2021 Makeup Trend Predictions

If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hope that all of the YouTube makeup and skincare tips and tricks we picked up in 2020 will come in handy this year. To help you stay ahead of the hottest trends, we’ve put together a list of our top 2 makeup trend predictions for 2021 and how you can achieve them with PÜR’s clean, high-performance makeup and skincare!

Less is More

The natural, “barely there” makeup is a trend that is here to stay. Many people chose to forgo heavy makeup in 2020 and embraced their natural beauty with simple eye makeup and fresh dewy-looking skin. PÜR has many products that are perfect for embracing your natural beauty while improving the look and feel of your skin over time.

Our Picks:

4-in-1 Tinted Moisturizer

Now In 16 Universal Shades

A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and broad-spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion.

What it does:
• An all-in-one moisturizer, primer, foundation and SPF 20
• Enhances the look of your complexion and conditions the skin for a dewy finish
• Preps your skin, helps protect you from the sun and boosts hydration

Hybrid CBD Hydrating Tinted Lip and Cheek Balm

Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin.

Transformative Ingredients:
CBD | Helps soothe dry skin and improve overall skin comfort.
Shea | Helps nourish and deeply hydrate skin
Murumuru Butter | Soothing emollient for visibly smoother, supple lips
Vitamin C | Deeply moisturizes skin

Fully Charged Mascara

An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

What It Does:
• Instantly lifts, separates and defines each lash
• Helps condition, nourish and strengthen eyelashes to help prevent lash loss

Transformative Ingredients:
Biotinoyl Tripeptidee-1 | Age-defying ingredient for eyelashes. Helps fight the follicle aging process by conditioning lashes to help prevent premature fallout
Panthenol (Vitamin B5) & Vitamin C ester | Nourishes lashes, giving them more flexibility to maintain lift and curl
Carnauba Wax and Beeswax | Separate and set each lash for all-day length, volume and curl.

Joyful Eyes

Joyful Eyes is a trend that is just as fun as it sounds! The Joyful Eyes trend is centered around creating fun and playful eyeshadow looks that really make a statement. With many people expected to wear face-coverings well into 2021, this trend allows you to speak with your eyes and express your mood in new and creative ways.

Our Picks:

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.

What it does:
• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin

Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light

Polysaccharide Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin® Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Defense 12-Piece Anti-Pollution Eyeshadow Palette

Showcase your inner artist and amp up your looks with Defense—a highly pigmented, smokey eyeshadow palette featuring 12 bold shades that instantly bring drama and attention to any makeup look.

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skin
Zingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution

Big Look Mascara

Extreme lash enhancer with Argan Oil

Take your lashes to the extreme with PÜR’s mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout color with endless build and dewy sheen. 

Transformative Ingredients:

Argan Oil | Nourishes and moisturizes lashes

Vitamin E | Free radical-fighting antioxidant

Nylon 12 | Lash lengthening fibers

Winter Skin Must-Haves

Winter can be rough on your skin, and with the exposure to the colder air outside and drier air inside, your skin may be feeling the effects of the colder weather. Drier-feeling skin or a more dull-looking complexion are common skin complaints in the winter, but there are steps you can take to help you maintain a more hydrated and balanced-looking complexion. The best thing you can do for your skin is to maintain a good skin care routine, using skin-renewing skincare products with intense hydrating ingredients. Lucky for you PÜR offers a fantastic lineup of clean, cruelty-free skin care products, each infused with good-for-your-skin ingredients to help you achieve an amazing-looking complexion all year long.

Let’s get started.

Use a gentle exfoliating cleanser to help you slough-away dead skin to help reveal a healthier-looking complexion.

Our Skincare Pick: Joystick Exfoliating Deep Cleanser

Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with Charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin.

Follow up your cleansing routine with a serum to help renew the look of your skin and help reduce the appearance of discoloration.

Our Skincare Pick: Ceretin Serum Age-Defying Concentrate

The Secret Weapon. When PÜR introduced its proprietary Ceretin Complex to its mineral makeup formulas, it changed the beauty game forever. Now, the same anti-aging complex that revolutionized our complexion line is finally available as a highly concentrated serum. Use it as a brightening serum, moisturizing serum and an anti-aging serum—it can do it all!

Next, hydration is a must! Locking in moisture during the colder months and layering your moisturizer with a skin oil is a great way to help you wake up with plumper more hydrated-looking skin.

