June 21st is National Selfie Day!

“The beauty of a woman is not in a facial mode, but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years.”– Audrey Hepburn

The “selfie” has existed long before it became internet-famous, but never before has it held as much weight as it does today. Women and men from around the world take hundreds of selfies a year, trying to get the right angle with the proper lighting in an attempt to achieve the perfect selfie. As The Complexion Authority®, we understand how frustrating it can be trying to find the perfect foundation shade for your selfie. Most foundation ranges are either too light or not dark enough. PÜR took a deep dive into the beauty industry to see what makeup lovers around the world are seeking from their complexion products. With coverage, comfortability, good-for-you skincare-infused ingredients and long-wear formulas landing as top priorities, PÜR formulated a complexion foundation and concealer hero that delivers. This skincare-focused, 4-in-1 Love Your Selfie™ meets the needs of the global consumer, offering buildable, medium-to-full foundation coverage in 100 universally flattering shades to help men and women of all races, ethnicities and skin types fall in love with their selfie! Put your best face forward with a complexion to match with this ultra-nourishing foundation and concealer that’s equipped to mask blemishes and imperfections, as well as help protect skin against environmental stressors, like pollution and high energy visible blue light. But don’t stop there, PÜR has so many amazing skincare-infused complexion products to pull together your perfect selfie!

June 21st is National Selfie Day, and we challenge you to put your best face forward, using some of the items below and your perfect shade match from PÜR. Make sure to tag @purcosmetics in the images for your chance to be featured.

4-in-1 Love Your Selfie™ Longwear Foundation & Concealerwith Skincare Ingredients

4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance in 100 universal shades!

PÜR PRO X Etienne Ortega Eyeshadow Palette

PUR PRO X Etienne Ortega Eyeshadow Palette makes it easy to go from soft to glam. This artist-curated eyeshadow palette features 18 highly pigmented, blendable and buildable eyeshadow shades that instantly step up your basic makeup looks for everyday wear to red carpet ready.


Crystal Clear 4-Piece Perfect Eye Set

Let your eyes do the talking and instantly elevate any makeup look with this transformative, cruelty-free Crystal Clear 4-Piece Perfect Eye Set that’s complete with a full-size liquid eyeliner, mascara, faux eyelashes and vegan lash adhesive!

Includes: • Fully Charged Mascara Powered by Magnetic Technology • On Point Waterproof Liquid Eyeliner Pen in Bold Matte Black • PRO Eyelashes in Bombshell • PRO Eyelash Glue

PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick in Legendary

Limited-edition PUR X Barbie™ Iconic Lips is a Signature Semi-Matte Lipstick that leaves behind richly pigmented opaque color that’s infused with a nourishing formula that’s universally flattering.

Lit Mist Illuminating Setting Spray

Revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow.

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