Holiday Shopping at Home with PÜR!

It’s the most wonderful time of the year! Cozy weather, peppermint lattes, good food and time with family and friends—what’s not to love about the holiday season? Many of us will be shopping from home this year, which can make it a little more challenging to find the perfect gift for your loved one. But at PÜR, we’ve made it easy and fun to shop online so that you can send your fave person an amazing clean beauty gift directly to their front door. If you’re still at a loss on what to buy, we’ve curated a list of our holiday skincare and makeup must-haves to help take the stress away from holiday shopping, leaving you more time to enjoy the holiday season.

For the Skincare Lover

Ceretin Serum Age-Defying Concentrate | A brightening, moisturizing and age-defying serum.

4-in-1 Cloud Cream Moisturizer | 4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Defense Collection | This 5-Piece ultimate Defense collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors, such as pollution. PÜR beauties can breathe easy knowing that this collection was designed to help protect skin from everyday factors that can impact the overall health and feel of your complexion. This is the perfect collection to gift to the skincare and makeup lover in your life!

For the Makeup Lover

Barbie™ Lips & Tips Duo in Trailblazer/24K

PÜR X Barbie™ Iconic Lips in Trailblazer Signature Semi-Matte Lipstick

Show the world your most Iconic Lips with this ultra-creamy PÜR X Barbie™ Semi-Matte Lipstick that glides luxuriously onto lips with a saturated, long-lasting Trailblazer pinky beige color that’s truly iconic.

butter LONDON x Barbie™ 24K Crushed Diamonds Patent Shine 10X Nail Lacquer

A limited-edition butter LONDON x Barbie™ Collection, this sparkling glitter nail lacquer features our signature Patent Shine 10X good-for-nail formula. Our vegan, skincare-infused formula is made with Bamboo Extract and Diamond Powder, which are proven to promote brighter, stronger, healthier-looking nails, and the patented Shock Resistant Polymer Technology™ delivers a gel-like finish and shine with up to 10 days of wear.

PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette

Create your own Barbie™ looks with PÜR x Barbie™ Endless Possibilities II—a playful, limited-edition Signature 15-Piece Eyeshadow Palette featuring silky smooth matte, satin and shimmer eyeshadow shades with high-pigmented formulas that mix and match perfectly on all skin tones!

Fully Charged Mascara | Powered by Magnetic Technology

An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate lashes for unparalleled performance.

Shop these and more! at

November 13th is World Kindness Day!

World Kindness Day is a special day celebrated worldwide that challenges us to be kind to those around us. There are many ways you can celebrate World Kindness Day. You can buy coffee for the person behind you at the coffee shop. Give a compliment to one of your coworkers or smile at everyone you encounter throughout the day. Believe it or not, beauty and self-care is a great way to show someone kindness. Helping someone take care of themselves is the ultimate way to show them you care because self-care is essential in today’s sometimes stressful times. We’ve put together the ultimate self-care guide so you and your loved ones can be kind to yourself while being kind to your skin with our clean, high-performance, cruelty-free beauty products. Let’s make kindness the norm with PÜR!

Step #1 Create a Relaxing Space

Creating a relaxing environment takes a little preparation.

Find a quiet and comfortable area that you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible.

Step #2 Double Cleanse

It may seem odd to clean your skin twice but adding in a pre-cleanse step can improve the look and feel of your skin by breaking down makeup, dirt and skincare products like sunscreen. We love using our Melt Away Gel Oil Makeup Remover.

Depending on your skin type, follow that makeup remover step up with either the Forever Clean Gentle Cleanser for a gentle cleanse or the See No More Deep Pore Cleanser for a deeper cleanse with exfoliating skincare properties.

Step #2 Time to Mask

PÜR offers several mask options for all skin types, all of which can give you 15-20 minutes of relaxing time to yourself. DownTown Detox Detoxifying Black Lemon Mask is ideal for drawing out pore-clogging impurities and gently exfoliating dry skin.

