Ask the Expert: Collagen and Your Skin

AIn a weekly Facebook Live series on PÜR, The Complexion Authority, Lynnette Cole, Licensed Esthetician and Global Education Director at PÜR, takes a deep dive into beauty and skincare related questions submitted by you, our PÜR beauties. Every Thursday at 4 pm ET on Ask the Expert, Lynnette offers up expert tips and advice on a variety of subject matter based around beauty and skincare topics that Ü want to hear. Last week Lynnette spoke about collagen and elastin in the skin and how to maintain and boost the appearance of collagen in your skin.

Cole said, “collagen is extremely important, and many people do not know that it needs to be maintained and stimulated to achieve younger-looking skin for longer. Collagen is a structural protein in the skin and helps skin appear plump and youthful. After the age of 30, you lose 1-2% of your collagen a year due to aging, but you can lose even more due to your environment, sun exposure and lifestyle.”

Cole recommends these skin care products to help to refresh the look of skin, revealing a healthier-looking, more supple-looking complexion.

Shake & Boost Powder-to-Cream Multivitamin Booster

This multivitamin for the skin helps to improve the appearance of fine lines, dark spots, and an uneven complexion when added to your favorite complexion and skincare products. Featuring Vitamins B and C as well as our age-defying Ceretin® Complex, your skin has never looked or felt better.

Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm

Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color. Formulated with deeply moisturizing Vitamin C and skin-loving shea and murumuru butter for visibly smoother, suppler-looking lips, this CBD-infused tinted Hybrid Balm instantly perks up the complexion, delivering an effortless, natural-looking flush of color to the lips and cheeks that’s flattering on all skin tones. 

Melt Away Gel Oil Makeup Remover

This multi-action, good-for-your-skin Oil Makeup Remover helps clear away impurities and protect against signs of aging caused by high energy visible blue light. Formulated with hydrating, skin-conditioning Sunflower Seed, Linseed, Cherry Seed, Lemon Peel, Almond and Olive Oil, this soothing, fragrance-free facial cleanser helps rejuvenate your complexion, as it transforms from gel-to-milk to gently break down stubborn face and eye makeup without stripping the skin of its natural oils.

Ceretin™ Serum Age-Defying Concentrate

 When PÜR introduced its proprietary Ceretin Complex to its mineral makeup formulas, it changed the beauty game forever. Now, the same anti-aging complex that revolutionized our complexion line is finally available as a highly concentrated serum. Use it as a brightening serum, moisturizing serum and an anti-aging serum – it can do it all!

Hazy Daze CBD Soothing Eye Cream

Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract. Deeply nourish and soothe the under-eye area with this plant-powered, skin-nourishing CBD Soothing Eye Cream. Infused with CBD, coffee and moisturizing Sodium Hyaluronate, Hazy Daze eye cream helps reduce the appearance of fine lines and wrinkles and minimize the appearance of dark circles for a refreshed look. 

4-in-1 Tinted Moisturizer

The 4-in-1 Tinted Moisturizer is a multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration. The advanced 4-in-1 formula infuses the skin with powerful hydrators like sodium hyaluronate, which helps skin retain vital moisture, and proven correctives, including PÜR’s exclusive Ceretin® Complex, a one-of-a-kind ingredient created to help renew the look of skin.

Make sure to follow us and tune in every week to our PÜR Ask the Expert on Facebook Live starting at 4 pm ET. And submit your questions in advance to potentially be featured on the show!

Trend Alert: Watercolor Makeup and How to Wear It

Check out my inspiration > Watercolor look.

Watercolor makeup is one of summer’s hottest makeup trends, and at PÜR we are here for it! If you’re unfamiliar, watercolor makeup is a soft and dreamy makeup technique where lids, lips and cheeks are layered with delicate and feminine washes of color, resulting in a makeup look that is as breathtaking as it is beautiful. Think of Claude Monet’s famous painting “Water Lilies,” where soft pastel blues and greens are coupled with pops of pink, purple and traces of yellow. We like to think of makeup as art and your body as the canvas, free to express yourself without limits. If you are interested in trying this wearable makeup trend check out our watercolor inspired makeup look below.

