Celebrate National Best Friends Day with These PUR Products That Enhance The Performance Of One Another

It’s no secret that PUR formulates good-for-you products to help improve the skin’s appearance over time, but did you know that these products are carefully created to work well together to help enhance their performance? That’s right! These beauty BFF’s are great alone, but better together! Celebrate National Best Friends Day, June 8th, with these perfect pairings that give you the finished look you crave!

4-in-1 Correcting Primer Prep & Perfect + 4-in-1 Pressed Mineral Makeup Foundation
PÜR is known for its best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage with transformative skincare ingredients. Pair it with the 4-in-1 Correcting Primer Prep & Perfect to help blur away imperfections and diminish the appearance of pores in an instant. This duo will help you achieve a comfortable, light-to-medium coverage finish that looks like second skin. Both products are enriched with PÜR’s exclusive Ceretin® Complex—a proprietary blend of super-hydrating ceramides and non-irritating retinol to help correct, prevent and interrupt your biggest skin concerns.

4-in-1 Love Your Selfie™ + BHOLDER™ Dual-Action Complexion Applicator
Every foundation needs its perfect match and this dynamic duo is the secret to achieving flawless, allover coverage with the new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. This foundation is formulated to mask and blur the look of imperfections with buildable, medium-to-full coverage. The BHOLDER™ applicator features both densely packed bristles and a silicone core for seamlessly blending and maximum precision. It evenly distributes liquid foundation, cream, concealer and face powder with ease for a striking result you will love.

Fully Charged Mascara Primer + Fully Charged Mascara
This game-changing lash duo will become your lashes new best friend! Powered by magnetic technology, the Fully Charged Mascara Primer and Fully Charged Mascara contain a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. The mascara primer preps lashes for all-day wear, while the matte black mascara finishes the look for gorgeous lashes that wow.

PRO Eyelashes + PRO Eyelash Glue
False lashes are all the rave and these BFF’s work together to elevate your eye look in just 30 seconds! These cruelty free PRO Eyelashes come in six unique styles that are each made from the finest luxury synthetic fibers that provide lightweight, natural-looking fullness. Keep them in place by pairing them with the clear PRO Eyelash Glue that works seamlessly with lashes with easy, no-mess application.

Arch Nemesis + Quick Draw Concealer Pencil
Never underestimate the power of a great brow and this duo is sure to leave lashes outlined, shaped and filled to perfection. The Dual-Ended Brow Pencil allows total customization whether you’re going for natural and feathery or bold and beautiful. The small, soft tip mimics the finest of hairs, while the thicker, triangular side creates natural, hair-like texture for bigger, bolder brows. Clean up your brows using the Quick Draw Concealer Pencil that has a fine tip for ultimate precision.

In honor of National Best Friends Day, treat yourself and your bestie with this buy one, get one 50% off sitewide offer with the code BESTIEBOGO.

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess!

According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out”

This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish.

Step #1: Double Primer
When it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration.

Step #2: Longwear Foundation

We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about.

Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.”

Step #3: Setting Powder

It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15.

Step $4: Setting Mists

Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types.

Step 5: Black Mascara
In the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.

This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match.

The Rundown:
Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits:

Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish.

Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing.

Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution.

Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time.

Don’t just take our word for it! Based on an independent consumer study,

  • 95% say this foundation/concealer is easy to use.
  • 92% say this foundation/concealer effectively conceals redness and discoloration.
  • 92% say this foundation/concealer helps conceal blemishes and skin imperfections.
  • 90% say this foundation/concealer feels comfortable on their skin.

The Shade Range:
The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade:

  • Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep)
  • Step 2: Select your undertone (Pink, Golden and Neutral)
  • Step 3: Select your shade number in the range

Click here for more information.

Everything You Need to Know About Identifying Your Undertone

We’ve all been there –

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foundation sets the tone for a flawless makeup look. Thirty minutes and ten arm swatches later and you’re struggling to find the perfect shade. Whether it’s too light/dark, gives skin a gray cast or makes the complexion look muddy, foundations, if not in the proper shade, can leave behind a less-than-favorable base. Luckily, learning how to identify your undertone could be the secret to finding your perfect match!

While it’s easy to decipher which skin tone, or surface skin tone category, you’re a part of, selecting an undertone can be quite the task. Undertones refer to the subtle hue underneath the surface. For years, makeup artists and skincare professionals have gone by three universal undertone categories: pink (cool), golden (warm) and neutral (a mix). And while your surface color may shift throughout the year, the undertone will always remain the same.

