Introducing the 2nd Collection from PUR x Barbie™

PÜR The Complexion Authority™ and sister brand butter LONDON™ teamed up with Barbie™ once again to inspire endless possibilities. Iconic, playful and limitless. This collection focuses on the Barbie™ mission to see what happens when girls believe that they can be anything! This beautiful collection features all of the fantastic PÜR™ formulas you have grown to love, featuring dreamy skincare, highly pigmented complexion products and collectible makeup tools, including a limited-edition 3-Piece nail lacquer collection from butter London. The entire collection is set in playful, luxe packaging and is sure to channel Barbie™ inspiration. Containing fun and playful pops of color and universally flattering neutrals, this collection creates confidence-boosting looks that you are sure to love.

“When we had the chance to work with Barbie™ again, we jumped on the opportunity,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “The iconic Barbie aesthetic, coupled with PÜR’s game-changing formulas produced another timeless collection that is designed to spark the imagination and beauty needs of women and men—regardless of skin type, texture, or tone.” “This collaboration encourages imagination and creative expression with each exclusive product.”

“For over 60 years, Barbie has reflected culture and cutting-edge fashion and beauty trends around the world,” said Diane Reichenberger, Vice President of Consumer Products, Mattel. “With innovative product lines designed for all beauty fans, we love collaborating with PUR and seeing how they capture Barbie as an icon in each new collection.”

Endless Possibilities II | Signature 15-Piece Eyeshadow Palette

Create your own Barbie™ looks with this PÜR x Barbie™ 15-Piece Eyeshadow Palette. This limited-edition palette helps you to pull together your look for both day and night with ease. Experience head-turning looks that can be either bold or subtle with this beautiful collection of mattes, satins and shimmers that mix and match perfectly for all skin tones and ages! Featuring silky smooth, vibrant pigmented formulas that build and blend like a dream…house. This all-in-one PÜR x Barbie palette was created to inspire endless beauty possibilities this season!

Iconic Lips | Signature Semi-Matte Lipstick

Show the world your most iconic look with this Semi-Matte Lipstick that gives off saturated, long-lasting color. This PÜR x Barbie™ lipstick was created to brighten up your look this season while leaving your lips soft-as-satin. Available in 3 new Iconic shades.

  • Trailblazer (Pinky Beige)
  • Innovator (Mauve Rose)
  • CEO (Classic Red)

Barbie™ Skin Essentials | Signature 3-Piece Skincare Sampler

Created to inspire confidence always, this 3-Piece flawless skin-revitalizing set features some of PÜR’s best-selling skincare, and Barbie™ must have daily skin essentials.

Included in this set:

  • Ceretin™ Serum Age-Defying Concentrate
  • 4-in-1 Cloud Cream
  • See No More Deep Pore Cleanser

Magical Mascara Kit | Doorbuster Fully Charged Mascara, Fully Charged Primer 

Step up your mascara game and turbo-charge your lashes with this PUR X Barbie™ lash kit. This collection was created to inspire endless beauty possibilities this season! This kit comes with a full-size of PUR’s coveted Fully Charged Mascara and full-size Fully Charged Mascara primer.

Barbie™ Gloss | Signature High-Shine Lip Gloss

This PÜR x Barbie™ collection was created to inspire confidence, with this irresistible lip gloss that imparts subtle shimmer undetectable color for visibly softer lips. Available in 2 shades.

  • Girl Gloss Pale pink (Original)
  • Boss Gloss Hot Pink (New)

Lit Mist | Signature Illuminating Setting Spray

This exclusive limited-edition setting spray delivers instant hydration and looks as good on the skin as it does sitting on top of your vanity. Create a look that delivers optimal radiance while locking in your makeup for all-day performance. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season while delivering the perfect lit-from-within glow.

Confident Glow | Signature Illuminating Highlighter

Add a healthy-looking and confident glow with this Signature Illuminating Highlighter Duo that was created to inspire endless beauty possibilities this season! This buttery-soft and highly blendable formula delivers a unique to you glow. Customize your look by blending both shades together or use the soft pink color or champagne gold alone. Get your glow on with this nourishing formula that leaves your skin noticeably more luminous.

