Skin Types 101: Everything You Need to Know About Different Skin Types

As The Complexion Authority®, we know a thing or two when it comes to achieving beautiful-looking skin. Our skin, which is the largest organ on the body, is the base of any makeup routine and we want you to feel confident selecting products that are geared towards your individual skin type. There are four distinguishable skin types recognized by the beauty and skincare professionals, alike: dry, oily, combination and normal. This deep dive will help you identify your own skin type and build a custom regimen for your own unique needs.

Understanding the skin types:

  • Dry skin types produce less sebum oil than normal skin types.
  • Oily skin types produce exceed sebum
  • Combination skin contains both normal and oily areas, with excess oil production typically occurring in the t-zone.
  • Normal skin has a healthy oil/water balance with very limited blemishes.

While it’s important to understand which category your skin type is, these classifications are not the only means to determining which products would work best for your skin. There are several skin conditions that our products formulate to treat.

Understanding the skin condition:

  • Sensitivity, which is characterized by redness and irritation
  • Dehydration, which is characterized by tightness, dry patches and flakes
  • Blemishes, which is characterized by pesky blemishes and clogged pores
  • Aging, which is characterized by fine lines, wrinkles and sagging skin
  • Uneven texture or tone, which is characterized by dark or light spots.

Bearing these conditions in mind, when looking for skincare and complexion beauty products, look for key word indicators that treat the issues, or conditions, you may be dealing with. The skin conditions are interchangeable and not unique to the skin types.

Understanding the products needed

  • Dry skin types
    • Dry skin types require ingredients, like Agave Extract and Sodium Hyaluronate, that lock in lasting hydration for a luminous glow.
    • Pro Tip: Add drops of Precious Metals Shimmering Dry Oil Elixir into your favorite complexion products for added moisture.
  • Oily skin types
    • Oily skin types benefit from ingredients that help refine skin texture and tone, like salicylic acid, for visibly clearer, healthier-looking skin.  
    • Pro Tip: Use a detoxifying mask, like Dirty Girl, 2-3 times a week to deep cleanse congested pores. 
  • Combination skin types
    • Combination skin types require ingredients that promote overall skin wellness, like the Energy Complex and Ceretin® Complex.
    • Pro Tip: Try the Balancing Act Mattifying Skin Perfecting Powder to control excess oil in the t-zone.
  • Normal skin types
    • Normal skin types benefit from ingredients, like Aloe and Energy Complex, to help soothe skin and rejuvenate it for a fresher look and feel.
    •  Pro Tip: Cleanse the day away with Forever Clean Gentle Cleanser to melt away makeup, dirt and debris, while nourishing the skin.

National Lash Day is here…Now What?

National Lash Day

If you’ve been on social media this week, chances are you’ve been inundated with National Lash Day posts celebrating the one product that single-handedly pulls our makeup looks together—mascara! This lash download will help you select the perfect PÜR lash product for your look—whether you’re rocking your natural lash or amping it up with faux lashes.

Fully Charged Mascara

  • The Scoop: This age-defying mascara is powered by innovative magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance.
  • You’ll love it if you’re looking for maximum volume, while also strengthen your natural lashes.

Big Look Mascara

  • The Scoop: This no clump, no fuss mascara is fortified with argan oil for maximum volume and knockout color for lashes that take center stage.
  • You’ll love it if you have long lashes that often get clumpy when applying mascara.

Fully Charged Mascara Primer

  • The Scoop: A mascara primer that’s powered by magnetic technology to help stretch your lashes to ultra-luxe lengths and megawatt volume.
  • You’ll love it if you want to take your Fully Charged Mascara results to the next level for a finished look that wows!

Triple Threat Slimline Mascara

  • The Scoop: This lengthening mascara is complete with an innovative brush that grips both top and bottom lashes at their base and effortlessly combs through for ultimate definition.
  • You’ll love it if you want the length of faux lashes without applying them.

PUR PRO Eyelashes

  • The Scoop: A set of high quality 3-D false lashes made from incredibly soft, cruelty-free synthetic fibers that look and feel like real silk mink.
  • You’ll love Socialite if you want the look of enhanced, natural-looking lashes to pair with everyday looks.
  • You’ll Love Flirt if you like the cat-eye effect to open up your eyes for a more refreshed look.
  • You’ll Love Diva if you want gorgeous length without covering your eyeshadow beautiful eyeshadow look.
  • You’ll Love Bombshell if you want a dramatic lash to go along with your dramatic eye look.

