Winter-Approved Beauty Routine

As temperatures continue to drop and the transition from fall to winter makes way, it’s time to revamp your toiletry cabinet with new products that earn the cold weather stamp of approval. If you’ve had an eye on top beauty publications or your favorites on Instagram, it’s no secret that spring and summer are the perfect time to let your complexion take center stage with the infamous, ‘no makeup’ makeup look. However, the change in season signifies a new opportunity to switch up your look with new and exciting products. Fall and winter encourage the inner artist with bold pigments, moisture-enriched products and classic looks that are suitable for the holiday season and beyond. Don’t just complete your looks—level up with products that help you battle cold weather effortlessly with hydrating properties.

Moisturizer
Moisturizer is the finishing touch on any morning or night skincare regimen and colder temperatures call for added hydration, regardless of your skin type. The Get A Lift Age-Defying Moisturizer is perfect for targeting fine lines, wrinkles and sagging skin, but use the colder months to combat dryness and flakiness with 4-in-1 Cloud Cream. This dreamy Gel-to-Water Hydrating Essence Moisturizer instantly moisturizes, preps and primes skin for a healthy-looking glow. Formulated with soothing green algae extract, this moisturizer helps protect skin from damage caused by visible blue light.

Primer
Primer is the first step in prepping the skin for flawless makeup application and it’s the perfect way to add extra moisture and hydration in your regimen. While you may opt for a more oil-control primer in the summer like the Make It Matte Oil Mattifying Primer, the No Filter Blurring Photography Primer is perfect for winter. Formulated with age-defying skincare ingredients, nourishing Energy Complex, essential oils and essential fatty acids, this primer gives skin a dewy, yet shine-free, finish with—or without—makeup.

Foundation
A great foundation sets the tone for any makeup look by concealing the look of imperfections and creating an even-looking canvas for the rest of your complexion products. If you’ve been a fan of the best-selling 4-in-1 Pressed Mineral Makeup Foundation, try the 4-in-1 Love Your Selfie Longwear Foundation and Concealer for the winter months. Featured in 100 universally flattering shades, this dual-action complexion miracle enhances your natural beauty with buildable, medium-to-full coverage that seamlessly blends onto the skin for an airbrushed-looking glow. 

Blush
Whether you’re in the heart of summer or the depths of winter, blush is a great way to add color and a fresh, youthful-looking glow to the skin. The Out of the Blue Vanity Blush Palette features highly pigmented blushes and an illuminating highlighter, making it perfect for warmer temps. This winter opt for the 4-in-1 Blush Book for the perfect array of cool and warm pigments that provide long-wear, fade-proof color that compliment all skin tones.

Elixirs
Glow drops are the perfect way to ramp up the radiance in your complexion and these elixirs are no exception. Precious Metals Shimmering Dry Oil Elixir is the perfect cocktail product during the warmer months on both makeup and no makeup days. Simply add to your favorite primer, moisturizer or tinted moisturizer for added radiance with the use of metallic gold and rose gold flakes. However, to achieve full-body glow on the face, neck and décolletage for holiday looks, try the new Crystal Clear Iconic Glow. Created with a nourishing blend of jojoba oil and macadamia oil, this antioxidant-rich dry oil instantly helps moisturize and replenish dry skin for a healthy-looking body glow you’ll love.

Brows
Never underestimate the power of a great brow and as we approach the ultra-glam holiday season, switch up your go-to brow product for an elevated look. While the Arch Nemesis 4-in-1 Dual-Ended Brow Pencil is perfect for both natural or bold brows, winter is the perfect time to experiment with texture! Since the fear of melting off your makeup in the summer heat is long gone, try the Sculpt A Brow Cream-to-Powder Brow Enhancer that gives the appearance of fuller brows by filling in sparse areas with rich pigment. Complete with an angled brush, this brow tool helps mimic the look of brow for a statement brow that wows!

Bronzer
Though your natural, sun-kissed tan may have faded, PÜR’s Cameo Contour & Highlight Stick is the perfect tool to sculpt, define and warm up your complexion during the winter months. Mineral-based bronzers, like Mineral Glow are perfect for natural-looking bronzing, but this dual-ended stick is formulated with natural, light-reflective microspheres to emphasize your natural highlights in an easily blendable, creamy formula that’s perfect for colder temperatures.