Step #3 Let’s Moisturize

No matter your skin type, we have a moisturizer for you! From lightweight gel moisturizers to age-defying formulas,we have what you need to lock in moisture while nourishing and priming skin with added hydration for a radiant and healthier-looking complexion that glows.

Step #4  Eye cream

The delicate skin under the eye needs its own moisturizer. Hydrate and help reduce the appearance of aging and puffiness with Hazy Daze CBD Soothing Eye Cream. Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.

 Step #5 Pay It Forward!

World Kindness Day focuses on being kind to others. Kindness comes in many forms, but ultimately it starts with you! Show yourself how much you care by practicing some self-care today!

Jumpstart Your Holiday Shopping

The holiday season is right around the corner and before we know it, we’ll be smack dab in the middle of the shopping rush. Year after year, many of us proclaim that we will start our holiday shopping early and year after year, most of us still put it off until the last minute. So, to help, we’ve rounded up our favorite PÜR holiday gift ideas so you can beat the rush and get a jump on your holiday shopping, all while staying home away from the crowd in your pj’s. Send your loved one the perfect gift of clean, high-performance makeup and skincare from PÜR!

PÜR X Barbie™

Who doesn’t love Barbie™? This inspiring limited edition 15-Piece collection features dreamy skincare, highly pigmented complexion products and collectible makeup tools, all set in playful, luxe packaging and are sure to channel anyone’s inner Barbie™. Perfect for everyone, this is one collection you definitely want to put on your holiday shopping list.

Defense Collection

This 5-Piece ultimate Defense collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. PÜR beauties can breathe easy knowing that this collection was designed to help protect skin from everyday factors that can impact the overall health and feel of your complexion. This is the perfect collection to gift to the skincare and makeup lover in your life!

PÜR Best-Sellers

With hundreds of positive customer reviews it’s easy to see why these products have been best-sellers for years. With high-performance formulas and built-in skincare our bestsellers are soon to become the “little black dress” in your and your loved one’s makeup bag well beyond the holiday season. If you want to gift something you know they’ll reach for time and time again, you can’t go wrong in this category.

Make sure to head over to to check out all of our amazing products.

Treat Your Skin After Halloween Makeup

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh.

Melt Away Gel Oil Makeup Remover

Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light.

Joystick Exfoliating Deep Pore Cleanser

Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin.

Downtown Detox Detoxifying Black Lemon Mask

Purify you skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

Submerge Overnight Detox Anti-Pollution Moisturizer

Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology.

Hazy Daze CBD Soothing Eye Cream

Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.

We hope you have a spooky-good time this Halloween and make sure to tag us in your ‘boo-tiful’ looks @purcosmetics for your chance to be featured.

Achieve a “Summer Glow” in the Fall

As we bid farewell to the warmer months and embrace the cooler months, you may notice that more than just the color of the leaves is changing. With colder weather comes drier air, which could cause your skin to change too, becoming drier-looking or blemish-prone. In the summer months—depending on where you live, the moisture level in the air is much higher giving you the appearance of the coveted “summer glow.” As the seasons change the humidity level may drop and this could potentially lead to drier-feeling skin or breakouts. The key to maintaining your dewy-looking skin is to shift your skincare routine to fit the changing weather. PÜR has some fantastic, clean, high-performance, complexion and skincare products to choose from. We’ve picked a few of our best-selling skin care products to help take your routine from summer—to fall and into winter with ease.

Melt Away Gel Oil Makeup Remover

Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light. This cleanser is perfect for the fall and winter months as it cleanses but doesn’t strip away vital moisture from the skin.

Forever Clean Gentle Cleanser

Forever Clean Gentle Cleanser is the perfect product to thoroughly cleanse the skin, without over-drying it. Enriched with skin-soothing aloe and butterfly bush flower extract to help protect skin from environmental stressors, this gentle cleanser leaves your skin looking and feeling fresh.