Forever Glow | Signature Illuminating Scented Body Powder with Applicator Puff

Created to enhance any skin type this season. This superfine loose Signature Illuminating Scented Body Powder blends flawlessly and adds a luxurious-looking glow from head-to-toe to perfect any look. Formulated with skin-loving ingredients that leave behind a veil of radiance for skin that is noticeably more luminous and healthier looking.

Barbie™ Doll Lash | Signature Cruelty Free PRO Eyelash Collection

This 3-Piece PRO Eyelash set features 2 sets of lashes and a vegan friendly, latex free PRO Eyelash Glue. Both pairs of lashes add volume and length helping you to achieve an authentic look. These eyelashes give instant volume, texture and length for a show-stopping result that wows for up to 30 uses. Each lash is hand made with ultra-soft, wispy faux silk that is 100% cruelty free.

  • Hollywood
  • Malibu

Malibu Blush | Signature 6-Piece Blush Palette

Get a glow like Barbie™ with this limited-edition Signature 6-Piece Blush Palette. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season! Sculpt, define and highlight the complexion for a dreamy look you’re sure to love. Formulated with PÜR’s skin-loving ingredients, this all-in-one blush palette helps you to effortlessly complete any look with natural shades for a fresh and fun look.

Brush ‘n Sparkle | Signature 5-Piece Cruelty Free Brush Set

This 5-piece set of brushes is cruelty free and will take you well beyond the party season for endless looks. Composed of wavy and straight synthetic fibers (which means less fallout and more controlled application), each brush is designed for your specific needs.

Signature Keepsake Kabuki Brush

Created to inspire endless beauty possibilities this season, this PÜR x Barbie™ Signature Keepsake Kabuki Brush features the iconic Barbie™ silhouette on top of super-soft, textured, cruelty free bristles that are designed to effortlessly deliver lightweight pressure to buff and blend your foundation for the appearance of a flawless airbrushed finish.

butter LONDON Patent Shine 10X Nail Lacquer

The Barbie™ collection trio includes two custom-created shades in the premium Patent Shine 10X formula. The patented Shock Resisting Polymer Technology delivers a gel-like cushion and long-lasting shine for a polished-looking, gold glitter manicure with up to 10 days of wear. Multi-faceted diamond powder makes nails visibly brighter. Celebrate any day of the week… it’s everything you need in one brilliant bottle, without all the nasties.

  • Gold (24K) 
  • Barbie pink (Icon)
  • Classic Red (CEO)

Warm Weather Skin Tips

So, it’s nearing the end of summer and spending more time outdoors while the weather is still pleasant seems like a fantastic idea: fresh air, cool breezes and sun-kissed skin.  C’mon, who doesn’t love warm weather? And as much as we could all use more vitamin D, too much exposure can potentially negatively impact your skin. At PÜR, we formulate our products with good-for-your-skin ingredients, including broad-spectrum SPF complexion products and correctors to help nourish and brighten the appearance of skin—which is a must in the warmer months. So we’ve put together a list of our favorite skincare and complexion products to help you keep your skin looking and feeling its best this summer and beyond…

Day

Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich ingredients to nourish and help counter the harmful effects caused by exposure to daily, high energy visible blue light.

4-in-1 Cloud Cream Moisturizer

4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Hybrid Primer CBD Hydrating Priming Serum

Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application.

4-in-1 Tinted Moisturizer | Now In 16 Universal Shades

A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and sun protector that’s a simple beauty routine must-have for an ultra, natural-looking complexion.

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients

4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage.

Haze Mist CBD Replenishing Facial Setting Spray

Not available for sale outside the U.S.

Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates for a visibly healthier-looking complexion.

Night

See No More Deep Pore Cleanser

Say yes to a clearer-looking complexion with See No More, a sulfate-free, Deep Pore Facial Cleanser equipped with blue light defense and good-for-your-skin ingredients that work together to gently deep clean and purify congested, acne-prone skin

Ceretin Serum Age-Defying Concentrate

A brightening, moisturizing and anti-aging serum infused with skin-loving ingredients to help improve the look and feel of skin.

