Is It Time to Fire Your Makeup?

Life would be so much easier if we had enough time in the day to get everything done without breaking a sweat. Our lives are not so easy and though the internet has us believing that we have just as many hours in our day as Beyonce, many of us are still running a few minutes behind and often on empty sans entourage. Though the idea of “waking up flawless” is a self-loving mantra we can get behind, we slather on our retinol, masks and night creams as insurance.

We are busy. Our calendars are filled with obligations from work or school with slivers of time for errands and appointments. We need the work that we put into our beauty routine to pay off at the end of the day instead of giving up and rubbing off. Is there a such thing as beauty that keeps up with the demands of a #girlboss on the go?

We don’t have time for our makeup to fail us. We don’t have time to fix it if it does. That’s more work for us and less time to tend to the things that matter in our lives. How do we put our best face forward when our contour is taking a break? We have to ask, does your makeup live up to your lifestyle or is it time to fire your foundation?

Your makeup must smarten up. It should be working as hard as you do. It’s true, we know what we want out of our lives  even our relationships more than we know what we want out of our makeup. It’s part of knowing who we are as a person. We’ve become complacent, afraid to try new things, shuffling through that drawer of lipsticks to get to an old faithful even if you don’t love it like you used to.

We should shop for makeup like we’re looking for our next employee: does it have longevity in the industry? Do we have the same values? Can it multitask? Does it mix well with others? Is it willing to work late nights and evenings if necessary? We should spend more time reading the labels and checking references online.

Sometimes, being a boss means making hard decisions. And, sometimes it means letting go of makeup that doesn’t work for you. It’s time to say goodbye to bad makeup. Your skin will thank you.

Don’t Let Acne Steal Your Spotlight

Acne is the worst. Cystic or not “ it’s like an annoying younger sibling that shows up and steals your spotlight when you are having a good day. Pus-filled pimples, blackheads and red, irritated bumps are all signs of acne and pop up for lack of a better term “  when pores are clogged with oil, bacteria and dead skin cells. Though some acne is hereditary, acne breakouts can be triggered by hormonal changes including those caused by birth control, other medications, or too much sugar and carbohydrates. (Read: Too much pizza.) More annoyingly, these rude interruptions may leave behind permanent scarring reminding you of acne past even when your breakouts cease.

Severe acne may require a prescription from a dermatologist, but taking preventative steps to curb what we can control is key. “Getting on a good skin-care regimen, avoiding picking, popping, or traumatizing the skin, and protecting it with SPF so it does not darken are important ways to avoid acne scarring,” said dermatologist Annie Chiu in a recent cosmopolitan.com article.

Sure, bursting those suckers gives you instant satisfaction, but it could cause more harm than good. (Actually, don’t burst them at all AND stop touching your face.)

First, to prevent breakouts all together, make sure you are removing your makeup at night and using a clarifying and deep pore cleanser that targets oil without drying it out such as In the Clear morning and night. It’s Lactic Acid gently exfoliates the skin while its Tea Tree Oil has antibacterial properties that help curb breakouts. “Not all oils are bad for oily skin,” said Rachel Sullivan, Director of Product Development at PÜR. Oily skin is caused by the skin’s own attempt to moisturize itself with sebum.

Adding an exfoliating mask like Dirty Girl to your weekly regimen also helps decrease the likelihood of your pores getting clogged with dead skin cells. “It’s detoxfying clay, sulfur and acne-fighting Salicylic Acid help exfoliate the skin and kill bacteria,”Sullivan told Forbes. Masks can also be used more frequently as a spot treatment.

Sun protection is also essential for already sensitive skin. It helps curb the hyperpigmentation sometimes left behind from a breakout. Rescue Squad adds moisture, SPF 25, smoothing and firming peptides to curb signs of aging, and fights the visible signs of stressed skin. (Moisturizing is essential because dehydrated skin can quickly start to show lines and wrinkles.) Rescue Squad is literally like your grime-fighting, daily skin savior. Don’t let your acne take center stage. Start a skin care regimen that prevents breakouts not just corrects blemishes.