Soak It Up Intense Hydrating Moisturizer

Soak It Up Intense Hydrating Moisturizer instantly floods your skin with intense oil-free hydrators leaving your skin soft and supple-looking. Packed with moisturizing ingredients, this light-weight moisturizer will be your go-to moisturizer this season!

Miracle Mist Hydrating Spray

Miracle Mist hydrating face spray instantly moisturizes dry, tired and stressed skin with more than 70 essential vitamins, minerals, antioxidants and amino acids. A favorite among professional makeup artists, this super-hydrating skin quencher also works as a setting spray and helps refresh skin and set makeup for long-lasting perfection.

Eyedentity Luxe Firming Eye Cream

Is a rich, luxurious eye cream formulated with anti-aging ingredients to improve the look and feel of skin. With intense hydrators and a cooling metal tip applicator, this eye cream helps to keep the delicate skin around the eyes soft and smoother-looking.

Ceretin™ Serum Age-Defying Concentrate

Ceretin™ Serum Age-Defying Concentrate is an amazing serum to take you from summer to fall. With mild-exfoliating properties, ceramides and hydrating benefits, this serum is the one-step in your beauty routine you won’t want to miss.

Blue Agave Energizing Peel-Off Mask

Is an invigorating blend of skin-energizing ingredients such as, green tea extract, ginseng and vitamin B to hydrate and stimulate the skin resulting in a fresher-looking dewy complexion.

Make sure to tag @purcosmetics with your pics for your chance to be featured!

PÜR The Complexion Authority™ Selected to Participate in Conscious Beauty at ULTA Beauty™

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

PÜR™ was chosen to participate in the “Clean Ingredients” and “Cruelty-Free” pillars for Conscious Beauty at Ulta Beauty™. PÜR™ aligns with ULTA Beauty’s Clean Ingredient standards, meaning that their formulas do not contain ingredients within ULTA’s Made Without List, this list includes ingredients like parabens and phthalates. This is just one of the ways Conscious Beauty at ULTA Beauty™ provides information to make it easy for you to make beauty choices you feel good about. PÜR’s core complexion and skincare products are infused with good-for-skin ingredients that improve the look and feel of skin over time. Each ingredient is carefully selected and formulated to create innovative and intentional products that help consumers live a cleaner lifestyle without compromise. PÜR never formulates with parabens, gluten, SLS, mineral oil, talc or gluten.

“It is so exciting to see how consumers have become more conscious about skincare and cosmetics,” said Lynnette Cole, Global Education Director and Licensed Esthetician at PÜR. “Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.” “We are thrilled to re-introduce ourselves as one of the trailblazers in cruelty-free clean beauty, being clean before clean was cool.”

The PÜR No, No List:

  • Parabens
  • Mineral Oil
  • Talc
  • Petroleum
  • SLS
  • Phthalates & DEHP
  • Gluten

PÜR Key Clean Ingredients:

  • Aloe
  • Agave Extract
  • Vitamin E
  • Ceretin® Complex
  • Super Foods
  • Bamboo and Pea Extracts
  • Energy Complex
  • Sodium Hyaluronate
  • Elderberry Fruit Extract
  • Turmeric
  • Green Tea
  • Hemp
  • & Many, many more.

 For more information, visit and

Fall Trend Alert!

Fall has arrived and it seems like just yesterday it was summer. But, if you’re like us at PÜR, fall is one of our favorite seasons; cozy sweaters, pumpkin everything and cooler weather. So how do you get out of summer-mode and embrace all of the fall feels? One way is to update your makeup and skin care routine. This fall the runways are packed with fun makeup trends as well as unexpected twists on your fall favorites. So, to make your life easier we picked out some of our favorite fall makeup looks to help you get ahead of the game—because who doesn’t want to be the first in their social circles to rock these fun fall makeup and skincare trends?

Fresh Glow

Barely there makeup was all over the fall 2020 runways this year. Major fashion designers opted to let fresh faces, glossy lips and rosy cheeks speak for themselves. Not what you’d expect for fall makeup, this unexpected twist helps to balance the extra layers of clothing and dark-colored fabric you may wear in the cooler months.