Mist
Setting your makeup with a mist is a great way to help revitalize the look of tired, dull skin. If you love Lit Mist for instant hydration and effortless glow, try Miracle Mist Hydrating Spray that is formulated to deeply moisturize skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. The super-hydrating, skin-quenching spray helps set makeup for long-lasting perfection that’s suitable for all skin types.

Beauty Minis For Upcoming Holiday Travels

Don’t let your skin take a hit from all the hustle and bustle that the holiday season brings! From germ-filled airports to undeniably savory sweets and less-than-usual routines, it’s no secret that your complexion can take a back seat during this time. But it doesn’t have to!

PÜR The Complexion Authority is prioritizing your overall skin health with travel-friendly versions of your go-to beauty favorites that keep your looks intact throughout the season. From a gentle, everyday cleanser to skin-illuminating primer and best-selling mascara, these mini products are sure to enhance your regimen and complete your looks just in time for the holidays.

Mini Fully Charged Mascara Powered by Magnetic Technology
Whether you’re lounging on the couch post-Thanksgiving dinner or gearing up for a night on the town for New Years Eve, great mascara is key to achieving any makeup look! Go the natural route or amp it up for total glam with this age-defying mini Fully Charged Mascara that helps strengthen, thicken, lengthen and separate lashes for unparalleled performance.

  • The Holiday Treat? This mascara is powered by innovative Magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lengthen and define lashes with long-lasting performance.
  • The Perfect Pair? Pair Fully Charged Mascara with PÜR’s On Point Liquid Eyeliner in the shade VIP to add finishing touches to your eye look. This ultra-matter liner features a thin, felt-tip applicator for precise and easy application.

No Filter Blurring Photography Primer
The holiday season is the perfect excuse to ramp up your beauty regimen with a full-coverage finish, bold colors and glowing complexion. This all-in-one, age-defying primer helps moisturize, color balance, prime and illuminate the skin with essential oils, like coconut, olive and shea.

  • The Holiday Treat? The nourishing blend of oils, moisturizing agave and essential fatty acids help prep skin for makeup application by masking imperfections and delivering a natural-looking radiance.
  • The Perfect Pair? Create the perfect canvas for any makeup look by pairing No Filter with the 4-in-1 Love Your Selfie Longwear Foundation and Concealer. Featured in 100 universally flattering shades, this foundation instantly helps conceal, correct and improve the skin’s appearance with customizable, medium-to-full coverage.

Forever Clean Gentle Cleanser  
As temperatures continue to drop, keep your skin clean without stripping it of its natural oils with an updated cleanser. This refreshing, sulfate-free facial cleanser that helps lather away dirt, excess oil and stubborn makeup for a healthier-looking complexion.

  • The Holiday Treat? Formulated with antioxidant-rich Butterfly Bush Flower Extract, this one-step, at-home facial cleanser helps restore vital moisture and helps protect against visible signs of aging induced by high energy visible blue light.
  • The Perfect Pair? Complete your regimen and keep skin hydrated during the colder months with the Soak It Up Intense Hydrating Moisturizer that’s formulated with aquaphilline, cohesion and sodium hyaluronate for unmatched moisture and hydration.

For a limited time only, use the code Minisgift at checkout to get 3 free minis + a makeup bag with purchases of $50 or more at www.purcosmetics.com.

Meet the Crystal Clear Collection

If we have any say-so, it’s never too early for holiday cheer! Get into the spirit with the newly launched Crystal Clear holiday collection that is specially designed to add a touch of glamour to your everyday life. The 8-piece spread includes the Ultimate Blockbuster Palette, Iconic Glow Shimmering Oil, Jumbo Highlight/Bronzer Palette, Lip Ornaments in Timeless Nude and Classic Red, a 3-Piece Trio Set, 4-Piece Eye Set and 5-Piece Brush set to transform your look from start to finish. Featuring gorgeous, giftable componentry and PÜR’s notorious, skin-loving formulas, Crystal Clear clings tight to the brand’s DNA of delivering beauty solutions without harmful ingredients. The cruelty-free, good-for-you makeup and skincare products are formulated without parabens, gluten, talc, petrolatum, mineral oil and sodium lauryl sulfate. With formulas fortified by diamond powder, these products give skin the illusion of a filtered, soft-focus finish you’ll love this holiday season.