Step 1. Prep your canvas

Every makeup look starts with a fresh and clean canvas. Using the No Filter Primer Blurring Photography Primer in Original smooth a layer over clean, moisturized skin prior to makeup application.

Step 2. Apply Your Base

Watercolor makeup is all about fresh dewy skin, using a small amount of the 4-in 1 Love Your Selfie Longwear Foundation and Concealer apply to the center of the face and working outwards apply to your desired level of foundation coverage. Using the doe foot applicator apply a small amount of the product under eyes and anywhere you wish to add a little more coverage.

Step 3. Onto the eyes

For this eye makeup look we recommend using the PÜR X Trolls World Tour palette in Pop and Techno. With shades of pink, yellow, blues, golds and greens, these two makeup palette choices are perfect for this look. Now, this is where your inner makeup artist can shine. Get creative while creating your makeup masterpiece… just remember to blend, blend, blend until watercolor makeup is soft and fresh. Complete the eyes with Fully Charged Mascara, an age-defying mascara that adds instantly lifts, defines and separates lashes for a flirty look.

Step 4. Lips and Cheeks

This skincare-infused makeup trend focuses on fresh-looking skin, colorful eyes and punchy, glowing cheeks. Add an instant luminous pop of color with Hybrid Balm in LMFAO, a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin. Apply to lips and cheeks for a dewy monochrome finish.

Step 5. The Final Strokes

Set the skin. Illuminate and revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow. This step helps to lock in moisture and give an overall fresh finish to your work of art.  And to finish it all off, brows. Don’t worry about heavy eyebrows for this look, just run a small amount of  Envious Brow overtop Arch Nemesis to set brow hairs for natural-looking brows that allow the rest of the face to be the focal point.

Prejuvenation, The New Skincare Trend on The Block

Most of you have heard the term rejuvenation, but have you met the new kid on the block, “prejuvenation?” Prejuvenation is a relatively new term in the beauty industry, but it is more than just a trend (or it should be). Prejuvenation is a cross between rejuvenation and prevention. While rejuvenation focuses on caring for aging skin, sun damage, fine lines and wrinkles, prejuvenation aims to address these same skincare concerns before they arise. And while aging is inevitable, why not try and age more gracefully?

PÜR, regarded as The Complexion Authority™, offers a wide range of skincare-infused makeup and skin care products that help bring out the very best in your complexion. We’ve put together a simple prejuvenation skin care routine to help keep your skin happy, and healthier-looking for longer.

Step #1 Cleanse

Start your routine by gently cleansing your skin with a gentle cleanser. We love the Forever Clean Gentle Cleanser because it’s just that, a gentle way to clean and prep your skin for skincare or makeup.

Step #2 Serum

Next, apply your serum. Our proprietary Ceretin™ Serum Age-Defying Concentrate is a perfect blend of brightening, hydrating and age-defying ingredients that help improve the look and feel of skin.

Step #3 Moisturize

The Get a Lift Age-Defying Moisturizertargets the appearance of lines, wrinkles and sagging skin. In a six-week clinical study, 99 percent of users reported firmer results!

Step #4 Eye Cream

Deeply nourish and soothe the undereye area with this plant-powered powerhouse eye cream. The Hazy Daze CBD Soothing Eye Cream is infused with 10 mg of CBD and a superfood blend of green tea, mushroom and sunflower seed extract.

Step #5 Lock Down Moisture

Lastly, we love to lock in the previous skincare steps with a hydrating face mist. Our pick, the Haze Mist CBD Replenishing Facial Setting Spray with 25 mg of CBD and a skin-nourishing, plant-powered formula that instantly refreshes and hydrates for a visibly healthier-looking complexion.

