Spring 2017 Fashion Forecast: Bare Beauty

Every Fashion Week we look to the runway for inspiration. For many designers, street style influences the next runway trend and vice versa. We look for new trends and excuses to ditch the old ones. Though Fashion Week is not yet over in New York “ and fashion month is just beginning “ we did notice one surprisingly simple beauty trend. This year, we saw a lot of bare faces.

This is different than the no makeup makeup seen at the Oscar de la Renta show. The goal here is that your makeup should be minimal and natural so that your skin looks flawless. With no makeup makeup there is still 12 steps. It’s deceptive how not simple no makeup makeup can be.

For Spring/Summer 2017, skin is in. Bravely bare skin. We’re talking about minimalist bare. The kind of bare that Cline ad campaigns are known for. These bare faces weren’t just seen at urban street style meets runway star Alexander Wang’s show. The boys at Proenza Schouler paired their bare faced beauties with sophisticated patterns, bold cutouts and statement earrings.

For some, leaving the house in tinted moisturizer and Carmex gives them as much anxiety as putting on lashes without ruining their makeup. NOON BY NOOR and Denibi Barcelona offered some makeup inspiration for those who want to keep a little color in their makeup routine. Denibi Barcelona paired a bright pink lip with an otherwise simple look. While NOON BY NOOR paired a nude colored lip with a simple vanilla liner on the top lid. (You can try this with your Secret Crush palette.) These tricks will add a hint or pop of color to make your bare face feel a little more done.

If you are brave enough to go bare, skincare is the key. It’s crucial to cleanse, exfoliate and moisturize. Healthy skin is your best accessory.

Behind the Brush: Kathy Jeung

Celebrity Makeup Artist Kathy Jeung has been in the business for over twenty years and has spanned her self-taught workmanship into the fashion, beauty and entertainment industries. Through her iconic experimentation with color and fondness for collaboration, she has garnered relationships with pop sensations  Gwen Stefani and Pink as well as renowned photographers Rankin, Mark Seliger and Francesco Carrozzini. Recently, Kathy brilliantly transformed British Songstress Rita Ora into a late night femme fatale in the September issue of Vogue Italia. Today, Kathy tells us how to use her favorite bronzing products and highlighters to maintain the perfect bronze all year long — illustrated below on Rita.

 What are the most common mistakes a woman can make when it comes to choosing and applying a bronzer?

– not blending

– using shades too dark or orangey

– wrong placement

– overdoing it

With application, a light, incremental hand is always best. Layering product is always better than too much in one go. It also helps with staying power. Blend well so there aren’t any hard edges. The goal is to not easily see where product begins and ends. That’s why I’m so excited by PÜR Cosmetic’s new bronzing products, especially Glow Together Gradient Matte-Shimmer Bronzer and Moonlight Glow Strobe/Highlight Palette. They make it easy “ almost foolproof “ to apply a beautiful bronzed glow and highlight to your makeup look.

Explain cream vs. powder bronzer formulas – which do you prefer? When would someone use one vs. the other? What are the best tips for applying each type?

Use powder for a more subdued bronze look. It has better staying power. For a moist, dewy look, use cream bronzer. It’s better for dry skin. I like to use both: powder first, applying with a full, rounded, wedge-shaped brush like Kryolan Premium 35mm Powder Brush, then following it with a cream bronzer applied with a makeup sponge or a dual fiber stippling brush like Sephora Collection Pro Stippling Brush #44. This 2-step application gives the cream something to grab onto. It also optically adds more dimension.

Do you prefer a matte bronzer or shimmer? Does one work better for a specific look than others?

For me, I like to use a matte bronzer to sculpt the face contours. Apply bronzer to the hollow of cheeks, jawline, and under chin. Shimmer bronzers add more shine to the skin and give a soft-focus bronzed look to an area. To accentuate parts of the face that should come forward like tops of cheeks and, for some faces use a lighter shade of highlighting shimmer bronzer along the length of the nose. Adding more shine and shimmer works best for evening looks. Avoid products with obvious glitter during the day. Sheen for day. Sparkle for night.

How can a woman choose the best bronzer for her skin tone? Any rules to follow?

In choosing bronzers for women with light to medium complexions, I prefer to use cool to warm-toned bronzers and only use warmer or orangey bronzers for darker skin tones. For all skin tones, use a bronzer not too many shades darker than skin color.

How can you use bronzer on other areas of your body?

Bronzer is also effective to enhance contours on the body. Use it in hollow of collarbone and between breasts. If your midriff is showing, you can apply it under the hip bone and along the length of your solar plexus.

Follow Kathy on Instagram @KathyJeung for more makeup inspiration.

Sick Curves Ahead: How To Master Contouring

Let’s begin by stating the obvious: contouring, defining and creating natural shadow on your face where there is none is all the rage right now. The term contouring and the millions of different application techniques (the clown, baking, strobing… you name it!) all come with one goal in mind and that is to slim, sculpt and shape your face the way you want it to look without having to hit the gym five times a week.