Meet the Undertones

  • Pink
    Pink, or cool, undertones often display hints of red or blue.
    Perfect Pairing: If you have pink undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Light, Blush Medium, Medium Tan, Deep
  • Golden
    Golden, or warm, undertones often display hints of yellow or peach.
    Perfect Pairing: If you have golden undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Golden Medium, Light Tan, Tan, Medium Dark, Golden Dark, Deeper
  • Neutral
    Neutral undertones display characteristics of both pink and golden undertones.
    Perfect Pairing: If you have neutral undertones, try the following shades of our 4-in-1 Pressed Mineral Makeup Foundation: Porcelain, Light, Golden Medium, Light Tan, Tan, Medium Tan, Medium Dark, Deeper

Identifying Your Undertones

  • Vein Test:Taking a look at your veins is a great way to indicate what color undertones you have. Golden undertones often have veins that appear green or olive, while pink undertones often have veins that appear blue or purple. If you have neutral undertones, it’s common to have veins that appear blue-green.
  • Sun Test : While we always recommend that PUR beauties load up on the SPF, your skin’s natural reaction to sun can help determine your undertone. For example, if you burn easily without achieving a tan, it is likely that you have pink, or cool, undertones. However, people with golden undertones often tan fairly easily. Lastly, if you burn and it eventually leads to a tan, you likely have neutral undertones.
  • Jewelry Test: Observing your skin using jewelry and metals can help you determine your undertones. Keeping with the name, golden undertones look amazing in gold or earth-toned jewelry. While cool, or pink undertones look best in silver or white metal. If both gold and silver metals compliment your complexion, you likely have neutral undertones.

PRO Tip: When testing a new foundation, apply the shade to your jawline and wait a few minutes to access how the formula reacts to your complexion. To ensure a perfect match, observe in different lighting. 

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?

We’ll explain.

Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.

We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.

Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A:
As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.

Q: What does Out of the Blue mean?
Tisha:
With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.

Q: What inspired the packaging?
Tisha:
The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.

Q: What’s your favorite product in the collection?
A:
The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products.

Q: What “blue light” device are you guilty of being on the most?
A:
As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.

Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.

Perfect Pairings—Out of the Blue Collection

Technology has integrated itself into our daily routine, just as sure as our morning cup of coffee or our commute to work. The convenience of instantly ordering those cute shoes you saw on social media, listening to your favorite songs, and organizing your life right in the palm of our hands, comes with logging some serious screen time.

According to a study done in 2018 by global tech protection & support company Asurion, the average person checks their phone 80 times a day, with 1 in 10 checking their phone every 4 minutes. Millennials report even higher rates of looking at their screen, an average of up to 150 times per day. Each time we check our phones, answer an email at our desktop, or binge-watch our favorite TV show, high energy visible blue light is emitted from our devices. Blue light penetrates our skin in layers deeper than what UVB rays can, causing visible signs of aging. Most of us can’t even think about standing in the sun for 6 hours without any SPF protection on, because we know the damage it can do. Our technological sidekicks aren’t going anywhere anytime soon, so it’s time to get smart about shielding ourselves from aging caused by high energy visible blue light.

PÜR’s brand new collection, Out of the Blue, features makeup and skincare that’s as smart as it is beautiful. Each item contains the proprietary Blue Light Defense complex to protect the skin from damage caused by high energy visible blue light. Xanthophyll & Lycopene (naturally-occurring, plant-based yellow & orange light-filtering pigments) and Rice Germ Oil (skin strengthening & conditioning lipid) create reservoirs in the skin to shield itself when exposed to high energy visible blue light.

Here’s a breakdown of how you can fit these sleek beauties into your routine— the cruelty, paraben, and gluten free way:

4-in-1 Pressed Mineral Makeup + Out of the Blue Light Up Vanity Blush Palette

The cult-favorite 4-in-1 Pressed Mineral Makeup has made millions of women rethink powder- and so will this blush. Featured in two universally flattering color combinations, each light up compact provides 2 shades of blush, and 1 luminous highlight. Ceramides, Lactic Acid, and time-released Retinol (Pur’s exclusive Ceratin Complex) give a buttery, cream-like feel to these powders, and improve texture and firmness of the skin over time. After using our Chisel Brush to achieve your desired coverage with 4-in-1 Pressed Mineral Makeup, try using the deeper shades of blush on your temples, and applying the lighter shade on the apples of your cheeks for a softly contoured effect. Top off with a serving of glow with the highlight shades, or simply swirl all 3 shades together for an effortlessly luminous look.