Valentine’s Day Look for Different Occasions (Spa Girls Night, Au Natural, Glam)

Love is in the air and PÜR is here to help you prepare for the big night with beauty must-haves picked for any occasion. Whether you’re staying home to pamper yourself, looking to achieve a ‘no make-up makeup” look or going full glamour on Valentine’s Day with a full-coverage look, we’ve got Ü covered!

Spa Girls Night In

  • Step 1: Remove Makeup: Melt Away Gel Oil Makeup Remover
    Gently massage a small amount of product onto dry skin. Use circular motions for 10 to 15 seconds, or until gel fully breaks down makeup. Rinse with lukewarm water and pat skin dry.
  • Step 2: Double Cleanse: See No More Deep Pore Cleanser
    Apply a pea-sized amount of See No More Deep Pore Cleanser to moistened skin and work into a lather. Rinse with lukewarm water.
  • Step 3: Mask: Purple Pore Punisher Pore-Tightening Mask (pillow blend)
    Apply a thick, opaque and even layer to clean, dry skin. Avoid eye area, eyebrows, hairline and lips. Leave on for 15 minutes or until completely dry. Gently peel off mask from outer edges and rinse off any residue with warm water.
  • Step 4: Serum Cocktail: Ceretin® Serum and Shake and Boost
    Apply a pea-sized amount after cleansing to dry skin. Follow with appropriate moisturizer.
  • Step 5: Eye Treatment: Tone Up Eye Serum
    Gently apply around the eye area to clean, dry skin.
  • Step 6: Moisturize: 4-in-1 Cloud Cream
    Shake well before use. Apply to freshly cleansed skin morning and night.

Au Naturale

  • Primer: 4-in-1 Correcting Primer Energize & Rescue
    A must-have beauty tonic that helps energize the skin before a long day and rescues the skin before a long night out.
  • Base: 4-in-1 Pressed Mineral Makeup Foundation
    A universal, all-in-one foundation, concealer and powder with SPF 15 for daily medium-to-full coverage.
  • Eyes: Visionary Eyeshadow Palette
    A 12-piece eyeshadow palette with a range of blendable silky smooth shades from mattes and metallic pastels to warm neutrals.  
  • Lip: Out of the Blue Light Up High Shine Lip Gloss
    A highly pigmented, Light Up High Shine Lip Gloss formulated with blue light defense.

Glam

  • Primer: No Filter Blurring Photography Primer
    A unique primer with prismatic blurring micro-pearls to help color correct skin prior to makeup application.
  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: Crystal Clear Blockbuster Face Palette
    An all-in-one face palette that features a gorgeous array of the perfect mix of 38 matte, shimmer and glitter shades for flawless day and night looks that are fully customizable.
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

The Naughty and Nice (Ingredient) List

As The Complexion Authority®, we have landed a spot on Santa’s Nice List since the brands’ inception by nixing harmful ingredients and infusing our products with skin-loving formulas that enhance the look and feel of the complexion. With a direct line to The North Pole and an affinity for all things clean beauty, we’re giving you a sneak peek into this year’s Naughty and Nice Ingredient List…picked by Santa himself!

Nice List

Naughty List

  • Parabens: These chemicals, which are believed to be linked to cancer, can be found in many beauty products because they give products a longer shelf life. With controversy surrounding the use of parabens, we use other preservatives like phenoxyethanol, sodium benzoate, potassium sorbate and caprylyl glycol.
  • Gluten: Surprise! Did you know that gluten isn’t exclusively found in food? This ingredient is often used in cosmetic products as a binding agent. However, we understand that gluten sensitivity is a real concern for many people. We offer a wide variety of gluten-free products, as the ingredient has been shown to trigger celiac disease symptoms.
  • Talc: To eliminate the ongoing concern about talc being contaminated with asbestos, we use ingredients like mica instead.
  • Alcohol: Alcohol can lead to dryness, skin irritation and breakouts, so we nix this ingredient from our formulations.
  • Mineral Oil: Mineral Oil is a petroleum-derived ingredient, so we formulate with clean, botanical ingredients like argan oil, that are purified and good for your skin.
  • Sodium Lauryl Sulfate: We decided to avoid sulfates and formulate with gentle surfactants to cleanse skin without disrupting its natural barrier.

