It’s National Skincare Awareness Month

If some of the upcoming fall makeup trends have inspired you, then you know that one thing is for sure, this season fresh face beauty is in! And since September is National Skincare Awareness Month, we’ve decided that this is the perfect time to help you better understand your skin and your skin care routine. Let PÜR, and Global Education Director and Licensed Esthetician at PÜR Lynnette Cole, help your skin look and feel its best as we move into National Skincare Awareness Month and beyond… because healthy-looking skin is always in, regardless of the season.

Understanding Your Skin Type

NORMAL SKIN TYPE

So, let us start by saying that there is no such thing as “normal skin.” Skin is always evolving and can change over time, even on a day-to-day basis. People with this skin type tend to have the appearance of a more balanced complexion with a healthy oil/water balance.

OILY/BLEMISH-PRONE SKIN TYPE

Oily skin can secrete more oils, giving you the feel and appearance of shiny or greasy-looking skin. People with oily skin will often be more blemish-prone.

AGING SKIN TYPE

Your skin ages and over time and could develop the appearance of wrinkles or sagging skin. And although we cannot turn back the hands of time, we can help address the early signs of aging and help your skin appear fresher and more youthful-looking.

DRY SKIN TYPE

Dry skin can occur at any age and with any skin type. People with dry skin will sometimes have more sensitive or drier-looking skin. We recommend those with dry skin to use gentle skin care products that help improve the texture and feel of skin.

COMBINATION SKIN TYPE

Those with combination skin have both normal and oily areas, often with excess oil production typically occurring in the t-zone.

Addressing Skincare Concerns

NORMAL SKIN TYPE

Normal skin types could benefit from ingredients like Aloe and Energy Complex, to help soothe skin and rejuvenate skin for a fresher look and feel.

Pro Tip: Cleanse the day away with Melt Away and Forever Clean to help remove dirt and debris while nourishing the skin.

DRY SKIN TYPE

Dry skin types require ingredients like Agave Extract and Sodium Hyaluronate, that lock in lasting hydration for a luminous glow.

Pro Tip: Add drops of Precious Metals Shimmering Dry Oil Elixir into your favorite moisturizer for an added boost of hydration. We recommend the 4-in-1 Cloud Cream or Submerge Overnight Anti-Pollution Moisturizer

COMBINATION SKIN TYPE

Combination skin types require ingredients that help promote overall skin wellness, like the Energy Complex and Ceretin® Complex.

Pro Tip: Try the Balancing Act Mattifying Skin Perfecting Powder and Matte Mist face mist to help control excess oil in the T-zone. The CBD Hydrating Skin Primer is also great for combination skin.

OILY SKIN TYPE

Oily skin types benefit from ingredients that help refine skin texture and tone, like salicylic acid, for visibly brighter, healthier-looking skin.

Pro Tip: Use a detoxifying mask, like Downtown Detox, followed with the Submerge Overnight Anti-Pollution Moisturizer 2-3 times a week to deep cleanse congested pores.

AGING SKIN TYPE

Aging skin requires moisture and skin-brightening ingredients to help freshen the appearance of aging skin.

Pro Tip: Use a brightening serum like Ceretin™ Serum Age-Defying Concentrate  4-5 times per week followed with a moisturizer with anti-aging properties like the Get A Lift Age-Defying Moisturizer. Follow these steps with a nourishing eye treatment like the Eyedentity Luxe Firming Eye Cream.

  For more skincare tips and makeup secrets, make sure to follow us on our socials @purcosmetics and tune in every week to our PÜR, Ask the Expert Thursdays on Facebook Live starting at 5 pm ET. And be sure to submit your questions in advance to potentially be featured on the show!

All About Lashes

Mascara or false lashes can transform an eye look and can really make your eyes pop—but depending on skill level, they can be tricky to apply. With so many beauty products and methods of application to choose from, you may be wondering where to start? We’ve curated a list of some of our favorite PÜR mascara and false lashes to help you achieve the perfect eyelash look, faster than you can bat an eye.

So, let’s get started!

Firstly, if your lashes don’t have a natural curl try using a lash curler to lock in curled and lifted lashes all day long; the PÜR Pro Eyelash Curler is the perfect tool to lift the lashes, preparing them for the next steps.