Gorgeous color and coverage in 2 easy steps!

Fully Charged Mascara + Out of the Blue Light Up Vanity Eye Shadow palette

Press the button on the side of this lighted palette to discover crisp raspberries, peaches, a luxurious deep blue, and a dazzling, iridescent pressed glitter, a palette that is sure to spice up your spring/summer makeup routine. Mattes, shimmer, satin, and glitter formulas all keep the delicate skin around the eye looking rested and rejuvenated with the Energy Complex (Vitamin B, Ginseng, and Green Tea).

For a modernized approach to a smoky eye, pat “Wake Up” from brow bone to lash line. Next, use a fluffy crease brush to buff “Just Peachy” throughout the crease of your eye, using windshield-wiper motions. Repeat until added intensity is achieved. To smoke it out, use a flat brush to pack “Cloud 9” on your lid, blend into the crease. Using warm peach tones creates a soft contrast to the navy, for a fresh twist on this classic technique. Finish off your look with Fully Charged Mascara. It’s magenetic technology lifts, curls, and volumizes, and its limited-edition light-up packaging ensures every little lash is in the spotlight! And for the glamazon who needs it all, pop a pair of 3-D Synthetic Silk Pro Lashes (available in 6 styles) on for the ultimate dramatic gaze!

4-in-1 Tinted Moisturizer + Perfect Your Selfie Kit

For the Pür beauty on the go, look no further than this full face in 5 minutes. 4-in-1 Tinted Moisturizer hydrates, protects with SPF 20, and primes skin with sheer-to-medium coverage. Wear alone for a radiant, natural feel, or add the Perfect Your Selfie Kit– everything you need to add quick, wearable color. 4 blushes and 6 shadows in a travel-friendly palette allow endless looks wherever your day (or night) takes you. Kit contains 3 deluxe sizes of Pür favorites- No Filter Blurring Photography Primer (mix with Tinted Moisturizer for an unmatched glow), Fully Charged Magnetic Mascara, and Chrome Glaze lip gloss in Squad.

Correcting Primer + Lit Mist Illuminating Setting Spray

If your face seems to be melting, crumbling, or fading by lunch hour, try looking at how you prep and set your skin each day. Pür’s line of Correcting Primers offers 6 different options with treatments based on your skin type, all designed to give you a flawless finish under foundation. For a blurred, poreless look under any skin type, try Prep & Perfect.” Its smooth, dreamy finish instantly fills in texture, while the Ceratin Complex brightens, smooths, and firms skin over time. After foundation application, spritz skin in a veil of new Lit Mist Illuminating Setting Spray. This fragrance-free formula locks in makeup, as well as revitalizes and protects skin with Energy Complex & Blue Light Defense. Your look isn’t going anywhere, beauty!

Melt Away Gel + Forever Clean + Get A Lift Firming Facial Cream

After a long day of crushing your goals, your skin needs a little TLC. This trio of fragrance, mineral oil, and petroleum-free skin savers are sure to keep your complexion squeaky clean and perfectly hydrated. Begin with a generous helping of Melt Away Gel Oil Makeup Remover on dry skin with your hands. You’ll see the gel turn to a lightweight oil, and then emulsify when you rinse. 6 essential oils, Blue Light Defense, and Energy complex break down all traces of makeup, while perking up your skin. Follow with Forever Clean Gentle Cleanser. Its aloe-infused, sulfate-free lather gently cleanses pores, without stripping your skin. Pat gently dry, and apply a dollop of a moisturizing cream such as Get A Lift Firming Facial Cream. Use upwards motions to promote lymphatic drainage and detox, and enjoy the immediate firming sensation its LiftLine complex provides. Bring any access product down your neck and décolletage, for a more supple, youthful look. Skin is ready for sleep, and ready to wake up even more beautiful!

Miracle Mist + Out Of The Blue Light Up Lip Gloss

Going in and out of stuffy, heated office? Feeling dull after that recycled air on the plane? Perk up and refresh your best assets with a little moisture! Spray Miracle Mist Hydrating Spray over bare skin or makeup to bring back the vitality. Its 70 vitamins and minerals penetrate deep into the skin to unlock its true glow. Top your lips off with Out of the Blue Light Up Lip gloss (available in 4 shades) in “Dreams” for a shiny, juicy color, without glitter. This creamy, never-tacky formula coats lips with a blend of peptides, for a subtle, sting-free pluming action. Wear alone or layer over lipstick for a more dimensional pout.

