What is “Anti-Pollution” Beauty?

There seems to be a growing interest around environmental factors and how they can potentially impact our skin overtime. For years we have been taught to wear SPF, cleanse our skin and eat right, but what about the increasing concerns many are having about pollution and their skin? Pollution may not cross your mind when you step outside of your home. Still, according to The National Center for Biotechnology Information, “Air pollution represents another environmental threat to which millions of humans worldwide are exposed.” But what exactly is “anti-pollution” skincare and cosmetics? PÜR has always placed innovation and good-for-your-skin ingredients at the forefront and we are here to help you better understand the Defense Collection and how these innovative makeup and skincare products could have a positive effect on the look and feel of your skin.

Downtown Detox | Detoxifying Black Lemon Peel Mask

We took the classic mud mask to another level with our new Detoxifying Black Lemon Peel Mask. We added purifying and good-for-skin ingredients like bentonite clay and charcoal. We infused the face mask skincare formula with anti-pollution benefits to help protect the skin from environmental stressors like pollution.  

Perfect for | Oily skin, blemish-prone skin, overstressed skin.

Formulated with:

Bentonite Clay and Charcoal | Draw out pore-clogging impurities.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Lactic Acid | Gently exfoliates skin for a smoother, softer appearance.

Submerge | Overnight Detox Anti-Pollution Moisturizer

We all know about the damaging effects of spending too much time in the sun has on our skin, but many of us may never think about the impact pollution could have on our skin. Overexposure to these environmental stressors, like pollutants, can cause premature aging of the skin. This overnight mask is a beautiful blend of skin-purifying ingredients that help to protect and purify the skin while you sleep.

Perfect For | All skin types. Great for adding instant hydration and skin-benefiting ingredients aimed to help reduce the appearance of dry skin, fine lines and wrinkles.

Formulated with:

Charcoal | Helps absorb excess oil, dirt and impurities for a more radiant-looking complexion.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Wild Pansy Extract | Delivers intensive hydration.

Matte Mist | Anti-Pollution Mattifying Setting Spray

Anytime we step outside, we often encounter dirt, smog and pollution, which can potentially damage the skin. We wanted to give women and men around the world another line of skin defense with this Anti-Pollution Mattifying Setting Spray, not to mention aiding with the concerns many have with oily or breakthrough shine throughout the day. This mattifying setting spray will lock in your looks and help your makeup last longer for a  matte complexion.

Perfect For | Combo and oily skin types, or anyone looking to help protect skin from environmental stressors, like pollution and mattifying benefits.

Infused with:

Energy Complex | A combination of ginseng, vitamin B and green tea that helps boost the skin’s natural metabolism and rejuvenate the skin’s appearance.

Grape Leaf Extract | Helps protect skin against environmental stressors, like high energy visible blue


Charcoal | Helps absorb excess oil.

Defense | 12-Piece Anti-Pollution Eyeshadow Palette

The changing environment has caused consumers to become more aware of what they put on their skin. This 12-Piece Anti-Pollution Eyeshadow Palette complete with a range of buttery-soft matte, shimmer and satin eyeshadow shades helps you take your look from day to night with ease.

Perfect For | Creating stunning smoky eye makeup looks and adding drama to your everyday makeup routine.

Key Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skin.
Zingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution.

On Point | Waterproof Liquid Eyeliner Pen

The skin around the eye is extremely delicate and even more so when exposed to harsh elements like pollution. We infused this fine-tip matte black Waterproof Liquid Eyeliner Pen with anti-pollution ingredients that help to protect the skin around the eye.


100% of users said the liquid eyeliner glided onto eyelids smoothly.

97% of users feel that the tip of the liquid eyeliner allowed for controlled, precise application.


Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Warm Weather Skin Tips

So, it’s nearing the end of summer and spending more time outdoors while the weather is still pleasant seems like a fantastic idea: fresh air, cool breezes and sun-kissed skin.  C’mon, who doesn’t love warm weather? And as much as we could all use more vitamin D, too much exposure can potentially negatively impact your skin. At PÜR, we formulate our products with good-for-your-skin ingredients, including broad-spectrum SPF complexion products and correctors to help nourish and brighten the appearance of skin—which is a must in the warmer months. So we’ve put together a list of our favorite skincare and complexion products to help you keep your skin looking and feeling its best this summer and beyond…


Forever Clean Gentle Cleanser

Cleanse the day away with Forever Clean, a refreshing, sulfate-free Gentle Facial Cleanser that melts away makeup and is packed with antioxidant-rich ingredients to nourish and help counter the harmful effects caused by exposure to daily, high energy visible blue light.

