. I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!

What’s the best way to use this collection?

The best way to use this palette is to not have rules!  Have fun and explore different looks such as a smokey eye or a soft gorgeous bronze look. Get out of your comfort zone!

Do you have any makeup tricks that you can share that incorporates this palette?

It’s always nice to layer shadows, but use a good primer to create a nice texture.

Can some of these shades be used in multiple ways?

The cool thing about these colors is that you can mix and match everything! Everything is so versatile and it’s fun to mix unexpected colors.

What are the essentials in your makeup collection?

I must always have moisturizer, mascara, lip products and a Beauty Blender and I’m obsessed with my brush collection.

Any advice to those who may be intimated to try new looks or this palette?

Yes! BREAK THE RULES! TRY IT!

THE BEST BEAUTY LOOKS TO TRY FROM NEW YORK FASHION WEEK

New York Fashion Week is our favorite gentle reminder that the thrill of summer is indeed over. However, if we have to say goodbye to long sunny days at least New York Fashion Week leaves us with some inspiration to get us through the chilly grey days ahead. What we loved about the Spring/Summer 2018 lineup is its focus on bright vibrant color and graphic accents. It had us thinking, if we must wait for the clothes, can’t we try some of these beauty looks now? Here are some of our top beauty looks from the Spring/Summer 2018 shows thus far.

TRY BLACK

Tom Ford kicked off New York Fashion Week and ditched his See Now, Buy Now model to go back to the traditional runway show. His hot pink suits, bright orange trench and cobalt blue separates were his trademark mix of opulence and edge when paired with radiant skin, glossy bare lip, full brows and thick black liner. Our next desk to date night look may not need a bold lip. Maybe it just needs a broad stroke of On Point Liquid Eyeliner in VIP and Sculpt A Brow.

TRY WHITE

Just when we thought no one wore white eyeliner anymore, we found some bold inspo at the Ulla JohnsonTracy Reese and  Assembly New York Show. The early 2000s white eyeliner in the waterline trick is making a comeback. Assembly artists paired the look with futuristic aviators and took the look one step further by drawing a white line down the center of the bottom lip mimicking lip ring nostalgia. At the Ulla Johnson show, a white line was drawn just under the lash line from the inner corner of the eye almost to the center. Another white line was drawn just under the lash line pointing upward and outward past the corner of the eye. This can be easily recreated with an eyeliner brush and the Rarity shade in PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette . For less of a stark white and an on-the-go fix, opt for the pale pink highlight on the Wake Up Brow Dual-Ended Brow Pencil. Use the other end to fill in the brows for a “these are natural” look.

TRY PINK

With the rise of Millennial Pink and this clever lipstick hack, we don’t foresee the pretty-in-pink trend going anywhere anytime soon.  At the Brock Collection and Self-Portrait shows, rose-colored smokey eyes were paired with frilly ultra-feminine dresses in florals, polka dots, stripes and stars.  Beauty blogger Hailie Barber is already a fan. She used the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to create her pink look using Pinkie Pie. Mix with Fluttershy or Twilight Sparkle for the perfect hue. Pink eye shadow could be the new red lip for spring. Want to switch it up? Self-Portrait created a pink lemonade effect by adding a yellow shade (try Kindness in the same palette) to the outer corners of the lid. We would pair it with On Point Liquid Eyeliner to toughen up the look for day.

TRY YELLOW, BLUE OR GREEN

At Tracy Reese, who we love for making everyday clothing more whimsical and fun, we saw a paired down look that is just as fun as the multi-step, multi-palette looks we’ve become obsessed with on YouTube. She proves each season that well-dressed doesn’t have to be fussy. With neon floral dresses to all white ensembles and sequined separates, we realized that maybe our day to night look just needs a pop of bold, bright color. It’s easy to add a bold red lip (sure, the designer paired a pretty red lip with a magenta coat dress that we wished we could have for fall!), but what if you made the eye the focal point? (Do you see a trend here?) In the presentation we saw several looks that put the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to good use. We saw a bold yellow (try Kindness), kelly green (try Loyalty) and cobalt blue (try Rainbow Dash) statement eye. It’s as easy as wetting a shadow brush and packing color on the lid only. No need to add shadow to the under eye or define the crease. The same look can be achieved by using your finger at your desk. (Have a makeup wipe available for a quick cleanup.) It’s a perfect look for an afternoon brunch date or an after-work dinner.  It’s sure to add a pop of color to camel coats and black outerwear.

What’s our biggest takeaway from New York Fashion Week? Your next beauty moment is bold and bright.