4-in-1 Cloud Cream + See No More Deep Pore Cleanser

Oily or acne prone skin especially needs that balance of lightweight moisture and an exfoliating treatment in order to healthily function. See No More Deep Pore Cleanser lathers without harmful sulfates, and invigorates with peppermint oil, lactic & salicylic acids to remove all traces of dead skin cells, dirt, oil, and makeup. Once you’ve rinsed your face, apply 4-in-1 Cloud Cream Gel-to-Water Essence Moisturizer. This ultra-light gel bursts into water on the skin, depositing Energy Complex, Green Tea, and Ceratin Complex, to hydrate while exfoliating, keeping pores clear, treating, and preventing future breakouts. Blue Light Defense complex in both cleanser and moisturizer build a barrier in the skin to protect from high visible energy blue light. Get ready for clear, bright skin!

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

The Perfect Makeup Products for Your Sultry Valentine’s Day Date Look

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out on a romantic date with your partner or celebrating Galantine’s with your closest friends, these skin-loving products are just what you need to complete enviable looks from start to finish. From soft, romantic eye looks to amping up the drama with a signature, bold red lip, PÜR has Ü covered with clean, beauty solutions that are sure to perform for your special night.

Check out these beauty picks that will make you feel like Cupid is on your side!

4-in-1 Foundation Stick | $34
Start your evening with a beautiful canvas with this award-winning, velvety matte foundation stick that’s formulated with buildable medium-to-full coverage that allows you to look fabulous from all angles. With 24 flattering shades, this foundation stick works to conceal, contour and highlight the face, while brightening the look of uneven skin tone, providing supple hydration and reducing the look of pores.

Visionary Eyeshadow Palette | $32
Complete with a delicious blend of matte and shimmery pastel and warm neutral shades, this highly versatile eyeshadow palette features silky smooth colors that work seamlessly together for both simple and glam makeup looks. From shimmery blush tones to a transitional brown and deep purple, this palette will help you create a look that’s simply irresistible.

Pro Eyelashes in Diva | $14
Don’t hold back the drama this Valentine’s Day! Complete your stunning eye look with these cruelty-free 3D lashes that are handcrafted with the finest luxury silk to provide ultra-lightweight, natural-looking fuller lashes that complement various eye shapes.

3-Piece Berry Lip Kit | $18
What better time to experiment with a gorgeous lip color than Valentine’s Day? Pucker up with this trio of lip essentials that include a coordinating liner, gloss and lipstick in a strikingly stunning deep berry color and luminous light pink that instantly draw attention to your look.

Bronzing Act | Matte Bronzer in Dark or Light | $26
Turn up the glam and let’s get glowing with this skin-nourishing ultra-matte bronzer that’s designed with a mosaic of hues to complement all shades from light to dark. This long-lasting powder easily doubles as a contour shade as it creates depth and dimension on the face for a subtle, all-over warmth that radiates.

Afterglow Illuminating Powder | $26
Brighten up and blur the look of imperfections with this mineral-rich illuminating powder that gives skin a lit-from-within finish to your look for an understated strobe effect. Extremely blendable and lightweight, the dual-use formula can be used with or without makeup, providing a beautiful sheen on all skin tones.

Out with the Cold, In with the New—Give your collection a makeover with these irresistible steals!

Black model wearing blue sweater on the beach at sunset

Keeping with the new year trend, it’s important to revamp your makeup and skincare collection with game-changing formulas and unmatched color products that help you stay glam through cold, winter months. But, we get it! Post-holiday season means saving money where you can, and these fan-favorite items are newly marked down to make your “treat me” moment a little more affordable. Indulge in these cruelty free, good-for-you products that are uniquely designed to transform the look and feel of skin with each use.

