Join PÜR in the #LoveYourSelfieChallenge beginning Monday, April 15, 2019.
Shop purcosmetics.com to stock up while you wait.
Join PÜR in the #LoveYourSelfieChallenge beginning Monday, April 15, 2019.
Shop purcosmetics.com to stock up while you wait.
If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion?
Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging.
We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion.
Q: How did this collection come
about? Were you inspired by any new research in particular or trends in the
skincare industry? What gave you the AH-HA moment to create Out of the Blue?
A: As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so.
Q: What does Out of the Blue mean?
Tisha: With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love.
Q: What inspired the packaging?
Tisha: The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection.
Q: What’s your favorite product in the collection?
A: The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from
Q: What “blue light” device are you guilty
of being on the most?
A: As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light.
It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!
PÜR just launched an exclusive, Out of the Blue Collection that helps beauty lovers create endless looks while keeping skin protected from high energy visible blue light. It’s no secret that we live in a digital age filled with tech devices, like smartphones, tablets, computers
What is blue light?
While you may have heard the term “blue light” thrown around in the media, understanding what it is and how it affects the skin may be confusing. Blue light is part of the visible light spectrum, which makes up only a fraction of the electromagnetic spectrum. Confused? Don’t be! Visible light is the only electromagnetic radiation that is visible to our eyes and high energy visible blue light refers to the shortest, highest energy wavelengths of the visible spectrum. It comes from both natural (sunlight) and artificial sources, like tech devices. In recent years, evolving research and new revelations have confirmed that blue light actually penetrates deeper into the skin, which may lead to premature aging.
Meet the Collection
PÜR specializes in mineral makeup that serves a purpose…and with evolving research proving that blue light can lead to visible signs of aging, the brand had an idea to create the Out of the Blue collection. Designed with the high-performance formulas that PÜR Beauties know and love, this cruelty-free collection perfects makeup looks from start to finish, making you Insta-approved in a flash!
Melt Away Gel | Oil Makeup Remover
A travel-friendly makeup remover that instantly transforms from gel-to-milk as it gently breaks down stubborn face and eye makeup without stripping the skin of its natural oils.
See No More | Deep Pore Cleanser
Deep clean and purify congested, blemish-prone skin with this clarifying cleanser that’s formulated with soothing peppermint oil that instantly refreshes and cools the skin.
Precious Metals | Shimmering Dry Oil Elixir
This Shimmering Dry Oil Elixir is infused with metallic gold, rose gold and silver flakes that leaves skin looking—and feeling—more hydrated with just a few drops.
Fully Charged | Limited Edition Light Up Mascara Powered by Magnetic Technology
Strengthen, thicken, lengthen and separate each individual lash with age-defying Fully Charged Mascara, Powered by Magnetic Technology for unparalleled performance with a special, limited-edition light up component.
Out of the Blue | Light Up Vanity Blush Palette
Add an instant luminous pop of color to the skin with this unique blend of highly pigmented blushes and an illuminating highlighter that’s formulated with blue light defense.
Out of the Blue | Light Up Vanity Eyeshadow Palette
All-in-one blue light defense eyeshadow palette filled with 12 lid-transforming matte and shimmer shades that complement all skin tones beautifully.
Shop the Out of the Blue collection available now on purcosmetics.com.
Celebrity hair and makeup artist Etienne Ortega (@etienneortega) is renowned for his socialite and A-list clientele which includes the Kardashians, the Jenners, Kate Beckinsale, Christina Aguilera and Nicki Minaj to name a few. His signature glamazon looks have graced the pages of countless publications such as Vogue, Allure and Glamour and has secured his place as one of the most talented artists in the industry. Mexico-born and Los Angeles-based Etienne partnered with PÜR to curate a must-have 18-piece PÜR PRO eye shadow collection that evokes glamourous looks for global skin tones. This palette is sure to entice the novice and the pro.
What excites you about makeup?
Make up is exciting! For me, it’s where I let out my creativity and express how I feel. Every day is different and every day is a new opportunity to create!
What inspired this collection?
This collection was inspired by all the different kind of women I work with. I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!
What’s the best way to use this collection?
The best way to use this palette is to not have rules! Have fun and explore different looks such as a smokey eye or a soft gorgeous bronze look. Get out of your comfort zone!
Do you have any makeup tricks that you can share that incorporates this palette?
It’s always nice to layer shadows, but use a good primer to create a nice texture.
Can some of these shades be used in multiple ways?
The cool thing about these colors is that you can mix and match everything! Everything is so versatile and it’s fun to mix unexpected colors.
What are the essentials in your makeup collection?
I must always have moisturizer, mascara, lip products and a Beauty Blender and I’m obsessed with my brush collection.
Any advice to those who may be intimated to try new looks or this palette?
Yes! BREAK THE RULES! TRY IT!
New York Fashion Week is our favorite gentle reminder that the thrill of summer is indeed over. However, if we have to say goodbye to long sunny days at least New York Fashion Week leaves us with some inspiration to get us through the chilly grey days ahead. What we loved about the Spring/Summer 2018 lineup is its focus on bright vibrant color and graphic accents. It had us thinking, if we must wait for the clothes, can’t we try some of these beauty looks now? Here are some of our top beauty looks from the Spring/Summer 2018 shows thus far.