Apply lash primer. Many people skip this step or may have never heard of a lash primer, but priming the lashes adds more volume, length and curl, and is the perfect base for your favorite mascara. Our bestselling Fully Charged Mascara Primer is the ideal base for your mascara.

Mascara. At PÜR, we formulate our mascara products with lash-loving ingredients that help to nourish your lashes. Following the lash priming step, apply the sister to the Fully Charged Mascara Primer, the Fully Charged Mascara with Magnetic Technology. This inky-black mascara helps to lift, separate and impart bold black pigment onto each lash. Starting at the base of the lashes, place the mascara wand and wiggle the wand up the lashes to the tips of your lashes, repeat until you achieve your desired results. For more pigment, place the wand at the back of the lashes and coat the tips of the lashes with one last coat of mascara.

*Pro Tip- If you make a mistake when applying your mascara, simply let it dry and gently flake it off using a cotton swab.

The next step is up to you. If you want more length and drama, we recommend adding false lashes after mascara. We have some amazing styles to choose from. If you prefer a natural lash, try the Pro Eyelashes in Socialite. For a more glam look, try the Bombshell or Diva Pro False Eyelashes.

For tips and tricks on how to apply falsies, visit purcosmetics.com

We hope you love your new eye-popping lash look. Make sure to tag us @purcosmetics for your chance to be featured.

Labor Day Lounging with PÜR!

And just like that summer is officially–unofficially over. For most Americans, Labor Day is a day to celebrate employees and their achievements throughout the year—i.e., time to relax, unwind and if you’re lucky, eat some amazing BBQ! For us at PÜR we want you to spend the day doing whatever makes you feel good. Whether you are lounging by the pool or eating popcorn and watching movies all day. Whatever you choose to do, we have the perfect makeup and skin care products to help you have a fabulous Labor Day!

BBQ Bae

Now, who doesn’t love some good BBQ? What we don’t love is barbeque sauce ruining our makeup. Our suggestion? A lightweight tinted moisturizer with SPF protection locked in with a powder and finished off with a setting spray to help goof-proof your makeup all day long.

Our suggestions: The 4-in-1 Tinted Moisturizer with SPF 20, topped with Translucent Loose Setting Powder and finished off with the Matte Mist Anti-Pollution Setting Spray.

Binge-watch Beauty

Taking it easy? We don’t blame you. The best thing to do when you are staying in is to focus on good skincare.

Our suggestions: Downtown Detox Detoxifying Black Lemon Mask.
Submerge Overnight Detox Anti-Pollution Moisturizer. Hazy Daze CBD Soothing Eye Creamand the Haze Mist CBD Replenishing Facial Setting Spray.

Poolside Babe

Lounging by the pool? Sounds so relaxing. Depending on your style, you may want to keep your complexion products light or go full-on-glam, hey we’re not judging. Either way you will want to make sure your makeup stays put for longer.

Our suggestions: Try using the4-in-1 Tinted Moisturizer with SPF 20, add the4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 for a little more coverage. And if you’re just lounging poolside
pair it with the On Point Waterproof Liquid Eyeliner Pen.  Matte Mist Anti-Pollution Setting Spray. And if you’re feeling really glam, try theFESTIVAL 2.0 12-Piece Pressed Pigments Palette.

We hope you enjoy your Labor Day. Now off you go to enjoy the weekend, you have earned it. And hop on over to purcosmetics.com while you are at it, there is a 30% Off Sale happening this weekend!

Introducing the 2nd Collection from PUR x Barbie™

PÜR The Complexion Authority™ and sister brand butter LONDON™ teamed up with Barbie™ once again to inspire endless possibilities. Iconic, playful and limitless. This collection focuses on the Barbie™ mission to see what happens when girls believe that they can be anything! This beautiful collection features all of the fantastic PÜR™ formulas you have grown to love, featuring dreamy skincare, highly pigmented complexion products and collectible makeup tools, including a limited-edition 3-Piece nail lacquer collection from butter London. The entire collection is set in playful, luxe packaging and is sure to channel Barbie™ inspiration. Containing fun and playful pops of color and universally flattering neutrals, this collection creates confidence-boosting looks that you are sure to love.