New Markdowns

  • Liquid Veil | 4-in-1 Spray Foundation (Over 20% off)
    If you’re looking to create a flawless, airbrushed canvas, this is the foundation for you. Formulated to create ultra-light, closeup-worthy coverage, this foundation comes in a unique, spray component to easily customize your look. Formulated with age-defying Ceretin® Complex and moisture-rich Liquid Crystals, Liquid Veil helps promote a healthier-looking complexion.
    Perfect pairing: To complete the look, pair with Sculptor Highlight & Contour Palette to shape, define and highlight your best features.
  • Sweet 16 Kiss of Confidence Lipstick Trio + Lip Balm Set (Over 20% off)
    Treat your lips to these ultra-creamy, color-boosting, lip-plumping lipsticks and a hydrating lip balm that instantly elevates your natural—and glam—makeup looks. The moisture-rich lip balm primes and softens lips, while the indulgent, lip-plumping lipsticks coat lips with color-splashing payoff.
    Perfect pairing: Adding a flush of color to the cheeks and lips is the simplest way to enhance your natural-born beauty. Complete the look with the 4-in-1 Blush Book that features 4 long-wear matte and shimmer formulas that complement all skin tones.
  • Midnight Masquerade Palette (Over 30% off)
    This 10-piece makeup palette will help you unveil endless beauty looks from natural and innocent to sultry and mysterious with highly pigmented and buildable matte and shimmer shades. Making a bold statement is easy with six buttery, soft-to-the-skin eyeshadows and four, shimmery face powders.
    Perfect pairing: With these strikingly gorgeous shades, you’ll need bold lashes to pull the look together. Try PUR’s Pro Eyelashes in Diva which are handcrafted with the finest cruelty-free silk to provide lightweight, fuller lashes.
  • PUR x Boxycharm Eyeshadow Palette (Over 40% off)
    Experience the vibrant eyeshadow palette that had the Charmer community swooning with 12 versatile, pigmented and transformative shades. From lightweight, warm matte shades of peach to vibrant blue and shimmery pink, this palette is sure to make your eyes pop.
    Perfect pairing: With a flawless eye look, you’ll need a complexion to match. Pair with our best-selling 4-in-1 Pressed Mineral Makeup Foundation that comes in 11 accommodating shades that leave behind a natural, mineral coverage.

Best-Selling Sale Items

  • Try Me Primer Kit (Over 75% off)
    No primer is one size fits all, so experiment with these best-selling primers that help visibly correct and perfect your complexion for beautiful makeup application. This kit features mini Correcting Primers Prep & Perfect, Hydrate & Balance, Redness Reducer and Illuminate & Glow.
    Perfect pairing: After creating flawless, uniform skin with these primers, you’ll want to top it off with the ultimate foundation. Pair with Bare It All™ 4-in-1 Skin-Perfecting Foundation that helps mask imperfections and illuminate the look of pores and fine lines with a weightless, demi-matte finish.
  • Get Bright Spot Brightening Serum (Over 55% off)
    Valentine’s Day is just around the corner and this ultimate beauty buy will help you fall back in love with your complexion. This highly concentrated solution helps correct the look of dark spots, blotchy skin and uneven tone with proven, powerhouse brighteners. Clinically proven to reduce the look of dark spots by as much as 73%, this serum will become a staple in any skincare arsenal.
    Perfect Pairing: Kiss dry skin goodbye with this ultimate thirst quencher that delivers a mega-dose of oil-free hydration for a visibly softer, smoother look and more comfortable feel. Apply at night after the serum for total moisture restoration.
  • PUR PRO x Etienne Ortega Eyeshadow Palette (40% off)
    Etienne, a renowned celebrity hair and makeup artist, collaborated with PUR on this must-have palette that’s designed to entice the novice and the pro. Featuring 19 blendable and buildable shades, this palette will help you step up your every day glam with warm nudes, subtle shimmers and cool ultra-matte shades.
    Perfect Pairing: For celebrity-like results, create a natural, full-coverage look with the 4-in-1 Pressed Mineral Makeup Foundation.

All products available now on www.purcosmetics.com.

PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year. From celebrating our milestone Sweet 16 birthday with a limited-edition collection to serving as the official beauty partner for Illumination’s sweeping new version of Dr. Seuss’ The Grinch, 2018 came with unmatched beauty solutions that are PÜR and simple!

Complexion

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients
Loaded with skincare ingredients, this mineral powder foundation gives skin a flawless, mineral coverage with a lightweight feel. The all-in-one formula works as a foundation, concealer, powder and SPF and is clinically proven to correct, prevent and interrupt your biggest concerns…even after the makeup comes off!

Bare It All™ 4-in-1 Skin-Perfecting Foundation
Don’t be afraid to amp up the glam with this high-performance, 12-hour, demi-matte foundation that works to cover imperfections while helping to correct problem areas for maximum confidence. Designed for face and body, this unique formula contains PÜR’s proprietary Energy Complex and Ceretin® Complex to help renew the look of your skin for a look that wow’s!

