Prejuvenation, The New Skincare Trend on The Block

Most of you have heard the term rejuvenation, but have you met the new kid on the block, “prejuvenation?” Prejuvenation is a relatively new term in the beauty industry, but it is more than just a trend (or it should be). Prejuvenation is a cross between rejuvenation and prevention. While rejuvenation focuses on caring for aging skin, sun damage, fine lines and wrinkles, prejuvenation aims to address these same skincare concerns before they arise. And while aging is inevitable, why not try and age more gracefully?

PÜR, regarded as The Complexion Authority™, offers a wide range of skincare-infused makeup and skin care products that help bring out the very best in your complexion. We’ve put together a simple prejuvenation skin care routine to help keep your skin happy, and healthier-looking for longer.

Step #1 Cleanse

Start your routine by gently cleansing your skin with a gentle cleanser. We love the Forever Clean Gentle Cleanser because it’s just that, a gentle way to clean and prep your skin for skincare or makeup.

Step #2 Serum

Next, apply your serum. Our proprietary Ceretin™ Serum Age-Defying Concentrate is a perfect blend of brightening, hydrating and age-defying ingredients that help improve the look and feel of skin.

Step #3 Moisturize

The Get a Lift Age-Defying Moisturizertargets the appearance of lines, wrinkles and sagging skin. In a six-week clinical study, 99 percent of users reported firmer results!

Step #4 Eye Cream

Deeply nourish and soothe the undereye area with this plant-powered powerhouse eye cream. The Hazy Daze CBD Soothing Eye Cream is infused with 10 mg of CBD and a superfood blend of green tea, mushroom and sunflower seed extract.

Step #5 Lock Down Moisture

Lastly, we love to lock in the previous skincare steps with a hydrating face mist. Our pick, the Haze Mist CBD Replenishing Facial Setting Spray with 25 mg of CBD and a skin-nourishing, plant-powered formula that instantly refreshes and hydrates for a visibly healthier-looking complexion.

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