4-in-1 Cloud Cream Moisturizer

4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits.

Hybrid Primer CBD Hydrating Priming Serum

Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application.

4-in-1 Tinted Moisturizer | Now In 16 Universal Shades

A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and sun protector that’s a simple beauty routine must-have for an ultra, natural-looking complexion.

4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients

4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage.

Haze Mist CBD Replenishing Facial Setting Spray

Not available for sale outside the U.S.

Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates for a visibly healthier-looking complexion.


See No More Deep Pore Cleanser

Say yes to a clearer-looking complexion with See No More, a sulfate-free, Deep Pore Facial Cleanser equipped with blue light defense and good-for-your-skin ingredients that work together to gently deep clean and purify congested, acne-prone skin

Ceretin Serum Age-Defying Concentrate

A brightening, moisturizing and anti-aging serum infused with skin-loving ingredients to help improve the look and feel of skin.

Soak It Up Moisturizer | Intense Hydrating Moisturizer

This lightweight oil-free moisturizer is perfect for the perfect amount of hydration for a visibly softer, smoother-looking complexion. Great for the summer months with a lightweight feel and is the ideal base for any look.

It’s National Lipstick Day!

Lipstick, loved by so many an entire holiday was created in its honor. It’s the one “accessory” you can throw on without any other makeup and feel more put together. Arguably better than your favorite little black dress, and a close rival to your favorite pair of blue jeans, a great lipstick (or in most cases lipsticks) is something everyone should have in their collection and is the finishing touch to your makeup routine—and did we mention the perfect complement to virtual happy hour?! So, pucker up, and check out some of our favorite lipstick options from PÜR.

And from all of us, happy shopping, and an even happier National Lipstick Day!

PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick in Inspire

Limited-edition PUR X Barbie™ Iconic Lips is a Signature Semi-Matte Lipstick that leaves behind richly pigmented opaque color that’s infused with a nourishing formula that’s universally flattering.

PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick in Legendary

Limited-edition PUR X Barbie™ Iconic Lips is a Signature Semi-Matte Lipstick that leaves behind richly pigmented opaque color that’s infused with a nourishing formula that’s universally flattering.

4-in-1 Lip Duo | Dual-Ended Matte Lipstick & Lip Oil
A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

Available in 8 lip-loving shades!

Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm

Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color on lips and cheeks. Available in 3 shades!

Bonus Tips* Prep lips with Out of the Blue Light Up Hydrating Lip Balm

Indulge your pout with this pampering Light Up Hydrating Lip Balm formulated with Vitamin E to condition and seal in much-needed moisture for softer-feeling lips that shine.

Or, top your favorite PÜR lipstick with a lipgloss for added moisture and shine. We recommend the 4-in-1 Lip Toppers Kit. A 4-piece, high-shine pearlescent and glittery Lip Toppers gloss set made with a featherlight lip-loving formula. 

Head over to purcosmetics.com to check out our awesome National Lipstick Day sales!

Mask Makeup Must-haves, It’s All About the Eyes!

Now that we are all settling into the “new normal,” you may have noticed that normal may include a new accessory. When you step out, you will see that many people are wearing masks or face coverings. And, if you’re anything like most of us, as the world slowly reopens, you may be wondering how to get back into your makeup and skincare routine. Many people want to feel “back to normal,” and sticking to a routine, more specifically, a relaxing beauty and skincare routine can have an immensely positive effect on your overall zen. And as much we miss seeing your smiling faces, if you choose to wear a mask, now is the time to play up the eyes and brows since only that half of your face will be visible. So, let PÜR help you put to use some of the stellar makeup techniques you may have picked up during quarantine with these mask makeup must-haves.

Minimal Foundation

Because more than half of the face is covered, foundation should be minimal. We love the 4-in-1 Tinted Moisturizer. The 4-in-1 Tinted Moisturizer is a lightweight, multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 sunscreen protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration.

All About the Eyes

Play up your eyes with pops of color or intricate eyeliner. Want to have a little fun? We love this season’s hot trend of floating eyeliner, a makeup technique where bold liner is coupled with negative space resulting in a fun, fashion-forward look that is totally wearable. We suggest using the On Point Eyeliner Pencil in the color Rain—a beautiful purple eyeliner pencil. Going for a more subtle look? Try using the PÜR X TROLLS WORLD TOUR: in Classical. A neutral-colored, travel-sized Pressed Pigments Palette with six swoon-worthy, music-themed shades that work together in harmony for chart-topping looks that wow. As supermodel Tyra Banks would say, “it’s time to Smize” (smile with your eyes).