Beauty Food

Is your skin wreaking havoc? Our breakouts and dryness may be due to what we are putting in our bodies as much as what are putting on our skin. The nutrients and antioxidants that we digest effect our internal organs to make sure that they are properly fueled and working their best, but do you ever think that about how that extra cheese pizza may be affecting the largest organ you have “ your skin? It may be time to go on a skin diet.

Your skin is thirsty, so it’s imperative to stay hydrated. 85 percent of the brain, is comprised of water. Maintain your skin’s radiant glow and improve its texture by drinking plenty of water. Believe it or not, water is one of the best method for keeping your skin healthy and supple. The lack of moisture in the skin or dehydration causes skin cells to shrivel which leads to the look of fine lines and wrinkles.

Healthy skin starts with a healthy diet of protein, vegetables and fruits. Try foods high in skin-strengthening Omega-3 fatty acids such as sardines, chia seeds, flaxseed, avocado and walnuts. Vitamin C helps stimulate collagen production so try adding bell peppers, strawberries, kale, broccoli and, of course, citrus fruits, to your diet. Antioxidants are great for your skin whether applied topically or eaten. Try vitamins A and E charged almond butter, wheat germ, pumpkin, sweet potatoes, carrots and melons such as cantaloupe. Some of our favorite ways to incorporate these foods into our diets are through juicing, smoothies and constant inspiration from or PÜR Beauties. Madelynn @madewin’s vegan ramen or avocado toast anyone?

All those Pinterest worthy DIY masks have their merits. Plants often referred to as botanicals and a lot of the foods you find tasty have ingredients that we use topically to improve skin. For instance, Malic Acid is the sour taste that in green apples. However, it also smoothes and brightens the complexion. Meanwhile, Basil, Turmeric and Eggplant are used in Tone Up Total Eye Fitness to reduce the look of fatigue, puffiness, dark circles and fine lines. It’s not as easy as blending a few ingredients and slathering them on your face “ because the concentration of these vitamins, antioxidants and acids is what makes the difference“ but you get the idea. Being mindful of what you eat can improve your skin from the inside out.

Easy Like Sunday Morning Yoga

We have this debate with ourselves every morning: do I work out in the morning or the evening? The alarm goes off and you have to decide whether you’re going to the 6:30 a.m. booty boot camp or am I going to spin at 7. If the morning routine wins, we shuffle to the bathroom to wash our faces and freshen our breath before gearing up to get going. As we rush past the mirror one more time we make the decision whether or not to wear makeup.

I polled the PÜR office about going to the gym au naturale. I was met with nervous admissions no one goes to the gym barefaced. It’s not like we’re going to the gym with intentional smoky eyes and fully contoured cheekbones. None of us go to the gym looking like Khloe Kardashian in Shape. We did admit to adding “little” powder foundation or some mascara “to look more awake.”

I took another poll for those of us that workout after work. I asked: do you remove your makeup before breaking a sweat? Everyone said no. Sure, one could take the extra step to remove our makeup before our run, pilates or CrossFit, but if your makeup doesn’t work against your skin, why take it off? Well, it depends on what’s in your makeup. PÜR’s foundations are full of good-for-your skin ingredients that improve the skin with each use. Think of it as your skin getting fit along with your body. For instance, PÜR’s Ceretin Complex has retinol which helps firm and clarify the skin. So, with each use “ even during your workouts “ your makeup is working to smooth and tighten your skin. The longer you keep it on. The better your results.

There is no such thing as a wrong decision when it comes to your gym appearance. If a little mascara makes you want to stay in the gym a little longer “ apply two coats. If a little concealer is needed to cover up those early morning bags “ go for it. Your skin will tell you if you’re making the right decision. Now, imagine a workout that just requires you to slather it on your body for 60 days to see results. If only staying fit was that easy.