4-in-1 Foundation Stick
This cream-to-velvet matte foundation stick seamlessly blends onto the skin to create a flawless complexion from all angles. Enclosed in a sleep octagonal component, this stick doubles as a contour/highlight took, as it effortlessly sculpts and highlights your best feature to complete any makeup look.

4-in-1 Tinted Moisturizer
For your light makeup days, this all-purpose hydrator, primer, foundation and SPF infuses skin with powerful hydrators and proven correctives, while enhancing the appearance of your natural complexion.

4-in-1 Liquid Foundation
Achieve hours of uninterrupted complexion perfection with this lightweight, oil-free formula that offers all-day true color that won’t smudge, rub off or fade. Formulated with PÜR’s Ceretin® Complex, this foundation revelation draws vital moisture to the skin for a flawlessly fresh look you’ll adore.

Disappearing Ink 4-in-1 Concealer Pen
Meet PÜR’s ultimate quick fix! This concealer pen is packed with concentrated skincare goodness, like Ceretin® Complex and a unique Diamond Complex that reflect light away from imperfections, quickly correcting the look of fine lines, dark spots, visible pores and more. Available in a variety of shades, this pen is the answer to uneven, problem and prematurely aging skin.

Disappearing Act Concealer
Don’t let eye lines, dark circles or imperfections come in the way of a flawless-looking complexion! This skincare-infused 4-in-1 concealer contains salicylic acid, brightening waltheria extract and problem-solving Ceretin® Complex to help brighten, balance and lift the skin’s appearance with minimal effort.

Translucent Loose Setting Powder
This everyday powder comes with a built-in sponge that helps lock in foundation and concealer without adding color or cakey coverage. The lightweight, microfine powder sits beautifully on the skin without settling into fine lines or pores.

Eyes

Fully Charged Mascara Powered by Magnetic Technology
Utilizing magnetic technology, this age-defying mascara attracts to each individual lash to help strengthen, thicken, lengthen and sperate for unparalleled performance.

Color

4-in-1 Blush Book
Indulge in these blendable, richly pigmented, long-wear matte and shimmer blushes that instantly add a flush of color to the cheeks. Formulated with vitamins and botanical extracts, these fade-proof formulas build from sheer to bold color that’s universally flattering for all skin tones to enjoy.

Sweet 16 Celebrate Your Selfie Blockbuster Set
Celebrate Your Selfie with this Limited-Edition ‘Sweet 16’ all-in-one, 22-piece makeup essentials set celebrating PÜR’s 16th birthday! This beauty-junkie, must-have makeup kit is filled with all of the skincare infused makeup essentials you need to create your favorite PÜR looks—just add our award-winning 4-in-1 Pressed Mineral Makeup Foundation to complete the look.

Visionary Eyeshadow Palette
This carefully selected 12-piece palette features on-trend mattes, shimmery pastel and warm neutral tone shades that work seamlessly together to create stunning everyday look you’ll adore.

Creator Eyeshadow & Face Palette
This artist-inspired customizable eye and face palette puts the power of makeup in your hands. Curate a palette that’s uniquely yours with each removable shimmery and matte eyeshadow shade, highlighter and bronze that can easily be removed or rearranged.

Tools

The Grinch™ He Hates It, You’ll Love It 5-Piece Brush Set
Steal the show with this specially-curated set of 5 cruelty-free face brushes and pouch with a limited-edition, festive design inspired by Illumination’s sweeping new version of Dr. Seuss’ The Grinch™.

Skincare

M.M.C. Moisturizer
This Anti-Aging Moisture Complex puts lines and wrinkles to bed for good as it works overnight to reverse the visible signs of aging, environmental stress and free radical damage. The moisture-rich cream is clinically proven to reduce the appearance of wrinkles by 30% in 14 days and is proven to improve the appearance of skin tone and texture in as little as 10 days.

HydraGel Lift
This all-purpose hydrating eye primer preps and smoothes the skin for better wear throughout the day with encapsulated water complex that deeply hydrates the lid for a brighter, firmer and lifted look. According to a January 2019 article in Refinery29, HydraGel “delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe.”

4-in-1 Correcting Primer Energize & Rescue
This 4-in-1 Correcting Primer energizes the skin before a long day and rescues the skin after a night out with an effective blend of probiotics, aloe, caffeine and coconut water.

Tone Up Eye Serum
This intensive eye treatment is designed to firm, lift and smooth the delicate eye area, while providing essential hydration, stimulation and antioxidant protection to help minimize the look of premature wrinkles, roughness and dryness.