Soak It Up Moisturizer | Intense Hydrating Moisturizer

This lightweight oil-free moisturizer is perfect for the perfect amount of hydration for a visibly softer, smoother-looking complexion. Great for the summer months with a lightweight feel and is the ideal base for any look.

Mask Makeup Must-haves, It’s All About the Eyes!

Now that we are all settling into the “new normal,” you may have noticed that normal may include a new accessory. When you step out, you will see that many people are wearing masks or face coverings. And, if you’re anything like most of us, as the world slowly reopens, you may be wondering how to get back into your makeup and skincare routine. Many people want to feel “back to normal,” and sticking to a routine, more specifically, a relaxing beauty and skincare routine can have an immensely positive effect on your overall zen. And as much we miss seeing your smiling faces, if you choose to wear a mask, now is the time to play up the eyes and brows since only that half of your face will be visible. So, let PÜR help you put to use some of the stellar makeup techniques you may have picked up during quarantine with these mask makeup must-haves.

Minimal Foundation

Because more than half of the face is covered, foundation should be minimal. We love the 4-in-1 Tinted Moisturizer. The 4-in-1 Tinted Moisturizer is a lightweight, multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 sunscreen protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration.

All About the Eyes

Play up your eyes with pops of color or intricate eyeliner. Want to have a little fun? We love this season’s hot trend of floating eyeliner, a makeup technique where bold liner is coupled with negative space resulting in a fun, fashion-forward look that is totally wearable. We suggest using the On Point Eyeliner Pencil in the color Rain—a beautiful purple eyeliner pencil. Going for a more subtle look? Try using the PÜR X TROLLS WORLD TOUR: in Classical. A neutral-colored, travel-sized Pressed Pigments Palette with six swoon-worthy, music-themed shades that work together in harmony for chart-topping looks that wow. As supermodel Tyra Banks would say, “it’s time to Smize” (smile with your eyes).

Bold Brows and Full Lashes

Again, since the focus will be on the upper half of the face, now is the time to play with your lash and brow look. Create super full brows using  Envious Brow overtop Arch Nemesis eyebrow makeup.

Next, add several coats of  Big Look Mascara. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout black mascara color with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy— even in tough inner corners! Now, that’s a stroke of genius.

Moisturized Lips

Just because you are not showing off your lips doesn’t mean you should neglect them. Try coating your lips in Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm the Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color to lips. Formulated with deeply moisturizing Vitamin C and skin-loving shea and murumuru butter for visibly smoother, suppler-looking lips.

*Bonus Tip*

Wearing a mask could lead to “maskne”, acne and irritation caused by wearing a mask. To help combat this issue please wash your hands before and after using your mask and wash your face at the end of your day. We recommend using our PUR See No More Deep Pore Cleanser. Infused with good-for-your-skin ingredients, this deep pore cleanser gently deep cleans and purifies the look of congested, acne-prone skin. This cleanser is perfect for washing the day away, leaving you with clean, fresher-looking skin.

And remember, nothing can dull your light; let it shine bright as you embrace the “new normal.”

-PÜR

Our Best-Selling 4-in-1 Moisturizer Now Has More Shades!

Have you heard the good news? PÜR is once again proving why we are known around the world as The Complexion Authority™. At PÜR, we believe that beauty should be for all, and that beauty inclusivity is more than just a fad. We have and always will continue to push to redefine beauty standards. And with the extension of our best-selling 4-in-1 Tinted Moisturizer, more women and men can now enjoy the same amazing formula with 12 new shades!

The 4-in-1 Tinted Moisturizer is a multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration. The advanced 4-in-1 formula infuses the skin with powerful hydrators like sodium hyaluronate, which helps skin retain vital moisture, and proven correctives, including PÜR’s exclusive Ceretin® Complex, a one-of-a-kind ingredient created to help renew the look of skin. Use this multitasking 4-in-1 product to help you achieve healthier-looking skin and a flawless complexion, all in one easy step. Leaving you with a fresh, never cakey, finish.

Pro Tip: Use the 4-in-1 Tinted Moisturizeras a base, and follow with the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 powder foundation for flawless-looking results.