To get this look we recommend spot concealing with Disappearing Act Concealer. The Disappearing Act Concealer with built-in skincare is perfect for helping to disguise the look of blemishes, dark spots and skin discoloration. Then add a light layer of the 4-in-1 Pressed Mineral Makeup with Skincare Ingredients. Not only does this light-weight powder foundation give you great coverage, the added skincare ingredients mean you are helping to improve the overall look of your skin with continued use.

Next, add a youthful flush of color to the cheek area with the Blushing Act Skin Perfecting Powder in Berry Beautiful for med-dark skin tones and Pretty in Peach for fair-med skin. These matte, highly-blendable blush hues add the perfect pop of color to your barely-there makeup looks. Try bringing the blush up to the eyelid area to tie the look together. Then top the highpoints of your face with After Glow Highlighting Skin Perfecting Powder. This powder highlighter adds a touch of natural lit-from-within radiance to the skin creating a healthy-looking glow.

For the final touches coat the eyelashes in Fully Charged Mascara. Powered by magnetic technology, this ultra-black mascara attracts to each lash for the appearance of longer, thicker-looking lashes. Once you are finished with helping make eyes pop, apply Out of the Blue Light Up High Shine Lip Glossto the lipsto complete this very on-trend makeup look!

Gothic Glam

Hello 1990’s, 2020 wants your look! Gothic Glamour makeup has been seen all over social media for fall 2020. But, unlike the ’90s, this skincare-inspired makeup look has been updated for a modern look and feel. In the same vein of the Fresh Glow makeup look, the Gothic Glam makeup look features light, simple dewy foundation with inky-black lashes and stained dark vampy lips.

Starting with the skin, add the Hybrid Primer CBD Hydrating Priming Serum to the entire face for instant hydration and to create a smooth canvas for makeup. Next, using the doe-foot applicator dot the 4-in-1 Love Your Selfie™ Long Wear Foundation and Concealer to the areas of the face that need coverage and blend until you achieve your desired coverage. Then top the highpoints of the cheekbones, the tip of the nose, eyelids and cupids bow with CBD Glass Glow Skin Highlighterfor a “glass-skin” look­. Bonus—this is a double trend!

For the lips, and the main focal point of this look, the 4-in-1 Lip Duoin Double Date is a dark brick red lip color and perfect for fall. With a creamy matte liquid lipstick on one end and lip gloss on the other, the 4-in-1 Lip Duois great for this look. Wear them separately or top the liquid lip with the lip gloss for added dimension.

And to finish this look, follow up with two coats of  Fully Charged Mascara to complete this simple, yet bold makeup trend.

We hope you try one or both of these makeup trends, and if you do, be sure to tag @purcosmetics on Instagram for your chance to be featured.

Help Defend Your Skin from “Screen Time”

If you are a serious skincare fan, or just someone looking to help combat the early signs of aging, your current skin care routine may not be enough. You may do all of the “right” things by wearing sunscreen, a moisturizer, a cleanser and exfoliating skin care products, to name a few, but one thing that is often overlooked is how much our skin comes in contact with electronics that emit High Energy Visible Light (HEV), or Blue Light. Blue light is the visible light that is emitted from electronic devices, and some experts say it could potentially penetrate more deeply into the skin than UVA or UVB rays, scary we know. Studies have shown that even one hour a day of exposure to blue light could possibly have a negative impact on your skin, sometimes causing oxidative stress, early skin aging and hyperpigmentation. And we all know that most of us spend well beyond one hour, spending around 6-8 hours a day using electronics, (guilty as charged). But not to worry, PÜR offers makeup and skin care products that not only can help leave you with a flawless looking complexion but are also infused with good-for-your-skin ingredients that may help to protect your skin from environmental stressors such as blue light. So, before you toss out your laptop take a look at the skincare-infused Blue Light Defense PÜR products listed below to help you keep your skin looking and feeling its best.