“When we had the chance to work with Barbie™ again, we jumped on the opportunity,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “The iconic Barbie aesthetic, coupled with PÜR’s game-changing formulas produced another timeless collection that is designed to spark the imagination and beauty needs of women and men—regardless of skin type, texture, or tone.” “This collaboration encourages imagination and creative expression with each exclusive product.”

“For over 60 years, Barbie has reflected culture and cutting-edge fashion and beauty trends around the world,” said Diane Reichenberger, Vice President of Consumer Products, Mattel. “With innovative product lines designed for all beauty fans, we love collaborating with PUR and seeing how they capture Barbie as an icon in each new collection.”

Endless Possibilities II | Signature 15-Piece Eyeshadow Palette

Create your own Barbie™ looks with this PÜR x Barbie™ 15-Piece Eyeshadow Palette. This limited-edition palette helps you to pull together your look for both day and night with ease. Experience head-turning looks that can be either bold or subtle with this beautiful collection of mattes, satins and shimmers that mix and match perfectly for all skin tones and ages! Featuring silky smooth, vibrant pigmented formulas that build and blend like a dream…house. This all-in-one PÜR x Barbie palette was created to inspire endless beauty possibilities this season!

Iconic Lips | Signature Semi-Matte Lipstick

Show the world your most iconic look with this Semi-Matte Lipstick that gives off saturated, long-lasting color. This PÜR x Barbie™ lipstick was created to brighten up your look this season while leaving your lips soft-as-satin. Available in 3 new Iconic shades.

  • Trailblazer (Pinky Beige)
  • Innovator (Mauve Rose)
  • CEO (Classic Red)

Barbie™ Skin Essentials | Signature 3-Piece Skincare Sampler

Created to inspire confidence always, this 3-Piece flawless skin-revitalizing set features some of PÜR’s best-selling skincare, and Barbie™ must have daily skin essentials.

Included in this set:

  • Ceretin™ Serum Age-Defying Concentrate
  • 4-in-1 Cloud Cream
  • See No More Deep Pore Cleanser

Magical Mascara Kit | Doorbuster Fully Charged Mascara, Fully Charged Primer 

Step up your mascara game and turbo-charge your lashes with this PUR X Barbie™ lash kit. This collection was created to inspire endless beauty possibilities this season! This kit comes with a full-size of PUR’s coveted Fully Charged Mascara and full-size Fully Charged Mascara primer.

Barbie™ Gloss | Signature High-Shine Lip Gloss

This PÜR x Barbie™ collection was created to inspire confidence, with this irresistible lip gloss that imparts subtle shimmer undetectable color for visibly softer lips. Available in 2 shades.

  • Girl Gloss Pale pink (Original)
  • Boss Gloss Hot Pink (New)

Lit Mist | Signature Illuminating Setting Spray

This exclusive limited-edition setting spray delivers instant hydration and looks as good on the skin as it does sitting on top of your vanity. Create a look that delivers optimal radiance while locking in your makeup for all-day performance. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season while delivering the perfect lit-from-within glow.

Confident Glow | Signature Illuminating Highlighter

Add a healthy-looking and confident glow with this Signature Illuminating Highlighter Duo that was created to inspire endless beauty possibilities this season! This buttery-soft and highly blendable formula delivers a unique to you glow. Customize your look by blending both shades together or use the soft pink color or champagne gold alone. Get your glow on with this nourishing formula that leaves your skin noticeably more luminous.

Forever Glow | Signature Illuminating Scented Body Powder with Applicator Puff

Created to enhance any skin type this season. This superfine loose Signature Illuminating Scented Body Powder blends flawlessly and adds a luxurious-looking glow from head-to-toe to perfect any look. Formulated with skin-loving ingredients that leave behind a veil of radiance for skin that is noticeably more luminous and healthier looking.

Barbie™ Doll Lash | Signature Cruelty Free PRO Eyelash Collection

This 3-Piece PRO Eyelash set features 2 sets of lashes and a vegan friendly, latex free PRO Eyelash Glue. Both pairs of lashes add volume and length helping you to achieve an authentic look. These eyelashes give instant volume, texture and length for a show-stopping result that wows for up to 30 uses. Each lash is hand made with ultra-soft, wispy faux silk that is 100% cruelty free.