Bold Brows and Full Lashes

Again, since the focus will be on the upper half of the face, now is the time to play with your lash and brow look. Create super full brows using  Envious Brow overtop Arch Nemesis eyebrow makeup.

Next, add several coats of  Big Look Mascara. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout black mascara color with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy— even in tough inner corners! Now, that’s a stroke of genius.

Moisturized Lips

Just because you are not showing off your lips doesn’t mean you should neglect them. Try coating your lips in Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm the Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color to lips. Formulated with deeply moisturizing Vitamin C and skin-loving shea and murumuru butter for visibly smoother, suppler-looking lips.

*Bonus Tip*

Wearing a mask could lead to “maskne”, acne and irritation caused by wearing a mask. To help combat this issue please wash your hands before and after using your mask and wash your face at the end of your day. We recommend using our PUR See No More Deep Pore Cleanser. Infused with good-for-your-skin ingredients, this deep pore cleanser gently deep cleans and purifies the look of congested, acne-prone skin. This cleanser is perfect for washing the day away, leaving you with clean, fresher-looking skin.

And remember, nothing can dull your light; let it shine bright as you embrace the “new normal.”


It’s Time to Spring Clean… Your Makeup Brushes!

We all probably hate to admit it, but let’s face it, no one likes to clean, at least not most of us. But, with winter soon coming to an end, it’s about that time again–time to spring clean… but we’re not talking about your basement or the trunk of your car, we’re talking about your makeup brushes and skin care tools. Many Dermatologists recommend washing your makeup brushes and skin care tools every other week. Although that may seem excessive, it is essential to clean your makeup tools to remove built-up makeup, bacteria, dirt and build up. Regardless of the season, cleaning your skincare and makeup brushes is a necessary step in your beauty routine to ensure that you are not transferring bacteria back onto your face, which could lead to breakouts. As The Complexion Authority™, we know how good our cleansers are for the skin, and this is why we recommend using them to clean your brushes. Just as well as they perform on your skin, they perform well on your makeup brushes. Now, who doesn’t love multi-tasking products? 

Let’s Begin

Choose the right cleanser

We recommend using Forever Clean Gentle Cleanser. Forever Clean gently lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The clear, vegan-friendly formula breaks down unwanted daily impurities without being too harsh, which is great for your makeup brushes.

And if you are bad about cleaning your makeup brushes (we’re not judging) try using, See No More Deep Pore Cleanser for an even deeper clean. See No More Deep Pore Cleanser is uniquely formulated to deep clean with added essential oils, like invigorating peppermint oil extract!

Get to Cleaning!

Now that you have chosen a cleanser, it’s time to get started. 

Step 1. Wet the bristles with lukewarm water.

Step 2. Place a drop of your favorite cleanser into the palm of your clean hand or on the tip of the brush.

Step 3. Gently massage the tips of the bristles back and forth in your palm.

Step 4. Rinse the bristles thoroughly.

Step 5. Squeeze out the excess water and lay flat to dry Lastly, as important as it is to clean your brushes, it is also important to replace them as needed. PÜR has fantastic cruelty free brushes  to choose from when the time comes to replace your tools. And if you just can’t be bothered washing your brushes, try using the Pillow Blend Collection. These silicone sponge tools are perfect for breakout-prone skin because they don’t harbor bacteria. Cleanup is quick and easy. Unlike having to deep clean your makeup brushes, these applicators can be wiped clean easily between applications with soap and water or makeup wipes, so you can spend more time doing your makeup!

When Skincare Meets Makeup

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily replacing the social media driven full-face, it’s easy to see why makeup / skincare hybrids are making their way into your makeup bag. More than that, people are busier than ever and want multi-tasking makeup that not only offers coverage but, also broad spectrum SPF and clean skin-loving plant-based ingredients. Lucky for you PÜR is more than makeup. We infuse skincare ingredients into our makeup formulas, earning us the name The Complexion Authority™. PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty and makeup products that help transform the look and feel of skin with innovative good-for-your-skin formulas, proprietary technology and unmatched high pigment color and payoff that can give you both immediate and long-term results.