Meet Crystal Clear Collection:

Iconic Glow | Illuminating Face & Body Dry Oil ($28)
This antioxidant-rich face and body dry oil is formulated with a blend of soft-focus diamond powder, moisturizing oils and soothing botanicals to help capture the look of glistening skin from head to toe.

  • Holiday Hack: To achieve total body radiance this winter, add 1-2 drops of Iconic Glow into your daily moisturizer to give skin a natural glow without the unwanted greasy feeling.

5-Piece Cruelty Free Brush Collection ($38)
This high-performance, cruelty-free brush collection contains an all over powder brush, buffing foundation brush, crease eyeshadow brush, concealer brush and smudge brush for a finished look you’ll love.

Ultimate Face Palette ($38)
This exclusive blockbuster palette features an expansive array of matter, shimmer and glitter shades for fully customizable looks that are suitable for both day and night. Formulated with clean, good-for-your-skin ingredients, these colors add a touch of luxe as they pack on bold pigment for an enviable look that will have everyone looking your way!

  • Holiday Hack: Using a brush, mix and match these pigments to create a custom look perfect for any holiday occasion.

Perfect Lip Kit | 2-Piece Lipstick + Lip Gloss Kit ($15 each)
Keep your lips looking and feeling party-ready with this limited-edition, 2-Piece Lipstick and Lip Gloss that features a moisturizing lipstick and high-shine lip gloss that deliver striking pigment and irresistible shine. Formulated with diamond powder, these products help promote healthier-looking lips with maximum moisture and a lightweight feel.

  • Holiday Hack: Apply gloss directly to the center of the lip for the appearance of fuller lips.

4-Piece Perfect Eye Set ($28)
Let your eyes do the talking with this transformative, cruelty-free, 4-piece set that’s complete with On Point Waterproof Liquid Eyeliner Pen, Fully Charged Mascara Powered by Magnetic Technology, PRO Eyelashes in Bombshell and PRO Eyelash Glue that instantly elevate any makeup look whether simple or glam.

  • Holiday Hack: After completing a stunning eye look, top off your holiday-ready look with a classic bold red lip using the Perfect Lip Kit.

Jumbo Highlight & Bronzer Palette ($24)
This 6-shade Jumbo Highlight and Bronzer Palette that features three highly pigmented highlight shades and three buildable bronzer shades that effortlessly sculpt and define your best features, while adding a natural glow to the skin.

  • Holiday Hack: Using the All Over Powder Brush in the Crystal Clear 5-Piece Cruelty Free Brush Collection, concentrate bronzer shades in the hollows of the cheek, temples and jawline to define your best features and add more dimension to your complexion.

3-piece PRO Eyelash Kit ($16)
Enhance your eye look with this 3-piece PRO Eyelash Kit featuring cruelty-free, 3D faux silk eyelashes and a long-wearing lash adhesive that work seamlessly together to provide comfortable all-day wear. 

  • Holiday Hack: To create a dramatic holiday look, faux lashes will do the trick! For ease of application, allow eyelash glue to dry down for 30-45 seconds, or until tacky, before applying the false lash.

Summer Beauty and Skincare Must-Haves for Any Type of Bride

As weddings, showers, receptions and all things bridal begin to fill our summer calendars, suit up with a skincare and makeup regimen that’s sure to keep you looking—and feeling—your absolute best! Whether you’re a bride-to-be that’s looking to achieve a natural, lit-from-within glow or looking to amplify your look with a subtle smokey eye, these beauty must-haves include anything you need to experience that Cinderella moment on your big day.  

The Minimalistic Bride
From celebrity red carpet appearances to top editorial pieces, there’s no secret that going au naturel is a safe bet for feeling beautiful on your wedding day. Skip the bold shadows and vibrant pigments and opt for a look that simply enhances the look of your complexion. If you are a minimalistic bride, the key to pulling off the easy-going is a healthy, radiant-looking complexion. Prepare your skin with the Purple Pore Punisher Pore-Tightening Mask to help gently remove impurities for a softer, smoother and healthier-looking complexion that glows.