  • Hollywood
  • Malibu

Malibu Blush | Signature 6-Piece Blush Palette

Get a glow like Barbie™ with this limited-edition Signature 6-Piece Blush Palette. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season! Sculpt, define and highlight the complexion for a dreamy look you’re sure to love. Formulated with PÜR’s skin-loving ingredients, this all-in-one blush palette helps you to effortlessly complete any look with natural shades for a fresh and fun look.

Brush ‘n Sparkle | Signature 5-Piece Cruelty Free Brush Set

This 5-piece set of brushes is cruelty free and will take you well beyond the party season for endless looks. Composed of wavy and straight synthetic fibers (which means less fallout and more controlled application), each brush is designed for your specific needs.

Signature Keepsake Kabuki Brush

Created to inspire endless beauty possibilities this season, this PÜR x Barbie™ Signature Keepsake Kabuki Brush features the iconic Barbie™ silhouette on top of super-soft, textured, cruelty free bristles that are designed to effortlessly deliver lightweight pressure to buff and blend your foundation for the appearance of a flawless airbrushed finish.

butter LONDON Patent Shine 10X Nail Lacquer

The Barbie™ collection trio includes two custom-created shades in the premium Patent Shine 10X formula. The patented Shock Resisting Polymer Technology delivers a gel-like cushion and long-lasting shine for a polished-looking, gold glitter manicure with up to 10 days of wear. Multi-faceted diamond powder makes nails visibly brighter. Celebrate any day of the week… it’s everything you need in one brilliant bottle, without all the nasties.

  • Gold (24K) 
  • Barbie pink (Icon)
  • Classic Red (CEO)

What is “Anti-Pollution” Beauty?

There seems to be a growing interest around environmental factors and how they can potentially impact our skin overtime. For years we have been taught to wear SPF, cleanse our skin and eat right, but what about the increasing concerns many are having about pollution and their skin? Pollution may not cross your mind when you step outside of your home. Still, according to The National Center for Biotechnology Information, “Air pollution represents another environmental threat to which millions of humans worldwide are exposed.” But what exactly is “anti-pollution” skincare and cosmetics? PÜR has always placed innovation and good-for-your-skin ingredients at the forefront and we are here to help you better understand the Defense Collection and how these innovative makeup and skincare products could have a positive effect on the look and feel of your skin.

Downtown Detox | Detoxifying Black Lemon Peel Mask

We took the classic mud mask to another level with our new Detoxifying Black Lemon Peel Mask. We added purifying and good-for-skin ingredients like bentonite clay and charcoal. We infused the face mask skincare formula with anti-pollution benefits to help protect the skin from environmental stressors like pollution.  

Perfect for | Oily skin, blemish-prone skin, overstressed skin.

Formulated with:

Bentonite Clay and Charcoal | Draw out pore-clogging impurities.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Lactic Acid | Gently exfoliates skin for a smoother, softer appearance.

Submerge | Overnight Detox Anti-Pollution Moisturizer

We all know about the damaging effects of spending too much time in the sun has on our skin, but many of us may never think about the impact pollution could have on our skin. Overexposure to these environmental stressors, like pollutants, can cause premature aging of the skin. This overnight mask is a beautiful blend of skin-purifying ingredients that help to protect and purify the skin while you sleep.

Perfect For | All skin types. Great for adding instant hydration and skin-benefiting ingredients aimed to help reduce the appearance of dry skin, fine lines and wrinkles.

Formulated with:

Charcoal | Helps absorb excess oil, dirt and impurities for a more radiant-looking complexion.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Wild Pansy Extract | Delivers intensive hydration.

Matte Mist | Anti-Pollution Mattifying Setting Spray

Anytime we step outside, we often encounter dirt, smog and pollution, which can potentially damage the skin. We wanted to give women and men around the world another line of skin defense with this Anti-Pollution Mattifying Setting Spray, not to mention aiding with the concerns many have with oily or breakthrough shine throughout the day. This mattifying setting spray will lock in your looks and help your makeup last longer for a  matte complexion.

Perfect For | Combo and oily skin types, or anyone looking to help protect skin from environmental stressors, like pollution and mattifying benefits.