Everything You Need To Know About SPFs

We’ve spent the last few months faking that sun-kissed look with bronzers and self-tanners. Though, we are not ready to ditch a little help, we are ready to let our skin bathe in the warmth of the sun. However, we don’t go bare without protection.  SPF, or sun protection factor, is a standard measurement of a sunscreen’s ability to protect the skin against sun rays. We should be slathering on a sunscreen with an SPF on a daily as part of our skincare routine “ even in the winter. Many foundations, tinted moisturizers and CC Creams include it in their formulas so you can skip this step.

However, the fairest of us all may need a little extra protection. An SPF of 30 is recommended for fair skin while the rest of us can start with SPF 15. Having a dark to deeper skin tone does not exempt you from needing sunscreen. Melanin does not protect your skin from sun damage.

Here is a little SPF math: You can’t add different SPFs like simple arithmetic. It’s more like the economics law of diminishing returns. For instance, applying SPF 10 on top of SPF 20 is not the same as applying SPF 30. Also, SPF 30 does not have twice the amount of protection as SPF 15. The increase in coverage between SPFs are only single digit percentages. To make it simple, the number refers to the estimated amount of time you can stay in the sun without getting sunburned. So, if you’re going to be sunbathing for hours reapply often and definitely after you’ve been sweating or in the water.

These are the dangers of going out unprotected:

  • The likelihood that you’ll get lingering hyperpigmentation like sunspots well after your tan is gone increase dramatically.
  • The collagen in your skin that keeps it supple and smooth may deteriorate which may lead to lines and wrinkles.
  • You may lose your baby soft skin because the sun depletes moisture which leads to crepe-like skin.
  • Permanent damage to skin cell structure can lead to other more damaging and permanent skin conditions.

Opting for a skin safety plan can make your fun in the sun a little less dangerous to your skin. Also, remember that any retinols or deep exfoliating treatments can increase your skin’s sensitivity to the sun. So make sure you’re keeping your skin protected to preserve your results. The easiest way to be skin safe is to add sun protection to your regimen if it’s not already a part of your makeup routine. Get your sun on “ safely.

Classic Beauty with Makeup Artist Anthony Merante

It’s easy to always opt for the classics “ the white t-shirt, the black jeans and the little black dress. Some of us are the same way with our makeup. We opt for a classic matte shadow, black eyeliner or the unfussy no-makeup makeup look. We asked the master of classic beauty makeup artistry Anthony Merante how to perfect the “I woke up like this” look while staying on trend. After all, he is responsible for making Taraji P. Henson, Lady Gaga and Pia Mia look amazing.

It takes a good amount of makeup to pull off no-makeup makeup. How can we master this?
Most of the time I use a concealer under the eyes, around the nose and center of the forehead. I blend that down using a beauty blender and then I apply PÜR’s 4-in-1 Pressed Mineral Powder Foundation with a powder brush all over the face for a sheer finish.

I woke up like this necessities: Disappearing Ink Concealer and 4-in-1 Pressed Mineral Powder Foundation with Skincare Ingredients

For those of us that need a little more coverage, what are your tips for the perfect foundation application?
Properly prepping the skin for makeup is essential in making your makeup last. Start with a great moisturizer and let that soak in for a few minutes. Blot off any excess moisturizer and then apply your liquid or cream foundation using the tool of your choice. Be sure to set the foundation with a colorless translucent powder. I like to set my foundation using a velour powder puff in a stippling motion as to not disturb the foundation.

Coverage essentials: 4-in-1 Mineral Liquid Foundation and Balancing Act Oil Control Powder

Ok, let’s step it up. We are always inspired by the beauty trends of New York Fashion Week. What’s a new trend we should try?
My favorite look at New York Fashion Week Spring/Summer 2016 was the look at Diane Von Furstenberg show. The models had a really fresh colorful eye in shades of bright blue on the top lash line and bright green on the lower lash line. I loved the combination of the two colors. I love playing with color and can’t wait to try this look out.

Bold and brave essentials: Double Ego and Eye Polish