Mother’s Day Gift Guide

Mother’s Day, a day to show the woman who means the most to you how much you care. A day to celebrate that special person no matter who they may be. Whether it be an aunt, your sister, a neighbor, or your best friend, mom’s come in many forms—but one thing is for sure, their kindness, love and sacrifice shouldn’t go unnoticed. This year we may have to celebrate virtually, but it doesn’t mean her day has to be any less amazing. If you struggle to find the perfect gift or want to try something new, PÜR has fantastic gift ideas she’s sure to love! And although we believe that every day should be Mother’s Day, show her how much you care by sending her something from our Mother’s Day gift guide.

We hope this Mother’s Day gift guide helps you find something perfect for the mom in your life, and if you are a mom, happy Mother’s Day from all of us at PÜR!

For the Skincare Fanatic

Ceretin™ Serum Age-Defying Concentrate |The secret weapon in anyone’s skincare arsenal. Infused with PÜR’s proprietary Ceretin™ Complex. Use it as a brightening serum, moisturizing serum, and an age-defying serum – it can do it all!

Hazy Daze CBD Soothing Eye Cream |Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under eye area with a superfood blend of green tea, mushroom and sunflower seed extract.
Transformative Ingredients:
CBD (10mg) | Helps soothe dry skin and improve overall skin comfort
Green Tea | Helps rejuvenate the appearance of skin for a more youthful appearance

HydraGel Lift Under Eye Perfecting Primer | A cooling HydraGel Lift Under Eye Perfecting Primer that hydrates for a lifted look that blurs imperfections.

4-in-1 Cloud Cream Moisturizer | 4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Wake Up Flawless 5-Piece Skin-Perfecting System | Wake Up Flawless is a travel-size approved 5-Piece Skin-Perfecting System featuring a mini makeup remover, mini cleanser, mini face mask, mini moisturizer and mini primer with PÜR nutrient-rich formulas that are suitable for all skin types.

For the Makeup Lover

Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp | Extreme Visionary is an ultra-creamy 12-Piece Magnetic Eyeshadow Palette with Hemp that features a blendable mix of high-pigment shades for imaginative looks that are truly inspiring.

No Filter Primer Blurring Photography Primer | No Filter Primer is a lightweight, natural-looking Blurring Photography Primer formulated with prismatic blurring micro-pearls that deliver a radiant-looking glow with a translucent finish. Available in Original, Rose Gold and Bronze Glow

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer |4-in-1 Love Your Selfie™ is a skincare infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.

4-in-1 Pressed Mineral Makeup Foundation |Infused with skincare Ingredients
4-in-1 Pressed Mineral Makeup Broad Spectrum SPF is a universal, all-in-one concealer, powder and SPF 20 and skincare for daily medium to full coverage.

Blushing Act Skin Perfecting Powder | Blushing Act is a customizable Skin Perfecting Powder infused with a nourishing formula that leaves behind a natural-looking flush of long-lasting blush color that lets your skin shine through. Available in Pretty in Peach (light) and Berry Beautiful (dark).

Hybrid CBD Hydrating Tinted Lip and Cheek Balm |Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin in three shades.

10 mg CBD: Helps soothe dry skin and improve overall skin comfort⁠

  • Coffee: Helps rejuvenate the look of skin⁠
    • Sodium Hyaluronate: Helps retain skin moisture and visibly plump the appearance of fine lines and wrinkles⁠
    • Superfood Blend: Helps soothe and nourish skin

Shop these amazing Mother’s Day gifts and more at

Multitasking Beauty Secrets Revealed

Did you know that one of the beauty industry’s best-kept secrets is that many makeup and skincare products have a dual purpose? Multitasking makeup and skincare products not only save you time and money, but they also allow you to become more creative with products you already own or plan to buy. Whether you are looking to streamline your makeup or skincare routine or get more use out of your current products, PÜR has you covered. We’ve curated a list of beauty products that offer multitasking solutions for the skincare and beauty lover that likes to play by their own rules!

