Celebrity Makeup Artist Jake Bailey’s master techniques have stayed with us. From his showstopping looks created for icons from Selena Gomez to Katy Perry, his talent for both bold and beautiful artistry help set the bar for future generations.
“Jake Bailey was someone I looked up to and admired for years,” said fellow Makeup Artist Etienne Ortega. “I was lucky enough to get to work with him once for a Redbook cover. I was so nervous to meet him because I admired him so much. The minute we met, Jake was the kindest person ever and I was so happy to work with him. We bonded throughout the day and we made plans to work together… unfortunately that would be the first and last day I would ever see Jake.”
October 23 is the anniversary of his passing. He was 37 “I am still so sad that the world lost him, I feel blessed to have had an opportunity to work with him,” said Julie Campbell, VP of marketing for PÜR. “He was deeply admired by many and served as a wonderful mentor to the next generation of artists.”
“Although he passed,” Etienne said. “I am so grateful to have met one of my biggest inspirations and I will always remember his beautiful masterpieces, and more than that, his beautiful soul.”
In an article that originally ran in January 2015, we had the chance to get up close and personal with Jake. Here we re-share some of his best advice.
For a big event, do you view makeup as a necessity or an accessory?
Makeup is always an accessory. Nobody “needs” makeup. Makeup is a bonus ” and it’s supposed to be fun. Never feel like you must wear makeup especially if you are more comfortable without it. It also depends on the event. Is it the Oscars or a champion bridge tournament? I would never advise anyone to attend an award show without at least some makeup, but it’s all about what makes you feel best.
What is the first step to prepping the skin for makeup?
Clean it! I love Simplicity Soothing Cleanser followed by an exfoliating mask. If you are a little dry, use Kate Somerville Deep Tissue Repair and if you’re super dry go for the La Mer Moisturizing Cream.
How do you choose a makeup color palette for eyes, lip and cheeks?
Generally, I’ll first decide which feature I’m going to focus on ““ eyes, cheeks or lips. What’s my priority? I’ll work on that feature first and then envision which shades will complement rather than contrast from the feature I’m focusing on. Think of it as the “star” feature of the night. If it is the eyes, then lips and cheeks will be supporting players there to complement but not distract or compete with the “star”.
If I’ve done a dark eye, I’ll look for softer or more neutral lip and cheek shades. If I’ve done a dark lip, I’ll create a lighter eye and cheek look. If I’ve done a dark eye and lip, I’ll definitely go easy on the cheeks and probably use as neutral a shade as possible to add warmth and balance but no additional “color” to the look. Generally, you can’t get away with all three unless you are a pop star or a Vegas showgirl. More often than not, it’s a matter of trial and error. I’ll often try two or three lip or cheek colors before deciding on the right one.
What is the final step to ensure your makeup holds up throughout the event?
Translucent powder. I always wait to powder until just before a client leaves. My goal is to use as little as possible, so right before they leave I’ll blot them down with a sponge and some blotting papers and dust their entire face with an almost colorless sheer powder to keep everything fresh and in place.
I’m only carrying a small clutch to the event, what is the one touch up item to not leave home without?
If the event is televised or photographed than definitely bring powder. A little shine can look like a lot of grease on camera, otherwise I’d say bring lip color. I always make sure my clients leave with both.
Jake’s amazing work can still be seen on Instagram @byjakebailey.