Introducing the 2nd Collection from PUR x Barbie™

PÜR The Complexion Authority™ and sister brand butter LONDON™ teamed up with Barbie™ once again to inspire endless possibilities. Iconic, playful and limitless. This collection focuses on the Barbie™ mission to see what happens when girls believe that they can be anything! This beautiful collection features all of the fantastic PÜR™ formulas you have grown to love, featuring dreamy skincare, highly pigmented complexion products and collectible makeup tools, including a limited-edition 3-Piece nail lacquer collection from butter London. The entire collection is set in playful, luxe packaging and is sure to channel Barbie™ inspiration. Containing fun and playful pops of color and universally flattering neutrals, this collection creates confidence-boosting looks that you are sure to love.

“When we had the chance to work with Barbie™ again, we jumped on the opportunity,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “The iconic Barbie aesthetic, coupled with PÜR’s game-changing formulas produced another timeless collection that is designed to spark the imagination and beauty needs of women and men—regardless of skin type, texture, or tone.” “This collaboration encourages imagination and creative expression with each exclusive product.”

“For over 60 years, Barbie has reflected culture and cutting-edge fashion and beauty trends around the world,” said Diane Reichenberger, Vice President of Consumer Products, Mattel. “With innovative product lines designed for all beauty fans, we love collaborating with PUR and seeing how they capture Barbie as an icon in each new collection.”

Endless Possibilities II | Signature 15-Piece Eyeshadow Palette

Create your own Barbie™ looks with this PÜR x Barbie™ 15-Piece Eyeshadow Palette. This limited-edition palette helps you to pull together your look for both day and night with ease. Experience head-turning looks that can be either bold or subtle with this beautiful collection of mattes, satins and shimmers that mix and match perfectly for all skin tones and ages! Featuring silky smooth, vibrant pigmented formulas that build and blend like a dream…house. This all-in-one PÜR x Barbie palette was created to inspire endless beauty possibilities this season!

Iconic Lips | Signature Semi-Matte Lipstick

Show the world your most iconic look with this Semi-Matte Lipstick that gives off saturated, long-lasting color. This PÜR x Barbie™ lipstick was created to brighten up your look this season while leaving your lips soft-as-satin. Available in 3 new Iconic shades.

  • Trailblazer (Pinky Beige)
  • Innovator (Mauve Rose)
  • CEO (Classic Red)

Barbie™ Skin Essentials | Signature 3-Piece Skincare Sampler

Created to inspire confidence always, this 3-Piece flawless skin-revitalizing set features some of PÜR’s best-selling skincare, and Barbie™ must have daily skin essentials.

Included in this set:

  • Ceretin™ Serum Age-Defying Concentrate
  • 4-in-1 Cloud Cream
  • See No More Deep Pore Cleanser

Magical Mascara Kit | Doorbuster Fully Charged Mascara, Fully Charged Primer 

Step up your mascara game and turbo-charge your lashes with this PUR X Barbie™ lash kit. This collection was created to inspire endless beauty possibilities this season! This kit comes with a full-size of PUR’s coveted Fully Charged Mascara and full-size Fully Charged Mascara primer.

Barbie™ Gloss | Signature High-Shine Lip Gloss

This PÜR x Barbie™ collection was created to inspire confidence, with this irresistible lip gloss that imparts subtle shimmer undetectable color for visibly softer lips. Available in 2 shades.

  • Girl Gloss Pale pink (Original)
  • Boss Gloss Hot Pink (New)

Lit Mist | Signature Illuminating Setting Spray

This exclusive limited-edition setting spray delivers instant hydration and looks as good on the skin as it does sitting on top of your vanity. Create a look that delivers optimal radiance while locking in your makeup for all-day performance. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season while delivering the perfect lit-from-within glow.

Confident Glow | Signature Illuminating Highlighter

Add a healthy-looking and confident glow with this Signature Illuminating Highlighter Duo that was created to inspire endless beauty possibilities this season! This buttery-soft and highly blendable formula delivers a unique to you glow. Customize your look by blending both shades together or use the soft pink color or champagne gold alone. Get your glow on with this nourishing formula that leaves your skin noticeably more luminous.

Forever Glow | Signature Illuminating Scented Body Powder with Applicator Puff

Created to enhance any skin type this season. This superfine loose Signature Illuminating Scented Body Powder blends flawlessly and adds a luxurious-looking glow from head-to-toe to perfect any look. Formulated with skin-loving ingredients that leave behind a veil of radiance for skin that is noticeably more luminous and healthier looking.