Our Skincare Picks: 4-in-1 Cloud Cream Moisturizer

4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Submerge Overnight Detox Anti-Pollution Moisturizer

Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology.

Precious Metals Shimmering Dry Oil Elixir

Hydrate, nourish and soothe your skin with Precious Metals Oil Shimmering Dry Oil Elixir, a fast-absorbing dry beauty oil that adds a healthy-looking glow to your complexion.

And to finish it off, a refreshing face mist is a great way to add one last layer of hydration, locking everything in, while instantly refreshing the look and feel of your skin!

Our Skincare Pick: Haze Mist CBD Replenishing Facial Setting Spray

Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates skin for a visibly healthier-looking complexion.

Clean Beauty Gifts for Your BFF…or Yourself

Shopping for holiday gifts can be stressful at times. And with many of us staying at home and shopping online, it can be even more difficult trying to pick out the perfect gift for that special someone in your life — even if you know them better than they know themselves.  So, we’ve paired up our favorite clean complexion and skincare products that will make your holiday shopping easy and fun! So, sit back, get comfy and throw on your favorite holiday movie as you holiday shop from home with PÜR.

PÜR X Barbie™ Doll Lash Signature Cruelty Free PRO Eyelash Collection Give lashes instant volume, texture and length with this limited-edition Barbie™ Doll Lash—a 3-Piece PÜR X Barbie™ Signature Cruelty Free PRO Eyelash Collection featuring 2 sets of lashes and a vegan-friendly, latex-free PRO eyelash glue for show-stopping looks that wow for up to 30 uses!

+ PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette Create your own Barbie™ looks with PÜR x Barbie™ Endless Possibilities II—a playful, limited-edition Signature 15-Piece Eyeshadow Palette featuring silky smooth matte, satin and shimmer shades with high-pigmented formulas that mix and match perfectly on all skin tones!

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage.

+ Disappearing Ink 4-in-1 Concealer Pen Disappearing Ink is a buildable 4-in1 Concealer Pen that quickly brightens the appearance of dark circles, hydrates skin, blurs the look of blemishes and wakes up tired-looking eyes.

4-in-1 Tinted Moisturizer A multipurpose, all-in-one Broad Spectrum SPF 20 moisturizer, primer, foundation and broad spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion.

+ Disappearing Act Concealer Conceals, brightens, clarifies and is packed with age-defying ingredients all-in-one! Disappearing Act Concealer covers lines, dark circles, and blemishes. Easily blendable and buildable, this mini concealer brightens, balances and lifts the skin’s appearance with minimal effort. 

Hybrid Primer CBD Hydrating Priming Serum Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application.

+ Hybrid CBD Hydrating Tinted Lip and Cheek Balm Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin.

Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology.

+ Downtown Detox Detoxifying Black Lemon Mask Purify your skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

Holiday Shopping at Home with PÜR!

It’s the most wonderful time of the year! Cozy weather, peppermint lattes, good food and time with family and friends—what’s not to love about the holiday season? Many of us will be shopping from home this year, which can make it a little more challenging to find the perfect gift for your loved one. But at PÜR, we’ve made it easy and fun to shop online so that you can send your fave person an amazing clean beauty gift directly to their front door. If you’re still at a loss on what to buy, we’ve curated a list of our holiday skincare and makeup must-haves to help take the stress away from holiday shopping, leaving you more time to enjoy the holiday season.

For the Skincare Lover

Ceretin Serum Age-Defying Concentrate | A brightening, moisturizing and age-defying serum.

4-in-1 Cloud Cream Moisturizer | 4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Defense Collection | This 5-Piece ultimate Defense collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors, such as pollution. PÜR beauties can breathe easy knowing that this collection was designed to help protect skin from everyday factors that can impact the overall health and feel of your complexion. This is the perfect collection to gift to the skincare and makeup lover in your life!

For the Makeup Lover

Barbie™ Lips & Tips Duo in Trailblazer/24K

PÜR X Barbie™ Iconic Lips in Trailblazer Signature Semi-Matte Lipstick

Show the world your most Iconic Lips with this ultra-creamy PÜR X Barbie™ Semi-Matte Lipstick that glides luxuriously onto lips with a saturated, long-lasting Trailblazer pinky beige color that’s truly iconic.

butter LONDON x Barbie™ 24K Crushed Diamonds Patent Shine 10X Nail Lacquer

A limited-edition butter LONDON x Barbie™ Collection, this sparkling glitter nail lacquer features our signature Patent Shine 10X good-for-nail formula. Our vegan, skincare-infused formula is made with Bamboo Extract and Diamond Powder, which are proven to promote brighter, stronger, healthier-looking nails, and the patented Shock Resistant Polymer Technology™ delivers a gel-like finish and shine with up to 10 days of wear.

PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette

Create your own Barbie™ looks with PÜR x Barbie™ Endless Possibilities II—a playful, limited-edition Signature 15-Piece Eyeshadow Palette featuring silky smooth matte, satin and shimmer eyeshadow shades with high-pigmented formulas that mix and match perfectly on all skin tones!

Fully Charged Mascara | Powered by Magnetic Technology

An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate lashes for unparalleled performance.

Shop these and more! at purcosmetics.com

November 13th is World Kindness Day!

World Kindness Day is a special day celebrated worldwide that challenges us to be kind to those around us. There are many ways you can celebrate World Kindness Day. You can buy coffee for the person behind you at the coffee shop. Give a compliment to one of your coworkers or smile at everyone you encounter throughout the day. Believe it or not, beauty and self-care is a great way to show someone kindness. Helping someone take care of themselves is the ultimate way to show them you care because self-care is essential in today’s sometimes stressful times. We’ve put together the ultimate self-care guide so you and your loved ones can be kind to yourself while being kind to your skin with our clean, high-performance, cruelty-free beauty products. Let’s make kindness the norm with PÜR!

Step #1 Create a Relaxing Space

Creating a relaxing environment takes a little preparation.

Find a quiet and comfortable area that you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible.

Step #2 Double Cleanse

It may seem odd to clean your skin twice but adding in a pre-cleanse step can improve the look and feel of your skin by breaking down makeup, dirt and skincare products like sunscreen. We love using our Melt Away Gel Oil Makeup Remover.

Depending on your skin type, follow that makeup remover step up with either the Forever Clean Gentle Cleanser for a gentle cleanse or the See No More Deep Pore Cleanser for a deeper cleanse with exfoliating skincare properties.

Step #2 Time to Mask

PÜR offers several mask options for all skin types, all of which can give you 15-20 minutes of relaxing time to yourself. DownTown Detox Detoxifying Black Lemon Mask is ideal for drawing out pore-clogging impurities and gently exfoliating dry skin.

Step #3 Let’s Moisturize

No matter your skin type, we have a moisturizer for you! From lightweight gel moisturizers to age-defying formulas,we have what you need to lock in moisture while nourishing and priming skin with added hydration for a radiant and healthier-looking complexion that glows.

Step #4  Eye cream

The delicate skin under the eye needs its own moisturizer. Hydrate and help reduce the appearance of aging and puffiness with Hazy Daze CBD Soothing Eye Cream. Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.

 Step #5 Pay It Forward!

World Kindness Day focuses on being kind to others. Kindness comes in many forms, but ultimately it starts with you! Show yourself how much you care by practicing some self-care today!

Jumpstart Your Holiday Shopping

The holiday season is right around the corner and before we know it, we’ll be smack dab in the middle of the shopping rush. Year after year, many of us proclaim that we will start our holiday shopping early and year after year, most of us still put it off until the last minute. So, to help, we’ve rounded up our favorite PÜR holiday gift ideas so you can beat the rush and get a jump on your holiday shopping, all while staying home away from the crowd in your pj’s. Send your loved one the perfect gift of clean, high-performance makeup and skincare from PÜR!

PÜR X Barbie™

Who doesn’t love Barbie™? This inspiring limited edition 15-Piece collection features dreamy skincare, highly pigmented complexion products and collectible makeup tools, all set in playful, luxe packaging and are sure to channel anyone’s inner Barbie™. Perfect for everyone, this is one collection you definitely want to put on your holiday shopping list.

Defense Collection

This 5-Piece ultimate Defense collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. PÜR beauties can breathe easy knowing that this collection was designed to help protect skin from everyday factors that can impact the overall health and feel of your complexion. This is the perfect collection to gift to the skincare and makeup lover in your life!

PÜR Best-Sellers

With hundreds of positive customer reviews it’s easy to see why these products have been best-sellers for years. With high-performance formulas and built-in skincare our bestsellers are soon to become the “little black dress” in your and your loved one’s makeup bag well beyond the holiday season. If you want to gift something you know they’ll reach for time and time again, you can’t go wrong in this category.