Introducing the PÜR PRO x Etienne Eye Shadow Palette: An Artist Curated Palette

Renowned for his A-list clientele, which includes Nicki Minaj, Kate Beckinsale, Mariah Carey, Christina Aguilera, Kourtney, Kim and Khloe Kardashian, and Kendall, Kylie and Kris Jenner, celebrity makeup artist Etienne Ortega has partnered with PÜR to create a must-have palette of highly pigmented, crease-free shades, all selected to evoke the makeup artist’s signature style of effortless glamour. Offering shade combinations from matte to shimmer, the palette’s smooth and velvety colors are buildable, blendable and look beautiful on any skin tone. Known for his motto: “Makeup is self-expression. No Rules, “Etienne offers the perfect palette to achieve multiple looks on global skin tones.

“This collection was inspired by all the different kind of women I work with,” says Ortega. “I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!”

The shade range includes everything from neutrals to gorgeous transitions to a jaw-dropping highly pigmented midnight blue. All of the shades were personally named by Etienne and represent a personal moment or memory in the artist’s life: Adobe, Billionaire, Bossy, Dreamer, Faux, Galaxy, Legend, Lola, Midnight, Monii, Muddy, Paradise, Penny, Popular, Stripped, Zenon, 1988, 3 AM.

The PÜR PRO x Etienne palette releases September 18, 2017 on purcosmetics.com for $42.00.

About PÜR The Complexion Authority (PÜR): Known globally for intelligent beauty solutions, PÜR’s signature complexion, skincare and on-trend color products provide immediate flawless results that nourish and improve the skin over time. Formulated with proprietary, age-defying ingredients like Ceretin Complex®, combined with good-for-your-skin antioxidants, each of PÜR’s products correct and perfect the skin, softening the look of lines and wrinkles while brightening the complexion.

See the original press release here.

FIND OUT WHO CAME TO THE MY LITTLE PONY: THE MOVIE PARTY IN L.A.

Yesterday, we gathered some of our favorite beauty influencers for a launch party at The Fig House in Los Angeles. The intimate party was to celebrate the success of the My Little Pony: The Movie Eyeshadow Palette and the launch of the movie. Fellow beauty gurus mingled with Hailie Barber, the ambassador for The My Little Pony: The Movie Collection and she got to share her love for the collection. The collection includes the buzzworthy 16-piece eyeshadow palette that features a kaleidoscope of shadows including matte neutrals to flirty shimmers. To perfect your look, there is a six-piece brush set complete with a rainbow travel bag. The set includes a Powder Brush, Blush Brush, Concealer Brush, Eye Shadow Brush, Crease Brush and Eyeliner Brush. We also added high-shine Glitter Lip Gloss Toppers in six shades named after the Mane 6. For the skin, there is the all-in-one Glow Stick Kit for face, eyes and lips. It is packed with sheer prismatic pigments in three illuminating hues. “The magic in this collection is outstanding,” said Lilian Tahmasian (@LilianTahmasian). There were cocktails, lots of color and lots of dancing. “I love this collection and the space is so cute,” said @linabugz.

Check out who else attended the event below

Follow us on Instagram @purcosmetics and on Snapchat to see behind the scenes at our next launch party.

PÜR Ponified: The My Little Pony: The Movie Makeup Collection

When the chance came to create a collection inspired by the upcoming My Little Pony: The Movie was presented to us, we couldn’t say no.  We remember those rainbow-hued toys from our childhood even if they were hand-me-down from our older siblings. We couldn’t wait to use those memories in a fun and whimsical way while remaining true to the undeniably quality that PÜR is known for. Delivering the same plush mineral and richly pigmented formulas, the collection unveils the magical side of PÜR by delivering an array of products that puts a smile on your face and will become a playful addition to your makeup selection.

This four-piece collection celebrates everything we love about My Little Pony: The Movie with a fanciful twist for eyes, face and skin. It includes an eye shadow palette, lip gloss toppers, glow sticks highlighters and a cruelty-free brush set that is as endearing as the magic of friendship and as adventurous as the Mane 6’s journey through Equestria.  And, unlike that other trend based on legendary four-hooved creatures, this pony collection has style all its own. “We think pony makeup might top unicorn makeup,” wrote Victoria Moorhouse in an Instyle.com review.

The collection started with the eye shadow palette. “This was a little bit different for PÜR and exciting for me to see from one of my favorite brands,” said Hailie Barber, a beauty influencer and the ambassador for the collection. The 16-piece eye palette features a kaleidoscope of shadows including matte neutrals to flirty shimmers. It’s the pops of bold, bright but wearable shades that grab your attention. The shades in the palette are designed to work together to create looks beyond your imagination. “The 16 shadow shades are to. die. for.” said Claire-Beaudreault in her review on HelloGiggles.com.

