2021 Makeup Trend Predictions

If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hope that all of the YouTube makeup and skincare tips and tricks we picked up in 2020 will come in handy this year. To help you stay ahead of the hottest trends, we’ve put together a list of our top 2 makeup trend predictions for 2021 and how you can achieve them with PÜR’s clean, high-performance makeup and skincare!

Less is More

The natural, “barely there” makeup is a trend that is here to stay. Many people chose to forgo heavy makeup in 2020 and embraced their natural beauty with simple eye makeup and fresh dewy-looking skin. PÜR has many products that are perfect for embracing your natural beauty while improving the look and feel of your skin over time.

Our Picks:

4-in-1 Tinted Moisturizer

Now In 16 Universal Shades

A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and broad-spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion.

What it does:
• An all-in-one moisturizer, primer, foundation and SPF 20
• Enhances the look of your complexion and conditions the skin for a dewy finish
• Preps your skin, helps protect you from the sun and boosts hydration

Hybrid CBD Hydrating Tinted Lip and Cheek Balm

Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin.

Transformative Ingredients:
CBD | Helps soothe dry skin and improve overall skin comfort.
Shea | Helps nourish and deeply hydrate skin
Murumuru Butter | Soothing emollient for visibly smoother, supple lips
Vitamin C | Deeply moisturizes skin

Fully Charged Mascara

An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

What It Does:
• Instantly lifts, separates and defines each lash
• Helps condition, nourish and strengthen eyelashes to help prevent lash loss

Transformative Ingredients:
Biotinoyl Tripeptidee-1 | Age-defying ingredient for eyelashes. Helps fight the follicle aging process by conditioning lashes to help prevent premature fallout
Panthenol (Vitamin B5) & Vitamin C ester | Nourishes lashes, giving them more flexibility to maintain lift and curl
Carnauba Wax and Beeswax | Separate and set each lash for all-day length, volume and curl.

Joyful Eyes

Joyful Eyes is a trend that is just as fun as it sounds! The Joyful Eyes trend is centered around creating fun and playful eyeshadow looks that really make a statement. With many people expected to wear face-coverings well into 2021, this trend allows you to speak with your eyes and express your mood in new and creative ways.

Our Picks:

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.

What it does:
• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin

Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light

Polysaccharide Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin® Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Defense 12-Piece Anti-Pollution Eyeshadow Palette

Showcase your inner artist and amp up your looks with Defense—a highly pigmented, smokey eyeshadow palette featuring 12 bold shades that instantly bring drama and attention to any makeup look.

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skin
Zingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution

Big Look Mascara

Extreme lash enhancer with Argan Oil

Take your lashes to the extreme with PÜR’s mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout color with endless build and dewy sheen. 

Transformative Ingredients:

Argan Oil | Nourishes and moisturizes lashes

Vitamin E | Free radical-fighting antioxidant

Nylon 12 | Lash lengthening fibers

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