Winter-Approved Beauty Routine

As temperatures continue to drop and the transition from fall to winter makes way, it’s time to revamp your toiletry cabinet with new products that earn the cold weather stamp of approval. If you’ve had an eye on top beauty publications or your favorites on Instagram, it’s no secret that spring and summer are the perfect time to let your complexion take center stage with the infamous, ‘no makeup’ makeup look. However, the change in season signifies a new opportunity to switch up your look with new and exciting products. Fall and winter encourage the inner artist with bold pigments, moisture-enriched products and classic looks that are suitable for the holiday season and beyond. Don’t just complete your looks—level up with products that help you battle cold weather effortlessly with hydrating properties.

Moisturizer
Moisturizer is the finishing touch on any morning or night skincare regimen and colder temperatures call for added hydration, regardless of your skin type. The Get A Lift Age-Defying Moisturizer is perfect for targeting fine lines, wrinkles and sagging skin, but use the colder months to combat dryness and flakiness with 4-in-1 Cloud Cream. This dreamy Gel-to-Water Hydrating Essence Moisturizer instantly moisturizes, preps and primes skin for a healthy-looking glow. Formulated with soothing green algae extract, this moisturizer helps protect skin from damage caused by visible blue light.

Primer
Primer is the first step in prepping the skin for flawless makeup application and it’s the perfect way to add extra moisture and hydration in your regimen. While you may opt for a more oil-control primer in the summer like the Make It Matte Oil Mattifying Primer, the No Filter Blurring Photography Primer is perfect for winter. Formulated with age-defying skincare ingredients, nourishing Energy Complex, essential oils and essential fatty acids, this primer gives skin a dewy, yet shine-free, finish with—or without—makeup.

Foundation
A great foundation sets the tone for any makeup look by concealing the look of imperfections and creating an even-looking canvas for the rest of your complexion products. If you’ve been a fan of the best-selling 4-in-1 Pressed Mineral Makeup Foundation, try the 4-in-1 Love Your Selfie Longwear Foundation and Concealer for the winter months. Featured in 100 universally flattering shades, this dual-action complexion miracle enhances your natural beauty with buildable, medium-to-full coverage that seamlessly blends onto the skin for an airbrushed-looking glow. 

Blush
Whether you’re in the heart of summer or the depths of winter, blush is a great way to add color and a fresh, youthful-looking glow to the skin. The Out of the Blue Vanity Blush Palette features highly pigmented blushes and an illuminating highlighter, making it perfect for warmer temps. This winter opt for the 4-in-1 Blush Book for the perfect array of cool and warm pigments that provide long-wear, fade-proof color that compliment all skin tones.

Elixirs
Glow drops are the perfect way to ramp up the radiance in your complexion and these elixirs are no exception. Precious Metals Shimmering Dry Oil Elixir is the perfect cocktail product during the warmer months on both makeup and no makeup days. Simply add to your favorite primer, moisturizer or tinted moisturizer for added radiance with the use of metallic gold and rose gold flakes. However, to achieve full-body glow on the face, neck and décolletage for holiday looks, try the new Crystal Clear Iconic Glow. Created with a nourishing blend of jojoba oil and macadamia oil, this antioxidant-rich dry oil instantly helps moisturize and replenish dry skin for a healthy-looking body glow you’ll love.

Brows
Never underestimate the power of a great brow and as we approach the ultra-glam holiday season, switch up your go-to brow product for an elevated look. While the Arch Nemesis 4-in-1 Dual-Ended Brow Pencil is perfect for both natural or bold brows, winter is the perfect time to experiment with texture! Since the fear of melting off your makeup in the summer heat is long gone, try the Sculpt A Brow Cream-to-Powder Brow Enhancer that gives the appearance of fuller brows by filling in sparse areas with rich pigment. Complete with an angled brush, this brow tool helps mimic the look of brow for a statement brow that wows!

Bronzer
Though your natural, sun-kissed tan may have faded, PÜR’s Cameo Contour & Highlight Stick is the perfect tool to sculpt, define and warm up your complexion during the winter months. Mineral-based bronzers, like Mineral Glow are perfect for natural-looking bronzing, but this dual-ended stick is formulated with natural, light-reflective microspheres to emphasize your natural highlights in an easily blendable, creamy formula that’s perfect for colder temperatures.

Mist
Setting your makeup with a mist is a great way to help revitalize the look of tired, dull skin. If you love Lit Mist for instant hydration and effortless glow, try Miracle Mist Hydrating Spray that is formulated to deeply moisturize skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. The super-hydrating, skin-quenching spray helps set makeup for long-lasting perfection that’s suitable for all skin types.