Care for your skin while enjoying buildable coverage that suits your skin needs!

Makeup, meet skincare. Skincare, meet makeup.

Take a deep-dive into all of what PÜR has to offer, starting with the #1 Bestseller for over a decade, Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation. This buildable medium to full coverage foundation helps even the appearance of skin tone and acts as a concealer, finishing powder and broad spectrum sun SPF. It only takes 60 seconds to apply our multi-tasking powder foundation and if you need to reapply, this chic and perfectly portable compact fits into your bag without making a mess. The 4-in-1 Pressed Mineral Makeup Foundation is recommended by aestheticians and dermatologists alike because it’s infused with skin-loving skincare ingredients. The 4-in-1 Pressed Mineral Makeup Foundation and all of PÜR complexion products contain Ceretin Complex™, a gentle yet highly effective encapsulated retinol, and hydrating ceramides to help even the appearance of an uneven skin tone and minimize the appearance of fine lines, wrinkles, redness and aids in concealing blemish-prone skin. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application.

Set Yourself Up for a Productive Work from Home Day!

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

Here are 5 tips to help you develop an effective work from home routine

  1. Wake Up Early

It can be tempting to hit the snooze button and roll out of bed at the last minute but waking up late can affect your routine. Try getting up at the same time you normally do for work or school and take advantage of not having to sit in traffic. Spend this time getting your head in the right space by taking a mindful approach to your morning. This is also the perfect time to set your priorities for the day.

2. Ease into Your Day

After you’ve put on your pot of coffee try stretching or meditating. This can help to set you up for a more productive day by helping to melt away stress and tension early on. We recommend using a face mask during this time to prep your skin for the day. The Blue Agave Mask is perfect for hydration. This ultra-refreshing face mask is packed with our PÜR proprietary Energy Complex of green tea, ginseng and Vitamin B that helps smooth the appearance of skin and refine the look of skin tone and texture.

Or If you are looking to help detox your skin, try our cult favorite Dirty Girl Detoxifying Mudd Masque. Maximize your everyday regimen by adding this detoxifying mask into your skin care routine to help refine the look of pores, exfoliate away dead skin cells and clarify the appearance of skin with a blend of natural clays and soothing botanical ingredients.

3. Get Dressed for the Day

Now, who doesn’t love sweatpants and messy hair? As tempting as this may be, getting dressed, following your normal skin care routine and putting on a little makeup can help give you more energy and motivation. Plus, if your boss decides to do a team video chat you can ensure you are looking your best! Go for a natural look or… if you’re in the mood, glam it up! Now is the perfect time to experiment with your looks!

Going for an Au Naturale Look? Try this easy 4-Step Routine

Going for Glam?

Hydrate & Balance primer features a lovely lavender extract and our PÜR proprietary Ceretin® Complex in a soft lavender hue that offsets the look of uneven skin tone.

  • Base: 4-in-1 Love Your Selfie Longwear Foundation and Concealer
    A skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.
  • Eyes: PÜR X Trolls World Tour
    Create award-worthy makeup and stay true to Ü looks with these limited-edition pressed pigment palettes that contain six unique shades that work together in harmony for a finished look that deserves to be on top of the charts. This collection consists of 6 different palettes ranging from neutrals to bold and colorful—you’re  sure to find something you love!
  • Lip: 4-in-1 Lip Duo
    A creamy 4-in-1 Lip Duo with a high-impact matte liquid lip stain and nourishing oil treatment.

4. Take Breaks

Sitting behind a computer all day can cause stiffness and fatigue, try stepping away every few hours to stretch your legs or grab another cup of tea or coffee. You can also take this time to go over your priorities for the day, check-in with your team and make sure you are staying on task. Use this time to reflect and readjust if needed.

5. Choose a Stop time

It’s much easier to stay on task when you are in the office but when working from home the lines can become blurred, therefore it is important to choose a time to end your day. This is the time to ensure that you have executed your priority list, check-in with your team and “pack up” for the day. As much as you may want to work all night overexerting yourself can actually have an adverse effect. Your boss and your team are relying on you so make sure you get plenty of rest after your work is done.

Social Distancing? Stay in Zen Mode with a Spa Day in

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

We’ve put together some awesome spa day/night ideas for you, so light some candles, take a deep breath and get ready for some relaxing, at-home me time.

Set the Mood

Creating a tranquil and relaxing environment takes a little preparation.