4-in-1 Love Your Selfie™ | Longwear Foundation and Concealer

This medium-to-full coverage foundation & concealer helps shield skin from environmental stressors, like pollution and helps protect skin against damage caused by exposure to daily high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering.

Lit Mist | Illuminating Setting Spray

This refreshing skincare and makeup setting spray is infused with antioxidants to help protect skin from environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! 

With: Melanin |To help protect skin against environmental stressors, such as high energy visible blue light 

4-in-1 Cloud Cream Moisturizer

With ingredients like, soothing Green Algae Extract help protect from environmental stressors, such as high energy visible blue light. This innovative Gel-to-Water Hydrating Essence Moisturizer cream moisturizer magically transforms upon application. 

With: Green Algae Extract | To help protect skin from environmental stressors, like high energy visible blue light

See No More Deep Pore Cleanser

Say yes to a clearer-looking complexion with See No More, a sulfate-free, Deep Pore Facial Cleanser equipped with blue light defense and good-for-your-skin ingredients that work together to gently deep clean and help purify the look of congested, acne-prone skin.

With: Indian Ginseng and Fructose | Help protect skin from environmental stressors, like high energy visible blue light

Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich skincare ingredients to nourish and help protect skin from environmental stressors, such as high energy visible blue light.

With: Butterfly Bush Flower Extract | To help protect skin from environmental stressors, such as high energy visible blue light

Melt Away Gel Oil Makeup Remover

Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help remove pore-clogging impurities and help protect skin from environmental stressors, such as high energy visible blue light.

With: Xanthophyll & Lycopene (Carotenoids) and Rice Germ Oil | Help protect skin from environmental stressors, such as visible blue light.

Out of the Blue | Light Up Vanity Eyeshadow Palette

This Light Up Vanity Eyeshadow Palette with blue light defense is filled with 12 obsession-worthy matte and shimmer eyeshadow shades to help you create universally flattering eye makeup looks. 

Out of the Blue | Light Up Hydrating Lip Balm

Prep and prime lips with this Light Up Hydrating Lip Balm that conditions and seals in moisture for kissable lips. Infused with soothing Vitamin E, this gorgeous shimmer, gold glitter lip balm appears clear on the lips for a soft, full pout. 

Out of the Blue | Light Up High Shine Lip Gloss

It’s time to pucker up to a new take on lip gloss Lightweight and highly pigmented, the Light Up High Shine Lip Gloss utilizes gel technology to coat lips in multidimensional color that wows with intense shine for kissable lips no matter the occasion. Available in 4 different lip gloss colors.

With: Xanthophyll | Tohelp protect skin from environmental stressors, such as high energy visible blue light

Shop these skin-loving makeup and skin care products and more at

It’s National Skincare Awareness Month

If some of the upcoming fall makeup trends have inspired you, then you know that one thing is for sure, this season fresh face beauty is in! And since September is National Skincare Awareness Month, we’ve decided that this is the perfect time to help you better understand your skin and your skin care routine. Let PÜR, and Global Education Director and Licensed Esthetician at PÜR Lynnette Cole, help your skin look and feel its best as we move into National Skincare Awareness Month and beyond… because healthy-looking skin is always in, regardless of the season.

Understanding Your Skin Type


So, let us start by saying that there is no such thing as “normal skin.” Skin is always evolving and can change over time, even on a day-to-day basis. People with this skin type tend to have the appearance of a more balanced complexion with a healthy oil/water balance.


Oily skin can secrete more oils, giving you the feel and appearance of shiny or greasy-looking skin. People with oily skin will often be more blemish-prone.


Your skin ages and over time and could develop the appearance of wrinkles or sagging skin. And although we cannot turn back the hands of time, we can help address the early signs of aging and help your skin appear fresher and more youthful-looking.


Dry skin can occur at any age and with any skin type. People with dry skin will sometimes have more sensitive or drier-looking skin. We recommend those with dry skin to use gentle skin care products that help improve the texture and feel of skin.