Barbie™ Doll Lash | Signature Cruelty Free PRO Eyelash Collection

This 3-Piece PRO Eyelash set features 2 sets of lashes and a vegan friendly, latex free PRO Eyelash Glue. Both pairs of lashes add volume and length helping you to achieve an authentic look. These eyelashes give instant volume, texture and length for a show-stopping result that wows for up to 30 uses. Each lash is hand made with ultra-soft, wispy faux silk that is 100% cruelty free.

  • Hollywood
  • Malibu

Malibu Blush | Signature 6-Piece Blush Palette

Get a glow like Barbie™ with this limited-edition Signature 6-Piece Blush Palette. This PÜR x Barbie™ collection was created to inspire endless beauty possibilities this season! Sculpt, define and highlight the complexion for a dreamy look you’re sure to love. Formulated with PÜR’s skin-loving ingredients, this all-in-one blush palette helps you to effortlessly complete any look with natural shades for a fresh and fun look.

Brush ‘n Sparkle | Signature 5-Piece Cruelty Free Brush Set

This 5-piece set of brushes is cruelty free and will take you well beyond the party season for endless looks. Composed of wavy and straight synthetic fibers (which means less fallout and more controlled application), each brush is designed for your specific needs.

Signature Keepsake Kabuki Brush

Created to inspire endless beauty possibilities this season, this PÜR x Barbie™ Signature Keepsake Kabuki Brush features the iconic Barbie™ silhouette on top of super-soft, textured, cruelty free bristles that are designed to effortlessly deliver lightweight pressure to buff and blend your foundation for the appearance of a flawless airbrushed finish.

butter LONDON Patent Shine 10X Nail Lacquer

The Barbie™ collection trio includes two custom-created shades in the premium Patent Shine 10X formula. The patented Shock Resisting Polymer Technology delivers a gel-like cushion and long-lasting shine for a polished-looking, gold glitter manicure with up to 10 days of wear. Multi-faceted diamond powder makes nails visibly brighter. Celebrate any day of the week… it’s everything you need in one brilliant bottle, without all the nasties.

  • Gold (24K) 
  • Barbie pink (Icon)
  • Classic Red (CEO)

Introducing the Defense Collection

It’s time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 5-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin skincare-infused formulas you have grown to love from PÜR. This makeup and skin care collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution, the PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This Defense Collection was designed to help you maintain your lifestyle—without compromise. 

The global anti-pollution skincare products market size was estimated at USD 9.07 billion in 2018 and is likely to expand further at a CAGR of 4.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of pollution levels on the skin will drive the product demand, thereby supporting market growth. The outdoor pollution has grown by 8% since 2016. Thus, rising demand for natural and organic cosmetics rich in vitamins and antioxidants will boost the market growth over the forecast period.” Anti-Pollution Skincare Products Market Size | Industry Report, 2025, www.grandviewresearch.com/industry-analysis/anti-pollution-skincare-products-market

“The changing environment has caused consumers to become more aware of what they put on their skin, and although PÜR has always formulated our products with good-for-your-skin ingredients, we wanted to take it one step further with our Anti-Pollution collection,” said Tisha Thompson, Vice President of Innovation and Marketing at PÜR. “Our skin can be compromised in several ways and pollution and other environmental stressors can have a negative effect on the skin.” “We formulated this collection to help address those concerns and we are excited to bring this unique collection to the market.”

Meet the Collection:

Submerge | Overnight Detox Anti-Pollution Moisturizer

Deeply nourish your skin overnight with this multipurpose, anti-pollution moisturizer that drastically helps reduce the appearance of dry skin, fine lines and wrinkles with intense hydrators.

Formulated with breakthrough, anti-pollution technology, this moisturizer seals in hydration, while helping to provide a daily dose of protection against the visible signs of aging induced by pollution for healthier-looking skin.

On Point | Waterproof Liquid Eyeliner Pen

Customize endless looks in the blink of an eye with this waterproof eyeliner. The ultra-fine, flexible, felt-tip applicator that gently glides across the lash line with ease with bold black color

Matte Mist | Anti-Pollution Mattifying Setting Spray with Charcoal

This lightweight Anti-Pollution Mattifying Setting Spray helps keep makeup locked into place all day long with a beautiful, just-applied matte finish. Packed with skin-loving ingredients, the dual-action formula appears black and dries clear as it helps to protect skin from environmental stressors, like daily grime, smoke and smog, for a visibly clearer, fresher and healthier-looking complexion. 