Beauty Minis For Upcoming Holiday Travels

Don’t let your skin take a hit from all the hustle and bustle that the holiday season brings! From germ-filled airports to undeniably savory sweets and less-than-usual routines, it’s no secret that your complexion can take a back seat during this time. But it doesn’t have to!

PÜR The Complexion Authority is prioritizing your overall skin health with travel-friendly versions of your go-to beauty favorites that keep your looks intact throughout the season. From a gentle, everyday cleanser to skin-illuminating primer and best-selling mascara, these mini products are sure to enhance your regimen and complete your looks just in time for the holidays.

Mini Fully Charged Mascara Powered by Magnetic Technology
Whether you’re lounging on the couch post-Thanksgiving dinner or gearing up for a night on the town for New Years Eve, great mascara is key to achieving any makeup look! Go the natural route or amp it up for total glam with this age-defying mini Fully Charged Mascara that helps strengthen, thicken, lengthen and separate lashes for unparalleled performance.

  • The Holiday Treat? This mascara is powered by innovative Magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lengthen and define lashes with long-lasting performance.
  • The Perfect Pair? Pair Fully Charged Mascara with PÜR’s On Point Liquid Eyeliner in the shade VIP to add finishing touches to your eye look. This ultra-matter liner features a thin, felt-tip applicator for precise and easy application.

No Filter Blurring Photography Primer
The holiday season is the perfect excuse to ramp up your beauty regimen with a full-coverage finish, bold colors and glowing complexion. This all-in-one, age-defying primer helps moisturize, color balance, prime and illuminate the skin with essential oils, like coconut, olive and shea.

  • The Holiday Treat? The nourishing blend of oils, moisturizing agave and essential fatty acids help prep skin for makeup application by masking imperfections and delivering a natural-looking radiance.
  • The Perfect Pair? Create the perfect canvas for any makeup look by pairing No Filter with the 4-in-1 Love Your Selfie Longwear Foundation and Concealer. Featured in 100 universally flattering shades, this foundation instantly helps conceal, correct and improve the skin’s appearance with customizable, medium-to-full coverage.

Forever Clean Gentle Cleanser  
As temperatures continue to drop, keep your skin clean without stripping it of its natural oils with an updated cleanser. This refreshing, sulfate-free facial cleanser that helps lather away dirt, excess oil and stubborn makeup for a healthier-looking complexion.

  • The Holiday Treat? Formulated with antioxidant-rich Butterfly Bush Flower Extract, this one-step, at-home facial cleanser helps restore vital moisture and helps protect against visible signs of aging induced by high energy visible blue light.
  • The Perfect Pair? Complete your regimen and keep skin hydrated during the colder months with the Soak It Up Intense Hydrating Moisturizer that’s formulated with aquaphilline, cohesion and sodium hyaluronate for unmatched moisture and hydration.

For a limited time only, use the code Minisgift at checkout to get 3 free minis + a makeup bag with purchases of $50 or more at www.purcosmetics.com.

Meet the Crystal Clear Collection

If we have any say-so, it’s never too early for holiday cheer! Get into the spirit with the newly launched Crystal Clear holiday collection that is specially designed to add a touch of glamour to your everyday life. The 8-piece spread includes the Ultimate Blockbuster Palette, Iconic Glow Shimmering Oil, Jumbo Highlight/Bronzer Palette, Lip Ornaments in Timeless Nude and Classic Red, a 3-Piece Trio Set, 4-Piece Eye Set and 5-Piece Brush set to transform your look from start to finish. Featuring gorgeous, giftable componentry and PÜR’s notorious, skin-loving formulas, Crystal Clear clings tight to the brand’s DNA of delivering beauty solutions without harmful ingredients. The cruelty-free, good-for-you makeup and skincare products are formulated without parabens, gluten, talc, petrolatum, mineral oil and sodium lauryl sulfate. With formulas fortified by diamond powder, these products give skin the illusion of a filtered, soft-focus finish you’ll love this holiday season.

Meet Crystal Clear Collection:

Iconic Glow | Illuminating Face & Body Dry Oil ($28)
This antioxidant-rich face and body dry oil is formulated with a blend of soft-focus diamond powder, moisturizing oils and soothing botanicals to help capture the look of glistening skin from head to toe.

  • Holiday Hack: To achieve total body radiance this winter, add 1-2 drops of Iconic Glow into your daily moisturizer to give skin a natural glow without the unwanted greasy feeling.