Skin Saver

The Dirty Girl Detoxifying Mud Mask detoxifies, unclogs pores, and gently exfoliates the skin. But, did you know a mud mask can also double as an overnight spot treatment? Simply add a small dab to the blemish-prone area and let the mask work its magic.

All over Body Oil

With a blend of nourishing oils, the Crystal Clear Iconic Glow Illuminating Face and Body Dry Oilis a perfect moisturizer.  This versatile oil can be used all over the body. Get creative and sound off on social media @purcosmetics about how you chose to use this multitasking go-to.

Get a Sunkissed Look

Using our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation. Apply a shade that is 1 to 2 times darker than your skin tone to the highpoints of your face to achieve a bronzy sun-kissed glow.

Out of Blush?

Pop your favorite matte or satin lipstick onto the apples of your cheeks and blend into the skin for a natural flush of color. Our picks, the Château de Vine Cream Lipstick or the 4-in-1 Lip Duo liquid lipstick.

Bonus Tip! Apply the same color lipstick to your eyelids, cheeks and lips for an on-trend monochrome makeup look.

Snag these and more at

Introducing the Cannabis Collection at PÜR

There is no denying that ‘buzzword’ ingredients have taken the beauty and cosmetic industries by storm, and CBD and Hemp are no exceptions. According to a report from Grand View Research, “The global CBD skin care market size was valued at USD 234.1 million in 2018 and is expected to expand at a CAGR of 32.9% from 2019 to 2025.”

At PÜR™, we focus on skincare-infused products that promote overall skin wellness and have always put innovation and good-for-your-skin ingredients as our top priorities. Our newest Cannabis Collection was carefully curated to include an array of organic CBD and Hemp-derived products that everyone can enjoy.

“We understand at times the beauty industry can be overwhelming, and while our proprietary technology may be complex, our method is PÜR and simple,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “We have a saying called ‘makeup with purpose,’ and this new collection takes that meaning to new heights with Hemp and CBD-infused formulas that help nourish and soothe the appearance of your complexion for a look and feel you’ll love!” 

Meet the new PÜR CBD-infused Collection:

Hybrid Balm: CBD Hydrating Lip and Cheek Balm – Deeply hydrate, nourish and soothe dry, cracked skin with this CBD-infused tinted lip and cheek balm that instantly perks up the complexion, delivering a natural flush of color to the lips and cheeks.

Hazy Daze: CBD Soothing Eye Cream 10mg CBD- A plant-powered, CBD-infused eye cream that helps provide vital moisture, reduces the appearance of fine line and wrinkles, and minimizes the appearance of dark circles.

Hybrid Primer: CBD Hydrating Serum 25mg CBD- A CBD-infused primer featuring a superfruit blend to help prime skin for seamless makeup application.

Haze Mist: CBD Replenishing Facial Setting Spray 25mg CBD– A CBD-infused setting face mist that instantly refreshes and hydrates all skin types with botanical extracts.

Skin Haze: CBD Glass Glow Skin Highlighter 10mg CBD- This CBD-infused serum helps minimize the look of pores and leaves behind a smooth, hydrated look for a luminous glass-like effect.

Meet the PÜR HEMP Collection:

No Filter: Blurring Photography Primer- Help boost radiance and improve the appearance of an uneven skin tone and texture with these color correcting primers.

Shades: Original, Rose Gold Glow, Bronze Glow

Extreme Visionary: 12-Piece Eyeshadow Palette with Hemp- A 12-piece eyeshadow palette that features blendable, silky smooth eyeshadow shades that range from beautiful soft pink hues to warm peach tones that complement all skin tones.

Shop the entire skincare and makeup collection and more at

Celebrate Earth Day PÜR and Simple!