To streamline your makeup routine, PÜR has introduced the ideal-for-travel, dual-ended, 2-in-1 contour stick, which adds depth, dimension and perfects your natural features. This easily blendable, creamy formula sets to a powder. With the use of natural, light-reflective ingredients that resemble microspheres, this amazing complexion innovation emphasizes the face’s natural highlights and shadow all while blurring the look of imperfections. Plus, it’s goof-proof. It includes instructions and a blending sponge and instructions on how to use the blending sponge. You can’t mess this up.

The luxury of Cameo Contour is that the medium-coverage foundation formula allows you to use it with our without foundation. YouTube’s Dulce Candy was one of our first fans and rates our Cameo Contour an A+. Celebrity Makeup Artist Tasha Reiko Brown is also a  fan for a reason. She says, “For dimension in darker skin tones, I love a lighter, warmer pop in the center of the face and above cheekbones with concealers or the PÜR Cosmetics Cameo Contour Dual-Ended Contour Stick.” The beauty gurus have spoken.

PÜR Takes V-Festival

This weekend thousands of music lovers descended cross-country to Weston and Hylands Parks for an epic weekend of live music in the UK. PÜR beauties Rachel Leary (@rachleary) and Hannah Renee (@hanxrenee)  took over our Snapchat to give our fans a glimpse of Justin Bieber, Rihanna and David Guetta performing live at the festival as well as show us the best of quintessential festival style including their festival looks using our new Love Your Selfie 2 Palette.

Rachel opted for a more neutral summer look letting her own beauty shine through using the bronze, highlight and shimmer shades in the Love Your Selfie 2 Palette. She used the Megapixel eye shadow on her lid and she finished the look with the Photogenic highlighter on her cheekbones, bridge of her nose and below her brows. We couldn’t stop staring at her radiant complexion!

Hannah used the Panorama and Abstract shades from the Love Your Selfie 2 Palette to create a chocolate smoky eye and added an effortless winged line across the top of her lid. Her impeccably defined brows completed her Instagram-ready festival look.

Hannah and Rachel spotted a group of festival-goers that embraced the glitter-roots hair trend seen at Coachella. The sparkle in between their space buns is sure to stand out amongst the crowd and make for some fairytale-like Instagrams!

Facebook Giveaway ($250+ Value)

Prize: Win $250+ worth of PÜR Products!

How to Enter:

1. Follow us on Snapchat – PURCOSMETICS and listen for our Secret Code.

2.Follow us on Instagram – @purcosmetics.

3. Tag 2 friends.

Entry Rules: Giveaway runs from 10/7/2016 “ 10/14/2016 (winner is announced Friday October, 14th).

PÜrrfect Halloween Transformation – Wild Child

GET FIERCE! Want a look that’s ahead of the pack? The Transformation Sculpting Eye Shadow & Cheek Palette will help you show your spots and morph into the fiercest cat around. PÜR’s sculpting eye shadow and cheek palette’s putty-to-powder formula allows for instant color payoff and adheres like a second skin. The ultra-pigmented shades allow you to transform into a femme feline without worrying about your spots fading or chipping away in the night.

Bronze Goddess: Chanel Iman at the Teen Choice Awards

PÜR beauty and celebrity makeup artist Angel Merino (@MAC_DADDYY) created a sultry bronzed goddess look for top model Chanel Iman for the Teen Choice Awards. He wanted her to look “young and fresh” with a nod to her ethereal style. He chose PÜR products that would give her skin an “airbrushed finish.” The leggy stunner completed the look with tousled waves and a cropped top and floor length skirt both in a gorgeous champagne. It had all the elements of PÜR style.

Here is how to get the look:

  • Prep skin with Get A Lift Firming Facial Cream and Correcting Primer Prep & Perfect.
  • Next, apply Liquid Veil 4-in-1 spray foundation. Set it with 4-in-1 Pressed Mineral Makeup Foundation.
  • Apply Mineral Glow Bronzing Powder on the hollow of the cheeks for a glowy contour.
  • Grab your Love Your Selfie 2 Palette. Use Composition as an eye shadow and apply it in the crease. Sweep Megapixel all over the lid. Highlight the brow bone with Overexposed.
  • Line the rim of the eyes with Double Ego Eyeliner in Milan.
  • Coat lashes with Triple Threat Mascara focusing on the lash line to frame the eyes.
  • Add Velvet Matte Liquid Lipstick in FBF and seal it with a nude gloss.

#PURSELFIE to share this look with us.

#Instaperfect with Blogger Maya Mia

Makeup Artist Maya Mia started her career in beauty barren Tanzania more than a decade ago.