5-Piece Cruelty Free Brush Collection ($38)
This high-performance, cruelty-free brush collection contains an all over powder brush, buffing foundation brush, crease eyeshadow brush, concealer brush and smudge brush for a finished look you’ll love.

Ultimate Face Palette ($38)
This exclusive blockbuster palette features an expansive array of matter, shimmer and glitter shades for fully customizable looks that are suitable for both day and night. Formulated with clean, good-for-your-skin ingredients, these colors add a touch of luxe as they pack on bold pigment for an enviable look that will have everyone looking your way!

  • Holiday Hack: Using a brush, mix and match these pigments to create a custom look perfect for any holiday occasion.

Perfect Lip Kit | 2-Piece Lipstick + Lip Gloss Kit ($15 each)
Keep your lips looking and feeling party-ready with this limited-edition, 2-Piece Lipstick and Lip Gloss that features a moisturizing lipstick and high-shine lip gloss that deliver striking pigment and irresistible shine. Formulated with diamond powder, these products help promote healthier-looking lips with maximum moisture and a lightweight feel.

  • Holiday Hack: Apply gloss directly to the center of the lip for the appearance of fuller lips.

4-Piece Perfect Eye Set ($28)
Let your eyes do the talking with this transformative, cruelty-free, 4-piece set that’s complete with On Point Waterproof Liquid Eyeliner Pen, Fully Charged Mascara Powered by Magnetic Technology, PRO Eyelashes in Bombshell and PRO Eyelash Glue that instantly elevate any makeup look whether simple or glam.

  • Holiday Hack: After completing a stunning eye look, top off your holiday-ready look with a classic bold red lip using the Perfect Lip Kit.

Jumbo Highlight & Bronzer Palette ($24)
This 6-shade Jumbo Highlight and Bronzer Palette that features three highly pigmented highlight shades and three buildable bronzer shades that effortlessly sculpt and define your best features, while adding a natural glow to the skin.

  • Holiday Hack: Using the All Over Powder Brush in the Crystal Clear 5-Piece Cruelty Free Brush Collection, concentrate bronzer shades in the hollows of the cheek, temples and jawline to define your best features and add more dimension to your complexion.

3-piece PRO Eyelash Kit ($16)
Enhance your eye look with this 3-piece PRO Eyelash Kit featuring cruelty-free, 3D faux silk eyelashes and a long-wearing lash adhesive that work seamlessly together to provide comfortable all-day wear. 

  • Holiday Hack: To create a dramatic holiday look, faux lashes will do the trick! For ease of application, allow eyelash glue to dry down for 30-45 seconds, or until tacky, before applying the false lash.

Summer Beauty and Skincare Must-Haves for Any Type of Bride

As weddings, showers, receptions and all things bridal begin to fill our summer calendars, suit up with a skincare and makeup regimen that’s sure to keep you looking—and feeling—your absolute best! Whether you’re a bride-to-be that’s looking to achieve a natural, lit-from-within glow or looking to amplify your look with a subtle smokey eye, these beauty must-haves include anything you need to experience that Cinderella moment on your big day.  

The Minimalistic Bride
From celebrity red carpet appearances to top editorial pieces, there’s no secret that going au naturel is a safe bet for feeling beautiful on your wedding day. Skip the bold shadows and vibrant pigments and opt for a look that simply enhances the look of your complexion. If you are a minimalistic bride, the key to pulling off the easy-going is a healthy, radiant-looking complexion. Prepare your skin with the Purple Pore Punisher Pore-Tightening Mask to help gently remove impurities for a softer, smoother and healthier-looking complexion that glows.

On the day of, try PUR’s 4-in-1 Pressed Mineral Makeup, which gives flawless mineral coverage with skincare ingredients. This formula is an all-in-one foundation, concealer, powder and SPF that will instantly reduce the appearance of fine lines, wrinkles and imperfections on the big day. Give natural-looking dimension to the face by sculpting and highlighting with the Sculptor Highlight & Contour Palette that contains 4 blendable, silky smooth shades that highlight and define your best features. Give your lashes natural-looking fullness with the cruelty-free PRO Eyelashes in the style Trendsetter. These durable, vegan lashes are made with lightweight 3D faux silk to enhance your eye look that’s equally natural and glamorous.