Find your perfect shade at purcosmetics.com

Set Yourself Up for a Productive Work from Home Day!

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

Here are 5 tips to help you develop an effective work from home routine

  1. Wake Up Early

It can be tempting to hit the snooze button and roll out of bed at the last minute but waking up late can affect your routine. Try getting up at the same time you normally do for work or school and take advantage of not having to sit in traffic. Spend this time getting your head in the right space by taking a mindful approach to your morning. This is also the perfect time to set your priorities for the day.

2. Ease into Your Day

After you’ve put on your pot of coffee try stretching or meditating. This can help to set you up for a more productive day by helping to melt away stress and tension early on. We recommend using a face mask during this time to prep your skin for the day. The Blue Agave Mask is perfect for hydration. This ultra-refreshing face mask is packed with our PÜR proprietary Energy Complex of green tea, ginseng and Vitamin B that helps smooth the appearance of skin and refine the look of skin tone and texture.

Or If you are looking to help detox your skin, try our cult favorite Dirty Girl Detoxifying Mudd Masque. Maximize your everyday regimen by adding this detoxifying mask into your skin care routine to help refine the look of pores, exfoliate away dead skin cells and clarify the appearance of skin with a blend of natural clays and soothing botanical ingredients.

3. Get Dressed for the Day

Now, who doesn’t love sweatpants and messy hair? As tempting as this may be, getting dressed, following your normal skin care routine and putting on a little makeup can help give you more energy and motivation. Plus, if your boss decides to do a team video chat you can ensure you are looking your best! Go for a natural look or… if you’re in the mood, glam it up! Now is the perfect time to experiment with your looks!

Going for an Au Naturale Look? Try this easy 4-Step Routine

Going for Glam?

Hydrate & Balance primer features a lovely lavender extract and our PÜR proprietary Ceretin® Complex in a soft lavender hue that offsets the look of uneven skin tone.

  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: PÜR X Trolls World Tour
    Create award-worthy makeup and stay true to Ü looks with these limited-edition pressed pigment palettes that contain six unique shades that work together in harmony for a finished look that deserves to be on top of the charts. This collection consists of 6 different palettes ranging from neutrals to bold and colorful—you’re  sure to find something you love!
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

4. Take Breaks

Sitting behind a computer all day can cause stiffness and fatigue, try stepping away every few hours to stretch your legs or grab another cup of tea or coffee. You can also take this time to go over your priorities for the day, check-in with your team and make sure you are staying on task. Use this time to reflect and readjust if needed.

5. Choose a Stop time

It’s much easier to stay on task when you are in the office but when working from home the lines can become blurred, therefore it is important to choose a time to end your day. This is the time to ensure that you have executed your priority list, check-in with your team and “pack up” for the day. As much as you may want to work all night overexerting yourself can actually have an adverse effect. Your boss and your team are relying on you so make sure you get plenty of rest after your work is done.

Social Distancing? Stay in Zen Mode with a Spa Day in

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

We’ve put together some awesome spa day/night ideas for you, so light some candles, take a deep breath and get ready for some relaxing, at-home me time.

Set the Mood

Creating a tranquil and relaxing environment takes a little preparation.

  • Find a quiet and comfortable area where you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible.
  • Light some candles or place a few drops of essential oil* into a diffuser*, this helps to create that spa-like environment. *Don’t have either? Add a few drops of See No More Deep Pore Cleanser to a sink or tub full of water, and let the peppermint aroma fill the room.
  • Play relaxing music. You can find thousands of songs and playlists on your phone, laptop or portable device to help further set the mood.
  • Get cozy! Pull out your fave fluffy robe and slippers or slip on some loose clothing so you can feel as comfortable as possible.

Gather your Spa Necessities

Start by CLEANSING your skin. Based on your skin type PÜR has some amazing cleansers.