Infused with:

Energy Complex | A combination of ginseng, vitamin B and green tea that helps boost the skin’s natural metabolism and rejuvenate the skin’s appearance.

Grape Leaf Extract | Helps protect skin against environmental stressors, like high energy visible blue

light.

Charcoal | Helps absorb excess oil.

Defense | 12-Piece Anti-Pollution Eyeshadow Palette

The changing environment has caused consumers to become more aware of what they put on their skin. This 12-Piece Anti-Pollution Eyeshadow Palette complete with a range of buttery-soft matte, shimmer and satin eyeshadow shades helps you take your look from day to night with ease.

Perfect For | Creating stunning smoky eye makeup looks and adding drama to your everyday makeup routine.

Key Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skin.
Zingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution.

On Point | Waterproof Liquid Eyeliner Pen

The skin around the eye is extremely delicate and even more so when exposed to harsh elements like pollution. We infused this fine-tip matte black Waterproof Liquid Eyeliner Pen with anti-pollution ingredients that help to protect the skin around the eye.

Claims:

100% of users said the liquid eyeliner glided onto eyelids smoothly.

97% of users feel that the tip of the liquid eyeliner allowed for controlled, precise application.

KEY INGREDIENTS:

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Warm Weather Skin Tips

So, it’s nearing the end of summer and spending more time outdoors while the weather is still pleasant seems like a fantastic idea: fresh air, cool breezes and sun-kissed skin.  C’mon, who doesn’t love warm weather? And as much as we could all use more vitamin D, too much exposure can potentially negatively impact your skin. At PÜR, we formulate our products with good-for-your-skin ingredients, including broad-spectrum SPF complexion products and correctors to help nourish and brighten the appearance of skin—which is a must in the warmer months. So we’ve put together a list of our favorite skincare and complexion products to help you keep your skin looking and feeling its best this summer and beyond…

Day

Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich ingredients to nourish and help counter the harmful effects caused by exposure to daily, high energy visible blue light.

4-in-1 Cloud Cream Moisturizer

4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Hybrid Primer CBD Hydrating Priming Serum

Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application.

4-in-1 Tinted Moisturizer | Now In 16 Universal Shades

A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and sun protector that’s a simple beauty routine must-have for an ultra, natural-looking complexion.

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients

4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage.

Haze Mist CBD Replenishing Facial Setting Spray

Not available for sale outside the U.S.

Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates for a visibly healthier-looking complexion.

Night

See No More Deep Pore Cleanser

Say yes to a clearer-looking complexion with See No More, a sulfate-free, Deep Pore Facial Cleanser equipped with blue light defense and good-for-your-skin ingredients that work together to gently deep clean and purify congested, acne-prone skin

Ceretin Serum Age-Defying Concentrate

A brightening, moisturizing and anti-aging serum infused with skin-loving ingredients to help improve the look and feel of skin.

Soak It Up Moisturizer | Intense Hydrating Moisturizer

This lightweight oil-free moisturizer is perfect for the perfect amount of hydration for a visibly softer, smoother-looking complexion. Great for the summer months with a lightweight feel and is the ideal base for any look.

Introducing the Defense Collection

It’s time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 5-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin skincare-infused formulas you have grown to love from PÜR. This makeup and skin care collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution, the PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This Defense Collection was designed to help you maintain your lifestyle—without compromise. 

The global anti-pollution skincare products market size was estimated at USD 9.07 billion in 2018 and is likely to expand further at a CAGR of 4.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of pollution levels on the skin will drive the product demand, thereby supporting market growth. The outdoor pollution has grown by 8% since 2016. Thus, rising demand for natural and organic cosmetics rich in vitamins and antioxidants will boost the market growth over the forecast period.” Anti-Pollution Skincare Products Market Size | Industry Report, 2025, www.grandviewresearch.com/industry-analysis/anti-pollution-skincare-products-market

“The changing environment has caused consumers to become more aware of what they put on their skin, and although PÜR has always formulated our products with good-for-your-skin ingredients, we wanted to take it one step further with our Anti-Pollution collection,” said Tisha Thompson, Vice President of Innovation and Marketing at PÜR. “Our skin can be compromised in several ways and pollution and other environmental stressors can have a negative effect on the skin.” “We formulated this collection to help address those concerns and we are excited to bring this unique collection to the market.”