Just in case you needed a little help perfecting your new looks, we included a six-piece brush set complete with a rainbow travel bag. The set includes a Powder Brush, Blush Brush, Concealer Brush, Eye Shadow Brush, Crease Brush and Eyeliner Brush. Its cruelty-free synthetic fibers give you controlled application so you can apply and blend with ease. Plus, “who can resist the holographic brushes with pink bristles?” said Jen Anderson in a Refinery29 review of the collection.

Next, we added the high-shine Glitter Lip Gloss Toppers in six shades named after the Mane 6. “It looks crazy in the tube, but this topcoat actually gives lips a subtle plumping effect. Try it alone or over your favorite lip color,” Jen wrote. The glosses feature glass-like shine, jewel-tone glitter and “they’re so pigmented!” said Hailie in a YouTube review.

We wanted to add something special for the skin, so we created an otherworldly highlighter collection. The all-in-one Glow Stick Kit  for face, eyes and lips is packed with sheer prismatic pigments in three illuminating hues. Hailie uses Joyful above her cheeks and Blissful as a highlighter in the inner corners of her eyes. We are sure fans will find other fun uses for these Glow Sticks. “They do double duty as a body glitter, perfect for hitting the collarbones or shoulders!” Claire wrote.

“I’m excited for you to see how cute it is,” Hailie told her viewers calling the packaging “cute” and the white eye shadow inside “so chic”. All products are available exclusively at purcosmetics.com on August 10th and on HSN.com, Ulta.com and Kohls.com on August 15th. The My Little Pony: The Movie Eye Shadow Palette will be available in stores at Ulta and Kohls on August 27th. On PopSugar.com Kristina-Rodulfo said, “Trust us “” you will want every single freakin’ thing.” Don’t forget to see My Little Pony: The Movie in theaters on October 6th!

Get Kim Kardashian West’s Best Features with Cameo Contour

Cameo Contour, our innovative and dual-ended contour stick has just turned two! When contouring became the hottest trend by celebrities like KKW (Kim Kardashian West), we sought out to make highlighting and contouring easier for those that don’t have a makeup artist on call. This makeup hack was hard to master with regular foundation, concealers and brushes and could be expensive when you rounded up all the tools needed to make it look effortless. So, we made Cameo Contour dual-ended so you didn’t have to second guess which dark and light shades would complement each other and we also added a multifunctional sponge that made blending easy. (We even included step-by-step instructions in case a YouTube tutorial got too confusing.) All in all, Cameo Contour was designed to deliver red carpet worthy depth and dimension that makes flawless contouring an unexpected victory for the everyday girl.

However, the true innovation is in the formula. With both a highlighting and sculpting shade in one convenient product, this contour stick allows you to create perfect dimension in a flash. Made with natural, light-reflective ingredients that resemble microspheres, the creamy formula emphasizes your face’s natural high points and shadows while blurring imperfections and sets itself to a lightweight, powder finish. The best part? Cameo Contour also multitasks as a foundation. It’s packed with all of the ingredients you want in a foundation such as PÜR’s age-defying Ceretin® Complex, a skin-nourishing blend of hydrating ceramides and skin-perfecting Vitamin A.  What does this mean exactly? This contour stick not only improves the look of your facial features, it also improves the look of your skin too ” which makes it preventative from some and corrective for others.

After its launch two years ago, beauty influencers were the first to add it to their beauty arsenal. It has become an everyday staple in makeup artist and beauty influencer Angel Merino’s makeup bag. Angel, also known as @mac_daddyy, can be seen putting the beauty tool to work here.

Laura Lee, also know as @larlarlee, describes it best: “It gives you the benefit of a cream contour as far as lasting a long time and it’s going to be way more easier to blend out than a regular cream contour because it blends out to a soft powder.” Best of all, “it will make you look flawless in pictures.”

Dulce Candy gushed about it in a YouTube review: “It’s a cream-to-powder formula so you don’t have to add any powders on top unless you want to do a crazy transformation… That’s it! You are out the door. You’re highlighted. You’re contoured and you have coverage (that’s not heavy) at the same time.”

Even Women’s Fitness Magazine called it one of their “beauty heroes” for making “light work of contouring.”

We’re celebrating this milestone because for two years we have made a professional beauty secret a no-brainer for women worldwide ” especially for our loyal customers who craved celebrity looks. “Love this product. It glides on easy and blends out like a dream,” said Charlie B., a PÜR customer. “The application and blending of this product are very fast so it is perfect for daytime use.”

Chiseled features are just five minutes away with Cameo Contour. What are you waiting for?