Defense | 12-Piece Anti-Pollution Eyeshadow Palette

This 12-Piece Anti-Pollution Eyeshadow Palette locks in enviable looks, while helping to protect skin against environmental stressors, like pollution. Rich in pigment, these shamelessly bold, easy-to-blend eyeshadow shades instantly bring drama and attention to the eye look with matte, shimmer and satin finishes. Escape the age-accelerating effects of pollution with an eyeshadow palette that can help your skin while taking your look from day to night.

Downtown Detox | Antioxidant Anti-Pollution Mask

Purify your skin with charcoal and absorbent clay that help draw out impurities and excess oil and cleanse away pollutants that can congest pores for a visibly brighter, more radiant-looking complexion.

Shop the entire collection on purcosmetics.com in-store at Ulta and Ulta.com

Introducing the Cannabis Collection at PÜR

There is no denying that ‘buzzword’ ingredients have taken the beauty and cosmetic industries by storm, and CBD and Hemp are no exceptions. According to a report from Grand View Research, “The global CBD skin care market size was valued at USD 234.1 million in 2018 and is expected to expand at a CAGR of 32.9% from 2019 to 2025.”

At PÜR™, we focus on skincare-infused products that promote overall skin wellness and have always put innovation and good-for-your-skin ingredients as our top priorities. Our newest Cannabis Collection was carefully curated to include an array of organic CBD and Hemp-derived products that everyone can enjoy.

“We understand at times the beauty industry can be overwhelming, and while our proprietary technology may be complex, our method is PÜR and simple,” said Tisha Thompson, Vice President of Marketing and Innovation at PÜR. “We have a saying called ‘makeup with purpose,’ and this new collection takes that meaning to new heights with Hemp and CBD-infused formulas that help nourish and soothe the appearance of your complexion for a look and feel you’ll love!” 

Meet the new PÜR CBD-infused Collection:

Hybrid Balm: CBD Hydrating Lip and Cheek Balm – Deeply hydrate, nourish and soothe dry, cracked skin with this CBD-infused tinted lip and cheek balm that instantly perks up the complexion, delivering a natural flush of color to the lips and cheeks.

Hazy Daze: CBD Soothing Eye Cream 10mg CBD- A plant-powered, CBD-infused eye cream that helps provide vital moisture, reduces the appearance of fine line and wrinkles, and minimizes the appearance of dark circles.

Hybrid Primer: CBD Hydrating Serum 25mg CBD- A CBD-infused primer featuring a superfruit blend to help prime skin for seamless makeup application.

Haze Mist: CBD Replenishing Facial Setting Spray 25mg CBD– A CBD-infused setting face mist that instantly refreshes and hydrates all skin types with botanical extracts.

Skin Haze: CBD Glass Glow Skin Highlighter 10mg CBD- This CBD-infused serum helps minimize the look of pores and leaves behind a smooth, hydrated look for a luminous glass-like effect.

Meet the PÜR HEMP Collection:

No Filter: Blurring Photography Primer- Help boost radiance and improve the appearance of an uneven skin tone and texture with these color correcting primers.

Shades: Original, Rose Gold Glow, Bronze Glow

Extreme Visionary: 12-Piece Eyeshadow Palette with Hemp- A 12-piece eyeshadow palette that features blendable, silky smooth eyeshadow shades that range from beautiful soft pink hues to warm peach tones that complement all skin tones.

Shop the entire skincare and makeup collection and more at purcosmetics.com

Our Best-Selling 4-in-1 Moisturizer Now Has More Shades!

Have you heard the good news? PÜR is once again proving why we are known around the world as The Complexion Authority™. At PÜR, we believe that beauty should be for all, and that beauty inclusivity is more than just a fad. We have and always will continue to push to redefine beauty standards. And with the extension of our best-selling 4-in-1 Tinted Moisturizer, more women and men can now enjoy the same amazing formula with 12 new shades!

The 4-in-1 Tinted Moisturizer is a multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration. The advanced 4-in-1 formula infuses the skin with powerful hydrators like sodium hyaluronate, which helps skin retain vital moisture, and proven correctives, including PÜR’s exclusive Ceretin® Complex, a one-of-a-kind ingredient created to help renew the look of skin. Use this multitasking 4-in-1 product to help you achieve healthier-looking skin and a flawless complexion, all in one easy step. Leaving you with a fresh, never cakey, finish.

Pro Tip: Use the 4-in-1 Tinted Moisturizeras a base, and follow with the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 powder foundation for flawless-looking results.