Meet the Collection:

Submerge | Overnight Detox Anti-Pollution Moisturizer

Deeply nourish your skin overnight with this multipurpose, anti-pollution moisturizer that drastically helps reduce the appearance of dry skin, fine lines and wrinkles with intense hydrators.

Formulated with breakthrough, anti-pollution technology, this moisturizer seals in hydration, while helping to provide a daily dose of protection against the visible signs of aging induced by pollution for healthier-looking skin.

On Point | Waterproof Liquid Eyeliner Pen

Customize endless looks in the blink of an eye with this waterproof eyeliner. The ultra-fine, flexible, felt-tip applicator that gently glides across the lash line with ease with bold black color

Matte Mist | Anti-Pollution Mattifying Setting Spray with Charcoal

This lightweight Anti-Pollution Mattifying Setting Spray helps keep makeup locked into place all day long with a beautiful, just-applied matte finish. Packed with skin-loving ingredients, the dual-action formula appears black and dries clear as it helps to protect skin from environmental stressors, like daily grime, smoke and smog, for a visibly clearer, fresher and healthier-looking complexion. 

Defense | 12-Piece Anti-Pollution Eyeshadow Palette

This 12-Piece Anti-Pollution Eyeshadow Palette locks in enviable looks, while helping to protect skin against environmental stressors, like pollution. Rich in pigment, these shamelessly bold, easy-to-blend eyeshadow shades instantly bring drama and attention to the eye look with matte, shimmer and satin finishes. Escape the age-accelerating effects of pollution with an eyeshadow palette that can help your skin while taking your look from day to night.

Downtown Detox | Antioxidant Anti-Pollution Mask

Purify your skin with charcoal and absorbent clay that help draw out impurities and excess oil and cleanse away pollutants that can congest pores for a visibly brighter, more radiant-looking complexion.

Shop the entire collection on purcosmetics.com in-store at Ulta and Ulta.com

It’s National Lipstick Day!

Lipstick, loved by so many an entire holiday was created in its honor. It’s the one “accessory” you can throw on without any other makeup and feel more put together. Arguably better than your favorite little black dress, and a close rival to your favorite pair of blue jeans, a great lipstick (or in most cases lipsticks) is something everyone should have in their collection and is the finishing touch to your makeup routine—and did we mention the perfect complement to virtual happy hour?! So, pucker up, and check out some of our favorite lipstick options from PÜR.

And from all of us, happy shopping, and an even happier National Lipstick Day!

PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick in Inspire

Limited-edition PUR X Barbie™ Iconic Lips is a Signature Semi-Matte Lipstick that leaves behind richly pigmented opaque color that’s infused with a nourishing formula that’s universally flattering.

PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick in Legendary

Limited-edition PUR X Barbie™ Iconic Lips is a Signature Semi-Matte Lipstick that leaves behind richly pigmented opaque color that’s infused with a nourishing formula that’s universally flattering.

4-in-1 Lip Duo | Dual-Ended Matte Lipstick & Lip Oil
A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

Available in 8 lip-loving shades!

Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm

Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color on lips and cheeks. Available in 3 shades!

Bonus Tips* Prep lips with Out of the Blue Light Up Hydrating Lip Balm

Indulge your pout with this pampering Light Up Hydrating Lip Balm formulated with Vitamin E to condition and seal in much-needed moisture for softer-feeling lips that shine.

Or, top your favorite PÜR lipstick with a lipgloss for added moisture and shine. We recommend the 4-in-1 Lip Toppers Kit. A 4-piece, high-shine pearlescent and glittery Lip Toppers gloss set made with a featherlight lip-loving formula. 

Head over to purcosmetics.com to check out our awesome National Lipstick Day sales!

Get Festival Ready with PÜR

Introducing Festival 2.0! Festivals are a great way for you to express yourself and experiment with your makeup looks. Get into a state of intense euphoria with this shimmer-infused, 12-Piece Pressed Pigments Palette. Fully loaded with striking, light-reflective formulas. These cruelty-free pressed pigments deliver unmatched sparkle without the unwanted chunky glitter. Complete with an array of matte transition shades, this all-in-one palette has everything you need to create a broad range of festival-approved makeup looks. But don’t stop there, check out our list of festival-approved makeup and skincare products to complete the perfect look. And even though festival season will be much different this year, you can still have some fun with these amazing products from PÜR!