Those with combination skin have both normal and oily areas, often with excess oil production typically occurring in the t-zone.

Addressing Skincare Concerns


Normal skin types could benefit from ingredients like Aloe and Energy Complex, to help soothe skin and rejuvenate skin for a fresher look and feel.

Pro Tip: Cleanse the day away with Melt Away and Forever Clean to help remove dirt and debris while nourishing the skin.


Dry skin types require ingredients like Agave Extract and Sodium Hyaluronate, that lock in lasting hydration for a luminous glow.

Pro Tip: Add drops of Precious Metals Shimmering Dry Oil Elixir into your favorite moisturizer for an added boost of hydration. We recommend the 4-in-1 Cloud Cream or Submerge Overnight Anti-Pollution Moisturizer


Combination skin types require ingredients that help promote overall skin wellness, like the Energy Complex and Ceretin® Complex.

Pro Tip: Try the Balancing Act Mattifying Skin Perfecting Powder and Matte Mist face mist to help control excess oil in the T-zone. The CBD Hydrating Skin Primer is also great for combination skin.


Oily skin types benefit from ingredients that help refine skin texture and tone, like salicylic acid, for visibly brighter, healthier-looking skin.

Pro Tip: Use a detoxifying mask, like Downtown Detox, followed with the Submerge Overnight Anti-Pollution Moisturizer 2-3 times a week to deep cleanse congested pores.


Aging skin requires moisture and skin-brightening ingredients to help freshen the appearance of aging skin.

Pro Tip: Use a brightening serum like Ceretin™ Serum Age-Defying Concentrate  4-5 times per week followed with a moisturizer with anti-aging properties like the Get A Lift Age-Defying Moisturizer. Follow these steps with a nourishing eye treatment like the Eyedentity Luxe Firming Eye Cream.

  For more skincare tips and makeup secrets, make sure to follow us on our socials @purcosmetics and tune in every week to our PÜR, Ask the Expert Thursdays on Facebook Live starting at 5 pm ET. And be sure to submit your questions in advance to potentially be featured on the show!

All About Lashes

Mascara or false lashes can transform an eye look and can really make your eyes pop—but depending on skill level, they can be tricky to apply. With so many beauty products and methods of application to choose from, you may be wondering where to start? We’ve curated a list of some of our favorite PÜR mascara and false lashes to help you achieve the perfect eyelash look, faster than you can bat an eye.

So, let’s get started!

Firstly, if your lashes don’t have a natural curl try using a lash curler to lock in curled and lifted lashes all day long; the PÜR Pro Eyelash Curler is the perfect tool to lift the lashes, preparing them for the next steps.

Apply lash primer. Many people skip this step or may have never heard of a lash primer, but priming the lashes adds more volume, length and curl, and is the perfect base for your favorite mascara. Our bestselling Fully Charged Mascara Primer is the ideal base for your mascara.

Mascara. At PÜR, we formulate our mascara products with lash-loving ingredients that help to nourish your lashes. Following the lash priming step, apply the sister to the Fully Charged Mascara Primer, the Fully Charged Mascara with Magnetic Technology. This inky-black mascara helps to lift, separate and impart bold black pigment onto each lash. Starting at the base of the lashes, place the mascara wand and wiggle the wand up the lashes to the tips of your lashes, repeat until you achieve your desired results. For more pigment, place the wand at the back of the lashes and coat the tips of the lashes with one last coat of mascara.

*Pro Tip- If you make a mistake when applying your mascara, simply let it dry and gently flake it off using a cotton swab.

The next step is up to you. If you want more length and drama, we recommend adding false lashes after mascara. We have some amazing styles to choose from. If you prefer a natural lash, try the Pro Eyelashes in Socialite. For a more glam look, try the Bombshell or Diva Pro False Eyelashes.

For tips and tricks on how to apply falsies, visit

We hope you love your new eye-popping lash look. Make sure to tag us @purcosmetics for your chance to be featured.