  • If you have normal or dry skin we recommend using Forever Clean Gentle Cleanser. Forever Clean gently lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The clear, vegan-friendly formula encourages a healthier-looking complexion, as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil… how refreshing! 
  • If you have oily or combo skin try using, See No More Deep Pore Cleanser.  See No More Deep Pore Cleanser is uniquely formulated to deep clean and clarify the look of congested, blemish-prone skin, as it works to help fight against the potential skin-damaging effects caused by exposure to daily, high energy visible blue light. Powerhouse ingredients, like lactic acid and salicylic acid, gently exfoliate and clarifyskin, as soothing peppermint oil instantly refreshes and cools the skin for an extra pampering effect that feels oh-so-good! 
  • EXFOLIATE and slough off dead skin cells, revealing a fresh and more radiant-looking complexion. We recommend using the Purple Pore Punisher. Pores beware! Purple Pore Punisher gel face mask works hard to detoxify the skin while gently removing impurities that often form because of daily stress and pollution. 
  • We love multi-masking so follow up with a hydrating mask. Try the Holographic Hydrating Sheet Mask Set. What it is: A two-piece holographicface mask that helps lock in key ingredients and moisturizers with foil for optimal results.

After deep cleaning, exfoliating and masking it’s time to MOISTURIZE.

Moisture is essential to skin health and as The Complexion Authority™ we have several moisture-rich products that suit your skin needs.

Get in Zen Mode

Now that you have set the mood and deep cleaned your skin, the rest is up to you! Get creative! Give yourself a much-needed manicure or pedicure using butter London nail products.

Or just take the rest of the day for quiet time. We spend so much of our lives on autopilot, stressed, busy running around and never taking the time to care for self. Use this time at home to rest, reflect and stay zen.


Create a Wearable Saint Patrick’s Day Inspired Makeup Look with PÜR

It’s that time of year again. Saint Patrick’s Day is this Tues March 17th and PÜR has all you need to create a fun and wearable St Patrick’s Day inspired makeup look–in a pinch!  Find your “pot o’ gold” with PÜR using our St Patty’s Day makeup must-haves.

Begin by prepping your skin with the 4-in-1 Correcting Primer Redness Reducer. This green-toned Correcting Primer is the perfect daily prep to instantly color-correct redness, help disguise the look of pores, and even the appearance of skin tone. Wear this under foundation… our fave, the Love Your Selfie Foundation & Concealer!

Next, grab your favorite gold color eyeshadow pigment and let your creativity run wild as you take your St Patrick’s Day look to the next level. We love starting with the Pure Pigment Eye Polish Base and Topcoat in the Color Cashmere and top it with the gold and neutral colors from the, Out of the Blue Light Up Vanity Eyeshadow Palette. Layer and blend eyeshadow until you achieve your desired look. Lastly, line your eyes with ‘Grinchy Green’ from our The Grinch™ Heart Line 4-Piece Liquid Eyeliner Set and finish your look with the Fully Charged Mascara.

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year. From celebrating our milestone Sweet 16 birthday with a limited-edition collection to serving as the official beauty partner for Illumination’s sweeping new version of Dr. Seuss’ The Grinch, 2018 came with unmatched beauty solutions that are PÜR and simple!

Complexion

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients
Loaded with skincare ingredients, this mineral powder foundation gives skin a flawless, mineral coverage with a lightweight feel. The all-in-one formula works as a foundation, concealer, powder and SPF and is clinically proven to correct, prevent and interrupt your biggest concerns…even after the makeup comes off!

Bare It All™ 4-in-1 Skin-Perfecting Foundation
Don’t be afraid to amp up the glam with this high-performance, 12-hour, demi-matte foundation that works to cover imperfections while helping to correct problem areas for maximum confidence. Designed for face and body, this unique formula contains PÜR’s proprietary Energy Complex and Ceretin® Complex to help renew the look of your skin for a look that wow’s!

4-in-1 Foundation Stick
This cream-to-velvet matte foundation stick seamlessly blends onto the skin to create a flawless complexion from all angles. Enclosed in a sleep octagonal component, this stick doubles as a contour/highlight took, as it effortlessly sculpts and highlights your best feature to complete any makeup look.

4-in-1 Tinted Moisturizer
For your light makeup days, this all-purpose hydrator, primer, foundation and SPF infuses skin with powerful hydrators and proven correctives, while enhancing the appearance of your natural complexion.