Find your perfect shade at purcosmetics.com

Set Yourself Up for a Productive Work from Home Day!

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

Here are 5 tips to help you develop an effective work from home routine

  1. Wake Up Early

It can be tempting to hit the snooze button and roll out of bed at the last minute but waking up late can affect your routine. Try getting up at the same time you normally do for work or school and take advantage of not having to sit in traffic. Spend this time getting your head in the right space by taking a mindful approach to your morning. This is also the perfect time to set your priorities for the day.

2. Ease into Your Day

After you’ve put on your pot of coffee try stretching or meditating. This can help to set you up for a more productive day by helping to melt away stress and tension early on. We recommend using a face mask during this time to prep your skin for the day. The Blue Agave Mask is perfect for hydration. This ultra-refreshing face mask is packed with our PÜR proprietary Energy Complex of green tea, ginseng and Vitamin B that helps smooth the appearance of skin and refine the look of skin tone and texture.

Or If you are looking to help detox your skin, try our cult favorite Dirty Girl Detoxifying Mudd Masque. Maximize your everyday regimen by adding this detoxifying mask into your skin care routine to help refine the look of pores, exfoliate away dead skin cells and clarify the appearance of skin with a blend of natural clays and soothing botanical ingredients.

3. Get Dressed for the Day

Now, who doesn’t love sweatpants and messy hair? As tempting as this may be, getting dressed, following your normal skin care routine and putting on a little makeup can help give you more energy and motivation. Plus, if your boss decides to do a team video chat you can ensure you are looking your best! Go for a natural look or… if you’re in the mood, glam it up! Now is the perfect time to experiment with your looks!

Going for an Au Naturale Look? Try this easy 4-Step Routine

Going for Glam?

Hydrate & Balance primer features a lovely lavender extract and our PÜR proprietary Ceretin® Complex in a soft lavender hue that offsets the look of uneven skin tone.

  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: PÜR X Trolls World Tour
    Create award-worthy makeup and stay true to Ü looks with these limited-edition pressed pigment palettes that contain six unique shades that work together in harmony for a finished look that deserves to be on top of the charts. This collection consists of 6 different palettes ranging from neutrals to bold and colorful—you’re  sure to find something you love!
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

4. Take Breaks

Sitting behind a computer all day can cause stiffness and fatigue, try stepping away every few hours to stretch your legs or grab another cup of tea or coffee. You can also take this time to go over your priorities for the day, check-in with your team and make sure you are staying on task. Use this time to reflect and readjust if needed.

5. Choose a Stop time

It’s much easier to stay on task when you are in the office but when working from home the lines can become blurred, therefore it is important to choose a time to end your day. This is the time to ensure that you have executed your priority list, check-in with your team and “pack up” for the day. As much as you may want to work all night overexerting yourself can actually have an adverse effect. Your boss and your team are relying on you so make sure you get plenty of rest after your work is done.

Beauty Minis For Upcoming Holiday Travels

Don’t let your skin take a hit from all the hustle and bustle that the holiday season brings! From germ-filled airports to undeniably savory sweets and less-than-usual routines, it’s no secret that your complexion can take a back seat during this time. But it doesn’t have to!

PÜR The Complexion Authority is prioritizing your overall skin health with travel-friendly versions of your go-to beauty favorites that keep your looks intact throughout the season. From a gentle, everyday cleanser to skin-illuminating primer and best-selling mascara, these mini products are sure to enhance your regimen and complete your looks just in time for the holidays.

Mini Fully Charged Mascara Powered by Magnetic Technology
Whether you’re lounging on the couch post-Thanksgiving dinner or gearing up for a night on the town for New Years Eve, great mascara is key to achieving any makeup look! Go the natural route or amp it up for total glam with this age-defying mini Fully Charged Mascara that helps strengthen, thicken, lengthen and separate lashes for unparalleled performance.

  • The Holiday Treat? This mascara is powered by innovative Magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lengthen and define lashes with long-lasting performance.
  • The Perfect Pair? Pair Fully Charged Mascara with PÜR’s On Point Liquid Eyeliner in the shade VIP to add finishing touches to your eye look. This ultra-matter liner features a thin, felt-tip applicator for precise and easy application.

No Filter Blurring Photography Primer
The holiday season is the perfect excuse to ramp up your beauty regimen with a full-coverage finish, bold colors and glowing complexion. This all-in-one, age-defying primer helps moisturize, color balance, prime and illuminate the skin with essential oils, like coconut, olive and shea.