Tom Ford kicked off New York Fashion Week and ditched his See Now, Buy Now model to go back to the traditional runway show. His hot pink suits, bright orange trench and cobalt blue separates were his trademark mix of opulence and edge when paired with radiant skin, glossy bare lip, full brows and thick black liner. Our next desk to date night look may not need a bold lip. Maybe it just needs a broad stroke of On Point Liquid Eyeliner in VIP and Sculpt A Brow.
Just when we thought no one wore white eyeliner anymore, we found some bold inspo at the Ulla Johnson, Tracy Reese and Assembly New York Show. The early 2000s white eyeliner in the waterline trick is making a comeback. Assembly artists paired the look with futuristic aviators and took the look one step further by drawing a white line down the center of the bottom lip mimicking lip ring nostalgia. At the Ulla Johnson show, a white line was drawn just under the lash line from the inner corner of the eye almost to the center. Another white line was drawn just under the lash line pointing upward and outward past the corner of the eye. This can be easily recreated with an eyeliner brush and the Rarity shade in PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette . For less of a stark white and an on-the-go fix, opt for the pale pink highlight on the Wake Up Brow Dual-Ended Brow Pencil. Use the other end to fill in the brows for a “these are natural” look.
With the rise of Millennial Pink and this clever lipstick hack, we don’t foresee the pretty-in-pink trend going anywhere anytime soon. At the Brock Collection and Self-Portrait shows, rose-colored smokey eyes were paired with frilly ultra-feminine dresses in florals, polka dots, stripes and stars. Beauty blogger Hailie Barber is already a fan. She used the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to create her pink look using Pinkie Pie. Mix with Fluttershy or Twilight Sparkle for the perfect hue. Pink eye shadow could be the new red lip for spring. Want to switch it up? Self-Portrait created a pink lemonade effect by adding a yellow shade (try Kindness in the same palette) to the outer corners of the lid. We would pair it with On Point Liquid Eyeliner to toughen up the look for day.
TRY YELLOW, BLUE OR GREEN
At Tracy Reese, who we love for making everyday clothing more whimsical and fun, we saw a paired down look that is just as fun as the multi-step, multi-palette looks we’ve become obsessed with on YouTube. She proves each season that well-dressed doesn’t have to be fussy. With neon floral dresses to all white ensembles and sequined separates, we realized that maybe our day to night look just needs a pop of bold, bright color. It’s easy to add a bold red lip (sure, the designer paired a pretty red lip with a magenta coat dress that we wished we could have for fall!), but what if you made the eye the focal point? (Do you see a trend here?) In the presentation we saw several looks that put the PÜR’s My Little Pony: The Movie Collection Eyeshadow Palette to good use. We saw a bold yellow (try Kindness), kelly green (try Loyalty) and cobalt blue (try Rainbow Dash) statement eye. It’s as easy as wetting a shadow brush and packing color on the lid only. No need to add shadow to the under eye or define the crease. The same look can be achieved by using your finger at your desk. (Have a makeup wipe available for a quick cleanup.) It’s a perfect look for an afternoon brunch date or an after-work dinner. It’s sure to add a pop of color to camel coats and black outerwear.
What’s our biggest takeaway from New York Fashion Week? Your next beauty moment is bold and bright.
Renowned for his A-list clientele, which includes Nicki Minaj, Kate Beckinsale, Mariah Carey, Christina Aguilera, Kourtney, Kim and Khloe Kardashian, and Kendall, Kylie and Kris Jenner, celebrity makeup artist Etienne Ortega has partnered with PÜR to create a must-have palette of highly pigmented, crease-free shades, all selected to evoke the makeup artist’s signature style of effortless glamour. Offering shade combinations from matte to shimmer, the palette’s smooth and velvety colors are buildable, blendable and look beautiful on any skin tone. Known for his motto: “Makeup is self-expression. No Rules, “Etienne offers the perfect palette to achieve multiple looks on global skin tones.
“This collection was inspired by all the different kind of women I work with,” says Ortega. “I work with so many types of skin colors and ethnicities so I thought: Hmmm, what palette can every single one of my clients use? So, I created something versatile!”
The shade range includes everything from neutrals to gorgeous transitions to a jaw-dropping highly pigmented midnight blue. All of the shades were personally named by Etienne and represent a personal moment or memory in the artist’s life: Adobe, Billionaire, Bossy, Dreamer, Faux, Galaxy, Legend, Lola, Midnight, Monii, Muddy, Paradise, Penny, Popular, Stripped, Zenon, 1988, 3 AM.
The PÜR PRO x Etienne palette releases September 18, 2017 on purcosmetics.com for $42.00.
About PÜR The Complexion Authority (PÜR): Known globally for intelligent beauty solutions, PÜR’s signature complexion, skincare and on-trend color products provide immediate flawless results that nourish and improve the skin over time. Formulated with proprietary, age-defying ingredients like Ceretin Complex®, combined with good-for-your-skin antioxidants, each of PÜR’s products correct and perfect the skin, softening the look of lines and wrinkles while brightening the complexion.
See the original press release here.