FESTIVAL 2.0

12-Piece Pressed Pigments Palette

Instantly coat lids in dreamy, irresistible color that shines with FESTIVAL 2.0—a versatile 12-Piece Pressed Pigments Palette of bold, bright engaging shades that allow you to be as natural or as glam as you want!

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients

Festivals can get a little hot and sweaty, the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage.

Limited-Edition Fully Charged Light Up Mascara Powered by Magnetic Technology

This cult-favorite, age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled mascara performance. Equipped with unique, limited-edition light-up packaging, this mascara is a must-have for beauty lovers on-the-go!

PÜR PRO Eyelashes

PÜR 3D lashes are handcrafted with the finest luxury silk to provide ultra-lightweight, natural-looking fuller lashes. These cruelty-free lashes are durable, reusable and safe for contact wearers. The perfect complement to complete any eye look.

Blushing Act Skin Perfecting Powder

Blushing Act is a customizable Skin Perfecting Powder infused with a nourishing formula that leaves behind a natural-looking flush of long-lasting blush color that lets your skin shine through. These blush powders are perfect for giving you the “sunburned” look which is very much on-trend and perfect for festival.

Afterglow Highlighting Skin Perfecting Powder

Put your best face forward and brighten up the look of skin with Afterglow Skin-Perfecting Powder Highlighter with reflective illuminating effects. Layer this versatile powder on the high points of your face, your décolletage and shoulders for a beautiful lit-from-within glow.

Introducing PÜR X RawBeautyKristi


PÜR The Complexion Authority™ recently announced a collaboration with @RawBeautyKristi. A beauty and lifestyle influencer with a combined following of over 1.6 million across social media platforms such as YouTube, Instagram, Twitter and Facebook. Kristi prides herself on giving people honest product reviews and fun and unique makeup tutorials. She also has many videos documenting her life where she speaks candidly about health, her love of animals, family, weight loss and more. With this collection, PÜR® beauties and Raw Beauty Kristi fans will have a chance to embrace and celebrate their duality with the same good-for-your-skin products one can expect to see from PÜR. Kristi was not a passive creator during the execution of the collection, and she was heavily involved from start to finish. Kristi wanted the collection to focus on duality, representing both sides of her personality. Some days she may want a natural, earth-toned makeup look, and other days she wants to be bold, bright and colorful. Embrace your every makeup mood with this collection, because we all have different sides and that is what makes you, Ü!  

Kristi was quoted saying, “The moment I met the PÜR team, we immediately clicked. When they reached out asking if I would want to collaborate on a product with them, I instantly jumped to say yes because the team is just so kind and wonderful and down to earth, but even more, their products are high-quality without compromising ethics. That is incredibly important to me.”  

Tisha Thompson, Vice President of Marketing and Innovation, said, “PÜR has always been a huge fan of Kristi and our values on kindness, honesty and wellness aligned perfectly.” “Kristi’s creative expression and vulnerability to be unapologetically herself made this collaboration unfold effortlessly, and myself and the team were more than excited to partner with her.”   

This collection features two curated sets of cruelty-free PRO Eyelashes to amplify any eye look using the most beautiful faux silk lashes that instantly add length, volume and drama with a lightweight feel. And a palette featuring 18 color-rich pressed pigments encased in a unique ‘flipbook’ style package adorned with fun and quirky sketches hand-drawn by Kristi herself. All 18 shades were named by Kristi, with each representing someone or something she loves. The palette features can’t-live-without shades ranging from cool and warm everyday neutrals to bold, inspiring colors that are uniquely formulated to deliver unrivaled color payoff with highly blendable textures.  

Meet the Collection 

Double-sided Pressed Pigment Palette | Cruelty Free ● Vegan Friendly ● Gluten Free. This dual-sided palette comes with 18 pressed pigments, two mirrors and a custom color story. With one half being bold, and the other more neutral.  

3-D Cruelty Free Luxe Lashes | Lashes are 3-D, making them more feathery and natural-looking! 

 STYLES | 2 (sold separately) Lovely ● Can’t be Bothered 

Collection story