On the day of, try PUR’s 4-in-1 Pressed Mineral Makeup, which gives flawless mineral coverage with skincare ingredients. This formula is an all-in-one foundation, concealer, powder and SPF that will instantly reduce the appearance of fine lines, wrinkles and imperfections on the big day. Give natural-looking dimension to the face by sculpting and highlighting with the Sculptor Highlight & Contour Palette that contains 4 blendable, silky smooth shades that highlight and define your best features. Give your lashes natural-looking fullness with the cruelty-free PRO Eyelashes in the style Trendsetter. These durable, vegan lashes are made with lightweight 3D faux silk to enhance your eye look that’s equally natural and glamorous.

The Ultra-Glam Bride

For the Bride that’s looking to take it up a notch in the glam department, PUR has you covered with ultra-sultry, shimmery and luxe products that are sure to create a look that wows! The newly launched 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer creates a flawless-looking base that is suitable for all skin types, whether oily, dry, combination or blemish-prone. The foundation, which comes in 100 universally flattering shades, leaves behind a natural, skin-like finish with buildable, medium-to-full coverage. To give skin an added boost, pair with the 4-in-1 Correcting Primer Energize & Rescue, which is formulated to help smooth and soothe your skin before makeup application.

Customize your eye look with the Out of the Blue Light Up Vanity Eyeshadow Palette that includes 12 lid-transforming matte and shimmer shades for eye-opening looks that you will adore. From finely-milled shimmer shades and bold, buildable mattes, this palette is perfect for the bride looking to make a statement. Give cheeks a natural flush of color with the Out of the Blue Vanity Blush Palette that comes with two luminous blush shades and a radiant highlighter that seamlessly blend together to add a pop of color on any skin tone.

The Blushing Bride

Nothing says blushing bride like a romantic mix of mauve, neutral and soft pink shades. The 12-Piece Visionary Eyeshadow Palette includes matte, metallic pastels and warm neutral shades for a striking look that stands the test of time. Next, bring your look to life with the 4-in-1 Blush Book that has four long-wear matte and shimmer blush shades that sculpt, shape and define cheekbones with both cool and warm pigment. Finish the look with one of the 4-in-1 Lip Duos that come with a creamy, high-impact lip stain and a nourishing oil treatment for luscious lips on-the-go.

Celebrate National Best Friends Day with These PUR Products That Enhance The Performance Of One Another

It’s no secret that PUR formulates good-for-you products to help improve the skin’s appearance over time, but did you know that these products are carefully created to work well together to help enhance their performance? That’s right! These beauty BFF’s are great alone, but better together! Celebrate National Best Friends Day, June 8th, with these perfect pairings that give you the finished look you crave!

4-in-1 Correcting Primer Prep & Perfect + 4-in-1 Pressed Mineral Makeup Foundation
PÜR is known for its best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage with transformative skincare ingredients. Pair it with the 4-in-1 Correcting Primer Prep & Perfect to help blur away imperfections and diminish the appearance of pores in an instant. This duo will help you achieve a comfortable, light-to-medium coverage finish that looks like second skin. Both products are enriched with PÜR’s exclusive Ceretin® Complex—a proprietary blend of super-hydrating ceramides and non-irritating retinol to help correct, prevent and interrupt your biggest skin concerns.

4-in-1 Love Your Selfie™ + BHOLDER™ Dual-Action Complexion Applicator
Every foundation needs its perfect match and this dynamic duo is the secret to achieving flawless, allover coverage with the new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. This foundation is formulated to mask and blur the look of imperfections with buildable, medium-to-full coverage. The BHOLDER™ applicator features both densely packed bristles and a silicone core for seamlessly blending and maximum precision. It evenly distributes liquid foundation, cream, concealer and face powder with ease for a striking result you will love.

Fully Charged Mascara Primer + Fully Charged Mascara
This game-changing lash duo will become your lashes new best friend! Powered by magnetic technology, the Fully Charged Mascara Primer and Fully Charged Mascara contain a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. The mascara primer preps lashes for all-day wear, while the matte black mascara finishes the look for gorgeous lashes that wow.