Make sure to head over to purcosmetics.com to check out all of our amazing products.

Treat Your Skin After Halloween Makeup

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh.

Melt Away Gel Oil Makeup Remover

Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light.

Joystick Exfoliating Deep Pore Cleanser

Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin.

Downtown Detox Detoxifying Black Lemon Mask

Purify you skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

Submerge Overnight Detox Anti-Pollution Moisturizer

Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology.


Hazy Daze CBD Soothing Eye Cream

Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.

We hope you have a spooky-good time this Halloween and make sure to tag us in your ‘boo-tiful’ looks @purcosmetics for your chance to be featured.

Achieve a “Summer Glow” in the Fall

As we bid farewell to the warmer months and embrace the cooler months, you may notice that more than just the color of the leaves is changing. With colder weather comes drier air, which could cause your skin to change too, becoming drier-looking or blemish-prone. In the summer months—depending on where you live, the moisture level in the air is much higher giving you the appearance of the coveted “summer glow.” As the seasons change the humidity level may drop and this could potentially lead to drier-feeling skin or breakouts. The key to maintaining your dewy-looking skin is to shift your skincare routine to fit the changing weather. PÜR has some fantastic, clean, high-performance, complexion and skincare products to choose from. We’ve picked a few of our best-selling skin care products to help take your routine from summer—to fall and into winter with ease.

Melt Away Gel Oil Makeup Remover

Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light. This cleanser is perfect for the fall and winter months as it cleanses but doesn’t strip away vital moisture from the skin.

Forever Clean Gentle Cleanser

Forever Clean Gentle Cleanser is the perfect product to thoroughly cleanse the skin, without over-drying it. Enriched with skin-soothing aloe and butterfly bush flower extract to help protect skin from environmental stressors, this gentle cleanser leaves your skin looking and feeling fresh.

Soak It Up Intense Hydrating Moisturizer

Soak It Up Intense Hydrating Moisturizer instantly floods your skin with intense oil-free hydrators leaving your skin soft and supple-looking. Packed with moisturizing ingredients, this light-weight moisturizer will be your go-to moisturizer this season!

Miracle Mist Hydrating Spray

Miracle Mist hydrating face spray instantly moisturizes dry, tired and stressed skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. A favorite among professional makeup artists, this super-hydrating skin quencher also works as a setting spray and helps refresh skin and set makeup for long-lasting perfection.

Eyedentity Luxe Firming Eye Cream

Is a rich, luxurious eye cream formulated with anti-aging ingredients to improve the look and feel of skin. With intense hydrators and a cooling metal tip applicator, this eye cream helps to keep the delicate skin around the eyes soft and smoother-looking.

Ceretin™ Serum Age-Defying Concentrate

Ceretin™ Serum Age-Defying Concentrate is an amazing serum to take you from summer to fall. With mild-exfoliating properties, ceramides and hydrating benefits, this serum is the one-step in your beauty routine you won’t want to miss.

Blue Agave Energizing Peel-Off Mask

Is an invigorating blend of skin-energizing ingredients such as, green tea extract, ginseng and vitamin B to hydrate and stimulate the skin resulting in a fresher-looking dewy complexion.

Make sure to tag @purcosmetics with your pics for your chance to be featured!

PÜR The Complexion Authority™ Selected to Participate in Conscious Beauty at ULTA Beauty™

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

PÜR™ was chosen to participate in the “Clean Ingredients” and “Cruelty-Free” pillars for Conscious Beauty at Ulta Beauty™. PÜR™ aligns with ULTA Beauty’s Clean Ingredient standards, meaning that their formulas do not contain ingredients within ULTA’s Made Without List, this list includes ingredients like parabens and phthalates. This is just one of the ways Conscious Beauty at ULTA Beauty™ provides information to make it easy for you to make beauty choices you feel good about. PÜR’s core complexion and skincare products are infused with good-for-skin ingredients that improve the look and feel of skin over time. Each ingredient is carefully selected and formulated to create innovative and intentional products that help consumers live a cleaner lifestyle without compromise. PÜR never formulates with parabens, gluten, SLS, mineral oil, talc or gluten.

“It is so exciting to see how consumers have become more conscious about skincare and cosmetics,” said Lynnette Cole, Global Education Director and Licensed Esthetician at PÜR. “Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.” “We are thrilled to re-introduce ourselves as one of the trailblazers in cruelty-free clean beauty, being clean before clean was cool.”