Earth Day. A day bringing awareness to recycling, electric cars, eco-conscious living and lowering your overall carbon footprint. And although you may not relate Earth Day to beauty, we’re here to tell you the two may be more closely related than you think. There is a growing trend amongst Millennials, Gen Zer’s and the population as a whole, and that new focus is that of social responsibility. More and more people are choosing to buy products from socially responsible companies and PÜR has you covered. Paraben-free. Gluten-free. 100% Cruelty-free. Just to name a few. From day one, PÜR has valued what it means to bring Ü beauty, makeup and skincare products that aren’t only effective, but skin-loving products that fit your lifestyle. Eco-conscious consumers can breathe easy knowing that PÜR is a brand committed to minimizing waste and using responsibly sourced ingredients. Let’s just say Captain Planet would be so proud!

We’ve curated a list of fresh, vegan-friendly products to help you put your best face forward—it’s our way of saying happy Earth Day.

Step #1 | Using our 4-in-1 Tinted Moisturizer apply a thin layer of this multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation and broad-spectrum SPF 20 sun protection all-in-one, leaving you with a fresh and natural-looking complexion in one easy step. Now in 16 skin-loving shades!

Step #2 | Apply a wash of color using the Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp. The Extreme Visionary palette is infused with hemp seed oil to leave behind moisture-rich, high-pigment eyeshadow color for a finished makeup look you’re sure to love.

Step #3 | Sweep a natural flush of blush across the apples of your cheeks using the Out of the Blue Vanity Blush Palette. With a unique blend of highly pigmented blush hues and an illuminating highlight, this Light Up Vanity Blush Palette also has blue light defense.

Step #4 | Drench your lips in dreamy color with the 4-in-1 Lip Duo. A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil lip treatment.

Step #5 | Finish your makeup look with cult-favorite Big Look Mascara. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout black, natural-looking color with endless build and evenly coated lashes.

Help Protect Your Skin from Blue Light

It’s no secret that we are using technology for almost everything these days, and with more people working or studying from home, our screen time exposure has increased significantly. With the average person spending 2-4 hours a day on their phone, and an average of 6 hours a day behind a computer or tablet, we are possibly exposing ourselves to more blue light than ever before. But what can we do to protect ourselves? Most people know to put on sunscreen before going outside. Still, they have no idea that it can be beneficial to protect their skin indoors from the blue light that is often emitted by electronic devices, like computers, tablets and smartphones. Blue light, also known as (HIGH ENERGY VISIBLE) light, has studies showing that it can cause premature aging and cause damage to the skin.

But, don’t fret PÜR beauties, you can breathe easy knowing that PÜR offers good-for-skin ingredients that help you to continue to enjoy your lifestyle, without compromise.

Check out the amazing PÜR products designed to help you avoid “tech-skin.”

4-in-1 Love Your Selfie™ | Longwear Foundation and Concealer

This medium-to-full coverage foundation & concealer helps shield skin from environmental stressors, like pollution and helps protect skin against damage caused by exposure to daily high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering.

Out of the Blue | Light Up Hydrating Lip Balm
Prep and prime lips to perfection with this Light Up Hydrating Lip Balm that conditions and seals in moisture for kissable lips all day long. Infused with soothing Vitamin E, this gorgeous shimmer, gold glitter lip balm appears clear on the lips for a soft, full pout that lasts. 

Out of the Blue | Light Up High Shine Lip Gloss
It’s time to pucker up to a new take on lipgloss Lightweight and highly pigmented, the Light Up High Shine Lip Gloss utilizes gel technology to coat lips in multidimensional color that wows with intense shine for kissable lips no matter the occasion. Available in 4 different lipgloss colors.

Out of the Blue | Light Up Vanity Blush Palette
This unique 3-piece complexion trio is comprised of two luminous blush shades and a radiant highlighter that seamlessly blend together to instantly add a flawless pop of color to any skin tone. Choose from 2 different makeup palette colors.

Out of the Blue | Light Up Vanity Eyeshadow Palette
This Light Up Vanity Eyeshadow Palette with blue light defense is filled with 12 obsession-worthy matte and shimmer eyeshadow shades to help you create universally flattering eye makeup looks. 