PRO Eyelashes + PRO Eyelash Glue
False lashes are all the rave and these BFF’s work together to elevate your eye look in just 30 seconds! These cruelty free PRO Eyelashes come in six unique styles that are each made from the finest luxury synthetic fibers that provide lightweight, natural-looking fullness. Keep them in place by pairing them with the clear PRO Eyelash Glue that works seamlessly with lashes with easy, no-mess application.

Arch Nemesis + Quick Draw Concealer Pencil
Never underestimate the power of a great brow and this duo is sure to leave lashes outlined, shaped and filled to perfection. The Dual-Ended Brow Pencil allows total customization whether you’re going for natural and feathery or bold and beautiful. The small, soft tip mimics the finest of hairs, while the thicker, triangular side creates natural, hair-like texture for bigger, bolder brows. Clean up your brows using the Quick Draw Concealer Pencil that has a fine tip for ultimate precision.

In honor of National Best Friends Day, treat yourself and your bestie with this buy one, get one 50% off sitewide offer with the code BESTIEBOGO.

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess!

According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out”

This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish.

Step #1: Double Primer
When it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration.

Step #2: Longwear Foundation

We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about.

Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.”

Step #3: Setting Powder

It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15.

Step $4: Setting Mists

Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types.

Step 5: Black Mascara
In the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.

This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

Everything You Need to Know About Identifying Your Undertone

We’ve all been there –

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foundation sets the tone for a flawless makeup look. Thirty minutes and ten arm swatches later and you’re struggling to find the perfect shade. Whether it’s too light/dark, gives skin a gray cast or makes the complexion look muddy, foundations, if not in the proper shade, can leave behind a less-than-favorable base. Luckily, learning how to identify your undertone could be the secret to finding your perfect match!

While it’s easy to decipher which skin tone, or surface skin tone category, you’re a part of, selecting an undertone can be quite the task. Undertones refer to the subtle hue underneath the surface. For years, makeup artists and skincare professionals have gone by three universal undertone categories: pink (cool), golden (warm) and neutral (a mix). And while your surface color may shift throughout the year, the undertone will always remain the same.

Meet the Undertones

  • Pink
    Pink, or cool, undertones often display hints of red or blue.
    Perfect Pairing: If you have pink undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Light, Blush Medium, Medium Tan, Deep
  • Golden
    Golden, or warm, undertones often display hints of yellow or peach.
    Perfect Pairing: If you have golden undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Golden Medium, Light Tan, Tan, Medium Dark, Golden Dark, Deeper
  • Neutral
    Neutral undertones display characteristics of both pink and golden undertones.
    Perfect Pairing: If you have neutral undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Light, Golden Medium, Light Tan, Tan, Medium Tan, Medium Dark, Deeper

Identifying Your Undertones

  • Vein Test:Taking a look at your veins is a great way to indicate what color undertones you have. Golden undertones often have veins that appear green or olive, while pink undertones often have veins that appear blue or purple. If you have neutral undertones, it’s common to have veins that appear blue-green.
  • Sun Test : While we always recommend that PUR beauties load up on the SPF, your skin’s natural reaction to sun can help determine your undertone. For example, if you burn easily without achieving a tan, it is likely that you have pink, or cool, undertones. However, people with golden undertones often tan fairly easily. Lastly, if you burn and it eventually leads to a tan, you likely have neutral undertones.
  • Jewelry Test: Observing your skin using jewelry and metals can help you determine your undertones. Keeping with the name, golden undertones look amazing in gold or earth-toned jewelry. While cool, or pink undertones look best in silver or white metal. If both gold and silver metals compliment your complexion, you likely have neutral undertones.

PRO Tip: When testing a new foundation, apply the shade to your jawline and wait a few minutes to access how the formula reacts to your complexion. To ensure a perfect match, observe in different lighting. 

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?

We’ll explain.

Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.

We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.

Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A:
As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.

Q: What does Out of the Blue mean?
Tisha:
With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.

Q: What inspired the packaging?
Tisha:
The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.

Q: What’s your favorite product in the collection?
A:
The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products.

Q: What “blue light” device are you guilty of being on the most?
A:
As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.

Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.