  • Find a quiet and comfortable area where you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible.
  • Light some candles or place a few drops of essential oil* into a diffuser*, this helps to create that spa-like environment. *Don’t have either? Add a few drops of See No More Deep Pore Cleanser to a sink or tub full of water, and let the peppermint aroma fill the room.
  • Play relaxing music. You can find thousands of songs and playlists on your phone, laptop or portable device to help further set the mood.
  • Get cozy! Pull out your fave fluffy robe and slippers or slip on some loose clothing so you can feel as comfortable as possible.

Gather your Spa Necessities

Start by CLEANSING your skin. Based on your skin type PÜR has some amazing cleansers.

  • If you have normal or dry skin we recommend using Forever Clean Gentle Cleanser. Forever Clean gently lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The clear, vegan-friendly formula encourages a healthier-looking complexion, as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil… how refreshing! 
  • If you have oily or combo skin try using, See No More Deep Pore Cleanser.  See No More Deep Pore Cleanser is uniquely formulated to deep clean and clarify the look of congested, blemish-prone skin, as it works to help fight against the potential skin-damaging effects caused by exposure to daily, high energy visible blue light. Powerhouse ingredients, like lactic acid and salicylic acid, gently exfoliate and clarifyskin, as soothing peppermint oil instantly refreshes and cools the skin for an extra pampering effect that feels oh-so-good! 
  • EXFOLIATE and slough off dead skin cells, revealing a fresh and more radiant-looking complexion. We recommend using the Purple Pore Punisher. Pores beware! Purple Pore Punisher gel face mask works hard to detoxify the skin while gently removing impurities that often form because of daily stress and pollution. 
  • We love multi-masking so follow up with a hydrating mask. Try the Holographic Hydrating Sheet Mask Set. What it is: A two-piece holographicface mask that helps lock in key ingredients and moisturizers with foil for optimal results.

After deep cleaning, exfoliating and masking it’s time to MOISTURIZE.

Moisture is essential to skin health and as The Complexion Authority™ we have several moisture-rich products that suit your skin needs.

Get in Zen Mode

Now that you have set the mood and deep cleaned your skin, the rest is up to you! Get creative! Give yourself a much-needed manicure or pedicure using butter London nail products.

Or just take the rest of the day for quiet time. We spend so much of our lives on autopilot, stressed, busy running around and never taking the time to care for self. Use this time at home to rest, reflect and stay zen.

National Lash Day is here…Now What?

National Lash Day

If you’ve been on social media this week, chances are you’ve been inundated with National Lash Day posts celebrating the one product that single-handedly pulls our makeup looks together—mascara! This lash download will help you select the perfect PÜR lash product for your look—whether you’re rocking your natural lash or amping it up with faux lashes.

Fully Charged Mascara

  • The Scoop: This age-defying mascara is powered by innovative magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance.
  • You’ll love it if you’re looking for maximum volume, while also strengthen your natural lashes.

Big Look Mascara

  • The Scoop: This no clump, no fuss mascara is fortified with argan oil for maximum volume and knockout color for lashes that take center stage.
  • You’ll love it if you have long lashes that often get clumpy when applying mascara.

Fully Charged Mascara Primer

  • The Scoop: A mascara primer that’s powered by magnetic technology to help stretch your lashes to ultra-luxe lengths and megawatt volume.
  • You’ll love it if you want to take your Fully Charged Mascara results to the next level for a finished look that wows!

Triple Threat Slimline Mascara

  • The Scoop: This lengthening mascara is complete with an innovative brush that grips both top and bottom lashes at their base and effortlessly combs through for ultimate definition.
  • You’ll love it if you want the length of faux lashes without applying them.

PUR PRO Eyelashes

  • The Scoop: A set of high quality 3-D false lashes made from incredibly soft, cruelty-free synthetic fibers that look and feel like real silk mink.
  • You’ll love Socialite if you want the look of enhanced, natural-looking lashes to pair with everyday looks.
  • You’ll Love Flirt if you like the cat-eye effect to open up your eyes for a more refreshed look.
  • You’ll Love Diva if you want gorgeous length without covering your eyeshadow beautiful eyeshadow look.
  • You’ll Love Bombshell if you want a dramatic lash to go along with your dramatic eye look.

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess!

According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out”

This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish.

Step #1: Double Primer
When it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration.

Step #2: Longwear Foundation

We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about.

Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.”

Step #3: Setting Powder

It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15.

Step $4: Setting Mists

Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types.

Step 5: Black Mascara
In the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.