Lit Mist | Illuminating Setting Spray

This refreshing skincare and makeup setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! 

4-in-1 Cloud Cream Moisturizer

With ingredients like, soothing Green Algae Extract to help protect skin from damage caused by visible blue light, a common environmental stressor that can cause damage to the skin. The innovative Gel-to-Water Hydrating Essence Moisturizer cream moisturizer magically transforms upon application. 

Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich skincare ingredients to nourish and help counter against the damage caused by exposure to daily, high energy visible blue light.

Shop these amazing makeup and skincare products and more at

Our Best-Selling 4-in-1 Moisturizer Now Has More Shades!

Have you heard the good news? PÜR is once again proving why we are known around the world as The Complexion Authority™. At PÜR, we believe that beauty should be for all, and that beauty inclusivity is more than just a fad. We have and always will continue to push to redefine beauty standards. And with the extension of our best-selling 4-in-1 Tinted Moisturizer, more women and men can now enjoy the same amazing formula with 12 new shades!

The 4-in-1 Tinted Moisturizer is a multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration. The advanced 4-in-1 formula infuses the skin with powerful hydrators like sodium hyaluronate, which helps skin retain vital moisture, and proven correctives, including PÜR’s exclusive Ceretin® Complex, a one-of-a-kind ingredient created to help renew the look of skin. Use this multitasking 4-in-1 product to help you achieve healthier-looking skin and a flawless complexion, all in one easy step. Leaving you with a fresh, never cakey, finish.

Pro Tip: Use the 4-in-1 Tinted Moisturizeras a base, and follow with the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 powder foundation for flawless-looking results.

Find your perfect shade at

It’s Time to Spring Clean… Your Makeup Brushes!

We all probably hate to admit it, but let’s face it, no one likes to clean, at least not most of us. But, with winter soon coming to an end, it’s about that time again–time to spring clean… but we’re not talking about your basement or the trunk of your car, we’re talking about your makeup brushes and skin care tools. Many Dermatologists recommend washing your makeup brushes and skin care tools every other week. Although that may seem excessive, it is essential to clean your makeup tools to remove built-up makeup, bacteria, dirt and build up. Regardless of the season, cleaning your skincare and makeup brushes is a necessary step in your beauty routine to ensure that you are not transferring bacteria back onto your face, which could lead to breakouts. As The Complexion Authority™, we know how good our cleansers are for the skin, and this is why we recommend using them to clean your brushes. Just as well as they perform on your skin, they perform well on your makeup brushes. Now, who doesn’t love multi-tasking products? 

Let’s Begin

Choose the right cleanser

We recommend using Forever Clean Gentle Cleanser. Forever Clean gently lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The clear, vegan-friendly formula breaks down unwanted daily impurities without being too harsh, which is great for your makeup brushes.

And if you are bad about cleaning your makeup brushes (we’re not judging) try using, See No More Deep Pore Cleanser for an even deeper clean. See No More Deep Pore Cleanser is uniquely formulated to deep clean with added essential oils, like invigorating peppermint oil extract!

Get to Cleaning!

Now that you have chosen a cleanser, it’s time to get started. 

Step 1. Wet the bristles with lukewarm water.

Step 2. Place a drop of your favorite cleanser into the palm of your clean hand or on the tip of the brush.

Step 3. Gently massage the tips of the bristles back and forth in your palm.

Step 4. Rinse the bristles thoroughly.

Step 5. Squeeze out the excess water and lay flat to dry Lastly, as important as it is to clean your brushes, it is also important to replace them as needed. PÜR has fantastic cruelty free brushes  to choose from when the time comes to replace your tools. And if you just can’t be bothered washing your brushes, try using the Pillow Blend Collection. These silicone sponge tools are perfect for breakout-prone skin because they don’t harbor bacteria. Cleanup is quick and easy. Unlike having to deep clean your makeup brushes, these applicators can be wiped clean easily between applications with soap and water or makeup wipes, so you can spend more time doing your makeup!