4-in-1 Liquid Foundation
Achieve hours of uninterrupted complexion perfection with this lightweight, oil-free formula that offers all-day true color that won’t smudge, rub off or fade. Formulated with PÜR’s Ceretin® Complex, this foundation revelation draws vital moisture to the skin for a flawlessly fresh look you’ll adore.

Disappearing Ink 4-in-1 Concealer Pen
Meet PÜR’s ultimate quick fix! This concealer pen is packed with concentrated skincare goodness, like Ceretin® Complex and a unique Diamond Complex that reflect light away from imperfections, quickly correcting the look of fine lines, dark spots, visible pores and more. Available in a variety of shades, this pen is the answer to uneven, problem and prematurely aging skin.

Disappearing Act Concealer
Don’t let eye lines, dark circles or imperfections come in the way of a flawless-looking complexion! This skincare-infused 4-in-1 concealer contains salicylic acid, brightening waltheria extract and problem-solving Ceretin® Complex to help brighten, balance and lift the skin’s appearance with minimal effort.

Translucent Loose Setting Powder
This everyday powder comes with a built-in sponge that helps lock in foundation and concealer without adding color or cakey coverage. The lightweight, microfine powder sits beautifully on the skin without settling into fine lines or pores.

Eyes

Fully Charged Mascara Powered by Magnetic Technology
Utilizing magnetic technology, this age-defying mascara attracts to each individual lash to help strengthen, thicken, lengthen and sperate for unparalleled performance.

Color

4-in-1 Blush Book
Indulge in these blendable, richly pigmented, long-wear matte and shimmer blushes that instantly add a flush of color to the cheeks. Formulated with vitamins and botanical extracts, these fade-proof formulas build from sheer to bold color that’s universally flattering for all skin tones to enjoy.

Sweet 16 Celebrate Your Selfie Blockbuster Set
Celebrate Your Selfie with this Limited-Edition ‘Sweet 16’ all-in-one, 22-piece makeup essentials set celebrating PÜR’s 16th birthday! This beauty-junkie, must-have makeup kit is filled with all of the skincare infused makeup essentials you need to create your favorite PÜR looks—just add our award-winning 4-in-1 Pressed Mineral Makeup Foundation to complete the look.

Visionary Eyeshadow Palette
This carefully selected 12-piece palette features on-trend mattes, shimmery pastel and warm neutral tone shades that work seamlessly together to create stunning everyday look you’ll adore.

Creator Eyeshadow & Face Palette
This artist-inspired customizable eye and face palette puts the power of makeup in your hands. Curate a palette that’s uniquely yours with each removable shimmery and matte eyeshadow shade, highlighter and bronze that can easily be removed or rearranged.

Tools

The Grinch™ He Hates It, You’ll Love It 5-Piece Brush Set
Steal the show with this specially-curated set of 5 cruelty-free face brushes and pouch with a limited-edition, festive design inspired by Illumination’s sweeping new version of Dr. Seuss’ The Grinch™.

Skincare

M.M.C. Moisturizer
This Anti-Aging Moisture Complex puts lines and wrinkles to bed for good as it works overnight to reverse the visible signs of aging, environmental stress and free radical damage. The moisture-rich cream is clinically proven to reduce the appearance of wrinkles by 30% in 14 days and is proven to improve the appearance of skin tone and texture in as little as 10 days.

HydraGel Lift
This all-purpose hydrating eye primer preps and smoothes the skin for better wear throughout the day with encapsulated water complex that deeply hydrates the lid for a brighter, firmer and lifted look. According to a January 2019 article in Refinery29, HydraGel “delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe.”

4-in-1 Correcting Primer Energize & Rescue
This 4-in-1 Correcting Primer energizes the skin before a long day and rescues the skin after a night out with an effective blend of probiotics, aloe, caffeine and coconut water.

Tone Up Eye Serum
This intensive eye treatment is designed to firm, lift and smooth the delicate eye area, while providing essential hydration, stimulation and antioxidant protection to help minimize the look of premature wrinkles, roughness and dryness.