  • The Holiday Treat? The nourishing blend of oils, moisturizing agave and essential fatty acids help prep skin for makeup application by masking imperfections and delivering a natural-looking radiance.
  • The Perfect Pair? Create the perfect canvas for any makeup look by pairing No Filter with the 4-in-1 Love Your Selfie Longwear Foundation and Concealer. Featured in 100 universally flattering shades, this foundation instantly helps conceal, correct and improve the skin’s appearance with customizable, medium-to-full coverage.

Forever Clean Gentle Cleanser  
As temperatures continue to drop, keep your skin clean without stripping it of its natural oils with an updated cleanser. This refreshing, sulfate-free facial cleanser that helps lather away dirt, excess oil and stubborn makeup for a healthier-looking complexion.

  • The Holiday Treat? Formulated with antioxidant-rich Butterfly Bush Flower Extract, this one-step, at-home facial cleanser helps restore vital moisture and helps protect against visible signs of aging induced by high energy visible blue light.
  • The Perfect Pair? Complete your regimen and keep skin hydrated during the colder months with the Soak It Up Intense Hydrating Moisturizer that’s formulated with aquaphilline, cohesion and sodium hyaluronate for unmatched moisture and hydration.

For a limited time only, use the code Minisgift at checkout to get 3 free minis + a makeup bag with purchases of $50 or more at www.purcosmetics.com.

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?

We’ll explain.

Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.

We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.

Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A:
As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.

Q: What does Out of the Blue mean?
Tisha:
With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.

Q: What inspired the packaging?
Tisha:
The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.

Q: What’s your favorite product in the collection?
A:
The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products.

Q: What “blue light” device are you guilty of being on the most?
A:
As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.

Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers and televisions, so it’s easy to expose our skin to the damaging effects of blue light. Keep skin protected—and flawless-looking—with this exclusive collection featuring skin-transforming facial cleansers, highly pigmented color products and vibrant complexion products that are formulated with forward-thinking ingredients that fight against the visible signs of aging induced by high energy visible blue light. From brunch to dinner parties and everywhere in between, Out of the Blue is your key to living boldly in a technologically driven world.

What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.

Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!

Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.

Forever Clean | Gentle Cleanser
Cleanse the day away with this everyday, sulfate-free cleanser that gently lathers away dirt, impurities and makeup.

See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.

Lit Mist | Illuminating Setting Spray
Deliver instant hydration to the skin for all-day looking glow with this Illuminating Setting Spray that helps revitalize the look of dull, tired skin.

Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.

Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.

Out of the Blue | Light Up Hydrating Lip Balm
A pout-perfecting lip balm formulated with Vitamin E to condition lips and seal in much-needed moisture for softer-feeling lips that shine.

Out of the Blue | Light Up High Shine Lip Gloss
A lightweight, highly pigmented lip gloss utilizing gel technology to coat lips in multidimensional color and intense shine.

Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.

Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.

Shop the Out of the Blue collection available now on purcosmetics.com.

Celebrity Makeup Artist Etienne Ortega Wants You To Break All The Rules

Celebrity hair and makeup artist Etienne Ortega (@etienneortega) is renowned for his socialite and A-list clientele which includes the Kardashians, the Jenners, Kate Beckinsale, Christina Aguilera and Nicki Minaj to name a few. His signature glamazon looks have graced the pages of countless publications such as Vogue, Allure and Glamour and has secured his place as one of the most talented artists in the industry. Mexico-born and Los Angeles-based Etienne partnered with PÜR to curate a must-have 18-piece PÜR PRO eye shadow collection that evokes glamourous looks for global skin tones. This palette is sure to entice the novice and the pro.

What excites you about makeup? 

Make up is exciting! For me, it’s where I let out my creativity and express how I feel. Every day is different and every day is a new opportunity to create!

What inspired this collection?  

This collection was inspired by all the different kind of women I work with. I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!

What’s the best way to use this collection?

The best way to use this palette is to not have rules!  Have fun and explore different looks such as a smokey eye or a soft gorgeous bronze look. Get out of your comfort zone!

Do you have any makeup tricks that you can share that incorporates this palette?

It’s always nice to layer shadows, but use a good primer to create a nice texture.

Can some of these shades be used in multiple ways?

The cool thing about these colors is that you can mix and match everything! Everything is so versatile and it’s fun to mix unexpected colors.

What are the essentials in your makeup collection?

I must always have moisturizer, mascara, lip products and a Beauty Blender and I’m obsessed with my brush collection.

Any advice to those who may be intimated to try new looks or this palette?

Yes! BREAK THE RULES! TRY IT!