The PÜR No, No List:

  • Parabens
  • Mineral Oil
  • Talc
  • Petroleum
  • SLS
  • Phthalates & DEHP
  • Gluten

PÜR Key Clean Ingredients:

  • Aloe
  • Agave Extract
  • Vitamin E
  • Ceretin® Complex
  • Super Foods
  • Bamboo and Pea Extracts
  • Energy Complex
  • Sodium Hyaluronate
  • Elderberry Fruit Extract
  • Turmeric
  • Green Tea
  • Hemp
  • & Many, many more.

 For more information, visit purcosmetics.com and ulta.com/conscious-beauty

Fall Trend Alert!

Fall has arrived and it seems like just yesterday it was summer. But, if you’re like us at PÜR, fall is one of our favorite seasons; cozy sweaters, pumpkin everything and cooler weather. So how do you get out of summer-mode and embrace all of the fall feels? One way is to update your makeup and skin care routine. This fall the runways are packed with fun makeup trends as well as unexpected twists on your fall favorites. So, to make your life easier we picked out some of our favorite fall makeup looks to help you get ahead of the game—because who doesn’t want to be the first in their social circles to rock these fun fall makeup and skincare trends?

Fresh Glow

Barely there makeup was all over the fall 2020 runways this year. Major fashion designers opted to let fresh faces, glossy lips and rosy cheeks speak for themselves. Not what you’d expect for fall makeup, this unexpected twist helps to balance the extra layers of clothing and dark-colored fabric you may wear in the cooler months.

To get this look we recommend spot concealing with Disappearing Act Concealer. The Disappearing Act Concealer with built-in skincare is perfect for helping to disguise the look of blemishes, dark spots and skin discoloration. Then add a light layer of the 4-in-1 Pressed Mineral Makeup with Skincare Ingredients. Not only does this light-weight powder foundation give you great coverage, the added skincare ingredients mean you are helping to improve the overall look of your skin with continued use.

Next, add a youthful flush of color to the cheek area with the Blushing Act Skin Perfecting Powder in Berry Beautiful for med-dark skin tones and Pretty in Peach for fair-med skin. These matte, highly-blendable blush hues add the perfect pop of color to your barely-there makeup looks. Try bringing the blush up to the eyelid area to tie the look together. Then top the highpoints of your face with After Glow Highlighting Skin Perfecting Powder. This powder highlighter adds a touch of natural lit-from-within radiance to the skin creating a healthy-looking glow.

For the final touches coat the eyelashes in Fully Charged Mascara. Powered by magnetic technology, this ultra-black mascara attracts to each lash for the appearance of longer, thicker-looking lashes. Once you are finished with helping make eyes pop, apply Out of the Blue Light Up High Shine Lip Glossto the lipsto complete this very on-trend makeup look!

Gothic Glam

Hello 1990’s, 2020 wants your look! Gothic Glamour makeup has been seen all over social media for fall 2020. But, unlike the ’90s, this skincare-inspired makeup look has been updated for a modern look and feel. In the same vein of the Fresh Glow makeup look, the Gothic Glam makeup look features light, simple dewy foundation with inky-black lashes and stained dark vampy lips.

Starting with the skin, add the Hybrid Primer CBD Hydrating Priming Serum to the entire face for instant hydration and to create a smooth canvas for makeup. Next, using the doe-foot applicator dot the 4-in-1 Love Your Selfie™ Long Wear Foundation and Concealer to the areas of the face that need coverage and blend until you achieve your desired coverage. Then top the highpoints of the cheekbones, the tip of the nose, eyelids and cupids bow with CBD Glass Glow Skin Highlighterfor a “glass-skin” look­. Bonus—this is a double trend!

For the lips, and the main focal point of this look, the 4-in-1 Lip Duoin Double Date is a dark brick red lip color and perfect for fall. With a creamy matte liquid lipstick on one end and lip gloss on the other, the 4-in-1 Lip Duois great for this look. Wear them separately or top the liquid lip with the lip gloss for added dimension.

And to finish this look, follow up with two coats of  Fully Charged Mascara to complete this simple, yet bold makeup trend.

We hope you try one or both of these makeup trends, and if you do, be sure to tag @purcosmetics on Instagram for your chance to be featured.