She once said: “Where there’s a will, there’s a way.” After modeling and being exposed to the beauty industry, she quickly decided that makeup would be her medium. Known for her eye-catching, glamorous looks, she has us and a million others addicted to her instagram.

What we love is that you are not afraid of vibrant colors. How would you introduce a bold color to someone who is afraid of being so bold?
Colors make me happy! I love mixing a bold pop of color with more neutral matte shades to balance.

More is more when it comes to your makeup tutorials. What inspired your makeup looks?
My creativity comes to life through colors and dramatic looks. This is my way of expressing myself. Most of my inspiration comes from nature and its beautiful colors.

You are self-taught like most of us. Do you have any tips on how we can be our best, personal makeup artist?
Practice makes perfect. Don’t be afraid to try new techniques and products and, most importantly, makeup is there to enhance our beauty “ not cover it up. Get familiar with your face and learn how to enhance it by using as little products as possible.

Be sure to keep up with Maya Mia on Instagram and Twitter, and you can learn how to achieve that perfect, flawless look on her YouTube channel.

California Cool with Makeup Artist Amy Strozzi

Professional makeup artist Amy Strozzi has mastered California cool ‘“ that laid back perfection that comes with consistent warm weather and a Silver Lake home. This irreverent sophistication brings glamour with a downtown L.A. vibe to makeup artistry and can be seen in our favorite glossies like NYLON. We asked Amy what products we need to achieve effortlessly cool style everyday.

‘I’ll admit it, I am a product junkie. I calmed down for a little while, but since my boyfriend (photographer John Michael Fulton) and I relaunched my beauty blog The Beauty Manifesto, I can’t resist picking up bits from every brand I walk by,’ Amy says. (We’re totes jealous of her live-in photographer.)

“I’m currently loving the Double Ego Eyeliner  right now because the colors are awesome for summer and look great on every skin tone,” she says. “I’m obsessed with Bora Bora (a cobalt blue) and Queensland (turquoise), which I’m saving to use on a shoot with a model whose hair matches the liner. If you’re resistant to color, smudge them on your lid with the pencil side, if you’re a bit more bold, go for the liquid liner, the color payoff is fantastic.”

Amy is a big fan of vibrant hues. She assures that bold, bright color is nothing to be afraid of. The trick is in the application. ‘Instead of applying a bright lipstick straight from the tube, use your fingers (I use my middle fingers) to press it into your lips in layers so you can go as light or heavy as you like,’ Amy says. ‘I like to use the leftover color on my cheeks’I’ll rub my middle fingers together to warm the product a bit, dab it on the apples of my cheeks and blend it out with my clean fingers.’ She says the flush of color should like it comes from within. ‘a colorful flush always looks so healthy and flirty.’

The last step is definitely the lashes. We were quite surprised by her last tip.

‘One new trend I’m loving is the chunky lash!,’ she says. We listened intensely. ‘Start by applying 2 full layers of mascara to your upper and lower lashes, then flip your wand around so it is pointing straight up. Use the tip to add another coat and at the same time connect the lashes into little clumps. It’s very 70s chic with a nude eye, clean face and lip balm’BTW, ‘my other PÜR obsession is the Lip Gloss Stick in Honey Pie, a warm nude that’s basically your natural lip color but better.’

Our cool factor just went up a few notches.

Want more? Follow Amy on Instagram and Twitter.

Model Off Duty with Makeup Artist Mai Quynh

Blame it on the 90s and the rise of the supermodel. Long-limbed glamazons Linda Evangelista and Christy Turlington were stretched across pages of countless fashion magazines. Celebrity makeup artist Mai Quynh says that these images are what inspired her to be a makeup artist. Now, she is a go-to for Hollywood’s top celebrities. We asked Mai for the professional makeup tips on what it takes to create the infamous “model off-duty” look.

Models have now become celebrities and celebrities have become models. What fascinated you about makeup and modeling?
I grew up in the 90’s when the term “supermodel” was coined. It was also when MTV played actual music videos. I guess I was fascinated with all the characters the models would play in magazines and music videos. They always looked so stunning and beautiful and their makeup and hair was always changing, so I became intrigued with their chameleon-like ways.

What advice do you give models to keep their skin looking clear during fashion month?
I’m a big believer in taking off your makeup before bed or whenever you’re home or have downtime. You need a gentle cleanser to remove your makeup without it bothering or drying out your skin. So during that month, models are getting their makeup done 3-4 times a day, they need a fast, easy fix. My favorite cleansing oil is  Melt Away. It’s mild so it won’t irritate your skin, but because it’s an oil, it will break down the makeup faster.

What else is needed to create an effortless look?
To me, being effortless is having confidence and good glowing skin. I’m a huge fan of layering products so I love to layer creams first and then powders over, as far as for foundation and blush. I feel that it gives a nice glow that shows through the powder and looks more like real skin in photos.

Want more? Follow Mai Quynh on Instagram @StoryofMaiLife.