The Ultra-Glam Bride

For the Bride that’s looking to take it up a notch in the glam department, PUR has you covered with ultra-sultry, shimmery and luxe products that are sure to create a look that wows! The newly launched 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer creates a flawless-looking base that is suitable for all skin types, whether oily, dry, combination or blemish-prone. The foundation, which comes in 100 universally flattering shades, leaves behind a natural, skin-like finish with buildable, medium-to-full coverage. To give skin an added boost, pair with the 4-in-1 Correcting Primer Energize & Rescue, which is formulated to help smooth and soothe your skin before makeup application.

Customize your eye look with the Out of the Blue Light Up Vanity Eyeshadow Palette that includes 12 lid-transforming matte and shimmer shades for eye-opening looks that you will adore. From finely-milled shimmer shades and bold, buildable mattes, this palette is perfect for the bride looking to make a statement. Give cheeks a natural flush of color with the Out of the Blue Vanity Blush Palette that comes with two luminous blush shades and a radiant highlighter that seamlessly blend together to add a pop of color on any skin tone.

The Blushing Bride

Nothing says blushing bride like a romantic mix of mauve, neutral and soft pink shades. The 12-Piece Visionary Eyeshadow Palette includes matte, metallic pastels and warm neutral shades for a striking look that stands the test of time. Next, bring your look to life with the 4-in-1 Blush Book that has four long-wear matte and shimmer blush shades that sculpt, shape and define cheekbones with both cool and warm pigment. Finish the look with one of the 4-in-1 Lip Duos that come with a creamy, high-impact lip stain and a nourishing oil treatment for luscious lips on-the-go.

Celebrate National Best Friends Day with These PUR Products That Enhance The Performance Of One Another

It’s no secret that PUR formulates good-for-you products to help improve the skin’s appearance over time, but did you know that these products are carefully created to work well together to help enhance their performance? That’s right! These beauty BFF’s are great alone, but better together! Celebrate National Best Friends Day, June 8th, with these perfect pairings that give you the finished look you crave!

4-in-1 Correcting Primer Prep & Perfect + 4-in-1 Pressed Mineral Makeup Foundation
PÜR is known for its best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage with transformative skincare ingredients. Pair it with the 4-in-1 Correcting Primer Prep & Perfect to help blur away imperfections and diminish the appearance of pores in an instant. This duo will help you achieve a comfortable, light-to-medium coverage finish that looks like second skin. Both products are enriched with PÜR’s exclusive Ceretin® Complex—a proprietary blend of super-hydrating ceramides and non-irritating retinol to help correct, prevent and interrupt your biggest skin concerns.

4-in-1 Love Your Selfie™ + BHOLDER™ Dual-Action Complexion Applicator
Every foundation needs its perfect match and this dynamic duo is the secret to achieving flawless, allover coverage with the new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. This foundation is formulated to mask and blur the look of imperfections with buildable, medium-to-full coverage. The BHOLDER™ applicator features both densely packed bristles and a silicone core for seamlessly blending and maximum precision. It evenly distributes liquid foundation, cream, concealer and face powder with ease for a striking result you will love.

Fully Charged Mascara Primer + Fully Charged Mascara
This game-changing lash duo will become your lashes new best friend! Powered by magnetic technology, the Fully Charged Mascara Primer and Fully Charged Mascara contain a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. The mascara primer preps lashes for all-day wear, while the matte black mascara finishes the look for gorgeous lashes that wow.

PRO Eyelashes + PRO Eyelash Glue
False lashes are all the rave and these BFF’s work together to elevate your eye look in just 30 seconds! These cruelty free PRO Eyelashes come in six unique styles that are each made from the finest luxury synthetic fibers that provide lightweight, natural-looking fullness. Keep them in place by pairing them with the clear PRO Eyelash Glue that works seamlessly with lashes with easy, no-mess application.

Arch Nemesis + Quick Draw Concealer Pencil
Never underestimate the power of a great brow and this duo is sure to leave lashes outlined, shaped and filled to perfection. The Dual-Ended Brow Pencil allows total customization whether you’re going for natural and feathery or bold and beautiful. The small, soft tip mimics the finest of hairs, while the thicker, triangular side creates natural, hair-like texture for bigger, bolder brows. Clean up your brows using the Quick Draw Concealer Pencil that has a fine tip for ultimate precision.

In honor of National Best Friends Day, treat yourself and your bestie with this buy one, get one 50% off sitewide offer with the code BESTIEBOGO.

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess!

According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out”

This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish.

Step #1: Double Primer
When it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration.

Step #2: Longwear Foundation

We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about.

Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.”

Step #3: Setting Powder

It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15.

Step $4: Setting Mists

Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types.

Step 5: Black Mascara
In the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.